Académique Documents
Professionnel Documents
Culture Documents
EM Elite
EM Fortune
EM Econo
Bree Dhan 28
Bree Dhan 29
Bree Dhan 41
Bree Dhan 49
BR 11
Beena 7
Maize Seeds
Rice Seeds
The most popular and in demand brand of the company is the maize seeds because these
have the most amount of seasonal demand than the other seed products of the company.
They have three types of maize seeds that are EM Elite, EM Fortune and EM Econo.
These have the seasons starting from mid September to mid December, November to
March and September to May respectively. These seed products, even though have
different respective seasons, their value chain activities have similarities between
themselves. The seasonal demands of the maize seeds are forecasted to be 100MT per
month and the company maintains a buffer stock of around 20MT for the safety purposes.
For their raw materials (parent seeds) they depend on their own selective farmers and
their own R&D team which helps them ensure the adequate supply of the [arent seeds
during the seasonal demands for the cultivation of the maize.
3.1.1Tools used:
EON Group uses Supply-to-Stock strategy to meet the demand of their customers. To get
transportation cost advantages, they prefer to run a supply to stock strategy so that all the
finished products are delivered in respect to the locations of the customers. They need
raw materials for their production. Delaying to get the raw material can be the big crisis
for the company. So they always try to maintain stock of their raw materials up to the
time the raw materials are expired. For achieving the efficiencies in the market they use
supply to stock for their products and raw materials.
In the case of the imported seeds, they operate a L/C account in the bank and keep
a LC margin of 10%.
Then they send a copy of the L/C to the supplier along with a request for shipping
documents including material certificate.
After getting the copy of shipping documents, a copy of relevant documents is
sent to the factory warehouse.
3.3.1 Transportation:
Since a large portion of the seeds are imported from abroad so EON Group brings
it to their plant by sea and by road.
The local farmers supplies are being transported with the use of the companys
own fleet of transport vehicles like vans, Lorries and trucks.
For the most parts of their products EON is using maritime transportation.
Depending on the cargo to be shipped, maritime transportation can be carried out
on many different choices of vessels, e.g. general cargo, container vessel.
Whenever the shipments of the imported seeds reach Bangladesh by water
container vessels, then those are shifted to the regional warehouses of EON
whereby the large tons of containers are repacked into smaller 1kg, 5kg packets
for the final distribution process. In order to do so EON uses road transportation.
Road transportation offers an advantage to allow point to point service. Road
carriers offer faster and reliable services and can operate on an individually
scheduled timetable depending on the demand and needs of the company. And in
the case of EON, this service is even more convenient and flexible because they
have their own fleets of road vehicles and the schedules of distribution and
transportation can be made quite conveniently and reliably.
Vendors are one of the most important parties of the supply chain activities so the
selection of them is a very critical task to be carried out by the company. The choice of
vendors will enable the supply and distribution of the seeds to be more reliable and
efficient.
Vendor selection criteria:
Bank solvency
Responsiveness to emergencies
Committed pricing
Competitive pricing