Term Paper

On
Marketing Research

Course Title: Principles of Marketing

Course Code: MKT241
Prepared For: Md. Nahin Hossain
Faculty: School of Business (UITS)

Prepared By
Anendya Chakma

10310553

University of Information Technology & Sciences

(UITS)
19-12-2014

,
University Of Information Technology and Sciences (UITS)
Main Campus, Baridhara, Dhaka
Subject: Submission of the term paper on Organizational Behavior in Basundhara Group.
Dear Madam,
It is of great honor and delight to us to present you our final report prepared as equipment for
our Organizational Behavior (MGT241). The entire duration of preparing this report has been
immensely helpful to us, giving us a golden opportunity to look outside the regular classroom
and move to the real world on Basundhara. A lot of lesson was learning and a vast amount
experience was gained. Developing interpersonal skills, talking formal interviews and of
course handling each and every detail with a professional attitude were just to name a few.
Truly this will help us in our future life, solving more complete situations and problems and
also building a Business structure.
We are particularly grateful to (Faculty, School of Business) for her co-operation in helping
to achieve our purpose.
We also acknowledge our gratitude to those people who have helped us and passed their
valuable comments on the draft term paper.
In spite of our limitation and time constraint we have tried our best to cover all the points you
mention and hope it will be able to meet your expectation. We shall always be available to
respond to any question that you may have in this regard.
We hope you will still accept it. Thank you for your support.
Sincerely Yours,
Jack Francis Fernandez
Sagar Chandra Das
Clamat Chondon Roy

Anendya chakma
Table of Contents
Acknowledgment
Executive Summary
Origin of the Report
Scope of the Study
Objectives of the Study
Methodology
Limitations of the study
Profile of organization:
About the organization
History of the Organization
Mission, Vision, Goal of Basundhara Group
Enterprises of Bashundhara Group
Future Plan of Bashundhara Group
Management of Organization
Top level Management
Middle level Management
Executive
Management skill
Technical skill
Human skill
Conceptual skill
Challenges and opportunities of the organization
Responding to Globalization
Managing workforce Diversity
Improving quality and productivity
Improving customer service
Improving people skills
Creating appositive work Environment
Management of the job satisfaction
Causes of job Satisfaction
Motivation Theory by Basundhara Group
Conclusion and Recommendation
Conclusion
Recommendation
References

Acknowledgment
The present work is an effort to through some light on Organizational Behavior of
Basundhara Group Bangladesh. The work would not have been possible to come to the
present shape without the able guidance, supervision and help to me by number of people.
With deep sense of gratitude I acknowledge the encouragement and guidance received by my
organizational guide and other staff members.
I convey my heartfelt affection to all those people who helped and supported me during the
course, for completion of our Project Report.

Executive Summary
In this study, we try to investigate the challenging career opportunities for young
professionals of the Basundhara Group provided. How their goal is to attract, retain and
motivate the most competent people.
This study emphasis on how Basundhara Group maintains high recruitment standards and its
providing local and overseas training to its employees. This is done with a view to encourage
Organizational Behavior by continuously upgrading skills, abilities and knowledge and to
meet organizational needs to face future challenges in the ever-changing financial services
industry.
We identify employees' relevant and proper training and development needs and
opportunities to pursue their career goals. We summed up with view of Basundhara Group is
a performance driven organization and career development opportunities are based on merit,
performance and productivity.

Origin of the Report

The main purpose of the study is to fulfill the requirements of Organization
Behavior
(MGT241) The part of our BBA program bearing 3 credits. As the students of Organizational
Behavior, we were assigned by our course instructor to involve in this study.
The course as well as this report helps a student to get necessary knowledge which is very
useful for the students majoring in Organizational Behavior.

Objectives of the Study

The main objective of this term paper is to get the practical insight of the techniques and strat
egies one organization employs while doing their Working.

Scope of the Study

Bashundhara Group and the relative fields were the scope of the study.

