H&M

We have the great pleasure to announce that Elvira, from The Russian CODE & Marina,
from bonsoir-cherie.ch present the new#HMNewElegance collection during 3 weeks.

Our 2 #swissblogger will inspire you with their amazing looks and show this fantastic new collection
with a 70s touch!
The most liked Blogger from this Facebook album will get H&M gift cards to offer to her followers.
You can support your favorite Blogger with likes & shares of her pictures!
Stay tuned, more inspirations coming soon!
Launch of the #HMNewElegance collection: 20.08.2015
THE BLOGGERS:
Elvira with her BLOG: http://l.ctx.ly/r/zwyw www.therussiancode.com
Marina with her BLOG: http://l.ctx.ly/r/zww5 www.bonsoir-cherie.ch
Get ready for our first #HMSPORTWEEKEND happening tomorrow, August 8

at PlanaFORMA studio Makati.
Here are the winners of the #HMSPORTPH promo. See you tomorrow at H&M Sport Weekend at
Plana Forma Studio Makati.
Join us for a night to remember at H&M store Orchard Building! Tonight at 12 Midnight, enjoy
shopping with 50% off everything in-store for 50 minutes! Pop by & celebrate the start of a Jubilee
Weekend in style! 12 more hours to go! See you tonight! T&Cs apply. #HMLOVESG50
Discover our collaboration with pop artist Foxes. Varsity college inspiration meets girly grunge for a
collection that epitomises the artists style.#HMLovesMusic #HM http://hm.info/zt7v
Alternative styles: 156
Chiffon BlouseP H P 8 9 9
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2-pack Tank TopsP H P 3 9 9

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SweatpantsP H P 8 9 9
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2-pack T-shirtsP H P 4 9 9
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SweatshirtP H P 6 9 9
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Lyocell BlouseP H P 6 9 9
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Hooded JacketP H P 9 9 9
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Sleeveless Hooded JacketP H P 6 9 9

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Sleeveless Hooded JacketP H P 6 9 9

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Lyocell-blend Denim ShirtP H P 8 9 9

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Polo ShirtP H P 3 4 9
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Long-sleeved T-shirtP H P 5 9 9
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Circle SkirtP H P 2 9 9
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Circle SkirtP H P 2 9 9
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Jersey LeggingsP H P 4 9 9
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Jersey Tank TopP H P 1 9 9

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Jersey Tank TopP H P 1 9 9

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Top with Ruffled HemP H P 3 9 9

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2-pack TopsP H P 5 9 9
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2-pack LeggingsP H P 5 9 9
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2-pack Long-sleeved T-shirtsP H P 5 9 9

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2-pack Long-sleeved T-shirtsP H P 5 9 9

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Patterned DressP H P 5 9 9
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Jazz PantsP H P 3 9 9
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Dotted JumpsuitP H P 6 9 9
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Jazz PantsP H P 5 9 9
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3-pack Boxer BriefsP H P 4 9 9

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3-pack Boxer ShortsP H P 5 9 9

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Sweatshirt JumpsuitP H P 9 9 9
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2-pack BodysuitsP H P 5 9 9
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2-pack TightsP H P 5 9 9
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Jersey-lined Bib OverallsP H P 8 9 9

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5-piece Jersey SetP H P 1 , 1 9 0

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Jersey SetP H P 1 , 1 9 0
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2-pack HatsP H P 2 9 9
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2-pack Triangular ScarvesP H P 2 9 9

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EWBORN SIZE 0-9M
Cuddly, comfy and practical are always key in our newborn selection. Then we
add a bit of cuteness and playful colors to make sure you'll find garments and
details for your babys every need.
Sweatshirt JumpsuitP H P 9 9 9
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Jersey-lined Bib OverallsP H P 8 9 9

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Pile Snuggle SuitP H P 1 , 1 9 0
Pile Snuggle SuitP H P 1 , 1 9 0
5-piece Jersey SetP H P 1 , 1 9 0

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Jersey SetP H P 1 , 1 9 0
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2-pack Triangular ScarvesP H P 2 9 9

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3-pack SocksP H P 3 4 9
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High TopsP H P 6 9 9
Cotton Fleece LeggingsP H P 3 4 9
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2-pack PajamasP H P 6 9 9
Jersey SetP H P 5 9 9
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Jersey SetP H P 5 9 9
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Short-sleeved BodysuitP H P 2 9 9
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Long-sleeved BodysuitP H P 3 4 9
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SandalsP H P 5 9 9
6-pack BodysuitsP H P 1 , 1 9 0
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Hooded Jacket and PantsP H P 8 9 9

