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Veyron Investment
a new Phenomenon
Mr Al-Masri brings a taste of Canada
to Dubai and explains about the sound
investments to the region
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JUNE-JULY
2015 |1
Veyron Investment
COVER STORY
a new Phenomenon
Mr Al-Masri brings a taste of Canada to Dubai and
explains about the sound investments to the region
After years of research and study into overseas development of
franchise brands Mr Hayysam Al-Masri, CEO of Veyron Investment, is
ready to launch three new brands in the GCC region.
Mr Al-Masri, who began work in the field of franchise brands in 1996,
established Veyron Investment LLC in 2011 in Dubai (UAE).
At present, Veyron Investments has a strong team of 20 and more than
60 years of experience in multiple industries -- including real estate and
hospitality. The company is growing at an accelerating rate and has a
clear vision for a successful platform in franchising.
It was while he was living and working in Montreal (Canada), says Mr
Al-Masri, when he decided to explore franchise brands for overseas
development.
A former advisor to the Board to the Directors of the Investor for
Securities Co, an investment banking service based in Kingdom of
Saudi Arabia, Mr Al-Masri was also a principal member of the steering
committee in establishing the Investor for Securities Co in 2006 leading
to achieving more than $2.6 billion in asset management.
Over the past few decades, the fast food industry in the UAE has benefited from increasingly busy lifestyles. With the countrys economy
becoming increasingly international, there was a shift away from extended lunch hours, while strong urbanization resulted in increasingly
congested cities and longer commutes for many. Consequently, many
workers became increasingly reliant on fast food as a convenient,
time-saving and affordable meal option.
The total market for fast food in the UAE grew by 7 per cent to US$2.7
billion last year, compared with the previous year, thus recording the
highest annual sales in 2011. Restaurant spending per capita is higher in the UAE than in many countries because prices are relatively
high and consumers tend to eat out more than once a week.
In addition to this, high numbers of tourists visiting the Emirates every
year contribute to the fast food industrys growth here. The number
of hotel guests in Dubai increased 10 per cent to 9.3 million in 2011
compared with 2010.
18| JUNE-JULY
2015
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2015 |19
COVER STORY
THE BRANDS
Mr Sub
Established in 1968 in Montreal,
Canada, Mr Sub is present in
more than 600 location across
The leading player, of course, is
Kingdom of Saudi Arabia; Saudi
Arabia consumes approximately
75 per cent of the total volume
of fast food served in the Gulf
region. Out of 60 fast food factories in the Gulf, 29 are from KSA.
Investment in the sector has increased due to the overwhelming
consumption of fast food, especially by Saudi youth.
Estimated at USD 4 billion, the
food and beverage market size in
the country is projected to grow
to USD 4.5 billion by 2015, translating into a 2013-2015 CAGR of
6 per cent driven by high demand
among young affluent citizens.
Given the statistics, Mr Al-Masri says: At Veyron Investment,
the aim is to be positioned as an
international representative of
global brands through our crea20| JUNE-JULY
2015
Jugo Juice
The purpose was to bring a new
concept to the region, and Jugo
Juice has a proven track record of
high demand among consumers.
The opening of Jugo Juices first
store in Healthcare City, Dubai,
promotes fresh fruit smoothies,
juices, wraps, sandwiches, yogurt
fruit and salads.
Van Houtte
In the business of coffee for
nearly a century now, the name
Van Houtte has become synonymous with high quality, gourmet
coffee. Established in Montreal
(Canada) in 1919 by Albert Louis
Van Houtte, the chain promises
a great selection of coffee along
with relaxing atmosphere of its
cafes.
The stylish boutiques of Van
Restaurants have now become a Our brands are consumer-friendleisure activity, especially among ly, consumer-centric and authenadults. Given the hectic lifestyles tic rather than commercial like
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2015 |21
COVER STORY
2015
We also advice on the best locations for operation and help identify strengths and weaknesses. If
the candidate has been approved,
we then provide them with full
marketing and training support
as well as architectural set-up,
floor plans and branding collaterals to the franchisee. Finally, we
conduct training sessions for the
Veyron Investment offers training franchisee staff and marketing
people until Veyron feels that they
and support for franchisees and
provide support at every step
are fully operational and functional, and ready to go. Veyron will alof business development. Veyron assists candidates with their
ways be available for any support
application form to make it easier along the journey as we value our
for them to be evaluated and inpartners, says Mr Al-Masri.
crease their chances for approval. Mr Al-Masri believes franchising
Mr Al-Masri advises that the investor who is thinking of franchising must still create his or her own
business plan relative to the local
market as every market is different in trends, consumer behavior
and demand.
My Motto in life is work harder
everyday with focus. I always
told my children as they all prove
to possess leadership and entrepreneurial skills that they must
focus and not hold many waterwww.TheFranchiseMagazine-mena.com
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