Académique Documents
Professionnel Documents
Culture Documents
IN THE PHILIPPINES
Euromonitor International
June 2013
Sources ...................................................................................................................................... 17
Summary 1
Euromonitor International
Passport
Euromonitor International
Passport
Euromonitor International
Passport
to remain the largest category in beauty and personal care, but expansion will be a bit slower,
with a constant value CAGR of 2%. Manufacturers will continue to hold onto their customers by
offering more economy packs. Other major categories like bath and shower and oral care are
expected to improve their performances in the forecast period as industry players focus on
developing innovative brands and products to excite buyers. Skin care is also expected to see
positive growth prospects, as consumers are eager to try out more products in order to look
good.
Euromonitor International
Passport
Furthermore, the forecast period could see the expansion of the consumer base to include
more men. Manufacturers recent launches of whitening skin care and bath and shower
products for men increasingly eliminated local taboos and boosted acceptance of and patronage
for these brands. The use of cool, manly celebrities to advertise whitening products has
established a good image for mens whitening brands.
Future impact
The strong demand for whitening products is expected to continue to encourage more
manufacturers to invest in research and development in order to come up with products which
can deliver better results. With consumers looking for a wider array of benefits, manufacturers
will be pushed to offer products with ingredients that respond to customers demands for UV
protection, even skin tone, spot reduction and pore refinement. This trend could be beneficial to
multinationals, which have very strong financial muscle to support the formulation of whitening
products with added benefits. Whitening is expected to drive growth in categories such as skin
care, bath and shower and deodorants.
Mens grooming is expected to see the launch of more skin care and bath and shower
products carrying whitening benefits. Advertising will remain a key strategy in generating strong
demand for these products. Although these brands could see a good performance amongst
urban buyers, manufacturers will remain challenged to penetrate the wider male demographic.
Euromonitor International
Passport
to tap into these influencers. In 2012, both Splash Corp and Colgate-Palmolive tapped into
YouTube to host a video series featuring hair care solutions.
Outlook
Manufacturers of beauty and personal care products will continue to invest in traditional
advertising such as television, radio and print. Celebrities will remain important in these
promotional efforts. The ability to invest in costly campaigns will continue to limit the influence of
smaller brands, and maintain the leadership of multinationals in the local market.
Internet penetration will continue to improve in the forecast period. With the availability of
lower subscription packages from internet service providers, more Filipino households will enjoy
internet connectivity. Meanwhile, consumers are expected to become more active in social
media through the increasing ownership of cheap smartphones, which could encourage
Filipinos to stay online for a longer period of time. Social networking sites, blogs and online
communities will be a more important part of Filipinos lives in the forecast period.
Future impact
Instead of becoming a threat to and a replacement for traditional media, social media will
emerge to complement companies other promotional efforts. Manufacturers will continue to
reach consumers with no internet connectivity through print, television and radio promotions.
However, increasing spending on social media is expected in the forecast period.
More and more beauty brands are establishing their own Facebook fan pages in order to
connect directly with consumers. The rise in the number of fans brings opportunities for
companies to come up with a better profile of their current market, and they can use this
knowledge as the basis for new product developments and other company strategies. Since
celebrities are also using social networking, the worth of celebrities as endorsers could also be
measured through the number of fans or followers that he/she has. Aside from appearing on
billboards, in press conferences and at other media events, celebrities participation in social
media activities is also expected.
Social media offers bright opportunities for premium brands and market niches. Since social
media campaigns require less investment, companies serving smaller consumer groups could
take advantage of this channel in order to promote their brands and inform consumers about
new launches. Exclusive online clubs could be formed for users of premium brands.
Euromonitor International
Passport
Current impact
The entry of beauty box subscription services in the Philippines has been well-received by the
local market, especially by middle-income and more affluent women. Most people are thrilled
with the prospect of receiving packages which contain exciting beauty products to sample.
Whilst the boxes often contain a wide range of beauty and personal care products, such as skin
care products, fragrances, colour cosmetics, hair care products and mens grooming products,
some beauty boxes also offer gift certificates and discount cards for products and services.
