PROUDLI

GLOBAL AFRICAN TRADE APP

BUSINESS PLAN
RENAE BRUCE-MILLER, C.E.O.

PROUDLI OVERVIEW
Proudli is a patented social commerce platform, designed for bilateral
trade with the African continent and entities seeking to reach the Afro
consumer worldwide.
Our objective is to facilitate commerce in an underserved market
valued upwards of 3 trillion USD creating new channels of trade using
infrastructure that exists through Chinas maritime silk road initiatives
and global logistic hubs.
We intend to make a lasting impact by focusing on specific consumer
marketing, while using a combination of traditional and digital media to
engage consumers and producers alike.
We are registered in the United States and Jamaica and currently
working in China on developing our strategies

AFRICAN COMMERCE MARKET OPPORTUNITY

Economists and government entities of global trade recognize that 7 of the

10 fastest growing economies in the world exist on the African Continent.
By Focusing on Africa/China Trade, Proudli can capture a promising market
that has been widely ignored by main stream ecommerce platforms , thus
opening an significant opportunity for disruption.

PROUDLI BUSINESS OBJECTIVES

The Proudli business strategy is to build relationships of understanding with trade
entities across the globe that support global Africa Trade in order to populate our
platform with quality businesses and support black owned businesses across the
globe.
Our objective is to be the global e-commerce arm of China-Africa, BILATERAL
trade utilizing Chinese infrastructure to facilitate faster and cheaper delivery of
goods to our targeted consumer demographic.
To offer a high value, low cost e-commerce solution to the African consumer and
small business owners worldwide, to reach his main demographic for maximum
sales and business support.
To reach our consumer across all media platforms and to produce and distribute a
high value product review television show, across specific targeted markets with
goods tied unto the social commerce platform for higher distribution opportunities
for businesses servicing the global African Consumer.

PROUDLI TARGET SEGMENT

To facilitate two way direct trade between China, Africa, The Caribbean, North and
South America using the Maritime Silk Road and Post Panamex Logistic Hubs to get
goods faster and cheaper to the targeted consumer.

To use all media platforms for optimum consumer engagement in specific trade
markets.
Please visit www.BoomingBusinessTV.COM for television show details.

PROUDLI GLOBAL
TRADE STRATEGY
Africa and China have one of the
longest fair trading and respectful
diplomatic histories in the world.

Added
Consumer
Value

Goods will reach direct

consumers in Latin America,
Caribbean, North America in days
rather than weeks.

Chinese
Manufacturers

Faster Delivery For

Chinese Manufacturers
targeting the
African/Caribbean
Basin

Caribbean
Logistics
Hubs

Building relationships with

companies in Shanghai Freezones
that offers desired goods for the
black consumers shopping habits

Individual
Direct
Customer
Shipping

Post Panamex ships,now have

more strategic hubs in
Panama, Cuba and Jamaica

CHINESE TRADE INTEREST

IN
AFRICA

SOUTH AFRICA IS THE S

IN
BRICS

UFA 2015-SOUTH AFRICA

WILL USE CHINESE RMB
RESERVE CURRENCY

AFRICAN/BLACK CONSUMER INTERNET ENGAGEMENT

Copyright Proudli L.L.C 2014

PROUDLI HOME PAGE SCREENSHOT/VIDEO

Proudli is a combination of Facebook and Amazon

and is deeply integrated with other social networking
sites.
VIDEO HERE:
https://www.youtube.com/watch?v=S1KvSQq4BbI

Users can buy and sell music, keep a

pinboard, online store, share menus,
blog and more!
9

PROUDLI ON STREAMING INTERNET TELEVISION

Proudli is a developer of
internet television channels,
aligned with leading internet
television mediums.
ROKU
CHROMIUM
APPLE TV
AMAZON FIRE

Copyright Proudli L.L.C 2015

PROUDLI UNIQUE SOLUTION

SOCIAL COMMERCE APP TIED TO A PRODUCT REVIEW TELEVISION SHOW

QVC and HSN, together

earned $9.5 billion USD in
sales in 2010 alone
Produced at the CVM Television studios in Kingston Jamaica
Distributed across the Caribbean via Flow Cable.
Distributed to the West Indian Community in the New York Metropolitan/Tri State Area, via
CINTV
Distributed across the United States, Great Britain and Canada via the Africa Channel
Distributed on Proudli Digital Channels on Roku, Amazon Fire and Google Chromium