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Sleeveless BodysuitP H P 2 9 9
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2-pack Wrap-front BodysuitsP H P 6 9 9

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Patterned SweatpantsP H P 3 9 9
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GAP
back to school preview

Back to top

Cocoon open cardigan$44.95
see additional colors
Scalloped babydoll tee$16.95


Floral knot bow soft shorts$26.95
Printed junior backpack$39.95


Denim shirt$34.95
Embellished photo-real graphic tee$24.95


1969 floral legging jeans$39.95
Glitter logo trainers$39.95


Jersey fit & flare dress$29.95
Animal print slip-on sneakers$34.95


Chambray flutter jumpsuit$44.95
Glitter slip-on sneakers$34.95


Printed babydoll tee$16.95
Knot bow soft shorts$26.95


Jersey fit & flare dress$29.95
Gladiator sandals$24.95

Solid puffer vest$44.95
Embellished graphic tee$26.95


1969 legging jeans$34.95
gap.com exclusive
Cocoon open cardigan$44.95


Printed babydoll tee$16.95
Chambray knot bow soft shorts$26.95

T-strap sandals$24.95
urban garden
Back to top
Solid cardigan$29.95

1969 serious stretch floral pull-on legging jeans$39.95
Glitter slip-on sneakers$34.95


Printed zip hoodie$34.95
Embellished Peter Pan tee$24.95


1969 chambray circle skirt$26.95
Biker boots$49.95

1969 denim jacket$39.95
Floral stripe-border dress$34.95

Printed lunch bag$19.95
Glitter logo trainers$39.95


Chambray top$26.95
1969 serious stretch super skinny jeans$39.95

Mini floral pintuck-waist dress$34.95
Lightweight metallic star leggings$24.95


Floral shirt$26.95
Embroidered floral peplum tank$29.95


1969 serious stretch destructed super skinny jeans$39.95

Fit & flare trench coat$58.00
Floral top$26.95

1969 super skinny jeans$34.95
gap.com exclusive
Glitter bow headband$9.95


Embellished graphic hi-lo tee$24.95
1969 super soft legging jeans$34.95

Floral pintuck-waist dress$34.95
se
Dividend
Dividend policy
H&Ms financial goal is to enable the company to continue enjoying good growth and to be prepared to
exploit future business opportunities. It is essential that the companys expansion is able to proceed as in
the past with continued high degree of financial strength and continued freedom of action. Based on this
policy, the Board of Directors has determined that the dividend should equal around half of the profit after
taxes. In addition, the Board may propose the distribution of any surplus liquidity.
Dividend
The Annual General Meeting on April 29 2015, decided according to the Boards and CEOs proposal a
dividend of SEK 9.75 per share to be paid for 2015.
May 4, 2015 was decided as record date. With this record day, Euroclear Sweden AB is expected to pay
the dividend on 7 May 2015.
To be guaranteed dividend payment, the H&M shares must have been purchased no later than 29 April
2015. Ex-dividend day is 30 April 2015.
How can I find out more about H&M?

You will find general information, production details and the H&M Code
of Conduct here.
If you are interested in financial information, please check under Investor
Relations. From there, you will be able to download annual reports as well
as the latest financial summaries. If you have further questions, please
contact H&Ms press department in your specific country. You will find
names and email addresses here.
How do I create a profile at hm.com?
You can easily create your own H&M profile by creating a username and
password. We recommend that you use your email address as your
username, to make it easy to remember. Please make sure that your
password is at least 6 characters.
I forgot my password / username - can you help me?
If you forgot your password, just click the "Forgot password" link and we
will send you an automated email with information on how to reset your
password. A forgotten username can be retrieved directly via email.
How can H&M keep their prices so affordable?
We buy large quantities of the same garments directly from the supplier,
with few middlemen, and sell the garments in our own stores. H&M has
considerable experience in the textile industry and a thorough