Customers initial reactions to beauty boxes were mixed. Whilst some were satisfied with what
they received and are excited to try out more brands in the future, many customers were also
disappointed, and expected more from the service. The most common complaint was the limited
number of brands to try, and a lack of variety. The penetration of beauty boxes in the Philippines
remains low, and most customers are from Metro Manila.
Outlook
The companies in beauty box subscription services will need to raise curiosity and build
consumer awareness of these types of services. The foundation laid in 2012 could be beneficial
in their operations in the forecast period. It is expected that despite the glitches and difficulties
experienced during the launch year, beauty box subscription services will become more popular,
as customers get accustomed to the process and players are able to generate a better number
of brands for customers to sample. Companies are also expected to improve the content of their
boxes based on customers reviews. It is expected that more women in the country will be
interested in trying out these subscription services. With the flexible subscription scheme and
available modes of payment, these subscription services are expected to attract more urban
women.
Future impact
Perhaps the greatest impact of beauty box subscriptions in the Philippines will be the
introduction of premium international brands to middle-income consumers. This is especially
true for fragrances, as 2ml product samples are frequently included in boxes. It should be noted
that most women in the country opt to receive samples because they would like to try out
premium products which they would not usually buy in store. Premium brands such as Yves
Rocher, Shiseido and LOccitane are seen to be gaining more prominence amongst these
buyers. However, despite customers enjoyment of a particular product in a sample box, the
possibility that they will purchase the full product size is dependent on their disposable income.
Thus, though awareness is improved, this does not necessarily translate into greater sales of
premium brands.
Euromonitor International
Passport
Passport
and personal care categories, including hair care, skin care, deodorants, bath and shower,
mens grooming and oral care. Products in sachets are often priced from Ps5 to Ps20, which
makes them very affordable, even by lower-income consumers. The availability of smaller
packaging has also allowed manufacturers to deeply penetrate their target markets. Early usage
of beauty and personal care products amongst teens and students is also facilitated by sachet
packaging.
Consumers price-consciousness made manufacturers hesitant to raise unit prices in 2012.
Both multinational and local companies used the strategy of remaining competitive by keeping
their prices stable. Furthermore, discounting is another popular promotional campaign
companies use in order to stimulate demand.
The huge proportion of budget-conscious consumers in the local market sustains the huge
proportion of mass sales within total revenue. In 2012, it is estimated that premium brands
accounted for less than a 5% share of sales of beauty and personal care products. The very
small size of sets/kits is also due to Filipinos preference for affordability, instead of buying in
bulk to save.
Outlook
Despite the bright prospects for the Philippine economy in the forecast period, the increase in
the countrys average disposable income over this period will remain minimal. For this reason,
Filipino consumers are expected to remain price-conscious and prefer affordable products.
Amongst low- and middle-income consumers, price will remain a primary consideration in
product purchases. However, some middle-income and affluent buyers will be more
discriminating, and will choose products according to the promised benefits that the product can
deliver.
Future impact
Beauty on a budget will remain the mantra in the local market. Despite the need and desire to
look good, Filipinos will balance everything by choosing brands offering value for money that
is, the ability to deliver the wanted results, whilst at the same time being affordable. This mantra
will hinder the growth of larger packaging in the market, and will sustain the dominance of
brands which are available in sachets. There is also the possibility of more product types in
sachets in the forecast period, especially in categories which are still small, such as baby and
child-specific products, mens skin care and anti-agers.
Despite the leading position of mass brands in the market, masstige and premium brands
face better prospects in the forecast period. As middle-income and more affluent consumers
read about and gain more information on beauty products, they will become more discriminating
and more willing to turn to more potent brands. Although these segments remain small, this
trend could see very positive growth over the forecast period.
