The Business Model Canvas

Day Month Year

On:
Designed
Designedfor:
by:

No.

Iteration:

Key Partners

Customer
KeyCustomer
Activities
ValueRelationships
Propositions
Segments

Who are our Key Partners?

What
What
Keytype
Activities
What
of relationship
value
doFor
our
dowhom
Value
we
does
deliver
Propositions
are
each
weto
ofcreating
the
ourcustomer?
Customer
require?
value?
Who are our key suppliers?
Which Segments
Our
one of
Distribution
ourexpect
customers
Who
Channels?
us toare
problems
establish
our most
and
areimportant
we
maintain
helping
customers?
with
to solve?
them?
Which Key Resources are we acquiring from partners?
What bundles of products Customer
and services
Relationships?
are we offering
Whichtoones
eachhave
Customer
we established?
Segment?
Mass Market
Which Key Activities do partners perform?
HowRevenue
are theystreams?
integrated
Which
with
customer
the restneeds
of ourare
business
we satisfying?
model?
Niche Market
Segmented
How costly arecharacteristics
they?
Diversified
motivations for partnerships:
categories
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities

Production
Problem Solving
Platform/Network

Multi-sided Platform
Newness
examples
Performance
Personal
assistance
Customization
Dedicated
Personal
Assistance
Getting
the Job
Done
Self-Service
Design
Automated
Services
Brand/Status
Communities
Price
CostCo-creation
Reduction
Risk Reduction
Accessibility
Convenience/Usability

Key ResourcesChannels
What
Through
Key Resources
which Channels
do our Value
do ourPropositions
Customer Segments
require?
Our Distribution Channels? Customerwant
Relationships?
to be reached?
Revenue Streams?
How are we reaching them now?
How are our Channels integrated?
types of resources
Physical
Which ones work best?
Intellectual (brand patents, copyrights, data)
Human
Which
ones
are most cost-efficient?
Financial
How are we integrating them with customer routines?
channel phases:
1. Awareness
How do we raise awareness about our companys products and services?

2. Evaluation
How do we help customers evaluate our organizations Value Proposition?

3. Purchase
How do we allow customers to purchase specific products and services?

4. Delivery
How do we deliver a Value Proposition to customers?

5. After sales
How do we provide post-purchase customer support?

Cost
Structure
www.businessmodelgeneration.com
What
Which
are
Key
theActivities
Resources
most important
are
aremost
most
costs
expensive?
expensive?
inherent in our business model?
How much does
For
each
what
Revenue
valueRevenue
are
Stream
our customers
For
How
How
contribute
what
are
would
they
do
really
toStreams
they
they
overall
currently
willing
currently
prefer
revenues?
paying?
to pay?
is your
Cost
Value
sample
Fixed
Variable
Economies
Driven
Driven
Costs
business
characteristics:
costs
of(salaries,
(leanest
(scope
scale
focused
more:
cost
rents,
onstructure,
value
utilities)
creation,
low price
premium
valuevalue
proposition,
proposition)
maximum automation, extensive outsourcing)

or send a letter
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work
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Brokerage
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Management
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Advertising
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Asset
Usage
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License.
pricing
types:
USA.
Price
Fees
sale
fees
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