Bisleri International Pvt Ltd in Andheri,

Mumbai
There is no life without water. But there is no safety without Bisleri. Water is a necessity of
every living being. Bisleri International Pvt Ltd is a brand of bottled water that has been
serving pure and germ free water for decades now. It is the most trusted brand of bottled
water in India. Bisleri was founded by Felice Bisleri in 1965. It was then bought by Parle in
1969. It is popular brand of drinking water preferred by most of the population in India. The
main headquarters of the brand is at Bisleri Andheri Office. The brand serves scientifically
purified and fortified drinking water. It is available at the common general stores and is very
affordable too. In fact it has become a generic name in the category of bottled mineral water.
The company has 17 plants and 11 franchisees all over India and Bisleri, Mumbai is one of
them. As an initiative taken under Aqua Green Revolution, Bisleri stores 10 billion litres' of
rain water every year.

Bisleri International Pvt Ltd Products, Mumbai

Bisleri bottles were first sold in glass bottles. It was later on sold in PVC containers and
finally in PET containers. The bottles are packed from the Bisleri factory, Andheri (east),
Mumbai. The bottles are then distributed in the various parts of India. It's bottles are available
in 8 pack sizes - 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litres, 2 litres, 5 litres, and 20
litres. The brand is a household name. Every drop of water in the it's bottle is purified through
a 6-step process. From color, odor to the removal of harmful salts and minerals, every minute
drop is well examined. The water is then tested during the bottling and storing process in
order to prevent any accidental contamination.
The composition of Bisleri Water in milligrams per litre (mg/l) includes160-TDS, 7.2-ph
factor, 13.6-Calcium, 22-Chlorides, 58-Bicarbonate, 7.8-Magnesium, 2-Nitrate, 19.3Sulphates and 66.1-Hardness. According to this brand of bottled water, the minerals such as
magnesium sulphate and potassium bicarbonate are essential minerals for healthy living and
not only maintain the pH balance of the body but also help in keeping one fit and energetic at
all times. This brand has also introduced Vedica Mountain Water. This brand uses Himalayan
water from a natural spring, located in Uttaranchal nestled in the vast Shivalik Mountain
ranges and it is further flavored with herbs and minerals to give additional benefits. Vedica is
bottled in Uttaranchal and is available in six different pack sizes of 500ml, 1 litre.

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PRESENTED BY 1 PRATIK.A.DHAKE PRATIK.A.DHAKE S.Y.BTECH

CONTENTS 1. INTRODUCTION 2. HISTORY 3. BRANDS 4. COMPOSITION 5.

COMPETITORS 6. OPERATION OF BISLERI 7. MARKET ANALYSIS 8.
PURIFICATION PROCESS 9. MISSION 10. REFERNCES & EXTERNAL LINKS2
PRATIK.A.DHAKE
INTRODUCTION Bisleri is a brand of bottled water in India. Bisleri has 60%
market share in packaged drinking water in India. Product range comprises of two
variants : Bisleri with added minerals & Bisleri Mountain Water. It is available in 8
pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20

litre. Its operations run throughout the subcontinent of India and is one of the
leading bottled water supplying companies in India. As of 2007, Bisleri has 8
plants & 11 franchisees all3 PRATIK.A.DHAKE over India.
HISTORY FOUNDED 1965 HEADQUARTERS MUMBAI,INDIA KEY PEOPLE
FELICE BISLERI(FOUNDER) RAMESH.J.CHAUHAN(CHA IRMAN)
PRODUCTS BOTTELED WATER PARENT PARLE BISLERI LTD WEBSITE
www.bisleri.com4 PRATIK.A.DHAKE
cont. Bisleri was originally an Italian company created by Felice Bisleri, who
first brought the idea of selling bottled water in India. Bisleri then was introduced
in Mumbai in glass bottles in two varieties bubbly & still in 1965. Parle bought
over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the
brand name Bisleri. The brand name Bisleri is so popular in India that it is used
as generic name for bottled water.5 PRATIK.A.DHAKE
CONT. Later Parle switched over to PVC non-returnable bottles & finally
advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri
operations. In 2003 Bisleri announced its venture to Europe. After that Ramesh
J. Chauhan sold his stake to Wakharikar & Sons,but all operations are under Ramesh
J.Chauhan.6 PRATIK.A.DHAKE
7 PRATIK.A.DHAKE
COMPOSITION The composition of Bisleri Water in milligrams per litre (mg/l):
160-TDS 7.2-ph factor 13.6-Calcium 22-Chlorides 58-Bicarbonate
7.8-Magnesium 2-Nitrate 19.3-Sulphates 66.1-Hardness
PRATIK.A.DHAKE8
BRANDS MOUNTAIN WATER Bisleri mountain water emanates from a
natural string,located in Uttranchal and Himachal nestled in vest Shivalik Mountain
ranges. It is available 250ml,500 ml,1L,1.2L 2L,1.5L and 5L.9 PRATIK.A.DHAKE
MINERAL WATER Bisleri mineral water contains minerals such as magnesium
sulphate and potassium bicarbonate which are essential for healthy living.10
PRATIK.A.DHAKE
FIZZY SODA It is the most recent product of bisleri. Fizzy soda is carbonated
water and comes under Soft water segment.11 PRATIK.A.DHAKE
BISLERI VEDICA Mountain water from the natural himalayas.12
PRATIK.A.DHAKE
COMPETITORS KINLEY Kinley is a product of coca cola.13
PRATIK.A.DHAKE
AQUAFINA Aquafina is a product of pepsico pvt Ltd.14 PRATIK.A.DHAKE
HIMALAYAN WATER Himalayan water is a product of tata group.15
PRATIK.A.DHAKE
KINGFISHER PREMIUM Kingfisher premium is a product of United Breweries
group.16 PRATIK.A.DHAKE
OPERATIONS OF BISLERI The Bisleri bottled water range comprises of:-
500 ml 1 litre, 1.2 litre 2 litre 5 litre and 20 litre jars .17
PRATIK.A.DHAKE