MARKET DATA
Table 1
Ps million
Euromonitor International
2007
2008
2009
2010
2011
2012
5,578.9
5,916.2
6,250.0
6,717.2
6,952.0
7,216.3
13,754.5
4,397.5
5,441.4
14,060.3
4,962.9
5,982.7
14,254.8
5,399.7
6,267.1
14,652.1
5,768.4
6,182.9
15,105.9
6,249.6
6,355.8
15,393.8
6,761.1
6,536.0
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Oral Care Excl Power
Toothbrushes
Skin Care
Sun Care
Sets/Kits
Premium Cosmetics
Mass Cosmetics
Beauty and Personal Care
Source:
Notes:
Passport
143.7
6,741.0
27,513.6
4,249.6
18,926.1
18,840.0
156.2
7,115.8
29,255.1
4,435.3
19,354.5
19,265.9
166.2
7,281.6
29,026.4
4,634.1
17,568.6
17,477.5
174.2
7,639.8
31,044.2
4,848.6
18,644.6
18,551.2
182.3
7,554.5
32,841.7
5,005.7
19,646.9
19,551.6
192.1
7,533.9
34,833.5
5,283.3
20,366.2
20,268.4
22,514.1
187.9
224.5
5,562.0
80,791.3
107,979.9
23,962.8
197.0
298.6
5,833.9
85,917.5
113,895.4
25,519.6
201.9
279.2
6,089.6
88,390.7
114,915.0
28,373.0
208.9
342.0
6,516.7
94,411.9
122,510.4
29,760.2
252.6
361.8
6,788.7
98,645.3
128,082.7
30,965.6
272.0
398.0
6,963.0
102,947.3
133,365.6
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
Sum of categories is greater than market size because the four mens toiletries categories are included
in mens grooming as well as in bath and shower, deodorants, hair care and skin care.
Table 2
2011/12
2007-12 CAGR
2007/12 Total
3.8
1.9
8.2
2.8
5.4
-0.3
6.1
5.5
3.7
3.7
4.1
7.7
10.0
2.6
4.4
4.1
5.3
2.3
9.0
3.7
6.0
2.2
4.8
4.5
1.5
1.5
6.6
7.7
12.1
4.6
5.0
4.3
29.4
11.9
53.8
20.1
33.7
11.8
26.6
24.3
7.6
7.6
37.5
44.7
77.3
25.2
27.4
23.5
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
Sum of categories is greater than market size because the four mens toiletries categories are included
in mens grooming as well as in bath and shower, deodorants, hair care and skin care.
Table 3
Ps million
Euromonitor International
2007
2008
2009
2010
2011
2012
122.7
118.3
112.5
117.6
118.2
119.1
206.3
285.8
70.7
232.0
312.7
71.8
242.3
337.5
72.7
252.0
357.6
69.2
268.9
384.4
69.9
284.8
412.4
70.6
Premium Fragrances
Premium Hair Care
Premium Skin Care
Premium Sun Care
Premium Sets/Kits
Premium Cosmetics
Source:
Note:
2,374.4
369.6
2,118.1
1.3
13.0
5,562.0
Passport
2,454.0
367.9
2,258.8
1.4
17.0
5,833.9
2,555.6
349.9
2,392.3
1.4
25.4
6,089.6
2,665.9
389.6
2,636.0
1.4
27.4
6,516.7
2,726.4
413.9
2,782.9
1.7
22.4
6,788.7
2,799.8
443.1
2,807.5
1.8
23.9
6,963.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
Table 4
2011/12
2007-12 CAGR
2007/12 Total
0.7
5.9
7.3
1.0
2.7
7.1
0.9
4.5
6.5
2.6
-0.6
6.7
7.6
0.0
3.4
3.7
5.8
6.4
12.9
4.6
-3.0
38.0
44.3
-0.2
17.9
19.9
32.5
36.5
83.4
25.2
