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STRENGTH

Olper's is a brand of ENGRO nourishments. This implies that buyers can relate their
previous picture of ENGRO sustenances to Olper's. ENGRO is a settled brand name
in Fertilizer, IT and framework business. The brand is understood so clients will
naturally have a brand relationship with Olper's and see it as a premium quality
item. ENGRO is incredibly famous so it can without much of a stretch draw in
remote financial specialists in maneuvering it against different contenders, for
example, Nestle. ENGRO sustenances can without much of a stretch manage the
cost of innovative work costs for Olper's have keeping in mind the end goal to
present new items. It can likewise appropriate the brand through better channels as
a result of its long haul association with wholesalers in the farming division.

PR with agriculturists
ENGRO has been collaborating with the ranchers for composts and has picked up
very much a decent notoriety throughout the years. It has prompted an in number
bond and long haul association with the ranchers why should willing supply drain to
the organization. This is an included point of preference and quality for the
organization in light of the fact that it will never be shy of milk creation. The
ranchers additionally won't need to look somewhere else to offer their milk.
Positive reaction from clients
In first year, EFL crossed 1.4 billion business figure which demonstrates clients'
fulfillment upon EFL's items. 4. Its taste, quality suggestion and world-class quality
recommendation framework.
Solid purchaser & item scrutinize
Olper's done an in number purchaser & item scrutinize previously, then after the
fact dispatching the item. This has given them the ideal take off platform to in the
end rise as a worldwide player in the sustenance business. To build up its future
portfolios, EFL has employed different worldwide examination accomplices like AC
Nielsen, Mindshare, JWT Asiatic and MARS promoting and publicizing offices.
Third-Generation Plant
EFL just, has the third-era UHT milk plant in the nation. EFL plant is the main plant
in Pakistan that uses Bactofuge innovation to for all intents and purposes take out
microscopic organisms and guarantee premium quality and cleanliness. In addition,
it is likewise setting up another milk handling plant in Central Punjab (Sahiwal) with
a speculation of Rs. 2 billion (US $ 33 million).

Worldwide popularity of Engro.


Efficient milk accumulation framework.
Keeping brilliant models.
Integrated dissemination and warehousing offices.
Successful related broadening.
Generic brand name of Olper's

Large piece of the pie of Engro imaginative and chemicals.


Having Good notoriety in the business sector by solid brand

WEAKNESS.
Olwell TVC
Olwell commercial which is in light of Western way of life, ENGRO sustenances
brand administration demonstrated a man who put off his garments & stay just in
his underpants, or half bare woman in a feline walk or men respecting the figures of
a woman in blend sexual orientation wellbeing club. In this commercial they are
making relationship with the brand through the stripes, which is a highlight of Olwell
bundling. Half stripped individuals have been indicated with tattoos of the same
stripes keeping in mind the end goal to demonstrate that they are faithful shoppers
of Olwell. Likewise, the ability, circumstances and areas join well with the
commercial to give Olwell a premium situating. The splendid showcasing individuals
at ENGRO Foods neglected to break down is that the business sector they are
focused on the commercial on, is Pakistan, where honing Muslims live, who have
solid religious convictions. At the point when making the advertisement, the brand
directors were centered around, making a promotion that ought to give the brand
the most premium look and feel amongst the objective buyers yet then again they
were minimum made a fuss over the morals, religious convictions and social
qualities.
Owning Red Color
The organization has not possessed the shading red like Nestle has a green Milkpak;
Haleeb has a blue container and so forth. This may make issues in light of the fact
that when a purchaser enters a basic need shop, then he/she may have issues in
reviewing the brand on the grounds that there is no shading affiliation appended to
Olper's. The organization may need to locate a suitable shading in which to center
its forthcoming advertising methodologies.
Low Quality Milk
EFL is not having its own particular dairy ranches; it to a great extent gathers free
drain from agriculturists & gwalas through its 40 milk accumulation focuses, which
now and again is of low quality and polluted on the grounds that they add vegetable
oil to drain to get higher costs.
Bundling
EFL is subordinate upon Tetra Pak for the bundling of its whole dairy items. Tetra Pak
is the main choice accessible to Olper's for bundling in light of the fact that it is
having imposing business model in the bundling segment in Pakistan. Because of
this reason, Tetra Pak can charge them higher and it could expand the generation
costs.
Milk accumulation & dispersion costs