Methodology
We use to collect information from various website of business data source to make the
whole report. We use Microsoft Word for report making. We also visited the Basundhara
Group website for the information. A report is prepared and submitted to the respective
course instructor Jannatul Ferdoushi,

Limitations of the Study

There were some obstacles, which were hard to meet up with. The limitations are:
Lack of adequate information due to confidentiality.
Lack of documented and concrete secondary materials.
Direct observation of the customer service of the company requires extensive time
involvement, which may not be possible.
Organizational personnels reluctance to answer the questions.
Basundhara Group includes a variety of activities , and among them is deciding what
staffing needs an organization Behavior has and whether to use independent contractors or
hire employees to fill these needs , recruiting and training the best employees , ensuring they
are high performers , dealing with performance issues and ensuring the personnel and
management practices conforms to various regulations. Activities also include managing
their approach to employee benefits and compensation, employee record and personnel
policies.
Organizational Behavior has shown to be valuable to any companys working employees. It
can be successful in a Responsibility and the challenges for all management regardless of an
organizational behavior. They need to select and retain talented employees, undertake
employee training and development programs and dismantle traditional bureaucratic
structures that limit employees ability to be innovative and creative.
World-class organization use performance measurement systems to determine whether they
are fulfilling their vision and meeting their customer-focused strategic goals. Leading-edge
organizations use performance measurement to gain insight into, and make judgments about,
the effectiveness and efficiency of their programs, processes, and people. These best-in-class
organization decide on what indicators they will use the measure their progress in meeting
strategic goals and objectives, gather and analyze performance data and then use those data
to drive improvements in their organization and successfully translate strategy into action.
Thus in todays organizations, the use of Strategic organization Behavior information is to
help set agree-upon performance goals, allocate and prioritize resources, inform managers to
either confirm or change current policy or program directions to meet those goals , and report
on the success in meeting those goals.

History of the Organization

The Bashundhara Group has started operation as a real estate venture
known as "Bashundhara" under the aegis of the Group's first concern the East West Property
Development (Pvt) Ltd in 1987. This project turned out to be a very
successful one and hadhelped foster the growth of trust and confidence of the
urbanpeople in "Bashundhara".Dhaka's burgeoning population, coupled with a conspicuously
slow growth of housing led to the landmark success of Bashundhara. Driven by the
ramifications of this success, Bashundhara geared up to invest in new fields, including
manufacturing and trading. More enterprises were established in the early 1990s,
covering diverse activities involving the production of cement, paper and pulp, tissue
paper, steel, LP Gas bottling and distribution, and a trading company, among others.
The group experienced this tremendous growth in a span of less than 10 years.
During this period, additional schemes on land development and real estate were
launched and those projects focused more sharply on increasing responsiveness to
client needs. The Group's first publicly- traded company, the Meghna Cement Mills
Limited, is currently listed on the two Stock Exchanges of Bangladesh.
The Group now has over 20 major concerns located in different areas of the country. The mul
ti- faceted shopping mall and recreation centre called the Bashundhara City
has added glamour to the growth of the group. The Bashundhara City Development
Ltd is one step ahead in the longstanding effort to strengthen links with the general people thr
ough the unique offering of
commercial operations and recreation facilities
under
single roof. East West Media Group Ltd is the mass media enterprise of the
Bashundhara Group that was established in 2009. It now owns Bangla dailies The
Kaler Kantho and The Bangladesh Pratidin, English newspaper the Daily Sun
and bilingual online portal banglanews24.com..The media house is also planning to launch
a FM radio and a television channel soon.
The Group has come a long way in reaching its goals by complimenting to client needs, learn
ing real time lessons from past projects, innovating and partnering its project
implementation process. Through major investment undertakings in all key sectors,
Bashundhara has meaning fully contributed to the countrys economic stability in
financial and capital markets. Underlying all of the Group's activities are the common
threads of change, flexibility, and fostering closer ties with the Government, the City
Corporation and Bashundhara clients. Most of its projects have been success stories this fact alone is enough to justify a sense of confidence in the Group's future.

