Business Plan for The Candy Store

THE CANDY STORE
GULSHAN AVENEU, GULSHAN-1, DHAKA-1000

TEL: 01712 073218
E-MAIL: thecandystore@hotmail.com
O WNERS NAME AND ADDRESSES:

Junaid Hossain
Arafat
Jubayer
Rumman
Pavel
Jamil
NATURE OF BUSINESS:
The candy store business is a new concept in Bangladesh. Our main objective is to sell
prominent and well known candies and chocolate through our retail outlet, where people will
find different types of candies and chocolate according to their choice. Basically we will
serve people with prominent and well known candies through our retail outlet.
A KIND OF CANDY & CHOCOLATE STORE

At The Candy Store, were obsessed with making great tasting chocolates for a price most
people can afford. You wont find fancy packaging, exotic ingredients, or exquisitely beautiful
confections here. Instead, we focus on freshness and flavor obsessively.
FINANCING :
Our Initial Investment will be BTD 140, 00000. Each investor will contribute equal amount of
money which is 200000 BTD. We will also going to take 500000 BDT bank loan at the
interest of 10% which is payable in 3 years. This debt will cover our initial advertisement and
other promotional cost.
STATEMENT OF CONFIDENTIALLY :
This report is for educational purpose and very much confidential and it is the property of
the owners listed above. It is intended only to use by the person to whom it is transmitted
and any copy of this report or content is not acceptable without prior permission of the
authority.
Business Plan | [The Candy Store]
2. EXECUTIVE SUMMARY
Applicant/Company Information
a)
b)
c)
d)
Business Name: Candilicious-The Candy Store

Address: Gulshan 2 Road-4
Phone: +088
Contact Person: Abdullah Al Maruf
Business Structure:
Partnership (partnership Act 1932)
Banking Information:
Bank:
Address:
Phone:
Contact:
Title:
Brace Bank Gulshan office

Gulshan 1
+88
Mr. Ahmed Bari
Bank Manager
Anticipated Start Date:

The business will begin its operational plan immediately upon receipt of trade licence from
the Dhaka city corporation. An environmental assessment for Candilicious-The Candy
Store will be completed, and upon completion, the site preparation and building activities
will commence.
Business concept:
The candy store business is a new concept in Bangladesh. Our main objective is to sell
prominent and well known candies and chocolate through our retail outlet, where people will
find different types of candies and chocolate according to their choice. Basically we will
serve people with prominent and well known candies through our retail outlet.
Business operations (facility, equipment etc.):

The candy store will be started immediately after we get the trade license. We will rent a
shop in Gulshan Avenue and this place is the most posh area of Dhaka city, where we can
find our target people. The seven owner of this store will contribute 20, 00000 each.
Altogether we have 140, 00000 taka for starting our business.
The funding will be used to prepare the site around 20, 00000, purchase and install
equipment 100000, purchase of inventory 5000000,), and purchase insurance (5,000), for a
total of 325,000.00
Number of employees:
We have divided the work according to our partnership deed. Each partner has its own
responsibility. We have segment our business in 7 sectors and each partner has its own
division to work. Through its a partnership business we have decided to work as our own of
the basis of trust. However for the office work we will appoint a shop manager and 5 sales
people who will work under the Admin director.
The business will hire the following:
1 Shop Manager Full time employee, 11 hours per day.

5 sales people - full time employee, 8 hours per day
These employees will be hired during the final stages of the action plan, December 2008
Management team background and experiences:

All the partner of the candy store business is well educated and graduated from one of the
reputed Private University of the Bangladesh-North South University. They are personally
belonging to well off family. The background of their educational summery along with their
Resume is given in the background of the management part of this report.
Market Niche:
Our Candy store is located one of the posh and easily identifiable place in the Dhaka.
Therefore customers will easily identify our store but though we are market niche we have
small segment of target customers. To attract our customers we have developed a unique
marketing strategy which is described in the promotional strategy of the report.
Customer Base:
The business will target 3 customer types. The childrens and teens will be one target
market. The Gulshan area is the hang out place or childrens and teens. They come up their
family and friends and all them are actually belong to the well of family therefore we assume
that they will be our fist type of target customers. The additional two target markets are the
Adults and lovers.
What made us think that we will be successful in this business? The business will succeed
due to the following factors:
Visible, easily accessible location

No competition
Small amount of tax.
Available target customers
Attractive store
Low employee costs.
Risk free and easily divertible
Financial information for this Operation:

Current Assets:
Cash
Merchandise Inventory
Total Current
Assets
Fixed Assets:
$14,000,000
5,000,000
$9,000,000
Vehicles
Furniture and Fixtures
Equipment
Total Fixed Assets
2,000,000
1,500,000
1,500,000
5,000,000
The total investment is 14,000,000 and we need 5,000000 tk fixed assets to set up the
business and other 9,000.000 is consisting of current cash and inventory. The overall
expense of our business is stated belowExpenses:
Advertising
Contract Labor
Depreciation
Maintenance
Miscellaneous
Office Expenses
Permits and Licenses
Rent
Repairs
Telephone
Utilities
Vehicle Expenses
Salary
Total Expenses
100,000
20,000
0
15,000
0
4,000
0
250,000
0
6,500
125,000
140,000
912,000
100,000
20,000
70,000
15,000
0
4,000
0
250,000
200
6,500
125,000
140,000
912,000
1,572,500
100,000
20,000
70,000
20,000
0
3,000
0
250,000
0
6,000
120,000
150,000
912,000
1,642,700
1,651,000
Expected sales from the first three years of operations:

Ending Cash Balance
$5,427,50
0
$8,857,300
$12,463,
000
From the above information we have stated is a part of our analysis. We have discussed
elaborately each and every part in this report. To make his report we have done our market
research and gathered information from the market.
3. ENVIRONMENTAL AND INDUSTRY ANALYSIS:

It is important to put the new venture in a proper context by first conducting an
environmental analysis of the industry to identify the trends and changes occurring on
national and international level that might impact our business. Therefore we have analyzed
each and every factor that can affect our business directly or indirectly. These factors are
stated below Economy:
A countries economy is very important to consider before venturing into any business.
Throughout the last 10 years many things have changed. People income has been
increasing, the GDP and GNP of our country is also increasing. However the unemployment
rate2.5% is not satisfactory. Still there are lots of people who are living below the poverty
line. It is unfortunate but truth that those who are rich are getting richer and those who are
poor are getting poorer. The urban growth rate is estimated at approximately 4.2 percent
per annum therefore there is a imbalance in our economy. Another important factor that we
should consider is that peoples disposable income it is the money that people hold after all
the expenses including tax. Basically this disposable income is getting lower because of the
last 5 years inflationary (Inflation (CPI): 6.1%) trends in our country. However, though or
target people is the upper class and higher middle class people living in Gulshan, Banani and
Baridhra, we assume those people like to have candy and chocolate frequently and money is
not a factors for them.
Culture:
Bangladesh has a rich historical and cultural past. Residents of Bangladesh, about 98% of
who are ethnic Bengali and speak Bangle, are called Bangladeshis. Urdu-speaking, nonBengali Muslims of Indian origin, and various tribal groups, mostly in the Chittagong Hill
Tracts, comprise the remainder. Most Bangladeshis (about 88.3%) are Muslims, but Hindus
constitute a sizable (10.5%) minority. There also are a small number of Buddhists, Christians,
and animists. English is spoken in urban areas and among the educated. During the last
decade Bangladeshi culture has changed dramatically due to the satellite channels. Peoples
are now getting more fashionable and artistic by seeing the western world and India. Even
the perception of people has changed. Its not a long time ago that people used to see
chocolate and candy as childrens food but now its become adults food. Even the
previously people used to think that chocolate and candy is bad for health but now scientist
had proved that chocolate is very good for health. On the other hand due to the western
cultural influence people are now involved in celebrating various occasion and people
developed a tendency to give chocolate as a gift to their love one. Therefore due to the
cultural changed we hope that this change or trends is favorable to our new business.
Technology:
Technology is a very important to consider before venturing for any new business. The
change in technology can hamper or even can developed the business more. However we
have already known that Bangladesh is a developing country and the growth of our country
is very slow. But fortunately technologically our country has developed a lot. Most
importantly the communication process has improved dramatically. However, technological

change can not put any barrier in our business because we will adopt a latest technology to
keep our goods safe and healthy. And for business accounting process we will use latest
software and other security accessories to keep our business up to date. Besides that we
have developed a policy that after 2 years all the machinery and electronic equipment will
be updated and serviced.
Legal Concerns:
There are many important legal issues in starting a new venture. We are starting our
business under the partnership act 1932. And before starting the business we have take
trade license from the city corporation by showing our contract and other document as
mentioned by them with trade licensee Fee. We will also make a deed where we have
written all the legal issues regarding our business like profit sharing, partners rights etc.
However besides this partnership legal issues there are other issues we have to keep in
mind that is the government tax, City corporation tax etc. and most importantly we have to
comply by the rules and regulation regarding renting space with a proper document. Though
we are mostly importing our product from foreign country we have to open LC through our
local government approved bank therefore we also have to comply by the import rules and
regulation. However these legal issues can delay to start our business due to red tapes in
our bureaucracy.
Tax Situation
35% (if shares are
traded publicly
Corporate Tax for
industrial companies
40% (if shares are not

traded publicly)
VAT
15%
Import Duty
Concerned Authority
National Board of
Revenue
10-25%
AIT
4%
IDSC(Development Product
price+Pofit)
3%
Trade mark:
Authority Concerned
Register of Trade mark, Ministry of Industry
Law Concerned
Copy Right and Trade mark Act, 1940
3.1. FUTURE OUTLOOK AND TRENDS:

The future trends in chocolate and candy consumption in Bangladesh is very promising
because according to various research chocolate is very good for health and there is a good
segment for this market. Though Bangladesh is a developing country and its most of the
people are poor they can not afford expensive chocolate and candy for their consumption
but on the other hand there is small high income segment where we can target our product
and these segments will give us high profit if we position our product according to their
needs.
Currently Bangladesh does not produce coco which is the main ingredients for producing
chocolate. But Bangladesh import huge amount of raw chocolate from Europe and Asian
market. Then they mixed some ingredients and sell it to the customers. Basically our local
manufacturer target childrens and teens. But those manufacturers could not create any
new needs to increase the consumption of the candy and chocolate through proper
marketing. We believe that within the 5 years Bangladesh chocolate and candy industry will
grow and there will be a large number of people who are actually consume chocolate and
candy in different occasion.
3.2. ANALYSIS OF COMPETITORS :

In Bangladesh the candy shop is a new concept. And we are starting this business without
having any competitors in retail level. We believe that we will be able to make a good
relationship with the local chocolate and candy manufacturer. So that we can get quality and
modified candy and chocolate from them and we will sell their product with profitable trade
margin. However, there are some manufacturer and importer who are actually selling their
candy and chocolate through various super shop markets. They might be our competitor but
we will mostly focus on the quality and premium candy and chocolate products so that we
can create a positive position in the mind of consumers.
3.3 MARKET SEGMENTATION:

Customer segmentation is a way to understand customers unique characteristics and
behaviors so we can come up with a marketing message that communicates with them
effectively. It also helps to spend r marketing cost wisely, using only those vehicles that can
reach identified segments. After evaluating our customers we have segment our customers
in the following criteria Type of customer
Perhaps the most basic way to segment customers is to decide whether to target consumers
or other businesses. We have targeted those customers who are candy lovers basically
children and teens. And those who like chocolate very much and like to give chocolate as a
gift however occasionally our customers may increase because of various festivals.
Moreover we have targeted middle, upper middle and higher class people.
Target area or location:
The geographic location of your customer base is crucial to determining the marketing
methods your business will employ. Customers can be local, regional, national, or
international. Though we are going to set up our retail shop in the most posh area of Dhaka
city is in Gulshan near the pink city. This place is very busy throughout the office hours and
at night. Therefore our target people is those people who come to shopping and like to have
some finest chocolate for their children and other relatives. And most importantly we have
targeted our product on the basis of location base basically those people who are living in
the Gulshan and Banani area.
Demographics:
Demographics are the basic "vital statistics" of our customer base. By segmenting on
demographics, we can determine the specific statistical characteristics that set our
customers apart. Characteristics such as
Age: 6-18 (high involvement) 18-35 (low involvement)

Gender: Male and female
Ethnic or religious background: Normally we target all kinds of religion but
occasionally we will focus Christian community because of their tradition to give
chocolate as a gift in different occasion.
Residential Tenure: Resident of Banani, Gulshan and baridhra.