EFL's 34 out of 40 milk-accumulation focuses are situated in Punjab, where as its


just drain preparing office is arranged close Sukkur (Sindh). It builds the milk
gathering & conveyance expenses; furthermore expands the possibilities of milk
getting ruined in view of expanded voyaging time.
Tight brand portfolio
It has been over a year now, when EFL dispatched its first dairy item, Olper's Milk on
March20, 2006. Be that as it may, EFL's image portfolio still comprises of only 3
items i.e. Olper's Milk, Olwell Milk and Olper's Cream. While its rivals like Nestle and
Haleeb Foods have a highly differentiated line of dairy items.

Unable to contend in value delicate fragment of UHT milk market.

Under-use of the limit.

Unable to satisfy the interest of nearby powder milk market.

Not yet ISO confirmed

OPPORTUNITIES
Expanded financing by Government
Government has chosen to build ranchers' financing. This is an open door for
ENGRO nourishments in light of the fact that already because of climate conditions
and different reasons there was bunches of wastage of milk yet now that can be
diminished as agriculturists will be better ready to store milk for more time periods.
Expanded utilization of PLM
Rivalry may make open doors for the organization on the grounds that every rival in
the milk business needs to expand infiltration of prepared fluid milk thus they will
make mindfulness for customers through distinctive publicizing media. This will
guarantee the increment in the utilization of prepared drain rather than lose milk
thus will thus prompt increment in deals for the organization. In this manner there
will be an open door for quickened development.
Mindfulness
Developing disappointment with free drain and expanding mindfulness about
wellbeing and cleanliness issues have prompted expanded handled milk utilization.
Third biggest maker of milk
Pakistan is the Third biggest maker of milk on the planet with an aggregate creation
of 32 billion liter of milk a year, whose worth is more than that of the consolidated
estimation of wheat and cotton, from an aggregate crowd size of 50 million milch
creatures (wild oxen and bovines). Domesticated animals represents 46.8 percent of
farming worth included and around 10.8 percent of the GDP. Milk is the biggest ware
from the animals part representing 51 percent of the aggregate estimation of the
division. Because of the strides taken by the administration and private segment,
nation's yearly drain generation is relied upon to develop at an extra 3 billion liters

in the following couple of years. This is truly an open door for ENGRO nourishments
as there is parcel of development in this a piece of the segment.

Improving Economy

Population development rate.

High urbanization rate.

High education rate.

Flexible government arrangements for nourishment industry.

Have huge development opportunities

Has adequate cashflow to extend.

Has the possibility to enhance and separate the organization's items to


maintain a game changer

May converge with other worldwide organizations to wipe out contenders.

Having Capable of venturing into different markets of the world

Threats:
Rivalry may represent a danger in light of the fact that the organization will need to
keep up its administration in a growing market with the goal that it doesn't lose its
piece of the overall industry to its rivals. For Olper's it may be hard to infiltrate in a
business where the loyalties exist for such brands as Nestle and Haleeb. These
brands have been in the milk business excessively long and have left an imprint in
the brains of purchasers regarding quality. Rivalry is by all accounts getting harder
as a consequence of new players entering the dairy market.
Discernments and Price Differentials
Shoppers' discernments and value differentials can bring about a risk for the
organization. It is vital that Olper's comes up to the desires of the clients and
satisfies its conformance quality that is the organization meets its guaranteed
details. Buyer's inclinations change with time and costs may make certain
hindrances regarding the overall revenues for Olper's. Case in point, lose milk is still
less expensive than bundled milk and that is likewise one variable that individuals
still like to purchase lose milk.
Has numerous major worldwide contenders with its fundamental one being Nestle
Pakistan, Haleebfoods can be substituted by other milk maker made by its rivals.
These contenders may create advertising methodologies to wipe out The Engro
foods Olpers. There may be a financial downturn in the business cycle.

High expansion rate.

