Académique Documents
Professionnel Documents
Culture Documents
If the study involves people, what age group, gender and place of origin are
to be included?
Will the research include other languages and scripts? (Language of research)
Objectives of research:
To gain familiarity with new insights into a phenomenon
To accurately portray the characteristics of a particular individual, group, or a
situation
To analyze the frequency with which something occurs
To examine the Hypothesis of a casual relationship between two variables
Types of research:
Descriptive
Analytical
Applied
Fundamental
Quantitative
Qualitative
Conceptual
Empirical
Other Types
Descriptive Vs Analytical:
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One of the characteristics of fundamental research is that the results can often
be unpredictable and unexpected. It also needs the person or the people who
are doing the research to have open minds as to what they actually discover, as
opposed to having a pre-conceived notion of what may occur and so only
addressing what they believe to be pertinent. It is also necessary for what may
appear to be unrelated facts to be taken into consideration. This means that
fundamental research has often got to be multidisciplinary by its very nature.
Quantitative research can gather a large amount of data that can be easily
organised and manipulated into reports for analysis.
How to do it
Quantitative research largely uses methods such as questionnaires and surveys
with set questions and answers that respondents tick from a predefined
selection. Answers can be measured in strengths of feeling such as strongly
agree disagree or numbers such as scales out of 10.
This form of research is very flexible in terms of how its carried out such as
through the post, online or even over the phone. If you are carrying out
research, make sure that you have a fair cross section of respondents and that
you have enough of them to provide a greater range of reliable data.
To help gain willing participants, companies often offer incentives such as free
products or financial remuneration for their time.
Qualitative Research
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