Socioeconomic:
In this segment we basically divide our customers on the basis of income, education and
occupation. the description of this segment is stated below Income: Above 30000 monthly income people
Education: Mostly educated and well family members.
Occupation: Business, students, job holders
Psychographics:
Psychographics refer to personality and emotional behavior that influences purchasing. In
other words, what are the buying habits of the customers? For example, is the customer
impulsive or risk averse? There are a broad range of variables that can be considered and
they often play against each other, but some of the most common psychographic
components include:
The customer's tendency to purchasing a new product or service vs. another
Influences on the customers' purchasing habits like consumers personality (such as

peer pressure or education)
Attributes of a product or service that may be important to the customer
Brand loyalty or reputation of our retail store.
Buying decision criteria, such as whether the purchase will be based on price or value
.
3.4. INDUSTRY FORECAST :

Not all countries are able to enjoy the sweet taste of chocolate and candy equally. There is a
profound dichotomy between those nations that extract the raw materials and those who
indulge in the finished product. As it is shown in the maps available, all but one of the top
twenty countries that consume chocolate are considered 'well-developed' or 'advanced'.
Brazil is the only country involved on the list that actually considers chocolate to be a
natural resource. The reality exists that the processing and consumption of chocolate
products is Western World dominated. 70% of the worldwide profit from chocolate sales is
concentrated in these countries. 80% of the world chocolate market is accounted for by just
six transnational companies, including Nestle, Mars and Cadbury. Europeans alone consume
around 40% of the world's cocoa per year, 85% of which is imported from West Africa. There
have recently been efforts to initiate a fair-trade movement, which would encourage the
purchase of cocoa from developing country producers at a fair price. However, tariff
escalation continues to me a major problem, which acts to drive chocolate consumers and
cocoa exporters further apart. However Bangladesh is this candy and chocolate business has
high growth potential market. We believe that in future this industry will grow even bigger
and new quality product will emerge from our local manufacturer and we can collect candy
and chocolate from our local market with less cheap price.
4. DESCRIPTION
OF THE VENTURE :
Business Overview
Candy sales booth are popping up in every mall across the Bangladesh, and why not?
Starting a business that retails candy is very straightforward and the biggest challenge to
overcome is selecting the right operating location for the business. Ideally, a candy shop
should be in a very busy area of a community so it can take advantage of foot traffic, as well
as impulse buying by consumers. Also consider offering customers a free delivery service to
expand the potential market to include customers who want to send candies to relatives in
the hospital, loved ones at holiday time, and business owners seeking to reward clients or
employees with their favorite box of chocolates or candies. To keep in this mind we have
decided to open a new candy store in the most posh area of Dhaka city is in the Gulshan.
This is the place where lots of people come to shop with their family members. And we can
find our target customer in this place.
Business Mission: To deliver superior and quality candy and chocolate to the customers.
Business Vision: To be a most prominent retail candy store business in the minds of our
customers.
Reasons for going in this business:

We have seen that many importers are importing chocolate and candy from all over the
world and they sell this in a selective retail store. Where consumers will find both chocolate
and candy as well as other necessary product but they are focusing very narrowly. Even the
importers never advertise there product as a result the awareness of the various chocolate
and candy is less. Even in Bangladesh many people does not know the various brands of the
chocolate and candy. Even those importer and local manufacturer still not able to create a
profitable market with their premium product therefore we have decided to enter in this
market by setting up retail store in Gulshan area. There are other reasons for selecting this
business these areas No competitors First mover advantage
Less segment but profitable segment
Less risk and flexible enough to diversification.
Government support for financing.
4.1. PRODUCTS
AND SERVICES :
Chocolate
1) Worlds Best
"BUTTER CRUNCH"
(regular or sugar
free)
2) Chocolate Cigars
3) Sammie's 1890's
Gourmet Chocolates
#1 - Assorted
Chocolates
4) Sammie's 1890's
Gourmet Chocolates
#2 - Truffles
5) Belgian Chocolate
Coins
6) Chocolate Sport
Balls
7) French Chocolate
Pebbles
8) Sammies 1890's
10
Candies
1) Long Stem
Lollipops
2) Party Favors
3) Gourmet Jelly
Beans
4) Old Fashioned
Fruit Slices
5) World Class
Gummies
6) Old Fashioned
Candies
7) Runts
Gift Trays & Baskets

1) Easter Gift Basket
2) Easter Gift Tray
3) Sammie's Best
Assortment (Small)
4) Sammie's Best
Assortment (Large)
5) All Occasion &
Holiday Gift
Baskets
6) Custom Gift Basket
7) Custom Gift Tray
8) Nut and Fruit
Assortments #1
Gift Tray (Small)
9) Nut and Fruit
Assortments #1
Gift
8) Skittles
9) Good & Plenty
10)
Jujyfruit
11)
Orange
Slices
12)
Spearmint
Leaves
11
Holiday Gifts
1) Non-Candy Novelties
Med-Alert Bracelet
Med-Alert Necklace
2) Valentine's Day Chocolates
Valentine's Day Chocolates Heart Shaped Box
Holiday Tray (Large)
Holiday Tray (Small)
Chocolate Teddy Bear
Chocolate Lips
Love Bug
Love Shack
SIZE
Other Occasional candy

3) Easter Candy
Easter Gift Tray
Easter Gift Basket
4) Christmas Candy
Christmas Ginger Bread House Kit
5) Father's Day
Necktie Gift Box
Happy Father's Day Gift Box
6) Bulk Candy
Koppers Milk Chocolate Gummy
Bears 8 lbs.
Jelly Belly Flavor Assortment in
Reusable Lucite Box
Fralinger's Salt Water Taffy, 4
boxes assorted flavors
OF THE BUSINESS :
Our candy shop is a small retail store where we only sell candy and chocolate to our
targeted customers. The overall retail store is small. The total size of the retail store will be
1800 square feet located in Gulshan 2 area. There will be car parking facilities for customers.
We will put more emphasis on the decoration of the store so that it looks eye catchy and
attractive.
Shop Equipment and other Accessories details:

In the following we have stated the basic equipment needed to run our retail shop.
12
Offset spatula
bags of Guittard dark chocolate flavored coating
bags of Guittard milk chocolate flavored coating
bag of Guittard white chocolate flavored coating
1Madagascar vanilla extract
Truffle scoop
Dipping tool
squeeze bottle
8oz. squeeze bottle
These Items will be used for modifying and decorating the candy and chocolate.
Other then this we will need some Apron for our sales people and some decoration piece for
the shop
New Heart Shaped Foil Candy Box $2.99 - Candy Packaging Supply
Holds 8 ounces of chocolate
Square Clear Plastic Box $.79 - Candy Packaging Supply
Clear Plastic Candy Favor Box 2 1/2 " square 2 piece
Extra Large Clear Plastic Box $1.99 - Candy Packaging Supply

8-1/2 X 4-1/4X1-5/8 Clear Vinyl Box
Medium Clear Plastic Box $1.69 - Candy Packaging Supply
5 1/2 x 3 3/4 x 2" Clear Vinyl Box
Rectangle Clear Plastic Box $1.69 - Candy Packaging Supply
Clear Plastic Candy Favor Box 8" long 1 piece
Clear Oval Candy Box $1.29 - Candy Packaging Supply
Triple Truffle Box - Holds 3 truffles
Caramel Apple Sticks $3.75 for 25 - Candy Packaging Supply
5.5" Caramel Apple Sticks
Chocolate Sucker Sticks - Candy Packaging Supply
Use with Oreo cookie suckers and sucker molds.
Candy Foil Wrapping - Candy Packaging Supply
Candy Foil Wrapping to add great shiny color to your chocolate.
Mocha Spoon Handles- Gold $2.99 - Candy Packaging Supply

When finished, the spoon is solid chocolate. 15 spoons handle. For use with spoon
mold.
These Items are the basic items to rapping the chocolate and candy. This very
important and customers look for quality rapping box therefore we will try to find
out the best quality rapping paper in the market.
OPERATIONAL PLAN :
Business Transaction: In our retail store we have decided to put the price list in all the
items available. After choosing the items customer will order that item and we will give them
instantly. A customer can pay the bill through cash or credit card system. For keeping the
right record of the selling items we will use computer and bar code reader.
Hours of Operation:
13
Hours of Operation
Sunday- Friday (year-round)
9:30 a.m. - 9:00 p.m.
With extended hours during the
Christmas, EID and other
important festivals.
Closed Saturday and major
Holidays.
The
basic
layout of our candy store will be like the above store.
SUPPLIER
DESCRIPTION OF CANDY AND
CHOCOLATE:
Shrinath Rotopack Pvt. Ltd.:
14
We introduce ourselves as one of the leading manufacturers of all types of Laminated

Packaging materials. The company was established in late 90s when the group diversified
with an aim to tap the emerging flexible packaging industry. Today Shrinath Laminates Pvt.
Ltd. has evolved into a leading Manufacturers of Laminates and with the new state of art
facility.
Company Profile:
Basic InformationCompany Name:
Shrinath Rotopack Pvt. Ltd.
Business Type:
Manufacturer
Product/Service:
Confectioneries, Candies, Snacks, Seeds, Pickles, Tea &

Coffee, Biscuits, Electronics, Oils, Vacuum Pouches
Number of Employees:
501 - 1000 People
Silver line Cocoa & Food Industries:

Silver line cocoa & food industries were established in 1979. We manufacture covering
chocolates I. e. Milk; plain and bitter chocolates, besides we manufacture choco paste, milk
plain and dark. Our product is packed in bulk packing of 15 kilos or 5 kilos, and actual users
use the same as a raw material. The product is manufactured in very hygienic condition
under the supervision of trained technician and senior experienced supervisory staff. Our
chocolate is
Quanzhou Hongyi Foodstuff Co., Ltd.

Founded in 1996, Quanzhou Hongyi Foodstuff Co., Ltd. is located in Quanzhou City, the
famous town of overseas Chinese. Hongyi has grown into a professional enterprise
processing various chocolate products.
Other Exporter of chocolate and candy:
Harpak, Inc.
Address: 117 Eastman Street, Easton, MA, UNITED STATES
Hilliard's Chocolate System

275 E. Center Street, West Bridgewater, MA, UNITED STATES
Savage Bros. Co.

1125 Lunt Avenue, Elk Grove Village, IL, UNITED STATES
15
Sollich North America LLC

4916 Londonderry Drive, Tampa, FL, UNITED STATES
Glory Food Industries:

Basic InformationCompany Name:
Glory Food Industries
Business Type:
Manufacturer, Trading Company
Product/Service:
Choco-Paste / Dip, Choco-Slab / Covering Compound, Drinking

Chocolate, Icing Sugar, Choco Biscuits, Consumer Chocolates,
Candy, Toffees,
Number of Employees:
11 - 50 People
MARKETING PLAN :
The candy store is that we are going to establish in the Gulshan area will be one of the
unique and prominent candy and chocolate retail store in the Bangladesh. We only focus on
selling premium candy and chocolate in our store. The layout of the store will be attractive
so that all level of customers is attracted to it. Though we have no competitors but we are
not a market leader or follower. We are market niche because we have small amount of
segment where we can actually target our products.
However, those small segments are much profitable then others. As a market niche our main
strategy is
Focus only our targeted customers.
Keep good relations with customers.
Give customers reward by giving them discount, rebate etc.
The promotion will be only targeted to our targeted customers.
Keep communicating with customers regularly and take feedback from them.
Like our mission and vision statement we have some marketing goals which will help us to
grow in future. These goals are stated below
To enter Chittagong within the 4 years of operation. Including opening up 2 more

branches in Dhaka city.
To add new product line in every 2 years.
To be the number one in quality candy chocolate selling store.
Make customers loyal to our store
16
To make our store a top selling candy chocolate store in Bangladesh.
Create a new need for the chocolate and candy and increase the consumption of the
chocolate through our product promotion.
Core competency and sustainable competitive advantage:

In terms of core competency our candy store has high competitive advantage over others.
We seek to achieve a unique ability to provide distinctive, high quality candy and chocolate
and to deliver or serve this product using effective distribution system that using our quality
standers
To translate these core competencies into a sustainable competitive advantage we will work
closely with key suppliers to build the relationship and alliances necessary to satisfy the high
taste standards of our customers.
Situation analysis:
These situation analysis starts with a snapshot of the current environment in which our
store finds itself by providing the brief SWOT.
Internal factors
Strengths
weakness
Management
Experienced and
entrepreneurial
management and board.
No prior experience in the

field of candy shop
business.
Offerings
Unique, high-quality, high

price product
Many lower quality and

cheap price product
available in the market
Personnel
Good hard working

people
Big gap if key employee

leaves
Finance
Excellent growth in sales

revenues
Limited recourse may

restrict growth
opportunity.
Manufacturing
Sole suppliers ensures

high quality product
Lake of economics of
scale in operating the
shop. And if one supplier
step back then loose is
tremendous.
External factors
Opportunity
Threats
Consumers
Upscale market, likely to
Premium price may limit
17
be stable
access to mass market.
Competitors
No competition
May rise within a short

time
Competitive
Distinctive name and

packaging
May duplicate product

and sell it at lower price.
Health Related issues
We will sell high quality

and healthy product
May restrict consumers to

eat candy and chocolate
for this reason.
Marketing Program:
The four marketing elements are descried in details with proper marketing strategy for each.
Product strategy:
We have already described our product line category. We will have a vast candy and
chocolate product line so that customers can have different choices. And most importantly
we will have every kind of candy and chocolate so that customers can use that in different
occasion for their consumption. Besides that we think that our shop has the best product to
give someones loved one.
Unique product quality:

We will import most of the product from the India china and Switzerland. Therefore we
choose our suppliers after scrutinizing their business reputation and goodwill. After that we
negotiate with by to supply us the good quality candy and chocolate. Besides that we will
establish a warehouse for keeping our candy and chocolate in the right temperature.
Therefore we will provide customers a high quality and premium candy and chocolate.
Packaging:
Packaging is one of the most important part to attract consumers. Attractive package attract
customers quickly then others. We will sell the product in a quality and sophisticated
package which we will manufacture in the local market.
PRICE STRATEGY :
All of the product will be priced according to their cost of purchasing. We will adjust price
after every one year with the inflationary trends. Through we are selling a premium product
therefore our product price will be little bit higher then others. However we will try to price
our product at a competitive level. So that customers can not be dissatisfy.
DISTRIBUTION STRATEGY :
18
Through we are not going to sell our product with others retailer therefore we dont have any
distribution networks. However our product suppliers are the main concern for us. They will
send our product through ship and we will collect it from the port by giving all the necessary
customs fee and tax.
PROMOTIONAL STRATEGY :
We are serving in niche market therefore promotion is the most important factors to reach
that market. We have developed a promotional strategy to promote our product effectively
to the target customers. And we assign 10, 0000 for its promotional cost in the first year. Its
very important for us to hold the existing customers therefore we will mainly focus on those
customers by giving them store discount, coupons, gifts etc. Also we will give the customers
to taste certain flavor so that they will satisfy with the product taste and purchase the
product. However our promotional strategy is stated below
Giving a color print add in all the important national newspaper.
Advertisement in the billboard.
Giving lift let in the posh areas like Gulshan, Banani and baridhra.
Initially we will give discount on certain product to attract customers.
Creating impulse buying by decorating our store.
Sponsoring the childrens show and any spots related program.
C ONTROLS:
We will set a monthly sales target and after each month we will match that our sales target
is met or not. If its not meet our target then we wills tries to identify the problem in the
promotional strategy by evaluating the customers feedback and market situation. Even we
will math our monthly profit that it actually overcomes the cost or not. If it is not then we will
tries to create more market or try to increase the consumption of the chocolate and candy.
ORGANIZATIONAL
PLAN :
Organization Plan Form of ownership: Partnership Business. Identification of partners:

1) Yasir Md. Farabi
2) Zayed-E-Zamir
3) Md. Mahabubul Alam
4) M. Nafizuzzaman
5) Sajid Imtiaz Khan
6) Nazmus Sakib
Terms of Agreements:
3 Years agreement
19
Have vision to expand the business

60% of profit earned in a year will be reinvested till further notice.
Responsibilities will be specific and realistic

Any kind of loss or profit will be distributed among the partners according to their
contribution for that particular loss or profit.
Partners should have good understanding between each other.
Any kind of unethical behavior will not be accepted.
Confidentiality of the firm must be reserved!
All the partners should sit for a meeting to discuss future plan and recent
threat for once in month.
No services will be given on account to the customers
Any of the directors can not argue about the terms or agreement given above
Authority of principals:
In our business the directors means we seven owners will have the check signing authority.
Sometimes it is important to finance something instantly and in that situation, if manager do
not have the authority to sign the check it we might loose any chance to be benefited!
Management will be totally centralized. But in the case of emergency the majority of the
owners can sign the check and have authority to make any decision without the prior
consent of the other owners.
Backgrounds of the management employees:

The background of the entrepreneur is very important to consider before starting the
business. We have given our partners resume in the following in details.
20
Abdullah Al Maruf
tapust_lv@hotmail.com
Address: 28/B. R-3.Old DOHS Banani.
Dhaka Cantonment. Dhaka-1206
Phone: 0171 2073218
Career objective:
To begin employment in a management position, which providesOpportunities for advancement to a top, policy-making position in the
organization.
Educational qualification:
Bachelor of Business
Administration (BBA)
Institution:
Concentration:
Year:
Expected time to
graduate:
CGPA:
North South University

Finance and Marketing
2005-(Enrolled)
Institution:
Year:
Board:
Group:
GPA:
Adamjee Cantonment Collage.

