Académique Documents
Professionnel Documents
Culture Documents
Today
(2015)
The
Womans Movement
[online]
available
from
But unlike smartphones, cars are not generally a high-margin business. If an Apple
car venture quickly reached the size of, say, Porsche, it would boost operating profit by a
mere 5 per cent, notes Henry Blodget of Business Insider. To generate a more substantial gain
of 20 per cent, it would have to create something with the size, market strength and high-end
appeal of BMW, he adds.
Miller, B. (2015) The Globe and Mail. Apples proven track record makes Titan
auto project an intriguing bet, 2
The Apple Cars, what the media has taken to calling the electric car project that's
rumored to be in development at Apple under the code name "Project Titan." Therefore, it is
presumable that an Apple car should fulfill the features of a high-end car, as BMW, in order to
generate a substantial gain.