Visit wwww.boomingbusinesstv.com

FEES TO SELL ON PROUDLI

Under 100 listed goods per month merchants pay 38.88 per month or
466.56 annually.
100-300 listed goods per month merchants pay 68.88 per month or
annually 826.56
300-500 listed goods, merchants pay 88.88 per month 1066 annually.
8% fee on goods 200 USD or more.
Verified bulk merchant account 328.88 Monthly or 3946.56 Annually
Unverified bulk merchants pay 899 or 10,788 Annually
.88 cents flat fee per transaction on all transactions
Television Product Review 12,500 per item
Coupon, hot item or flash sale item 288 dollars per day per item
insertion.
10% of large orders for translation services.

VENDOR PLATFORM COMPARISON AND

BENEFITS
AMAZON

High Warehousing and fulfillment fees for

vendors, flat fees, transaction fees, referral
fees, storage fees, closing fees leading to
higher cost merchandise to the consumer.
Large occurrences of poor merchandise and
poor reviews leading to avoidance of similar
good products and merchants.
Consumers and vendors lose billions in poor
merchandise annually from bait and switch
vendors which is similar to fraud
No offline product review show to display
vendors good quality merchandise.
No desire to solve payment gateway barriers
in developing countries to open new markets
for merchants.

PROUDLI

Lower monthly fee with just a

transaction fee
No Warehousing, Vendors use TNT, EMS
or maritime routes.
Better vendor relationships and direct
merchandise review to built consumer
trust .
All transactions are held in escrow and
are released to vendors only when
goods are satisfactory to consumer.
Funds are released 3 days after goods
are delivered.
Offline television show to built
consumer trust and drive desire to buy.
Motivated to resolve payment barriers
to increase merchant revenue and trade
in developing countries.

VENDOR PLATFORM COMPARISON AND

BENEFITS
EBAY

High final auction fees, transaction fees, add

picture fees, buy it now button fees, initial
closing cost fees etc.
High vendor competition with used goods,
less visibility for merchants
and 50 cent buy it now fees per listing
Large occurrences of poor merchandise and
poor reviews leading to avoidance of similar
good products and merchants.
Consumers and vendors lose billions in poor
merchandise annually from bait and switch
vendors which is similar to fraud
No offline product review show to display
vendors good quality merchandise.
No desire to solve payment gateway barriers
in developing countries to open new markets
for merchants.

PROUDLI

No Warehousing, Vendors use TNT, EMS

or maritime routes.
Better vendor relationships and direct
merchandise review to built consumer
trust.
All transactions are held in escrow and
are released to vendors only when
goods are satisfactory to consumer.
Funds are released 3 days after goods
are delivered.
Offline television show to built
consumer trust and drive desire to buy.
Motivated to resolve payment barriers
to increase merchant revenue and trade
in developing countries.

Vendor Platform Comparison and Benefits

ALIBABA
Anyone can achieve gold member
status as long as they pay for it.
Large occurrences of consumer
fraud
Business model allows fraud.
Poor reconciliation of bad goods
delivered to consumer
Fraudulent vendors can easily
create new accounts and defraud
consumers out of millions giving
site and vendors poor reputations
Worldwide Vendor competition
High occurrence of infringement
goods

PROUDLI

Member status is achieved only after vendor

relationship is established, higher fees for
non verified merchants.
Proudli sets up stores for vendors and at set
up allowing for consumer and vendor
protection leading to more sales.
Vendor activities are matched against
fraudulent IP
China-Africa-USA-Latin America Only leading
to less vendor competition of quality
merchandise
Authentic goods are only accepted by the
authorized verified manufacturer.
Counterfeit merchants forfeit their merchant
fees.
Translation services for transactions over
1,000 USD