2002-2004
Dhaka
Business Studies
4.5(Out of 5)
Institution:
Year:
Chittagong Cantonment school and collage

2000-2002
2009
3.6 (Expected)
Higher Secondary
Certificate(HSC)
Secondary School
Certificate(SSC)
21
Group:
GPA:
Board:
Business Studies
4.38(Out of 5)
Chittagong
skills and knowledge:

Computer Knowledge:
MS Word, MS Excel, Power Point & MS Access and Computer

HardwareMaintenance.
Internet Operation:
Sending & Receiving E-mail, Sending attachments, Browsing etc.
Language Proficiency:
Fluent and proficient both verbal and written in Bengali and English
Work Experience:
Worked as a Brand promoter for city cell internet Zoom

service For 15 days in different location in Dhaka city.
Worked as a member of organizer of NSU Entrepreneur fair
in 2006 held in youth club in Gulshan.
Worked as a facilitator in the National career fair held in
20thJuly Organized by NSU and Grameen Phone & co
sponsored.
Currently working in Techno craft world corporation as an
Intern
Personal Details &

interest:
Extra Curriculum
activities:
Cordially related to various cultural activities & social activities.

Active Member of Young Entrepreneur Society of North South
University.
Hobbies and Interest:
Reading novel, articles, and features in newspapers, Enjoy

attending seminars, conferences and debates, interested in sports,
interacting
In addition, communicating with people.
Biography:
Name:
Father:
Mother:
Date of birth:
Nationality:
Religion:
Martial status:
22
Abdullah Al Maruf
Col. Md. Abdul Aziz
Mrs.Rokeya Sultana
May 16,1986
Bangladeshi
Islam
single
M. Junaid Hossain
House# 750, Ibrahimpur (Ashi Daag)
Mirpur, Dhaka
Bangladesh
Cell #01912138299
Email: junaidnsu@gmail
Objective
Create enthusiasm about myself to others. Become a well organizer and building creative
senses and special concentration to become an entrepreneur .
Education
Bachelor of Business Administration (BBA)
Year: 2008, 10th Semester, [CGPA: 3.00/4.0]
Major: Marketing and finance
North South University
Higher Secondary School Certificate
Year: 2004 [GPA: 4.00/5.0]
Group: Science
College of development alternative
Secondary School Certificate
Year: 2002 [GPA: 4.50/5.0]
23
Group: Science
Monipur high school
Skills and Knowledge
LANGUAGE SKILLS:
Proficient at writing and speaking English
Fluent in presentation
Skills related dealing with people
C OMPUTER SKILLS:
MS- Word
MS-PowerPoint
MS- Excel
MS-Access (database)
Internet browsing
Activities:
Member of College Cricket

Member of debate in school
EXPERIENCES :
Worked for a real estate company (Gomati Housing)
24
G.M.NAZMUL HOQUE
188/B, Road-10, Pallabi, Section-12
Mirpur.Dhaka-1216
Bangladesh
Phone: 880-01671115900
Email:pavel_nsu@yahoo.com
Career Objective: PLAY

IN MY PERSPECTIVE IS
AS A LEADER AND DRIVE AN ORGANIZATION TO SUCCESS , WHICH
BEING RECOGNIZED AS A GLOBAL BRAND
EXPERIENCES
PART TIME WORK
SERVICE ENGINE; TEAM LEADER , EMPLOYEE CHANNEL
EDUCATION
BACHELOR OF BUSINESS ADMINISTRATION :
SCHOOL OF BUSINESS, NORTH SOUTH UNIVERSITY, DHAKA
MAJOR IN MARKETING AND FINANCE & ACCOUNTING
CGPA 3.10 (4.00)
54 CREDITS COMPLETED (DECEMBER 2007)
EXPECTED DATE TO GRADUATE IS DECEMBER 2009
HIGHER SECONDARY CERTIFICATE :
DHAKA RESIDENTIAL MODEL COLLEGE , DHAKA (2002-2004)
GPA 4.30 (5.00)
SECONDARY SCHOOL CERTIFICATE :
25
DHAKA RESIDENTIAL MODEL COLLEGE , DHAKA (2000-2002)

GPA OF 4.25 (5.00)
C OMPETENCIES
ANALYTICAL AND CRITICAL PROBLEM SOLVING SKILLS
ABILITY TO WRITE STANDARDIZED REPORTS
GENERAL KNOWLEDGE AND IQ
ADMIRABLE KNOWLEDGE OF POWERPOINT SLIDES AND PRESENTATION
WORTHY KNOWLEDGE OF MICROSOFT OFFICE WORD, EXCEL, AND

POWERPOINT
FINE GRIP ON THE INTERNET
ABILITY TO WORK IN A TEAM
BILINGUAL ENGLISH/BENGALI
DIVERSE ACHIEVEMENTS
EDITOR :
LITTLE MAGAZINE ; BORNOSHUTRA.
ORGANIZING ABILITY:
ORGANIZING ANNUAL CULTURAL WEEK, AUTUMN FESTIVAL
INTER SCHOOL BASKETBALL COMPETITION :
DHAKA, (1998-2002)
PLAYER OF THE YEAR:
INTRA COLLEGE HOKEY TOURNAMENT, 2003
INTRA COLLEGE CRICKET TOURNAMENT, 2002
INTRA SCHOOL & C OLLEGE BASKETBALL COMPETITION (JUNIOR )
DHAKA RESIDENTIAL MODEL COLLEGE , DHAKA
C HAMPION S 3TIMES
INTRA SCHOOL & C OLLEGE SOCCER COMPETITION (JUNIOR):

DHAKA RESIDENTIAL MODEL COLLEGE , DHAKA
C OMPETE MANY TIMES
INTRA SCHOOL ART & COLLEGE CRAFT COMPETITION :
ART COMPETITION (1999): 2 ND
C RAFT COMPETITION (2000): 3 RD
26
PERSONAL INFORMATION
INTERESTS: CHESS, PHOTOGRAPHY , TRAVELING , BASKETBALL , CRICKET , SOCCER,
MUSIC
MEMBERSHIP : MEMBER, YES (Y OUNG ENTREPRENEUR SOCIETY)
27
28
ROLES AND RESPONSIBILITIES OF THE DIRECTORS :
ManagingDirector
Director
Managing
DirectorFinance
Finance
Director
DirectorMarketing
Marketing
Director
DirectorAdmin
Admin
Director
DirectorSales
Salesand
andInventory
Inventory
Director
Shopand
Manager
DirectorLegal
Legal
and
publicrelation
relation
Shop
Manager
Director
public
SalesPeople
Peopleand
andStore
Storemanager
manager
Sales
DirectorImport
Importand
andproduct
product
Director
Development
Development
From the above organ gram we can see that there will be one shop Manager in the shop,
who will deal with all official and related issues of the business. All kinds of official affairs will
be reported to the Directors. Moreover, directors will possess the authority to change any
procedure if he thinks necessary, but in this case, decision of the directors is mandatory
ROLES
AND RESPONSIBILITIES OF THE MANAGER AND OTHER
PERSONNEL:
There will one office Manager in the shop he will manage the day to day business activity
and report the relevant information to the responsible directors.
Job Title: Shop Manager
Available Positions: 1
Salary: 10000 monthly
Job description: After the seven owners, he is the second most important and powerful
position in the shop. The main responsibility of this post is to carry out the policies issued by
the owners. He also oversees the present ongoing situation in the shop so that everything
goes towards organizations prosperity.
29
Duties & Responsibilities:

Coordination and control all problems and issues.
Always need to oversee the present ongoing situation in the studio.
Implements policies for the sound growth of the organization.
Maintain a sound environment in the factory through monitoring the people
Resolve any critical issues related to HR or day to day operations
Security Guard: Two security guards will be recruited on shifting basis on our shop. Their
salary will be decided according to the typical salary rate on the market.
Available Positions: 2
Salary: Each As per current market rate
Job description He has the job of keeping the security system of the shop and helps the
studio supervisor and the assistant supervisor to keep the studio and the pad secured. So,
customers feel safe regarding their vehicle and instruments.
Duties & Responsibilities:

Handle any awkward situation.
Ensure shop security.
Examines doors, windows, and gates to determine that they are secure.
Protect the customer and owners vehicle.
Protect the shop premise.
Sales people: Those who are responsible for selling candy and chocolate to the customers
Job position: Sales people
Reports to: Manager.
Available Position: 5
Salary: Each 7000
Job Description: selling chocolate and candy to customers
Duties and responsibilities:

Sales candy and chocolate
Keep record of each sells
30
Serve customers
Keeping customers information
Drivers: There will be two drivers each will work throughout the office hours. They are
mainly responsible for keeping the car safe and keep records of the gas consumed. Each
driver will get 6000 as a monthly salary including bonus and other facilities.
Store Keeper: There will be only one store keeper who are responsible for keeping the
warehouse clean and safe.
ASSESSMENT OF RISK:
There are various types of risk associate with the candy shop business. This kind of risk
including the financial risk, product damage risk, import related risk and government
regularity related risk. These is not happening all the time but we have prepared our self for
every of risk to tackle it. Therefore we have prepared a action plane for what will we do
during this kinds of risk. This plan is described belowTypes of risk
If the shop needs to close for some reason
such as a fire or storm damage how do we
continue to pay my employees and my bills?
What if our shop inadvertently sells
contaminated candy and my customers get
sick?
What if one of our customers slips and falls
in my shop?
Possible Solution
To tackle this problem we have
decided to keep some amount of
profit in the bank so that we can at
lest run the business.
In that case we will convey our
apathy and will bare the cost.
Clean up spills quickly

Mark wet areas with a wet floor
sign
What if one of our customers breaks a tooth

on a hard piece of candy?
Employees should be trained in first

aid
What if our refrigeration equipment fails?
Have access to a backup generator
What if our oven or equipment breaks down

or is damaged?
What if a customer has an allergic reaction?
Have maintenance performed on a

regular basis
Perform regular maintenance
Have a certified electrician review
all equipment for proper wiring and
grounding
Employees should be trained in first
aid and CPR
Employees should be instructed on
menu ingredients
31
What if our outdoor sign or landscaping is

vandalized or damaged?
Make sure outdoor lighting is

adequate
Use signs that are built to withstand
local weather conditions
What if one of our employees is burned or

injured on the job?
Make sure all equipment has the

proper guarding in place
I have a number of employees and want to

steer clear of any issues with discrimination,
harassment or wrongful termination.
Make sure that policies and

procedures regarding discrimination
and harassment are outlined in your
employee handbook.
If our oven malfunctions, causing a fire, do I

have coverage?
Utilize surge protection for electrical

equipment
Make sure all electrical equipment is
properly grounded
Be sure that fire extinguishers are
serviced on a regular basis
Install a monitored fire alarm system
What if our store is broken into after hours and

money is stolen?
Install a monitored burglar alarm system

Make frequent bank deposits to limit the
amount of money on hand after hours
Utilize a drop safe to limit the amount of
money in the registers
What if an employee steals from the register?
Complete background and reference

checks during the hiring process
Record activities with security cameras
and keep back up copies
Utilize a drop safe to limit the amount of
money in the registers
32
EVOLUTION OF THE WEAKNESS OF THE BUSINESS :

No prior experience in the field of candy shop business
Many lower quality and cheap price product available in the market
Big gap if key employee leaves
Limited recourse may restrict growth opportunity.
Lake of economics of scale in operating the shop. And if one supplier step
back then loose is tremendous.
Market Niche therefore small amount of segment to target.
C ONTINGENCY PLAN :
Diversification refers to seeking unfamiliar products or markets or both in the pursuit of
growth. Every company is best at certain products; diversification requires substantially
different knowledge, thinking, skills, and processes. Thus, diversification is at best a risky
strategy, and a company should choose this path only when current product/market
orientation does not seem to provide further opportunities for growth. We will diverse our
business if the following things is happen with our business1. When our objectives can no longer be met within the product/market scope defined by
expansion.
2. We may diversify because retained cash exceeds total expansion needs.
3. We may diversify when diversification opportunities promise greater profitability than
expansion opportunities
However the point is where we will diverse there are some possible segment where we can
diverse our business these are Food Industry like fast food
Coffee shop
Pastry and cake shop
Ice cream parlor
FINANCIAL PLAN :
33
For the profit loose analysis we have calculated the possible cash flow statement, income
statement and balance sheet. From we can understand whether our business will be feasible
or not. We have calculated the three years income statement and cash flow statement.
These finalacial projections is stated below-
THREE YEAR INCOME STATEMENT

year 1
Revenue:
Gross Sales
$7,000,000
Net Sales
Cost of Goods Sold:

Beginning Inventory
Add:
Purchases
Freight-in
Direct Labor
Indirect
Expenses
Less:
Ending
Inventory
Cost of Goods Sold
$7,000,000
34
year 3
$10,500
,000
$10,500
,000
$14,000,000
$14,000,000
$0
5,000,000
50,000
912,000
10,000
$500,000
7,000,000
1,000,000
912,000
35,000
$500,000
9,000,000
1,000,000
912,000
35,000
5,972,000
9,447,000
11,447,000
200,000
Gross Profit (Loss)
Expenses:
Advertising
Contract Labor
Depreciation
Maintenance
Miscellaneous
Office Expenses
Rent
Repairs
Telephone
Utilities
Vehicle Expenses
Salary
Total Expenses
year 2
100,000
5,972,000
9,247,0
00
1,028,000
1,253,0
00
100,000
20,000
0
15,000
0
4,000
0
250,000
0
6,500
125,000
140,000
912,000
$11,347,000
100,000
20,000
70,000
15,000
0
4,000
0
250,000
200
6,500
125,000
140,000
912,000
1,572,500
11,347,000
2,653,000
100,000
20,000
70,000
20,000
0
3,000
0
250,000
0
6,000
120,000
150,000
912,000
1,642,700
1,651,000
Net Operating Income

Net Income (Loss)
(544,500)
(389,700)
1,002,000
($544,500)
($389,700)
$1,002,000
CASH FLOW PROJECTION

Year
Year 2
year 3
1
Beginning Cash Balance
7,000,000
10,500,000
14,000,000
Cash Inflows (Income):
Total Cash Inflows

Available Cash Balance
Cash Outflows
(Expenses):
Advertising
Contract Labor
Depreciation
Maintenance
Miscellaneous
Office Expenses
Rent
Repairs
Telephone
Utilities
Vehicle Expenses
Salary
Subtotal
Total Cash Outflows
Ending Cash Balance
35
7,000,000
10,500,000
14,000,000
100,000
20,000
0
15,000
0
4,000
0
250,000
0
6,500
125,000
140,000
912,000
1,572,500
100,000
20,000
70,000
15,000
4,000
250,000
200
6,500
125,000
140,000
912,000
1,642,700
100,000
20,000
70,000
20,000
0
3,000
0
250,000
0
6,000
150,000
6,000
912,000
$1,537,000
1,572,500
1,642,700
1,537,000
5,427,500
8,857,300
12,463,000
PRO FORMA BALANCE
SHEET :
Assets
Current Assets:
Cash
Merchandise Inventory
$14,000,000
5,000,000
Total Current Assets
$9,000,000
Fixed Assets:
Vehicles
2,000,000
Furniture and Fixtures
1,500,000
Equipment
1,500,000
Total Fixed Assets
5,000,000
Total Assets
$14,000,000
Liabilities and Capital

Total Liabilities
Capital:
Owner's Equity
Total Capital
Total Liabilities and Capital
36
14,000,000
14,000,000
$14,000,000
From the above income state cash flow statement and balance sheet we see that our
business is very much profitable through in the first two years we are losing money instead
of getting profit. However at the last three year we make profit. From the cash flow
statement we find that the Ending Cash Balance for the first year is 5,427,500 tk, second
year is 8,857,300 tk and third year is 12,463,000.
C ONCLUSION :
In the conclusion we like to state that there is huge demand for candy and chocolate in our
country. But the market was tapped even those small chocolate and candy manufacturer
couldnt create the demand for this promising market. Through our retail shop we are
hopping that it will create some demand in minds of consumers and we will achieve our
business goal in the next couple of year if we tried our best.
37

Business Plan for The Candy Store

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THE CANDY STORE

GULSHAN AVENEU, GULSHAN-1, DHAKA-1000

O WNERS NAME AND ADDRESSES:

A KIND OF CANDY & CHOCOLATE STORE

Business Plan | [The Candy Store]

Business Name: Candilicious-The Candy Store

Partnership (partnership Act 1932)

Brace Bank Gulshan office

Anticipated Start Date:

Business operations (facility, equipment etc.):

Business Plan | [The Candy Store]

The business will hire the following:

1 Shop Manager Full time employee, 11 hours per day.

Management team background and experiences:

Visible, easily accessible location

Financial information for this Operation:

Business Plan | [The Candy Store]

Expected sales from the first three years of operations:

Business Plan | [The Candy Store]

3. ENVIRONMENTAL AND INDUSTRY ANALYSIS:

Business Plan | [The Candy Store]

importantly the communication process has improved dramatically. However, technological

40% (if shares are not

Register of Trade mark, Ministry of Industry

Copy Right and Trade mark Act, 1940

Business Plan | [The Candy Store]

3.1. FUTURE OUTLOOK AND TRENDS:

3.2. ANALYSIS OF COMPETITORS :

3.3 MARKET SEGMENTATION:

Business Plan | [The Candy Store]

Age: 6-18 (high involvement) 18-35 (low involvement)

Residential Tenure: Resident of Banani, Gulshan and baridhra.

Business Plan | [The Candy Store]

Influences on the customers' purchasing habits like consumers personality (such as

3.4. INDUSTRY FORECAST :

Business Plan | [The Candy Store]

Reasons for going in this business:

Business Plan | [The Candy Store]

Gift Trays & Baskets

Business Plan | [The Candy Store]

Other Occasional candy

Shop Equipment and other Accessories details:

Business Plan | [The Candy Store]

Extra Large Clear Plastic Box $1.99 - Candy Packaging Supply

Chocolate Sucker Sticks - Candy Packaging Supply

Use with Oreo cookie suckers and sucker molds.

Candy Foil Wrapping - Candy Packaging Supply

Candy Foil Wrapping to add great shiny color to your chocolate.

Mocha Spoon Handles- Gold $2.99 - Candy Packaging Supply

Business Plan | [The Candy Store]

layout of our candy store will be like the above store.

DESCRIPTION OF CANDY AND

Shrinath Rotopack Pvt. Ltd.:

Business Plan | [The Candy Store]

We introduce ourselves as one of the leading manufacturers of all types of Laminated

Shrinath Rotopack Pvt. Ltd.

Confectioneries, Candies, Snacks, Seeds, Pickles, Tea &

501 - 1000 People

Silver line Cocoa & Food Industries:

Quanzhou Hongyi Foodstuff Co., Ltd.

Hilliard's Chocolate System

Savage Bros. Co.

Business Plan | [The Candy Store]