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
Table 5
2008
2009
2010
2011
2012
Unilever Group
Procter & Gamble Co, The
Colgate-Palmolive Co
Avon Products Inc
Johnson & Johnson Inc
Splash Corp
L'Oral Groupe
Beiersdorf AG
Lamoiyan Corp
Tupperware Brands Corp
Este Lauder Cos Inc
Ever Bilena Cosmetics Inc
Lornamead Group
Green Cross Inc
GlaxoSmithKline Plc
Rogemson Co Inc, The
Sanofi
Mary Kay Inc
Coty Inc
Kao Corp
Inovitelle Inc
Nu Skin Enterprises Inc
17.6
16.6
11.5
9.0
5.8
3.7
2.5
2.3
1.8
1.0
1.0
0.6
0.7
0.8
0.7
0.6
0.5
0.5
0.5
0.5
0.4
0.1
17.6
15.7
10.7
9.8
6.0
3.7
2.7
2.6
1.4
1.6
1.1
0.7
0.8
0.8
0.7
0.6
0.6
0.5
0.5
0.6
0.4
0.2
21.1
15.3
11.1
10.0
5.9
3.7
2.7
2.8
1.5
1.0
1.2
0.8
0.8
0.8
0.6
0.6
0.6
0.5
0.5
0.5
0.4
0.3
21.8
15.3
11.1
9.3
5.7
3.8
2.9
2.8
1.5
1.0
1.2
0.8
0.8
0.8
0.6
0.6
0.6
0.5
0.5
0.5
0.4
0.4
22.0
15.4
11.1
9.3
5.3
3.9
3.0
2.8
1.5
1.3
1.2
0.9
0.8
0.8
0.6
0.6
0.6
0.5
0.5
0.5
0.4
0.4
Euromonitor International
Suyen Corp
Trinidad Cosmetics
Laboratories Inc
Amway Corp
Henkel AG & Co KGaA
Elizabeth Arden Inc
Dermpharma Inc
HBC Inc
Mandom Corp
VBP Group
Sano Bruno's
Enterprises Ltd
Hoyu Co Ltd
Zest-O Corp
LG Household & Health
Care Ltd
Revlon Inc
Kino Sentra Industrindo
PT
TVP Dental Brush Corp
Mercury Drug Corp
Shiseido Co Ltd
Private Label
Others
Total
Source:
Passport
0.3
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.3
0.3
0.2
0.3
0.4
0.2
0.3
-
0.3
0.3
0.3
0.3
0.4
0.2
0.3
-
0.3
0.3
0.3
0.3
0.4
0.2
0.3
0.2
0.3
0.3
0.3
0.3
0.4
0.2
0.3
0.2
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.3
-
0.2
0.2
0.1
0.2
0.2
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.4
17.0
100.0
0.1
0.1
0.1
0.4
16.3
100.0
0.1
0.1
0.1
0.4
12.7
100.0
0.1
0.1
0.1
0.4
12.3
100.0
0.1
0.1
0.1
0.5
12.1
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 6
Euromonitor International
2008
2009
2010
2011
2012
18.3
13.5
18.2
12.7
21.2
12.4
21.8
12.4
22.4
12.4
11.5
10.7
11.1
11.1
11.1
9.0
5.8
9.8
6.0
10.0
5.9
9.3
5.7
9.3
5.3
3.7
2.3
1.8
2.3
3.7
2.6
1.9
2.3
3.7
2.8
2.0
2.2
3.8
2.8
2.2
2.2
3.9
2.8
2.3
2.2
1.8
-
1.4
1.7
1.5
1.7
1.5
1.6
1.5
1.5
1.0
0.8
0.8
0.5
1.0
0.9
0.8
0.6
1.1
1.0
0.8
0.6
1.1
1.0
0.8
0.6
1.1
1.1
0.8
0.6
0.6
0.7
0.6
0.6
0.6
0.5
0.6
0.6
0.6
0.6
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
10
Passport
0.5
0.4
0.1
0.5
0.4
0.2
0.5
0.4
0.3
0.5
0.4
0.4
0.5
0.4
0.4
0.4
0.4
0.3
0.4
0.3
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.3
0.2
0.4
0.2
0.2
0.2
0.2
0.2
0.2
0.3
-
0.3
0.3
0.4
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.3
0.3
0.4
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.3
0.3
0.4
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
