P

COURSE OUTLINE
Code
Credit Hours
Course
Objective

Instructor

MGT-

Title
Semester

MULTIVARIATE DATA ANALYSIS

Fall 2014 (MORNING)

The quality of business decisions depends to a great extent on the information available to
the decision maker. It is the function of business research to provide information for this
decision-making. The main purpose of this course is the prospective business decision
makers with an understanding of research methods

MOHAMMAD ZEESHAN AHMAD KHAN

MSc Economics, University of Peshawar

M Phil Economics, University of Peshawar
PhD Economics, University of Peshawar (in progress)
e-mail: mzak@cusit.edu.pk
xishan75@gmail.com
Joseph F.Hair Jr., William C. Black, Barry J. Babin, Rolph E. Anderson, Multivariate Data
Suggested book (s)
Analysis, 7th Ed.
Reference book (s)
Class Policy

Course Objectives

Learning
Outcome

Grading Policy

1. The students must reach the class-rooms in time. Late comers may join the class but are not entitled to
be marked present.
2. Attendance shall be marked at the start of the class. Students failing to secure 75% attendance shall not
be allowed to sit in the
Final Examination.
3. The assignment submission dead-line must be observed. In case of late submission, 10% marks may be
deducted for each day.
4. Those who are absent on the announcement date of the assignment / test, must get the topic / chapter of
the test / assignment confirmed through their peers.
5. Mobile phones must be switched-off in the class-rooms.
6. Course-books and relevant course material is available in the Library for reference and photo copying.
The course outline has following objectives:

To educate students with strong knowledge base for analytical sense.

To enable them to understand quantitative applications on variety of data sets

To enhance the skills for empirical analysis of the facts and interpret them in an appropriate way

To enable student so that they can apply different statistical test and operations according to the
requirement and nature of data

To enable student so that they can interpret the

To provide them knowledge about the statistical packages and software used for analysis

To strengthen the quantitative research abilities into student

After completing this course student will be able to
1. Apply quantitative techniques to any kind of data sets
2. Interpret appropriately the results and estimation according the requirement
3. Make and explain the graphs, facts and figure appropriately
4. Apply the statistical tools and tests where applicable
5. Can use statistical packages and software easily for analysis of data
6. Construct a research document with quantitative and empirical analysis
Internal Evaluation
= 50 Marks
Midterm (15), major assignment(10), attendance (05),
teacher evaluation(1), others (19)

Final Term Exam / = 50 Marks

External Evaluation

Week

Detail weekly course development

MULTIVARIATE DATA ANALYSIS
1. What is multivariate data analysis?
2. Why and when multivariate data analysis is appropriate?
3. Basic concept of multivariate data analysis
4. Variables, types of data and measurement scales
a. Non-Metric scale (Nominal scale, Ordinal scale)
b. Metric scale (Interval scale, Ratio scale)
5. Types of Multivariate Techniques
6. Selection of Multivariate Technique
7. Dependence and Interdependence Techniques
GRAPHICS AND DESCRIPTIVE
(Illustration of example using SPSS, Excel and E-views)
EXPLORATORY FACTOR ANALYSIS
1. What is Exploratory factor analysis
2. Exploratory Factor Analysis decision analysis
a. Stage-1 objectives of factor analysis
b. Stage-2 designing a factor analysis
c. Stage-3 assumptions in factor analysis
d. Stage-4 deriving factor and assessing overall fit
e. Stage-5 interpreting the factors
f. Stage-6 validation of factor analysis
g. Stage-7 additional uses of factor analysis
(Illustration of example using SPSS, Excel and E-views)
MULTIPLE REGRESSION ANALYSIS
1. What is multiple regression analysis?
2. Interpreting simple regression model
3. Interpretation and Prediction using several independent variables
4. Multicollinearity
5. Decision process for multiple regression analysis
a. Stage-1 objectives of multiple regression
b. Stage-2 research design for multiple regression analysis
c. Stage-3 assumptions in multiple regression analysis
d. Stage-4 estimating the regression model and assessing overall fit
e. Stage-5 interpretation of regression analysis
f. Stage-6 validation of the results
(Illustration of example using SPSS, Excel and E-views)
MULTIPLE DISCRIMINANT ANALYSIS
1. What is Discriminant Analysis?
2. Analogy with Regression and MANOVA
3. Decision process for discriminant analysis
a. Stage-1 objectives of Discriminant Analysis
b. Stage-2 research design for Discriminant Analysis
c. Stage-3 assumptions in Discriminant Analysis
d. Stage-4 estimation of the discriminant model and assessing
overall fit
e. Stage-5 interpretation of results
f. Stage-6 validation of the results
(Illustration of example using SPSS, Excel and E-views)
LOGISTIC REGRESSION
1. What is Logistic Regression?
2. Decision process for discriminant analysis
a. Stage-1 objectives of Logistic Regression

PPT
file no

Activities

b.
c.
d.

10

11

12

13

14

15

Stage-2 research design for Logistic Regression

Stage-3 assumptions in Logistic Regression
Stage-4 estimation of the Logistic Regression model and
assessing overall fit
e. Stage-5 interpretation of results
f. Stage-6 validation of the results
(Illustration of example using SPSS, Excel and E-views)
MANOVA AND GLM
MANOVA: extending univariate method for assessing group differences
Difference from discriminant analysis
Decision process for MANOVA
a. Stage-1 objectives of MANOVA
b. Stage-2 issues in research design for MANOVA
c. Stage-3 assumptions for MANOVA and MANCOVA
d. Stage-4 estimation of MANOVA model and assessing overall fit
e. Stage-5 interpretation of MANOVA results
f. Stage-6 validation of the results
(Illustration of example using SPSS, Excel and E-views)
CLUSTER ANALYSIS
1. What is Cluster Analysis?
2. How does cluster analysis work?
3. Decision process for Cluster Analysis
a. Stage-1 objectives of Cluster Analysis
b. Stage-2 research design for Cluster Analysis
c. Stage-3 assumptions of Cluster Analysis
d. Stage-4 deriving Cluster Analysis model and assessing overall fit
e. Stage-5 interpretation of results
f. Stage-6 validation of the results
STRUCTURAL EQUATION MODELING OVERVIEW
Six stages of structural equation modeling
a. Stage-1 defining individual constructs
b. Stage-2 developing the overall measurement model
c. Stage-3 designing a study to produce empirical results
d. Stage-4 assessing the measurement model validity
e. Stage-5 specifying the structural model
f. Stage-6 assessing the structural model validity
(Illustration of example using SPSS, Excel and E-views)
CONFIRMATORY FACTOR ANALYSIS
What is CFA?
Six SEM stages for measurement theory validation with CA
a. Stage-1 defining individual constructs
b. Stage-2 developing the overall measurement model
c. Stage-3 designing a study to produce empirical results
d. Stage-4 assessing the measurement model validity
e. Stage-5 specifying the structural model
f. Stage-6 assessing the structural model validity
(Illustration of example using SPSS, Excel and E-views)
Internal evaluation will be displayed

(50 MARKS)

FINAL EXAMINATION (50 MARKS)

Submitted by:

Mohammad Zeeshan Ahmad Khan: _______________________________

Attendance
(5 marks)

Approved by the head of depptt (HOD) :

______________

Date:

_________________