Mission, Vision, Goal of Basundhara Group

Bashundhara Group (BG) is a leading private
sector industrial corporation in Bangladesh.
It currently has 14 ongoing concerns, ranging from real estate development and management
to manufacturing and services. The BG strives to work in partnership with the
Government for promoting sustainable development, environment preservation,
and employment generation and poverty reduction. The BG has a particular focus on urban
housing, recreation centers, and commercial ventures. Thus, the motto of the Group is For th
e People, for the Country. At the crux of all industrial processes deployed at the
Groups enterprises stands the need to ensure environmental stability. As a result, conscious
efforts are made to use re- cycled material as industrial input.

The established mission and vision of Basundhara Group are

Create affordable housing for the people.

Foster better living environment and pleasant surroundings.
Ensure environmental balance and sustainability
Use re-cycled raw materials in industry
Develop a meaningful partnership with others for development
Providing better work conditions for the staff members

Enterprises of Bashundhara Group

BG is comprised of the following enterprises.

East West Property Development Ltd.

Bashundhara City Development Ltd.
Meghna Cement Mills Ltd.
Bashundhara Paper Mills Ltd.
Bashundhara Newsprint & Duplex Board Industries Ltd.
Bashundhara Tissue Industries Ltd.
Bashundhara Still Complex Ltd.
Bashundhara LP Gas Ltd.
Bashundhara Technologies Ltd.
Bashundhara Cement Sack Plant.
Bashundhara Trading Company Ltd.
Bashundhara Industrial Complex Ltd.

Bashundhara Paver Manufacturing Plant.

Bashundhara Communication & Networks Ltd.

Future Plan of Bashundhara Group

The era of information and communication technology has changed the world with a
whisker and now communication has emerged as the key to trade and development.
The rapid development of information and communication technology has turned the
world
into a global village. Moreover globalization and its all pervasive impacts on states and their
economies have made life more competitive, complex and technology driven.
Proximity has turned meaningless as the world is now in the tip of a finger and
economy the ultimate focus of a nation and national life. Inter-state trading
dependence, investment potentials and free flow of information and raw materials have
made the world thriving on the edge of competitiveness.
Now staying competitive is the key to survival in todays world of business where
quality rules and standard products and services sneak in shedding physical
boundaries. Now, the recent global recession and its impacts have shown yet another
challenge and the bitter side of the globalization.
But despite the global challenges and its impacts on local economy, Bashundhara
Group has kept on its forward march with visionary goal, best use of its human
resources and meticulous planning. Varied range of products with ensured standard,
quality services and most effective managerial efficiencies have made the company
a market leader in the respective sectors of its operation.
Keeping main focus on business expansion and growth in the most prospective
sectors, the group is continuously taking up projects to make it the largest
conglomerate in the business arena of Bangladesh despite fast- changing business
trend and tricky situation.
Depending on the firm foundation and highly professional human resources, the
Bashundhara Group is still making good use of its business potentials and also
contributing to the development of the local corporate culture and making a significant
contribution to the overall development of the country and its economy.
But despite intriguing growth and business expansion, the companys aims and
objectives remain the same to serve people with maximum satisfaction and keep on
working for the greater welfare of the people and the country. Still each
and every Bashundhara Group companies care for their clients as their obligation and custom
er satisfaction remains the key to their success.