2.9
1.6
0.2
0.1
2.9
-
0.2
0.1
-
0.2
0.1
-
0.2
0.1
-
0.4
14.2
100.0
0.4
14.1
100.0
0.4
13.6
100.0
0.4
13.4
100.0
0.5
13.2
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 7
Euromonitor International
Company
Unilever Philippines Inc
Johnson & Johnson
(Philippines) Inc
Unilever Philippines Inc
Colgate-Palmolive
Philippines Inc
Unilever Philippines Inc
Procter & Gamble
Philippines Inc
Avon Cosmetics Inc
Unilever Philippines Inc
Procter & Gamble
Philippines Inc
Oral-B Laboratories
Philippines Inc
Colgate-Palmolive
Philippines Inc
Procter & Gamble
Philippines Inc
Colgate-Palmolive
2009
2010
2011
2012
3.9
4.1
3.9
4.0
4.2
4.1
4.5
3.9
2.9
2.7
3.0
2.9
3.0
3.0
3.0
3.0
2.8
3.0
2.9
2.9
2.9
2.9
3.0
2.8
2.6
2.2
2.7
2.2
2.1
2.7
2.2
2.2
2.7
2.3
2.3
2.3
2.2
2.2
2.2
1.9
2.0
2.0
2.0
2.0
2.0
2.0
2.0
1.8
1.8
1.8
1.7
11
Confidence
Close-Up
SkinWhite
Nivea Body
Hapee
Rejoice
Vaseline
Olay
Rexona
Clear
Maxi-Peel
Avon Skin So Soft
L'Oral Studio Line
Finesse
Dove
Avon Sweet Honesty
Gillette Rubie
Avon Naturals
Vaseline Intensive
Care
Palmolive
Pepsodent
Ever Bilena
Zest
Lactacyd
Gillette Rubie II
Nizoral
Clinique
The Body Shop
Eskinol
Other Private Label
Others
Total
Source:
Passport
Philippines Inc
Unilever Philippines Inc
Splash Corp
Beiersdorf AG
Lamoiyan Corp
Procter & Gamble
Philippines Inc
Unilever Philippines Inc
Procter & Gamble
Philippines Inc
Unilever Philippines Inc
Unilever Philippines Inc
Splash Corp
Avon Cosmetics Inc
L'Oral Philippines Inc
Unilever Philippines Inc
Unilever Philippines Inc
Avon Cosmetics Inc
Procter & Gamble
Philippines Inc
Avon Cosmetics Inc
Unilever Philippines Inc
Colgate-Palmolive
Philippines Inc
Unilever Philippines Inc
Ever Bilena Cosmetics Inc
Procter & Gamble
Philippines Inc
Sanofi-Aventis
Philippines Inc
Procter & Gamble
Philippines Inc
Johnson & Johnson
(Philippines) Inc
Este Lauder Cos Inc
JVS Worldwide Inc
Sara Lee Philippines Inc
2.0
1.4
1.1
1.3
1.2
1.7
1.4
1.4
1.4
1.2
1.7
1.5
1.4
1.4
1.2
1.7
1.5
1.4
1.4
1.2
1.2
1.0
1.2
1.0
1.2
1.1
1.2
1.1
1.2
1.0
0.9
1.1
0.8
0.8
0.8
0.9
0.8
1.1
1.1
0.9
1.1
0.9
0.8
0.8
0.9
0.8
1.1
1.1
0.9
0.9
0.9
0.8
0.8
0.9
0.8
1.1
1.1
1.0
0.9
0.9
0.8
0.8
0.8
0.8
0.7
0.7
0.8
0.7
0.7
0.7
0.7
0.7
0.6
0.6
0.6
0.6
0.5
0.6
0.2
0.5
0.6
0.6
0.5
0.6
0.6
0.6
0.6
0.5
0.5
0.6
0.6
0.6
0.6
0.6
0.5
0.7
0.6
0.6
0.5
0.5
0.5
2.1
0.4
41.5
100.0
0.5
0.5
0.4
41.0
100.0
0.5
0.5
0.4
40.4
100.0
0.5
0.5
0.5
40.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8
2007
2008
2009
2010
2011
2012
0.3
0.7
0.8
0.5
1.1
0.4
0.4
0.8
0.9
0.7
2.2
0.4
0.4
0.7
0.8
0.8
2.1
0.4
0.4
0.8
0.8
0.8
2.0
0.5
0.4
0.8
0.8
0.8
2.0
0.5
0.5
0.9
0.9
0.9
2.0
0.5
