Business Plan

The Laptop Charging Bag

1. Executive Summary
The basic aim of this service is to provide the tension free environment of the
battery charging of your laptop, tablet, mobile phone etc. The mission of this business is
to get make people free of the tension that there mobile phone is not fully charged, there
laptop is going to hibernate, or there important meeting cannot be connected through
tablet due to low battery
charge. This business will
make the people tension
free of their battery charge.

Make yourself
tension free
about your

electronic device
charge any
where you want
and transfer you
data wherever
and whenever

The owners have

also invested their cash for
you
want!
the established starting of
the business. The initial
investment invested by
every owner is 30,000 Rs,
Message from
which make the initial
investment equal to 1,
the
Owners
50,000. The loan of 1,
00,000 Rs (1 Lac) is invested
by the investor for the
strengthen of assets position
in the business. The most blasting offers introduced by the business that you can charge
almost all devices like laptop, mobile phone, tablets, etc. After the establishment a new
offer will be launched that you can save your data through your USB from the bag. An
electronic plate will be installed to store the data automatically from the attached device
through cable. This business will be inaugurated first at major cities of Pakistan like
Lahore, Islamabad, Faisalabad, Multan and Karachi. According to the market research,
this business plan will be profitable because after the inauguration of this business plan
the people having laptop will not take chargers separately along with themselves. Target
market of The Laptop Charging Bag includes the youngster students and teachers of the
different universities of mentioned cities.

The marketing plan includes the targeted market through the social media, TV
channels, mobile phones (SMSs) and many other ways.

2. Background
2.1. Mission Statement:
To provide the best technology services to the people of
Pakistan as the other countrys people get and to make Pakistan leading country
among the countries for providing the best technology.

2.2. Business Goals:

Our business goal is to attain a recognizable position in electronics,
electronics products and services with a measureable market share(10%) by the end of
first 12 months working, according to the design and development of:
Innovative and beneficial electronics products and services
Complementary electronics products and accessories
Socially and environmentally products
Marketing objectives:
Within the target market to establish relationships with students.
To implement campaign with target market of company through the use of
local newspaper advertisements, flyers and word of mouth.
Increase online presence of electronic bag after one year through producing
a website and mentioning the contact information and name of company.
To start advertising and public relations campaigns to increase sales.
Financial Objectives:
Providing electronics services to increasing 10% sales till first six months
and 15% till the end of twelve months.

Our key to success includes:

Introduce the functional, innovative, reliable bags and electronic
appliances.

Deliver a competitive guarantee about the bag and other products.

Participation in design and manufacturing communities.
Using of profits for the new products and development.
To promote the safe and soundness of your electronic device.

3. Marketing
Marketing is the satisfaction of customer at some profit or creating the profitable
relationship with customers. Today companies focus on more marketing efforts to satisfy
their existing customers and find new customers in the target market. Four Ps of
marketing are considered as controllable elements of marketing plan that can enable the
business to get the desired response in the target market. Therefore, marketers are
required to make better strategies for them.

3.1 Market research

Business will be started in the major countries Lahore, Islamabad, Faisalabad and
Karachi with the name of The Laptop Charging Bag. It is widespread concept that
students and teachers in the mention cities have laptops and they are in need of their
laptops and other devices fully charged, so there is a lot of a market opportunity. In the
mentioned cities, the companies having the same idea for the laptop charging bag is none.
The services in the future will be provided such as about that you can copy your data and
secure your data in your own hand. After creating the market of this laptop charging bag,
competitors will automatically created in the market. Different sizes of bags will be
introduced also.

3.2 Market segmentation

It is the identification of market portions that are unique from one another. Target
market is the choosing of market segment to appeal for products and services.
Segmentation enables the company to better meet the needs and wants of potential
customers. Business of The Laptop Charging Bag targets the segments which include:
Geographic Segmentation: Target segment based on the metropolitan area of
mentioned cities of Pakistan. This type of segmentation will target the customers on the
basis of size or density, region and climate.
Demographic Segmentation: Target segment include families with single adults
and married couples, above and middle income groups, entire levels of education from
entire social groups with ethnic backgrounds. Further, age/generation, gender, occupation
and religion criteria will be used to target a demographic segment.
Psychographic Segmentation: The persons who are conscious about their laptops
safety, fully charged on the time of use and want better security solutions. This
segmentation will target to various social classes, their life styles and personalities.

