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La TrobeUniversity
Michel de Certeau's The Practice of Everyday
Life is an attempt to theorize the tactics and
practices by which "ordinary people" subvert
the dominant economic order from within. It
rejects the assumption of total domination
implicit in both the term "consumer" and the
Foucauldian notion of discipline, drawing on
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linguisticmodels to demonstratethat individual
actionis nevertotallyreducibleto the structures
in which it occurs. It conceptualizesconsumption as an active process, a secondaryform of
productionin which people use urban space,
televised images, or commoditiesin their own
way, not escapingthe dominantculturaleconomy, but adapting it to their own ends.
Similarly, it argues that discipline is continuously deflected and resistedby those who are
caughtin its "nets," and that their "dispersed,
tactical,andmakeshiftcreativity"constitutesan
"antidiscipline"which Foucault's analysis ignores. Accordingto de Certeau,the fact that
everyday life takes place within an imposed
systemdoes not meanthateverydayactorshave
no freedom.He sees themnot as automatonsbut
as artful "poachers,"using the productsprovided by the dominantculturaleconomy in the
service of projects and desires which elude
public definitionor control. Everydaylife, he
says, "invents" itself by poaching on the
propertyof others.
De Certeau'sinvestigationof everydaylife is
second-order,conductedthroughreflection on
language,narrative,and reading.The title may
evokeGoffman,butthe text is a denselylayered
explorationof theorieswhich left me impressed
by the eruditionbut skepticalas to the pointof it
all. Too often the abstruseexcursionslead to
ratherbanal conclusions. For example, do we
really need linguistic theory and talk of the
"modalitiesof pedestrianenunciation"(p. 99)
in orderto makethe ratherobviouspointthatthe
abstractionof "the city" embodadministrative
ied in a street map or the view from a tall
buildingcapturesneitherthe limitless diversity
of pedestrianbehaviornor the experientialmaps
of individualactors?Does the observationthat
the streetnames evoke personaland collective
meaning become more profound for being
expressedin such sentencesas "A rich indeterminationgives them, by means of a semantic
rarefaction, the function of articulating a
second, poetic geography on top of the
geographyof the literal,forbiddenor permitted
meaning"(p. 105)? This kind of prose obviously has its audience, but those whose
preferenceis for claritywill find the book heavy
going. There are certainly useful insights
(particularlythe analogy betweenconsumption
and reading), and moments of brilliance (the
chapteron Railway Navigationand Incarceration, for example),but it is not alwaysclearthat
it does morethanrestatewhatwe alreadyknow
in arcaneform.
De Certeau'sargumentthatthereare limits to
the extent to which actors are ever wholly
dominated by or integrated into centralized
systemsof controlis indisputable.However, it
is difficult to take much comfort from the
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