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Euromonitor International
12
Table 9
Passport
Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
-- Traditional Grocery
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small
Grocers
--- Other Grocery
Retailers
- Non-Grocery Retailers
-- Apparel specialist
retailers
-- Electronics and
Appliance Specialist
Retailers
-- Health and Beauty
Retailers
--- Beauty Specialist
Retailers
--- Chemists/Pharmacies
--- Parapharmacies/
Drugstores
--- Other Health and
Beauty Retailers
-- Home and Garden
Specialist Retailers
--- Furniture and
Homewares Stores
-- Mixed Retailers
--- Department Stores
--- Mass Merchandisers
--- Variety Stores
--- Warehouse Clubs
-- Other Non-Grocery
Retailers
-- Outdoor Markets
--- Other Other NonGrocery Retailers
Non-Store Retailing
- Direct Selling
- Homeshopping
- Internet Retailing
- Vending
Non-retail channels
Euromonitor International
2007
2008
2009
2010
2011
2012
87.5
54.9
23.0
86.4
54.3
23.2
85.2
53.4
23.3
84.5
53.0
23.4
85.2
53.4
23.6
85.2
53.4
24.1
0.7
0.1
2.3
20.0
31.8
0.7
0.1
2.5
20.0
31.1
0.7
0.1
2.6
20.0
30.0
0.7
0.0
2.6
20.0
29.6
0.7
0.0
2.7
20.1
29.8
0.7
0.0
2.8
20.5
29.3
6.1
6.0
5.8
5.6
5.6
5.5
25.8
25.1
24.2
24.0
24.2
23.8
32.6
-
32.1
-
31.9
-
31.4
-
31.8
-
31.9
-
18.0
18.1
18.0
17.9
18.1
18.2
2.9
2.9
2.9
2.8
2.8
2.9
3.9
11.1
4.0
11.2
3.9
11.1
4.0
11.1
4.0
11.2
4.1
11.2
0.0
0.0
0.0
0.0
0.0
0.0
13.9
13.9
0.8
13.4
13.4
0.6
13.0
13.0
0.9
13.0
13.0
0.6
13.1
13.1
0.6
13.1
13.1
0.5
0.6
0.2
0.5
0.2
0.5
0.4
0.4
0.1
0.4
0.1
0.4
0.1
12.3
12.2
0.1
0.2
13.3
13.2
0.1
0.2
14.6
14.5
0.1
0.2
15.4
15.2
0.1
0.2
14.7
14.5
0.1
0.2
14.6
14.4
0.1
0.2
13
- Hair Salons
Total
Source:
Passport
0.2
100.0
0.2
100.0
0.2
100.0
0.2
100.0
0.2
100.0
0.2
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 10
Store-Based Retailing
Grocery Retailers
Modern Grocery Retailers
Convenience Stores
Discounters
Forecourt Retailers
Hypermarkets
Supermarkets
Traditional Grocery
Retailers
Food/drink/tobacco
specialists
Independent Small Grocers
Other Grocery Retailers
Non-Grocery Retailers
Apparel specialist
retailers
Electronics and
Appliance Specialist
Retailers
Health and Beauty
Retailers
Beauty Specialist
Retailers
Chemists/Pharmacies
Parapharmacies/Drugstores
Other Health and Beauty
Retailers
Home and Garden
Specialist Retailers
Furniture and Homewares
Stores
Mixed Retailers
Department Stores
Mass Merchandisers
Variety Stores
Warehouse Clubs
Other Non-Grocery
Retailers
Outdoor Markets
Other Other Non-Grocery
Retailers
Non-Store Retailing
Direct Selling
Homeshopping
Internet Retailing
Vending
Non-retail channels