PROUDLI PROMOTIONS STRATEGY

CONSUMER STRATEGY
SMS MARKETING
Social Media Ad Distribution
Share This Icon
Member Affiliate Program
Television Show

As a SOCIAL COMMERCE entity, Proudli

has a unique opportunity to build a social
community with consumers and engage
them more directly for optimum direct- to
-consumer sale conversions

MERCHANT STRATEGY
Trade Shows
Chambers of Commerce
Freezones
Trade entities
Commerce entities
Television Show

ACHIEVEMENT

Escalated into Plug and Play Elite, Suzhou China

MOU CCPIT Henan Province
Favorite at Zhengzhou International Investors Conference
Deployed in the Apple and Google Play Stores
Provisional Patent Pending with the USPTO
Traction 1.8 Million page views and 2,000 subscribers in 6 months
Featured in Global IDG Connect Magazine
Holding Copyright for trade television show
Oasis 500 Alumni
Engaged in negotiations with Jamaica National Bank for Small and Medium
Business Enterprises.
Featured project on VC4Africa Platform
Engaged in negotiations with Timeless Herbal Care for manufacturers of
goods in the 35 Billion USD medical marijuana derivatives industry.

6 MONTH FINANCIALPROJECTIONS PROUDLI APP

Jan
Total Revenues

Feb

Mar

Apr

$200,000.00 $200,000.00 $200,000.00 $50,000.00

May

Jun

$0.00

$0.00

$313,390.25 $313,390.25 $311,950.25 $338,890.25 $388,450.25 $379,075.78

Jul

Aug

Sep

Oct

Nov

Dec

Social Media Management

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$15,000.00

$15,000.00

$15,000.00

$15,000.00

$15,000.00

$15,000.00

Advertising Sales

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$2,268.00

$2,268.00

$2,268.00

$2,268.00

$2,268.00

$2,268.00

Stores Subscriptions

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$6,875.00

$6,875.00

$6,875.00

$6,875.00

$6,875.00

$6,875.00

Music Sales

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$600.00

$600.00

$600.00

$600.00

$600.00

$600.00

Premium Membership

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$7,900.00

$7,900.00

$7,900.00

$7,900.00

$7,900.00

$7,900.00

Courses

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$750.00

$750.00

$750.00

$750.00

$750.00

$750.00

Residual Sales

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

Merchandise Sales

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

Design Ad Creation Campaigns

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$40,000.00

$40,000.00

$40,000.00

$40,000.00

$40,000.00

$40,000.00

100 Listed Goods @ $38.88 /month

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$7,776.00

$7,776.00

$7,776.00

$7,776.00

$7,776.00

$7,776.00

100-300 Listed Goods @ $68.88 /month

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$13,776.00

$13,776.00

$13,776.00

$13,776.00

$13,776.00

$13,776.00

300-500 Listed Goods @ $88.88 /month

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$17,776.00

$17,776.00

$17,776.00

$17,776.00

$17,776.00

$17,776.00

Verified Bulk Merchant Account

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$5,481.33

$5,481.33

$5,481.33

$5,481.33

$5,481.33

$5,481.33

Unverified Bulk Merchants

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$1,872.92

$1,872.92

$1,872.92

$1,872.92

$1,872.92

$1,872.92

$0.88 Cent Flat Fee / All Transactions

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$7,333.33

$7,333.33

$7,333.33

$7,333.33

$7,333.33

$7,333.33

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Television Product Review Items

$200,000.00 $200,000.00 $200,000.00 $50,000.00

Coupon, Hot Item or Flash Sale

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$44,640.00

$44,640.00

$43,200.00

$70,140.00 $119,700.00 $110,325.53

Advertising Fees for In-house Design - Mobile, Web & Flash Sale

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$53,333.33

$53,333.33

$53,333.33

$53,333.33

$53,333.33

$53,333.33

Member 2 Dollar Deal - Monthly Affiliate Shoppers

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$333.33

$333.33

$333.33

$333.33

$333.33

$333.33

Member 1 Dollar Deal - Monthly Converted Affiliate Members

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$41.67

$41.67

$41.67

$41.67

$41.67

$41.67

10% Bulk Order Translator Service

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$83,333.33

$83,333.33

$83,333.33

$83,333.33

$83,333.33

$83,333.33

COGS/Cost of Sales

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

$16,500.00

Gross Profit

$183,500.00 $183,500.00 $183,500.00 $33,500.00

Gross Profit Margin

-$16,500.00 -$16,500.00 $296,890.25 $296,890.25 $295,450.25 $322,390.25 $371,950.25 $362,575.78