knowledge of which goods to buy from which markets. In addition, we
have invested considerably in a fast and cost-efficient distribution
system. H&M is also permeated by cost-consciousness at every level,
allowing us to offer goods to our customers at the very best prices
possible.
I responded to an email and/or online questionnaire to enter a contest. Is
this an H&M initiative or is it fraudulent?
All H&M campaigns are promoted through our website. H&M cautions
you to read the fine print and legal disclaimers when entering online
contests. You will note in most situations that the promotion is in no way
associated with our brand. If you have entered your cell phone number
in response to an email that you received for a chance to win an H&M
contest, you are an on-going victim of this perpetration, or are now
receiving unwanted SMS text messages, we encourage you to contact
your phone provider and block the offending phone number.
Facebook and Instagram is offering me a gift card that supposedly is to
be valid at H&M. Is this really true?
Unfortunately, a number of fake campaigns and H&M accounts are
circulating on Facebook and Instagram giving away gift cards to our
customers. We are aware of the problem and H&M is not the only
company afflicted. We do not support these kinds of actions and we
always report them to Instagram and Facebook to get them closed down
as soon as possible and prevent them from spreading even further. We
truly apologize for the inconvenience that these fake campaigns may
cause our customers.
You will find information about any future contests via our official
Instagram (@hm), Facebook (facebook.com/hm), Twitter
(twitter.com/hm) and Google+ (plus.google.com/+hm).
Global expansion
We are growing with quality, sustainability and high profitability. H&M offers a wide
range of inspiring fashion for everyone, and is growing with new stores the world
over and online. There is room for further expansion for the Group in existing
markets as well as in new countries.
H&Ms expansion target is to increase the number of stores

by 1015 percent per year.
We continue to grow in new and existing markets with a focus on quality, sustainability and continued high
profitability.
H&Ms growth target is to increase the number of stores by 1015 percent per year, and at the same time
increase sales in comparable units. Expansion includes H&M as well as COS, Monki, Weekday, Cheap
Monday, & Other Stories and H&M Home.
The strong pace of expansion continues into 2015 with a planned 400 new stores net. Most new stores in
2015 are planned to open in China and the US. There are also still opportunities for expansion in other
existing markets and in new markets.
Sustainable growth
Years of success and solid growth have resulted in a strong financial position. This allows us to make the
most of each business opportunity and create potential for continued expansion with focus on quality,
sustainability and continued high profitability.
Before we move into a new country or city an assessment is made of the markets potential. Factors such
as demographic structure, purchasing power, economic growth, infrastructure, political risk, human rights
and environmental sustainability are analysed.
Our stores
Our stores should always be in the best locations for business. By leasing store premises instead of
owning them we remain flexible in a constantly evolving retail landscape, and can make sure we are
represented in the most attractive streets and shopping centres in all our markets.
H&M stores are run by H&M, with the exception of some markets where we collaborate with franchising
partners. Franchising is not part of the general expansion strategy.*
Sustainability is key to the company business and we are working actively to make both existing and new
stores sustainable in the long term. This includes recycling waste, changing to more energy and water
efficient systems and selecting the more environmentally responsible materials, such as certified wood or
recycled materials.
Online expansion
To meet the rapid development of the online market, in particular shopping via smart phones and tablets,
our investments into distance selling continues.
H&Ms shop online is available in 21 markets, including the US. The easily navigated digital store is fully
mobile-adapted and very popular with our customers. Roll-out of shop online to other markets of the H&M
Group will follow.
COS, Monki, Weekday and Cheap Monday offer sales online in 19 markets and COS also offers shopping
online in the US, while & Other Stories is available online in 12 markets.
* Regarding franchise enquiries, please note that franchising is not part of the general expansion strategy of H&M. H&M
stores are run by H&M directly, with the exception of some few markets where we for regulatory reasons collaborate with
franchising partners. We are therefore unfortunately not able to answer any franchise enquiries.
COMPETITORS
The SM Store is a founding retail center where various brands of fashion, footwear, bags,
accessories, toys, gadgets and other types of products can be found.
BANANA PEEL MADEMOISELLE 02 SLIPPERS

