Abigail Dy

Surrey, BC V4A 1V4

(604) 862-5043

AbbyDy78@hotmail.com
PROFESSIONAL SKILLS & ATTRIBUTES OVERVIEW
As a strategic marketer I have had to analyze market conditions through competitive and marketing
research and adjust marketing campaigns accordingly. I have also had to manage brand equity by
ensuring brand consistency in all marketing endeavors. Possessing strong marketing campaign/
project management skills, some of the projects I have worked on include mass communication
(advertising through different mediums, including television & print), sales promotions, and direct
marketing. I also have a sales background, which enables me to discover the wants and needs of
customers firsthand and reinforces my ability to create and maintain good customer relations.
I am a creative problem solver and effective communicator, capable of prioritizing and multi-tasking.
I am efficient, organized, detail-oriented, and energetic. I am also self-sufficient and have high
integrity.
WORK EXPERIENCE
Independent Beauty Consultant Mary Kay
Monterey, California

Promoted, presented, and sold Mary Kay beauty products

Directed traffic to my website via social media and by notifying existing and potential
customers
Presented Mary Kay skin care and make-up products at home parties that were hosted by
potential customers
Responsible for all aspects involved in running a business

Outside Sales Representative MyCity Networks

Tampa, Florida

Jan 2012 Sept 2012

Cold called various businesses, school districts, hospitals, and various other organizations
Sold the electronic recycling services of the company
Coordinated the details of the pick up

Administrative Recruiter Capital Marketing Solutions

Tampa, Florida

Dec 2012 May 2013

Sold advertising space to restaurant owners/decision-makers in our MyCItyEats restaurant

magazine
Cold called and set appointments to present the services we offered
Presented our magazine, website (online version of our magazine), loyalty email program,
industry parties, and other various marketing services to clients

Inside Sales Representative Creative Recycling Systems

Tampa, Florida

May 2014 Apr 2015

Sept 2011 Jan 2012

Sold the company and available job positions to potential candidates

Scheduled interviews for job applicants and responded to job inquiries

Conducted interviews with potential job candidates when management was away from the
office

Lead Generator Capital Marketing Solutions

Tampa, Florida

Performed direct in store marketing for a major home improvement corporation,

approaching customers, educating them on the specialty services and offers
Qualified customers before creating impulse and excitement, generating a hot lead for the
company

Sales Representative Occidental Grand X-Caret

Mayan Riviera, Mxico

May 2005 Jan 2008

Oversaw all marketing plans, campaigns, promotions, and initiatives

Ensured all advertising and miscellaneous marketing expenses fell within budget
Created and maintained brand image
Evaluated and analyzed the impact of various promotions on sales
Selected appropriate media for advertising, based on campaign objectives
Coordinated with media reps, ensuring the correct message was delivered
Managed and/or produced all advertising creative and copy writing
Planned and hosted Grand Prize giveaway events, contests, and parties
Developed mitigation strategies to prevent environmental factors from negatively impacting
sales
Adapted and adjusted Marketing strategies according to sales fluctuations
Designed and conducted marketing research projects
Launched and implemented new multi-level frequent player loyalty program
Promoted and developed group booking parties and reservations

Promotions Manager
Mount Pleasant Community Charitable Association
(Operating as Planet Bingo)
Vancouver, BC, Canada

Mar 2008 Jul 2008

Sold vacation club memberships to resort guests

Established trust with guests by building a relationship in a short amount of time

Marketing Manager - Community Gaming Management Association

(Operating as Planet Bingo)
Vancouver, BC, Canada

Jun 2011 Aug 2011

May 2003 Apr 2005

Coordinated internal and external promotional events

Planned, coordinated, and implemented several promotions and events running
simultaneously
Executed province-wide bingo promotions delegated by BC Lottery Corporation
Created artwork and ads for in-house advertising
Researched and attended community events with booth presence
Brainstormed and experimented with creative promotions/prize giveaways to increase
player attendance and length of stay
Established mutually beneficial relationships with partners and vendors

Marketing & Communications Coordinator Esprit de Corp.

Richmond, BC, Canada

Dec 2002 Apr 2003

Created Sales and Marketing related correspondence to all retail outlets across Canada
Generated ideas for various promotions
Oversaw and implemented a variety of Marketing projects and initiatives
Produced signage and Marketing materials for Canadas retail outlets

Marketing Assistant eXI Wireless Systems Inc.

Richmond, BC, Canada

Apr 2000 Dec 2000

Conducted market research/analysis

Generated and maintained direct marketing programs
Tended to general product inquiries and information requests
Prepared sales collateral to support distribution channel

EDUCATION
Bachelors of Business Administration, Marketing Concentration
Simon Fraser University
Burnaby, BC, Canada
Co-operative Education Designation (4 Work Practicum Semesters)

Sept 1996 Apr 2003

COMPUTER SKILLS
Microsoft Office, NeoOffice, Adobe Illustrator, Adobe Photoshop

Mac & PC

ACTIVITIES & INTERESTS

Snowboarding, tennis, hiking, rollerblading, salsa dancing, hip hop
dancing, Zumba, running, weight training

Fitness

Fluent English, Intermediate Spanish, Beginners German

Languages