0%

0%

0%

0%

0%

0%

95%

95%

95%

95%

96%

96%

$490,856.67

$8,906.67

$9,006.67

$9,106.67

$9,206.67

$9,306.67

$9,406.67

$9,506.67

$9,606.67

$9,706.67

$9,806.67

$9,906.67

Salaries

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

Website

$10,000.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Marketing

$211,350.00

$600.00

$600.00

$600.00

$600.00

$600.00

$600.00

$600.00

$600.00

$600.00

$600.00

$600.00

Other

$263,006.67

$1,806.67

$1,906.67

$2,006.67

$2,106.67

$2,206.67

$2,306.67

$2,406.67

$2,506.67

$2,606.67

$2,706.67

$2,806.67

General and Admin Expenses

Net Profit
Net Profit Margin

-$307,356.67 $174,593.33 $174,493.33 $24,393.33

-154%

87%

87%

49%

-$25,706.67 -$25,806.67 $287,483.58 $287,383.58 $285,843.58 $312,683.58 $362,143.58 $352,669.12

#DIV/0!

#DIV/0!

92%

92%

92%

92%

93%

93%

PROUDLI INTELECTUAL PROPERTY

Proudli is a registered LLC in the State of New
Jersey,USA Certification number 0400657010,
and at the Companies Office registrar in Kingston
Jamaica.#88239
Proudli is under USPTO provisional patent pending
status from the U.S.P.T.O. as a Pan African Black
Business App
The Logo and name PROUDLI is Registered and
Trademarked with the U.S.P.T.O and the Jamaica
Intellectual Property Office 0013838.
The My Booming Business television show and radio
show is copyrighted with the United States Library of
congress. PAu3-694-981
Proudli Technologies is also registered in the
United States and Jamaica , providing unlimited
earning potentials in foreign currency

Proudli Holds a Provisional Patent

as a Pan African Social Commerce
Application

REVENUE MODEL
Freemium Members
2 Dolllar monthly members
1dollar deal members (affiliate
conversions)
Merchant subscription fees
Transaction residuals
Advertisements
Television show product review
fees
Television show advertisement
sales
Digital Advertising design
Proudli Trademarked
merchandise sales
10% Bulk Order translator
interpreter intermediary

PROUDLI TECHNOLOGIES PROPOSED USE OF FUNDS FIRST 6 MONTHS

PROUDLI TECHNOLOGIES IS SEEKING TO RAISE 100,000-300,00 USD

Business Operations
Technical Cofounder
Database Network Security
Office Rental
Marketing
Web Developer
Website Redesign
Resolve payment gateway barriers
Television Show Shooting
Television Show Distribution
21

PROUDLI TECHNOLOGIES SEED INVESTING

Proudli Technologies raises seed funds through Convertible Note Shares

DEFENITION: A Convertible Note is a loan instrument, but upon the occurrence of

an "Equity Financing" - such as raising money from VCs - the note will convert into
equity.
OPPORTUNITY: Investors may loan Proudli Technologies funds each quarter to be
converted into equity shares 1 year from the date of the loan. Please e-mail
22
ProudliApp@gmail.com for more information.

PROUDLI EXIT OPPORTUNITIES

Proudli can be exited to entities that have demonstrated an
interest in the advancement of African commerce and its
media potential such as the BBC, CNN, This Day Nigeria,
Forbes Inc, CondeNast and The Africa Channel.

As a digital media entity, Proudli has massive scale and exit

opportunities to major media houses that already recognize the value
in developing African Commerce and Media

CONTACTS

Renae Bruce-Miller
ProudliApp@gmail.com
Info@Proudli.com
1917-254-7411
www.Proudli.com
www.BoomingBusinessTV.COM
www.ProudliTec