PHP299.75
BARBIE BRYLIE CS03 SLIPPERS

PHP199.75
OUT OF STOCK
BARBIE CASSIE CS03 SLIPPERS

PHP75.00
OUT OF STOCK
OUT OF STOCK
BARBIE FELICE CS03 SLIPPERS

PHP199.75
BARBIE FREYA CS03 22 SLIPPERS

PHP199.75
BARBIE GALIA CS03 SLIPPERS

PHP169.75
BARBIE GEMMA F513 CS03 SLIPPERS

PHP169.75
FROZEN DANA CS12 SLIPPERS

PHP199.75
FROZEN UNAH CS12 SLIPPERS

PHP199.75
Responsible marketing
H&M communicates its business idea of 'fashion and quality at the best price'
through the various advertising campaigns we produce each year throughout the
world. H&Ms marketing has a major impact and it is essential for us to convey a
positive image. H&Ms advertising images do not aim to communicate any specific
ideal, but rather a range of styles and attitudes.
H&Ms advertising campaigns are produced internally at our Head Office in Stockholm, Sweden by the
marketing department in co-operation with creative professionals located in the major fashion hubs of the
world. The campaigns are designed to be clear and simple and aim to inform our customers of what is
new at H&M.
All of the campaigns show the seasons designs and the price of the clothes pictured. The advertisements
that we produce are largely identical in all of our markets, but the media strategy is adapted to local
requirements and conditions.
Each season we strive to feature models with different looks, styles and cultural backgrounds to advertise
our concepts for women, men, teenagers and children.
Models are selected in collaboration between internationally recognised agencies and our own
representatives. As outlined in our advertising policy, the models depicted must portray the current
fashion in a positive and healthy manner. We deliberately take distances from drug and alcohol abuse,
and do not use models that are not portraying H&M in a way that is in accordance with that policy.
Special guidelines for advertising of our childrens concepts

H&M has special guidelines for the advertising of our childrens concepts. The target audience is parents,
not children, and we place advertisements in media that are not aimed directly at children. Children who
take part in our campaigns must take part of their own free will. If children are cast in a photo shoot, there
is always an H&M representative present to ensure the safety of the children and to maintain a
professional environment.
Cause related marketing

We also run cause-related marketing campaigns such as All for Children, aiming to raise awareness of
children's rights in some of the poorest communities in the world.
H&M ups its mobile repertoire with inapp rewards

By Lauren Johnson
February 21, 2013
H&M is leveraging mobile to not only show off its new

bodywear collection by David Beckham, but also incentivize consumers with
in-application rewards.
H&M is running a campaign in apps such as MTV News that incorporate video
to let consumers learn more about the items featured in the brands current
TV spot. H&M has tested a variety of different initiatives in the past to drive
in-store traffic and sales.
Mobile rewards are a complement to a loyalty program, said Steve
Timpson, president of SiteMinis, Atlanta.
There is normally a faster response rate through the mobile device and
mobile reward programs can impact a customers choice of retailer, product
or choice to buy now, he said.
Ultimately the use of mobile rewards is to increase consumer shop
frequency and total basket spend.
Mr. Timpson is not associated with H&M. He commented based on his

expertise on the subject.
H&M did not respond to press inquiries.
How it works
When consumers open certain mobile apps, a message along the bottom of
the screen prompts them that they have unlocked an achievement. The inapp rewards are powered by Session M.
Users can then tap the message to redeem their points, which prompts a
pop-up sponsored message from H&M to load.
By watching a video, consumers can unlock an additional 20 mPoints, which
is Session Ms currency.
Users can then watch H&Ms Super Bowl spot from this year that features
David Beckham and is directed by Guy Ritchie. The video is one minute and
30 seconds long.
Once the video finishes, a users account is credited and they can view their
points in the Session M reward store.
Alternatively, users can click through on the video to be directed to a
campaign-specific landing page on H&Ms mobile site where they can view
the David Beckham items for themselves.
H&Ms mobile site is not commerce-enabled, which might be helpful to let

consumers buy the products that they viewed in the video. Nonetheless, the
initiative helps H&M build brand awareness and adds some digital interaction
to the brands TV spot.
Mobile retail
This is not the first time that H&M has used mobile to promote its David
Beckham collection.
Last year, the brand ran location-based mobile ads that used Instagram for a
scavenger hunt that encouraged consumers to find statues of David
Beckham in New York, San Francisco and Los Angeles and ultimately drive
in-store traffic (see story).
H&M also recently used a mobile app sponsorship to connect with
consumers.
H&M was the launch advertiser on the DailyCandy Scout mobile app.
The app challenged consumers to upload a picture of their best fashion pose.
The winner received a $500 H&M shopping trip.
Additionally, the brand ran in-app banner ads (see story).
In this case, H&M is showing that it is thinking outside the box on mobile.
In-app gaming has been gaining traction for a while now as a tactic for
marketers to reach a group of highly engaged users.
There will be an increase in mobile loyalty and reward programs in the near
term, Mr. Timpson said.
How well these types of programs do will depend a lot on the business
itself, he said.
Loyalty reward programs can be quite effective, but only if the company
presenting these programs becomes sophisticated at customer-centric
marketing. The better the consumer information,and the more tailored the
offers are the more rewards programs will improve the customers desire to
frequent a business. Mobile rewards is another just arrow in marketings
quiver.
H&M fires up in-store experience to