Segmentation uses to better comprehend the market, fin the needs of specific customers,
it help for the selection of best media, support to identify requirements of repositioning,
input the process of new product and identify opportunities or grapes in the market. To
better support this segmentation strategy, my business will attend various industry related
trade shows and enter in competitions. This strategy will enable the business of The
Laptop Charging Bag to establish partnership with organizations and people that can
support the business in establishing the highest level of customer services and product
performance. Good segmentation and targeting can help the company to position the
product in the mind of customers. Business of Laptop Charging Bag will create
differentiation on the basis of products, marketing channels, services and people. Market
segmentation provides various disaggregating markets to improve profitability with lake
of sales resources and investment. Segmentation will enable the Laptop Charging Bag
business to get more benefits through more accurate and effective communication to
customers in relation to their needs. Market segmentation helps to identify the various
growth opportunities for the business (Nelson, 2010). Therefore, business of Laptop
Charging Bag will get help from market segmentation to attract its target market. Instead
of introducing traditional marketing mixes to consumers, market segmentation will help
the Laptop Charging Bag to mold marketing mix program that is more suitable for target
market.

3.3 Marketing Plan

A marketing plan provides detail to reader how the business plan attract, retain and
educate customers. Advertising or attracting customer includes information how the
target market will be learnt regarding the product (Harmozi , Sutton, McMinn, 2002).
Marketing plan identify important targets and objectives that must successfully
coordinate the various elements and their marketing mixs variables. Business will use
various marketing strategies that will enable The Laptop Charging Bag to easily target
families, adults, married couples, government agencies and design professionals within
the target market. Marketing plan of The Laptop Charging Bag include four Ps which
are depicted below.

3.3.1 Products/services and target market

Business will start to offer products and services after doing reach on target market
which will help the business to understand the preferences and tastes of Pakistani
customers. The The Laptop Charging Bag will have one primary streams of revenue.
1. The first source of revenue will come from the sale of laptop bag. Company will
provide the complete package of laptop bag to customers. The company will obey
entire Pakistani government laws about laptop bag sales while simultaneously
ensuring the human handling.
Target Market: It includes individual customers, married couples, adults, families.

3.3.2 Placement
Marketing placement include set of independent bodies involves in making a
product available or use for customers. Placement of Laptop Charging Bag will also
involve all activities to make available the products from business unit to final customers.
Business also finds good attractive place for Laptop Charging Bag in mentioned cities
and shelf the products in prominent places of shop. Further, placement will also make in
relation to competitors. Firstly company will focus on direct marketing channels to
provide the product to customers. Further, internet facilities will be used to place the
products on a companys website. Website will help the company to provide every type of
information to customers and give them access to place orders. Company will provide
products according to their online orders. Website will contain location of company, its
inventory and products, and contact information. Today it is the good cost effective
placement tool for many companies. It is easy for customers to place order from their
homes and get delivery. On the other hand, it will also beneficial and advance method for
company to make available the products or services to its potential customers. In the era
of globalization, to cope with competition organization are focusing on placement and
giving importance to it as good promotional activity. A good placement of product leads
to good promotion of product. Therefore, marketing staff will place the products in the
prominent place of premises to better attract the customers.

3.3.3 Promotions and advertising

Promotion is unselfishly persuasion of customers. In this marketing plan business
of The Laptop Charging Bag will use various promotional tools to get the desired results
from target market. Business will use personal selling, mass marketing, direct mailing
techniques, various types of advertising, relationship marketing, public relations and
many other marketing tools to promote its products and services.
Firstly company will use post cards to the advertisement of its products and services. In
this context, company will find the addresses of entire persons within the radius of 5-mile
around office. Next, post card will be composed to announcing the companys presence to
them. This will help the company to provide awareness to neighbors about the existence
of company. It will also help to develop community relations which will be very
beneficial to the business of The Laptop Charging Bag. People try to buy Laptop
Charging Bag or other products from near to their homes so our business will maximum
try to introduce with neighbors and let them to know where our business is!
The business will also use most vital promotional tool called advertisement to promote or
communicate the products or services to Laptop customers. In advertising campaign,
business will use Radio, Television, Print Ads, and Direct mail Outdoor Advertising. In
addition, in external and internal communication business will use newsletters,
newspapers, e-mail (electronic media), relationship marketing and public relations. Public

relations will include community oriented programs and events sponsorship, partnerships.
It is necessary that message should creative in entire types of advertisements to get
desired response. Company can put stickers on various waiting room magazines.
Moreover, on search engines company will place traditional print ads and advertisements.
The business of The Laptop Charging Bag will also use internet base strategy.
Preliminary searches on internet will help the many people to know about Bag products.
In this way potential customers can easily find the business and get their desired product.
In addition, email marketing will be the good source of mass marketing for The Laptop
Charging Bag shop. In this process, customers sign up on website. Company can get
email address of customers and send them emails about special products and new
offerings. The main advantage of this method is that it will be free and company will not
have to pay any amount like postage etc. The URL of website will be
www.laptopchargingbag.com.pk. Website will work to attract mass market. It will be the
good tool for the business of Laptop Charging Bag shop. By using website customer can
place their orders and post their queries so that organization will easily satisfy them
accordingly. Therefore, in last it is stated that business of Bag shop will try to utilize
maximum tools of promotion to get the desired response in the target market.

