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Tourism in Buncombe
County, North Carolina
2014 Analysis
June 2015
Headline Results
Headline results
Tourism is an integral part of the
Asheville regional economy, and the
industry is making significant
contributions to economic growth,
generating business sales,
employment, and tax revenues.
Visitors to Asheville spent $1.7
billion in 2014, which generated $2.6
billion in total business sales,
including indirect and induced
impacts.
Tourism in Asheville generated $287
million in tax revenues in 2014,
including $144 million in state and
local revenues.
4
Headline results
Including direct, indirect, and
induced impacts, 24,856 jobs
were sustained by visitors to
Asheville in 2014 with total
income of $714 million.
Approximately 14.8% (1 in 7) of
all jobs in Buncombe County
were sustained by tourism.
An estimated 25% of tourismsupported jobs were in the food
and beverage industry, 18% in
lodging, 13% were in retail, and
12% in recreation.
1.8
Visitor volume, mil (L)
10.0
1.7
9.5
1.6
9.0
1.5
8.5
1.4
8.0
1.3
7.5
1.2
09
10
11
12
13
14
300
2.0
250
1.8
200
1.6
150
1.4
100
1.2
50
1.0
0
09
10
11
12
13
14
4
2
0
-2
-4
-6
-8
09
10
11
12
13
14
12
13
14
Overnight
(34.1%)
Day
(65.9%)
Day/Overnight
Int'l
(0.9%)
Domestic
(99.1%)
Domestic/Int'l
Bus.
(13.3%)
Leis.
(86.7%)
Liesure/Business
11
$ million
500
2013
398.9
400
Trans
14.2%
2014
Food
27.2%
328.7
300
236.5
234.6
Rec
14.4%
200
100
0
Food
Retail
12
Lodging
Rec
Trans
Lodging
19.9%
Source: Tourism Economics
Retail
24.2%
4.0
3.5
3.0
2.5
2.0
South Atlantic Region
12-mo MA
1.5
1.0
06
07
08
09
10
11
12
13
13
14
15
14
2011
2012
2013
2014
349.9
338.9
232.5
211.1
191.5
46.1
3.6
1,373.5
370.9
351.3
247.7
209.7
224.9
45.1
3.5
1,453.0
394.3
370.8
268.5
215.1
228.8
49.5
3.1
1,530.1
420.6
395.1
301.7
226.6
232.8
55.8
3.2
1,635.9
449.0
398.9
328.7
236.5
234.6
59.1
3.4
1,710.4
5.4%
5.8%
5.3%
6.9%
4.6%
2013-14
% ch
6.8%
1.0%
9.0%
4.4%
0.8%
6.0%
4.1%
Economic Impacts
Travelers create direct economic value within a discreet group of sectors (e.g. recreation,
transportation). This supports a relative proportion of jobs, wages, taxes, and GDP within
each sector.
Each directly affected sector also purchases goods and services as inputs (e.g. food
wholesalers, utilities) into production. These impacts are called indirect impacts.
16
Tourism sales
Including indirect and induced business sales, tourism generated
more than $2.6 billion in revenue in 2014.
Tourism Sales
(US$ Million)
Direct
Agriculture, Fishing, Mining
Construction and Utilities
Manufacturing
Wholesale Trade
Air Transport
3.4
Other Transport
72.5
Retail Trade
398.9
Gasoline Stations
136.5
Communications
Finance, Insurance and Real Estate
84.8
Business Services
Education and Health Care
Recreation and Entertainment
198.9
Lodging
328.7
Food & Beverage
449.0
Personal Services
37.7
Government
TOTAL
1,710.4
* Direct sales include cost of goods sold for retail sectors
17
Indirect
0.2
39.6
14.3
8.5
2.2
21.0
4.2
0.3
32.7
116.2
121.3
1.5
9.1
0.7
20.4
15.3
16.9
424.6
Induced
0.2
13.2
6.3
15.0
3.6
7.5
39.7
3.4
14.7
129.4
33.3
93.5
6.8
0.4
32.5
20.8
7.0
427.2
Total
0.4
52.8
20.6
23.6
9.2
101.0
442.8
140.1
47.4
330.4
154.6
95.0
214.7
329.9
501.9
73.7
23.9
2,562.1
Tourism sales
F&B: Food and Beverage
FIRE: Finance, Insurance, Real Estate
Bus. Services: Business Services
Gas: Gasoline Stations
Other Transp: Other Transportation
Manu.: Manufacturing
Personal Serv.: Personal Services
Comm: Communication
Significant indirect
benefits
Induced
600
Indirect
Direct
500
400
300
200
100
18
Comm.