bolster SMS, email databases
By Lauren Johnson
December 3, 2013
H&M's mobile site
H&M is pulling double duty in building up both its email and SMS databases
with a new in-store initiative that doles out instant coupons in exchange for
signing up for alerts from the retailer.
The retailer is taking advantage of the increase in foot traffic during the
holidays by placing mobile calls-to-action on print collateral. While most
retailers leverage mobile for either email or SMS initiatives, what is
interesting about H&Ms use of mobile is that it is being used for both.
All in-store collateral should align to a business goal, with a purpose and
context that are both clear and mutually beneficial to the customer and the
marketer, said Tim Miller, CEO of Sumotext, Little Rock, AR.
H&Ms tactic to use SMS to simultaneously collect an email and mobile optin is not only clever and efficient, but actually hits on eight of the top 10
attributes of a successful SMS campaign, he said.
Mr. Miller is not affiliated with H&M. He commented based on his expertise
on the subject.
H&M did not respond to press inquiries.
Mobile sign-ups
H&M is passing out big pieces of marketing collateral in-store that encourage
consumers to sign up for the retailers email newsletters via SMS.
Copy on the ad reads, Text HM to 40679 to redeem a coupon for ten
percent off.
When consumers text in the keyword to the short code, they are sent a
bounce-back message that encourages consumers to reply back with their
email address. This opts consumers into H&Ms email and SMS program.
Opted-in consumers will also receive up to four messages per month.
H&Ms SMS message

Then consumers are sent an SMS message that can be shown to a store
employee to receive a ten percent coupon off of a purchase. The coupon is
time-sensitive and is only good for the day that consumers sign-up.
After the email address is confirmed, consumers are then sent a coupon for
20 percent off.
Limiting the offer to a day is a smart way for H&M to drive quick traffic to a
store with an incentive.
Additionally, leveraging mobile to build both an email and SMS database
points to the growing need for retailers to leverage the medium to marry up
the in-store and online shopping experiences.
The backside of H&Ms collateral explains that H&Ms SMS and email
programs in more detail.
Furthermore, there is a clear call-to-action that prompts consumers to text
in the keyword STOP to 40679 to opt-out of H&Ms SMS program.
The marketing collateral

Building loyalty
H&M is not the only retailer relying on SMS to build up a loyalty program this
holiday season.
For example, Best Buy recently launched a holiday SMS program that keeps
consumers aware of promotions throughout Dec. 31 (see story).
Additionally, Tanger Outlets launched an SMS sweepstakes to give
consumers a chance to win a shopping spree (see story).
Although newer tactics such as push notifications are growing in importance
for marketers, SMS remains to be the channel with the widest reach, which
can be used effectively in reaching consumers with time-specific promotions
and messages.
As more retailers look to build stronger one-on-one relationships with
shoppers, there is a growing focus around leveraging mobile for loyalty
programs in addition to driving sales.
The Yankee Group says that 47 percent of mobile users are interested in
being in a mobile loyalty club, said Jeff Hasen, chief marketing officer
of Mobivity, Phoenix.
Mr. Hasen is not affiliated with H&M. He commented based on his expertise
on the subject.
More important, about the same amount say that they choose to do
business with a merchant by factoring in whether there is a mobile club in
place, he said.
Retail giant H&M runs multifaceted