3.3.4 Pricing Policy

The objectives of pricing are to get survival, current profit maximization, market
share leadership and product quality leadership. Business of Laptop Charging Bag will
determine prices on the basis of cost of operations or manufacturing and according to the
bearing capacity of the market. In short, initially business will apply or use market
penetration pricing strategy. This strategy will help the company to accomplish the
desired goal of 10% market share by the end of twelve months. Further, prices will be
charged on the basis on the basis psychographic and geographically according to the
target market. In community areas company will use Zone Pricing strategy and offering
same prices to within zone customers but it will exceptional in some days. Many factors
would be affected on pricing policy of company like competition. In response to
competition, market penetration strategy and Innovation in companys offerings will help
the company to cope with competition. Therefore, innovation and uniqueness in
offerings, processes, customer dealings and other methods of company will also enable
the business to remove the effect of various internal and external factors. Price is a good
tool that enables the organization to compete in the market. Today many companies are
getting competitive advantage on the basis offering comparative prices to their customers.

3.4 Evaluation of Market

Market research will help the business to identify new laptops customers, comprehend
customer satisfactions, determine new product offerings and help to conduct a SWOT.
Marketing activities will be evaluated on the basis of various success measures like
marketing objectives. i.e. to increase 10% markets share. Further, success measures
include completion of action dates, results, accomplishment of strategies and goals, new

or repeat customers, average size of contracts, win rate on sales and revenue. These are
the most vital success measure for The Laptop Charging Bag that will enable the
company to evaluate the performance of marketing. Further, outcomes of sales forecast
and projected income statement will also be used to evaluate the marketing department.
As the increases challenges to marketing department of company, CEO must regularly
make sure that marketing department should have a strong leader who direct and
coordinate with well-organized team. Business of Laptop Charging Bag will also try to
cope with various issues and challenges to make the performance of marketing
department. Factors that influence on marketing and distort its performance include
technological, economic, environmental, Pakistani country rules and regulation and
political factor.

4 Operations
Business of Laptop Charging Bag based on trading operations. Most Laptop
Charging Bags will be purchased through suppliers and then after making furnishing
actions sell them to potential customers. Further, business will make sure licensing and
legal requirements, simple organizational structure and staff selection, required
equipment, business premises, and security and insurance issues. The detail of entire
operational considerations is depicted below.

4.1 Legal and licensing requirements

To start a sale of Laptop Charging Bag license from local authority of Pakistan.
Local authority of mentioned cities will inspect the premises for suitability before
granting a license. The business of The Laptop Charging Bag will arrange all premises
according to the requirements of the licensing authority. In Pakistan, three legal business
structures are available which include sole proprietorship, partnership and Joint Stock
Company. Further, authority has a right to take action if Bag shop keeping Bags and
laptops in inadequate conditions.

4.2 Organizational structure and staffing

Business of Laptop Charging Bag will be used flat organizational with fewer levels of
management. Owner will be the main person in this business. An organizational structure
refers to formal layout of jobs within the organization. Business of Laptop Charging Bag
shop will design its structure to coordinate its diverse tasks. According to structure owner
will easily handle entire staff and other activities. The chart of Laptop Charging Bag
Shop is depicted below.

AO A C d pdc u SmcemF s aoear t i ialnuoc n e t imi i sli o s io t rte - nri r e r as s t i v

M MnM S at a a i eSn t ne r ir takg va va S eg eg i f tc e e a i e mn mf g e e n t
n t
Initially, the business of Laptop Charging Bag shop will have 2 full time employees, the
owner (will perform the work of senior management, operational and administrative
head), and office / Inventory Management will be responsible for accounting,
administrative and customer services activities. All employees will also be responsible for
demonstrating the companys products and services to the target market. When the sales
begin to climb, company will hire one part time sales representative to take over office
management, inventory and other sales activities. In 3rd or 4th quarter company will also
have a plan to hire a more sales persons to enhance the business nationally. The staffing
plan of One Stop Pet Shop is as under
Staffing Plan
Q1
Sales Representative (Part Time)
Total Staff
Inventory/Office Management/Customer Service
Owner
Total Salary

0
2
$9,000
$15,000
$24,000

4.3 Insurance and security issues

No insurance will be given.

Q2
Q3
Q4
$8,000
$8,000 $17,600
$3
$3
$4
$9,000
$9,900
$9,900
$15,000 $18,000 $18,000
$32,000 $35,900 $45,500