CERTIFICATE

This is to certify that the Research Report entitled COMPARATIVE STUDY OF PRODUCT
AND SERVICES OF RELIANCE LIFE INSURANCE AND BIRLA SUNLIFE

submitted in

partial fulfilment for the requirement of degree of Master of Business Administration

from HARYANA ENGINEERING COLLEGE, JAGADHRI affiliated to Kurukshetra
University, Kurukshetra in an exclusive record of benefited research project carried out
by Mrs. Monika Mishra under the supervision and guidance of Mrs. Monika Gulati,
Head of Department of Business Administration of this college.
It is also certified that while carrying out this research work she was constantly in touch
with faculty concern for necessary guidance and essential directions.
The work done by her has found satisfactory and commendable. I wish her great success
in her career.

Dr. Kuldeep Singh

Principal

DECLARATION
I , Mukesh Kumar student of Haryana Engineering College, Jagadhri here by state
that the Research Report entitled COMPARATIVE STUDY OF PRODUCT AND
SERVICES OF RELIANCE LIFE INSURANCE AND BIRLA SUNLIFE submitted in

partial fulfilment for the requirement of degree of Master of Business Administration. It

is the original work done by me and the information provided in study is authentic to the
best of my knowledge. This study report has not been submitted to any other institution
or university for the award of any other degree.

Mukesh Kumar

ACKNOWLEDGEMENT
No good work can be done alone, as the saying goes is truly applicable. A friend,
philosopher and a guide always acts source of inspiration and motivation to accomplish a
given task.
It often happens that one is at loss of words when one is really thankful and sincerely
wants to express ones feeling of gratitude towards other.
I own special thanks to Dr. Kuldeep Singh (Principal) Haryana Engineering Collage for
his support and blessings. I am deeply indebted to Mrs. Monika Mishra chairperson of
the department for providing me a constant encouragement and moral support to
complete this task. She provided guidance throughout the whole process and advised me
whenever requested.
I am also grateful to all who participated in this study and took time for the interviews.
Finally, it is efforts of my parents and esteemed friends and the Almighty GOD who have
been a source of strength and confidence for me in this endeavor.

Mukesh Kumar

PREFACE
This is no denying the fact that early last year, when we assessed the potential of the
Indian market, we saw that new market strategy has been chalk out well over the last
Year and the aim of this strategy is to extremely satisfied the customers and continue to
Grow with their business. In order to achieve this goal the training program in MBA
Course are organized by the all universities.
Summer training for 6 weeks in MBA course and study contents of such practical
Knowledge makes the student more confident and introduces them about their hidden
ability and caliber.
I was interested in marketing research specially the marketing of the financial products.
So I conducted my survey in Yamuna Nagar at RELIANCE LIFE insurance Company.
The respect is submitted to you with some suggestions.

Mukesh Kumar

CONTENT
Page No.
Certificate

Declaration

ii

Acknowledgement

iii

Preface

iv

List of Table

List of Figure

vi

Chapter 1

Introduction

1-10

Chapter 2

Literature Review

11-12

Chapter 3

Research Methodology

13-20

Objective of the study

Data Collection
Limitation of the study
Chapter 4 Analysis & Interpretation

21-58

Chapter 5 Findings & Recommendation

59-60

Chapter 6 Conclusion

61

Bibliography

62

Questionnaire

63-65

A
RESEARCH REPORT
ON
COMPARATIVE STUDY OF PRODUCT AND SERVICES OF RELIANCE
LIFE INSURANCE AND BIRLA SUNLIFE

SUBMITTED TO:

KURUKSHETRA UNIVERSITY KURUKSHETRA

In Partial Fulfilment for the Degree of
MASTERS OF BUSINESS ADMINISTRATION
(Session 2011-2013)

Submitted To:
Mrs. Monika Mishra

Submitted By:
Mukesh Kumar
M.B.A.

HARYANA ENGINEERIENG COLLEGE , JAGADHRI

(Affiliated To Kurukshetra University, Kurukshetra
approved by AICTE)