mobile marketing campaign
By Dan Butcher
January 23, 2009
The H&M mobile site
Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote
its latest collection.
The campaign includes SMS coupons, mobile banner ads placed on major carrier portals and media
sites including Tele2, Telenor and TV4, and a mobile site with click-through slideshows and animated
GIF images of the retailer's latest garments. For the campaign, H&M tapped mobile marketing agency
Mobiento and its sister company Adiento, an ad network, which use mobile ad network MADS'
technology platform.
"We see that the advertising industry is highly localized," said Ashu Mathura, founder/CEO of MADS,
Amsterdam, the Netherlands. "Brands set budgets per region, which are then allocated per country
and then spend by the local country organization within the local media channels.
"Often local agencies provide adaption of global campaigns, or new local campaigns are created," he
said. "What we offer are campaigns that span multiple countries, multiple languages, multiple cultures
and sometimes not even the same brand name.
"Dealing with this landscape and converging is a big challenge for all players."
Browse "fast fashion" clothing using your handset
While H&M's latest mobile marketing campaign was limited to Sweden, Mobiento's reach extends to 27
countries.
Brands such as British Airways and automaker Mini, known for its Mini Cooper, have tapped Mobiento
for similar mobile campaigns.
Hennes & Mauritz AB, operating asH&M, is a Swedish clothing company known for its "fast fashion"
clothes and apparel for women, men, teenagers and children.
MADS and Mobiento gather demographic info
H&M has more than 1,600 stores in 34 different countries, including the U.S.
H&M launched its first mobile banner campaign in 2006, becoming one of the first major brands to do
serious mobile marketing. The retailer has continued to use the mobile channel ever since.
The goals of H&M's mobile campaigns are to illustrate and promote its latest seasonal collection of
apparel and to drive membership in the H&M Club, a loyalty rewards program.
The banner ads redirect consumers to H&M's mobile site athttp://hm.mobiento.se.
Consumers can sign up by entering their mobile number on the site to get SMS alerts and mobile
coupons with special offers driving them into physical retail locations.
For example, a text message might read "Show this coupon in store to get 20 percent off your
purchase." These offers are available only for a limited time, usually for 3 or 4 hours after the
consumer receives the message.
Consumers can also enter competitions to win H&M gift cards.
One competition lets consumers pick their favorite H&M outfit. They have to say why they want to win
it, giving the campaign an interactive component.
The mobile campaign was designed to enhance its viral effects by letting consumers send links with
information and images of specific pieces of clothing to friends and family.
The mobile site lets consumers find specific clothes that they like.
The primary target group for H&M's latest mobile campaign is women ages 20 to 40, which fits with
the retailer's general demographic.
There is a separate portal for men, as well. Consumers choose their gender when they enter the
mobile site so they are able to browse the appropriate collection of apparel.
"Ad agency Mobiento has a good number of customers in Scandinavia, and they use our platform, on
behalf of their clients such as Adidas and H&M, to log in to get real-time reports on a campaign's
performance," Mr. Mathura said.
"Customers have ad decks, so the campaign is placed on their site," he said. "Our platform powers a
whole ecosystem around it."
Helping brands target Europeans

MADS is a provider of technology that delivers targeted mobile advertising campaigns.
More than 150 of Europe's largest new media publishing houses, including Gazzetta dello Sport (Italy),
Telegraaf Media Group (Netherlands), TV4 (Sweden) and Aftenposten (Norway), are now using the
MADS mobile advertising platform to ad-enable their mobile sites and monetize their traffic.
MADS claims that it gives advertisers and brands the ability to reach more than 60 million European
mobile consumers by using a single international campaign order in the MADS campaign manager.
The MADS mobile advertising network offers inventory that lets advertisers target consumers who visit
the sites and pages of publishers across 16 European countries.
These are Sweden, Norway, Denmark, the Netherlands, Italy, Hungary, Romania, Greece, Turkey,
Latvia, Lithuania, Estonia, Russia, Poland, Belgium and Britain.
MADS' technology enables publishers, carriers and advertisers to deploy personalized display or text
ad campaigns across multiple mobile channels with more than 15 different demographic targeting
variables.
These targeting variables include gender, country, city, ZIP code, region, birthday/age, language,
consumer group, customer type, subscription type, subscriber status, phone brand, phone type and
MMS-activated handsets.
While most publisher sites in MADS' network only offer banner, click-to-call and click-to-mobile-site
ads, some have already started offering SMS ads.
"We expect a big growth in those who offer SMS as a further advertising channel in 2009," Mr.
Mathura said.
Cross-channel campaigns integrating mobile calls-to-action into print, TV and billboard/poster