OPERATIONS OF BISELRI(cont) 250 ml cups and 330 ml bottles though in

very limited numbers for now 20-litre jar comprises about 40 per cent of overall
Bisleri sales, the one-litre bottles account for approximately 25 per cent brand sales.
The main source of water is bore well.18 PRATIK.A.DHAKE

Cont ` There are 250 workers working in Sahibabad plant. The production
process adopted by Bisleri is batch production. The time taken to fill one bottle is
approximately 5 minutes. The workers work in 3 shifts which comprises of 60- 70
workers per shift. The maintenance of the machines is done every19 month and
every 45 days there is sanitation and PRATIK.A.DHAKE cleaning of the machine.
MARKET ANALYSIS Pie chart shows the sale wise distribution of various pack
sizes.20 PRATIK.A.DHAKE
Piechart showing percentage sales of following mineral water in aweek
45%10%8%20%17% Bisleri Aquafina Kinley Hello Others21 PRATIK.A.DHAKE

WASTE MANAGEMENT PET garbage is purchased about 5000 kg every

month, processed it and sold it to other companies . PET waste can be recycled
into carpets, car parts, fabrics, Fiberfil (for products like pillows and jackets), etc.
The PET powder enhances the bonding ability of asphalt which strengthens the
roads.22 PRATIK.A.DHAKE
PURIFICATION PROCESS It takes a lot to bring out the sweet taste of purity.
Every single drop of water that drips into a bottle of bisleri has to go through a
stringent 6-step purification process. First,groundwater is ozonized to destroy virus
and bacteria.The next step of purification involves a sand filter which removes coarse
particles up to 30 microns in size.23 PRATIK.A.DHAKE
Cont A carbon filter is then used to remove colour and odour,followed by
Reverse Osomosis to filter harmful minerals and salts. The penultimate step is the
fortification of water with minerals. Finally,the water is Ozonized once more to
ensure zero-contamination during bottling and storage. Now,you can go ahead and
enjoy the sweet taste of purity.24 PRATIK.A.DHAKE
MISSION To provide the highest quality product, k eeping in mind all aspects
including freshness, purity and safety, and making it easily available to the consumer
at a very affordable price.25 PRATIK.A.DHAKE
Quick info -- And you thought its only water Bisleri has been around for over
four decades. Origin: Italian entrepreneur Felice Bisleri brings the bottled water
brand to India in 1965 Early avatar: In glass bottles, in two variants: Bubbly and
Still The Chauhan factor: In 1969, Chauhan buys the brand (for its club soda)
Big break: In 1993, when Bisleri was sold in half-litre packages for Rs 5 Big
gamble: A foray into transportation. It worked. Today, Chauhan has some 2,000 trucks
nationwide Annual growth rate of Bisleri: 35-40 per cent. Bottles sold per day:
15 million Number of retail outlets covered: 3,15,000 Exclusive distributors:
3,400 Number of factories: 54, will have another 30-32 more by March 2010
New variants: Bisleri Mountain Water, Bisleri Mountain Water from the Himalayas.
Contemplating launch of enhanced water, vitamin PRATIK.A.DHAKE26 water and
flavoured water
REFERENCES AND EXTERNAL LINKS wikipedia www.bisleri.com
www.business-standard.com27 PRATIK.A.DHAKE

28 PRATIK.A.DHAKE

29 PRATIK.A.DHAKE