Low buying force.

Decrease in GDP development rate.

Increasing interest rates.

Decreasing venture.

Recessionary period in business cycle

Competition with Nestle, Engro Foods and the new contestants.

Engro foods is right now confronting are increment in Sales Tax.

INDUSTRIAL SWOT ANALYSIS


Strength:

Endowed with the great type of bison and cows


Highest per capita utilization of milk in Asia
Regular winnowing of less beneficial/inefficient creatures
A high proportion of rural area to rural proportion

An emergence of commercial dairy farms on a large scale

Weaknesses

Small and scattered creature holding

Prevalence of customary crude milk advertising framework

Poor nature of milk; absence of profitable maker cost for milk

Milk handling transcendently dependant on outdated UHT innovation

milk

Mushrooming development of steers provinces in rural ranges; High cost of

Production; a long chain of center men

Inadequate framework and institutional offices and backing

Low use of introduced limit of dairy plants

Opportunities

Huge unsatisfied interest of milk and milk items.

Substantial degree for expanding milk generation through change in the


promoting framework
by guaranteeing a year round gainful cost to drain makers

Increase shopper consciousness of adhering to a goo

An rise of business dairy cultivates on a

Threats

Unregulated imports of dairy items at shoddy costs


Inadequate open and private interest in modernization of the segment
Likelihood of new entrants in the market
Collection of raw material would be effected by climate disturbance.
Uncertainty due to flood or any natural calamity can incur heavy loss.

SWOT Matrix for Engrofoods.

Strengths
1. Worldwide fame of Engro.
SUPER SWOT

2. Efficient milk collection


system.
3. Keeping high quality
standards.
4. Integrated distribution and
warehousing facilities.
5. Generic brand name of
Olpers
6. Large market share of
Engro innovative and
chemicals.
7. Having Good reputation in
the market by strong brand
name i.e. Engro
8. Strong R&D

Weaknesses
1. Unable to compete in price
sensitive segment of UHT
milk market.
2. Under-utilization
of
the
capacity.
3. Unable to fulfill the demand
of
local
powder
milk
market.
4. Olwell ad did not match the
Pakistan's religious values. They
did not focused about the ethics,
religious of Pakistan and their ad
failed. Depend on tetra pack
5. Engro Foods
have 40 milk
collection center in Pakistan which
is not enough to grow the
business
6. Olpers have only
One dairy farm which is not
enough to milk the country

Opportunities

1.
2.
3.
4.
5.

Improving Economy
Population growth rate.
High urbanization rate.
High literacy rate.
Flexible government
policies for food industry.
6. Have significant growth
opportunities
7. Improvement in
literacy rate of Pakistan
8. May merge with other
global businesses to
eliminate competitors.
9. Having Capable of
expanding into other
markets of the world
Threats
1. High inflation rate.
2. Low purchasing power.
3. Decrease in GDP growth
rate.
4. Increasing interest rates.
5. Decreasing investment.
6. Recessionary period in
business cycle
7. Competition with Nestle,
Engro Foods and the new
entrants.
8. Engrofoods is currently facing
are increase in Sales Tax

SO
WO
1. Increase production of quality 1. As per the increase demand of the
milk to cater the unsatisfied
milk they should fulfill the
demand(S2,O2,O8)
demand as EFL have the ability to
expand.(W3,O8).
2. They should go in the product line
of powdered milk. (S8,O2,O5)
2. They should make a strong
distribution system to cater to
avail the full benefit of the
3. They should increase their
growing market.(W3,O2)
exports.
4. They should cater the wide range 3. They should adopt affective
of
unsatisfied
demand
by
marketing strategies for the
improving
their
distribution
promotion of their product.
networks
(W2,O1)

ST
1. Invest more on the dairy
product line as there is still
a large chunk of the market
which
require
modernization(S6,T5)
2. Introduce new technology for
quality assurance and better
productivity(S4,T7)

WT
1. The co-ordination between
different departments of
EFL should be improved it
will lessen the bureaucratic
cost and increase the
efficiency of the company.

2. Engro must get


certification as to
competitors(W4,T8)

the
beat

ISO
their

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