advertising are on the rise, although most are focused on consumers from a single nation.
"We see those already, primarily within one country, because of difficulties with short codes, etcetera,"
Mr. Mathura said. "What we see are campaigns with short codes on billboards, send an SMS and
receive a WAP push link with a microsite about the product -- same with TV ads.
"We also see mobile banners [linked to] campaign sites," he said. "For example, [for our automotive
clients], fourteen days after the user visits the campaign site we send them an SMS for a test drive at
the nearest dealer location.
MADS claims that its platform delivers higher CTR and up to 10 times the ROI compared to traditional
online advertising.
MADS has strategic partnerships with more than 100 publishers and carriers.
In addition to H&M, Adidas, Mercedes-Benz, Peugeot, Mini, British Airways, Nivea, EA Games, CocaCola, M&Ms, Sony Ericsson, Nokia, Samsung and MasterCard are among the global brands currently
using MADS technology to reach mobile consumers.
"We've conducted several mobile advertising campaigns with Adiento and MADS this year with
tremendous results," said Cecilia Juhlin, Nordic digital marketing manager at Adidas Sweden, in a
written statement. "Mobile advertising is an innovative and exciting new channel that fits well with our
target communication group.
"Mobile is a great complement to other media and we're able to achieve a high level of engagement
around our brand," she said.
MADS' suite of products includes MADS for Operators, to create, manage and monetize mobile
inventory; MADS for Agencies, to plan, book and optimize campaigns; and MADS for Advertisers, to
track real-time campaign performance analytics and reports.
MADS' goal is to unlock advertising opportunities for brands and create new revenue streams for
carriers and publishers across all mobile channels, including the mobile Internet, SMS push/insert,
MMS push/insert, mobile video, mobile games and applications, idle screen and ring-back tones.
MADS is currently processing more than 300 million ad requests per month and is the mobile
advertising platform for more than 100 operators and publishers across 15 countries.
MADS ad-enabled carriers include Vodafone Romania, Vodafone Hungary, Vodafone New Zealand and
KPN Netherlands.
As for ad agencies, in addition to Mobiento, the HyperFactory uses the MADS platform.
"We're a closed platform, and we want to be the DoubleClick of mobile," Mr. Mathura said. "There are
a number of specific media agencies and ad agencies that work with publishers and carriers to sell
their inventory to advertisers.
"We're now seeing the first examples of mobile campaigns that span multiple countries," he said. "We
support targeting based on the country and language settings of handsets, so clients can upload
banners in different languages and push to microsites in the local language.
"We are contacted quite often because we have a good footprint -- we get lots of requests from
publishers to use our platform."
Photograph by Brea Souders for Bloomberg Businessweek
Hennes & Mauritz (HMB:SS), whose 2,900 H&M clothing stores have helped
make it Europes No. 2 fashion apparel chain, suffered a public-relations black
eye in 2010 when some of its unsold inventory was shredded and left for trash on
a New York City street. These days, H&M executives figure theyve found a way to
use clothing waste to burnish the retailers reputation. A program started in
February encourages consumers to recycle their castoff garments by offering
discounts on yet more clothing purchased at its stores. It will be rolled out at all
H&M stores by year-end and could attract shoppers as the chain struggles to
increase revenue.
By potentially alleviating tight cotton supplies and reducing the piles of old
garments choking landfills, the recycling push may also bolster the companys
image in the wake of factory safety incidents in Bangladesh, where H&M
produces garments. This is a good thing for getting people into their stores, says
Bryan Roberts, an analyst at researcher Kantar Retail. Its often the case that
green initiatives go hand in hand with commercial objectives.
The Stockholm-based retailer collects clothing of any brand and in any condition
in white-and-green boxes in stores. Switzerlands I:Collect buys the garments
and, depending on quality, either resells them or gives them new life in things
such as cleaning cloths and stuffed toys. We dont want clothes to become waste;
we want them to become a resource instead, says H&M sustainability manager
Henrik Lampa. We want to make new commercial fibers out of this, to make
new clothes and textiles.
STORY: H&M Pledges to Make Bangladeshi Factories Safer
For every plastic bag of clothing collected in Sweden, H&M gives the donor a
50 kronor ($7.80) discount on purchases of 300 kronor at its shops. Other
retailers have launched similar campaignsMarks & Spencer (MKS:LN) has a
U.K.-only effort called Shwoppingbut H&M says it will be the first fashion
company to collect garments globally. While H&M does make a profit from the
sale and recycling of unwanted clothes, the vouchers help drive footfall into
stores and encourage purchases, boosting sales, says Kate Ormrod, an analyst at
researcher Verdict in London.
Emma Enebog, sustainability strategist at Myrorna, a chain of secondhand stores
affiliated with the Salvation Army, cautioned that the vouchers may make sense
for H&M, but they limit the programs ecological value. There is a risk that the
benefit to the environment will disappear when the reward is tied to further
purchases, she says.
H&M has posted declining margins due to increases in raw-material costs and
wages in Asia, where it makes the bulk of its products. Sales at stores open at
least 12 months dropped 4 percent and net income fell 11 percent, to
$691.4 million in the three months through May, missing analyst estimates. The
price of cotton has been particularly volatile, rising 13 percent this year after
falling 18 percent in 2012. One of the major challenges is the limited resources
on our planet, says H&M Chief Executive Officer Karl-Johan Persson.
STORY: H&M, a Master of Cheap Fashion, Moves Upscale
To grow enough conventional cotton to create a plain T-shirt requires as many as