Management of Organization
Top management
Middle management
Executive

Management skill:
Management skills are the secret tools in the hands of any manager. They are the special
abilities that are different in different individuals. Managers in small businesses have
enormous responsibilities. They must wear many different hats--and take on more duties than
a department manager in a large company who has assistant managers and supervisors to
share in the responsibilities. So a small business manager must have superior organizational
skills for the department to run smoothly and with a productive and satisfied workforce.
Technical skill: Technical skill encompasses the ability to apply specialized knowledge or
expertise. When you think the skills of professionals such as civil engineers or oral surgeons
you typically focus on their technical skills. Through extensive formal education they have
learned the special knowledge and practices of their field.
Human skill: The ability to work with understands and motivates other people both
individually and group defines human skills. Many people are technically proficient but
interpersonally incompetent. They might poor listeners unable to understand the needs of
other or have difficulty managing conflicts. Because managers get things done through other
people they must have good human skills to communicate motivate and delegate.
Conceptual skills: Managers must have the mental ability to analyze and diagnose complex
situation. These tasks require conceptual skills. Decision making for instance requires
managers to identify problems develop alternative situation to correct those problem
evaluation those alternative situation and select the best alternative one. Managers can be
technically and interpersonally competent yet still fail because of an inability to rationally
process and interpret information.

Challenge and opportunities of the organization:

01. Responding to Globalization:
Organizations are no longer constrained by national borders. It can be responding the
following matter .

Increased foreign Assignments

Working with people from different cultures

Coping with Ant capitalism Backlash

Overseeing movement of jobs countries with low-cost labor

Managing people during the war on terror

02. Managing workforce Diversity:

Diversity is anything that makes people different. Although diversity is often connected with
visible factors such as ethnicity, color, race, gender, religion, disability, it has just as much to
do with non-visible factors such as the way people think, see or function differently. But
visible factors remain important as they indicate that people have different non-visible traits
as well.
In Bashundhara Grope there is no problem with workforce diversity. If any problem found
about diversity they handle it by changing demographics and training their employee.

03. Improving quality and productivity

Bashundhara group improving the quality of the product and its value added of the product.
We believe a lot of customers will move from their existing product to us."

04. Improving customer service:

Bashundhara group is a leading Organization it has lot product. Now Bashundhara grope
across a global provider of business communications and collaboration systems and services.
We constantly innovate and partner with the best to offer our customers a world-class service
experience at every Country.

05. Improving people skill:

Bashundhara group recently improving the people skill. It can help and motivate the working
employee by job motivating, Techniques for improving, listening skills and more effective
item.

06. Creating a positive work Environment:

Bashundhara group is a real growth area in organization behavior research has been positive
organization scholarship, which concerns how organization develop human strengths, faster
vitality and resilience, and unlock potential. Research in his area argue that too much of
organization behavior research and management practice has been targeted toward
identifying whats wrong with organization and their employee. In response these researchers
try to study whats good about organization.

Management of the job satisfaction:

Job satisfaction is an individual concern with his or her job. The happier people are within
their job, the more satisfied.
Bashundhara group is believed in rewarding talent whenever and wherever it's due. Through
a "Total Rewards Approach", they offer deserving employees, performance bonuses,
guaranteed cash, short term and long term benefits as well as stock options.
A fine blend of the aforementioned benefits as well as tremendous growth opportunities in
career growth makes life. By combining on-the-job learning, involvement in key projects,
mentoring programs and exposure across various businesses, Bashundhara group all its
employees, guaranteed job satisfaction resulting in a Total Employee Proposition

Causes of job Satisfaction

Motivation Theory is follow by Basundhara Group

Motivation is the process of an individual intensity Direction and persistence of effort toward
attaining a goal. Motivation is an effective instrument in the hands of the management in
inspiring the work force. It is the major task of every manager to motivate his subordinate or
to create the will to work among the subordinates. It should also be remembered that the
worker may be immensely capable of doing some work, nothing can be achieved if he is not
willing to work.

Bashundhara Group fulfill the Employee variety of need Hunger, thirst, Shelter, sex, and
other bodily needs. After security and protection, then affection Belongingness and
friend ship, Recantation, achievement etc

So we think Bashundhara Group follow the Hierarchy of Needs Theory .

Conclusion and Recommendation

Conclusion
The globalization of business is forcing managers to struggle with complex issues as
they seek to gain or sustain a competitive advantage. Bashundhara Group is one of
the largest Group of Companies in Bangladesh. They also share values, traits and
behaviors that are highly regarded for success in the organization.

Recommendation

References

Book Reference
Organizational Behavior
By Robbins Judge 13th Edition
Web References