Construction
Personal
Serv.
Education
Other Transp
Gas
Bus. Services
Recreation
Lodging
FIRE
Retail Trade
F&B
51.4%
48.0%
Retail
16.7%
Total
Economy
Direct
Indirect and induced
14.8%
0%
20%
40%
60%
80%
100%
11
877
2,557
196
131
2,699
4,492
5,375
646
16,983
Indirect
3
235
50
55
7
194
65
3
135
694
1,612
29
189
7
349
251
149
4,026
Induced
3
54
11
97
12
67
599
34
46
402
445
1,018
114
4
573
322
47
3,848
Total
6
289
61
152
30
1,138
3,220
232
181
1,228
2,058
1,047
3,001
4,502
6,297
1,219
196
24,856
Induced
4,000
Indirect
Direct
3,000
21
1,000
Gov.
Gas
Construction
Education
Other Transp
FIRE
Recreation
Retail Trade
Lodging
Bus. Services
2,000
F&B
Personal Serv.
As a labor intensive
collection of services,
tourism-related industries
are significant Asheville
area employers.
Direct
Agriculture, Fishing, Mining
Construction and Utilities
Manufacturing
Wholesale Trade
Air Transport
Other Transport
Retail Trade
Gasoline Stations
Communications
Finance, Insurance and Real Estate
Business Services
Education and Health Care
Recreation and Entertainment
Lodging
Food & Beverage
Personal Services
Government
TOTAL
0.7
37.7
60.9
6.9
7.2
62.8
95.9
155.3
22.7
450.1
Indirect
0.1
10.4
2.5
3.0
0.5
8.3
1.8
0.1
7.3
14.2
49.2
0.6
2.4
0.2
7.6
8.9
10.5
127.4
Induced
Total
0.1
2.8
0.5
5.3
0.7
2.9
17.2
1.2
2.6
10.5
14.0
49.2
2.3
0.1
12.9
11.1
3.0
136.4
0.1
13.1
3.0
8.4
1.8
48.9
79.9
8.2
9.8
31.9
63.1
49.8
67.5
96.2
175.8
42.7
13.5
713.9
2014, Millions
Amount
Federal
Personal Income
Corporate
Indirect business
Social Security
143.3
33.6
20.7
16.9
72.1
State
Personal Income
Corporate
Sales
Social Security
Other Taxes and Fees
76.8
14.2
2.5
47.5
0.7
11.8
Local
Sales
Occupancy tax
Property
Other Taxes and Fees
TOTAL
66.8
11.8
9.4
43.0
2.6
286.8
23
24
20
25
30
26
27
An IMPLAN input-output model was constructed for Buncombe County. The model
traces the flow of visitor-related expenditures through the local economy and their
effects on employment, wages, and taxes. IMPLAN also quantifies the indirect (supplier)
and induced (income) impacts of tourism. Tourism Economics then cross-checked these
findings with employment and wage data for each sector to ensure the findings are
within reasonable ranges.
The primary source of the employment and wage data is the Regional Economic
Information System (REIS), Bureau of Economic Analysis. This is more comprehensive
than Bureau of Labor Statistics (ES202/QCEW) data because sole-proprietors do not
require unemployment insurance and are not counted in the ES202 data.
Gasoline price data were obtained from the U.S. Energy Information Administration.
28
Description
Lodging
Recreation
Includes visitors spending within the arts, entertainment and recreation subsector.
Local transport
Shopping
Service stations
Second homes
29
30
31