15 bathtubs of water, according to H&M. The retailer, which sells T-shirts for as
low as $5.95, is the worlds biggest user of organic cotton, according to Textile
Exchange, a non-profit that advocates for sustainability in the garment industry.
H&M says it expects to get all its cotton from more sustainable resources such as
organic and recycled cotton by 2020, up from 11.4 percent last year. H&M will
pump the bulk of the proceeds it gets from selling garments to I:Collect into
research on recycling textile fibers, although it declined to say how much that will
be. Still, it will be a half-decade before theres a meaningful effect, says
sustainability chief Lampa. We cant just sit and wait for the technology to take
off, he says. We believe we have a role to play.
STORY: The Brilliant Business Model Behind H&M's Clothes Recycling Plan
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We have 12 H&M offers for you to choose from including 1 coupon code, 10 sales, and 1 free shipping promo. Latest
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time an offer was used was August 9, 2015.
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H&amp;M

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We have the great pleasure to announce that Elvira, from The Russian CODE & Marina,

from bonsoir-cherie.ch present the new#HMNewElegance collection during 3 weeks.

Get ready for our first #HMSPORTWEEKEND happening tomorrow, August 8

Alternative styles: 156

2-pack Tank TopsP H P 3 9 9

Sleeveless Hooded JacketP H P 6 9 9

Sleeveless Hooded JacketP H P 6 9 9

Lyocell-blend Denim ShirtP H P 8 9 9

Jersey Tank TopP H P 1 9 9

Jersey Tank TopP H P 1 9 9

Top with Ruffled HemP H P 3 9 9

2-pack Long-sleeved T-shirtsP H P 5 9 9

2-pack Long-sleeved T-shirtsP H P 5 9 9

3-pack Boxer BriefsP H P 4 9 9

3-pack Boxer ShortsP H P 5 9 9

3-pack Boxer ShortsP H P 5 9 9

3-pack Boxer ShortsP H P 5 9 9

3-pack Boxer ShortsP H P 5 9 9

3-pack Boxer ShortsP H P 5 9 9

3-pack Boxer ShortsP H P 5 9 9

3-pack Boxer ShortsP H P 6 9 9

3-pack Boxer ShortsP H P 6 9 9

Jersey-lined Bib OverallsP H P 8 9 9

5-piece Jersey SetP H P 1 , 1 9 0

2-pack Triangular ScarvesP H P 2 9 9

EWBORN SIZE 0-9M

Jersey-lined Bib OverallsP H P 8 9 9

Pile Snuggle SuitP H P 1 , 1 9 0

Pile Snuggle SuitP H P 1 , 1 9 0

5-piece Jersey SetP H P 1 , 1 9 0

2-pack Triangular ScarvesP H P 2 9 9

Cotton Fleece LeggingsP H P 3 4 9

Cotton Fleece LeggingsP H P 3 4 9

Cotton Fleece LeggingsP H P 2 9 9

Hooded Jacket and PantsP H P 8 9 9

2-pack Wrap-front BodysuitsP H P 6 9 9

back to school preview

Scalloped babydoll tee$16.95

Printed junior backpack$39.95

Embellished photo-real graphic tee$24.95

Glitter logo trainers$39.95

Animal print slip-on sneakers$34.95

Glitter slip-on sneakers$34.95

Knot bow soft shorts$26.95

Embellished graphic tee$26.95

Cocoon open cardigan$44.95

Chambray knot bow soft shorts$26.95

Glitter slip-on sneakers$34.95

Embellished Peter Pan tee$24.95

Floral stripe-border dress$34.95

Glitter logo trainers$39.95

1969 serious stretch super skinny jeans$39.95

Lightweight metallic star leggings$24.95

Embroidered floral peplum tank$29.95

Glitter bow headband$9.95

1969 super soft legging jeans$34.95

How can I find out more about H&M?

considerable experience in the textile industry and a thorough

H&Ms expansion target is to increase the number of stores

BANANA PEEL MADEMOISELLE 02 SLIPPERS

BARBIE BRYLIE CS03 SLIPPERS

BARBIE CASSIE CS03 SLIPPERS

BARBIE FELICE CS03 SLIPPERS

BARBIE FREYA CS03 22 SLIPPERS

H&M

H&M