Euromonitor International
BC
BS
CC
DP
86.7
60.1
33.9
1.6
0.0
0.0
4.3
28.0
26.2
93.3
61.6
22.7
0.6
0.0
0.4
3.1
18.5
38.9
32.2
6.4
5.2
0.9
0.0
0.0
0.7
3.6
1.2
68.8
43.5
31.2
1.7
0.0
0.0
2.7
26.8
12.3
99.1
62.9
28.7
4.6
0.0
0.0
1.6
22.5
34.2
49.0
9.3
8.6
0.7
0.0
0.0
1.5
6.4
0.7
0.0
0.0
0.0
0.0
0.0
0.0
10.5
15.7
26.6
0.0
7.3
31.6
31.7
0.0
0.3
0.9
25.8
0.0
4.3
8.0
25.2
0.0
3.5
30.7
36.2
0.0
0.2
0.5
39.7
0.0
13.4
23.3
10.4
12.3
18.9
6.6
3.2
3.0
7.3
5.5
5.3
6.6
4.0
6.2
0.0
5.2
15.0
0.0
0.0
3.1
0.0
0.0
6.8
0.0
2.8
10.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
13.2
13.2
0.0
0.0
0.0
0.0
7.4
7.4
0.0
0.0
0.0
1.0
15.4
15.4
0.0
0.0
0.0
0.0
12.9
12.9
0.0
0.0
0.0
0.0
17.3
17.3
0.0
0.0
0.0
0.0
31.4
31.4
0.0
0.0
0.0
1.7
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
13.3
13.3
0.0
0.0
0.0
-
6.8
6.6
0.0
0.2
0.0
-
67.8
67.6
0.0
0.2
0.0
-
31.3
31.3
0.0
0.0
0.0
-
0.9
0.9
0.0
0.0
0.0
-
51.0
50.0
0.0
1.0
0.0
-
14
Hair Salons
Total
Store-Based Retailing
Grocery Retailers
Modern Grocery Retailers
Convenience Stores
Discounters
Forecourt Retailers
Hypermarkets
Supermarkets
Traditional Grocery
Retailers
Food/drink/tobacco
specialists
Independent Small Grocers
Other Grocery Retailers
Non-Grocery Retailers
Apparel specialist
retailers
Electronics and
Appliance Specialist
Retailers
Health and Beauty
Retailers
Beauty Specialist
Retailers
Chemists/Pharmacies
Parapharmacies/Drugstores
Other Health and Beauty
Retailers
Home and Garden
Specialist Retailers
Furniture and Homewares
Stores
Mixed Retailers
Department Stores
Mass Merchandisers
Variety Stores
Warehouse Clubs
Other Non-Grocery
Retailers
Outdoor Markets
Other Other Non-Grocery
Retailers
Non-Store Retailing
Direct Selling
Homeshopping
Internet Retailing
Vending
Non-retail channels
Hair Salons
Total
Source:
Key:
Passport
100.0
100.0
100.0
100.0
100.0
100.0
HC
MG
OC
SC
SU
SK
98.3
66.5
24.7
0.0
0.0
0.0
2.8
22.0
41.7
86.1
52.7
26.1
2.4
0.0
0.0
1.9
21.8
26.6
99.9
70.1
21.7
0.0
0.0
0.0
2.2
19.5
48.4
80.0
45.2
30.0
1.4
0.0
0.0
3.7
24.9
15.2
95.9
43.9
35.5
8.1
0.0
0.0
4.1
23.3
8.4
36.0
14.3
14.3
0.0
0.0
0.0
5.3
9.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8.0
33.7
31.8
0.0
5.3
21.3
33.4
0.0
8.2
40.2
29.8
0.0
1.5
13.7
34.8
0.0
1.9
6.5
52.0
0.0
0.0
0.0
21.7
0.0
0.0
22.5
17.6
16.8
18.7
21.0
9.2
1.2
7.7
1.2
2.5
3.5
7.6
5.0
16.3
0.0
0.8
9.1
0.0
5.2
10.4
0.0
5.1
11.1
0.0
7.5
10.0
0.0
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8.6
8.6
0.0
0.0
0.0
0.7
14.7
14.7
0.0
0.0
0.0
1.1
12.5
12.5
0.0
0.0
0.0
0.5
16.0
16.0
0.0
0.0
0.0
0.1
31.0
31.0
0.0
0.0
0.0
0.0
12.5
12.5
0.0
0.0
0.0
0.0
0.7
0.0
1.1
0.0
0.3
0.2
0.1
0.0
0.0
0.0
0.0
0.0
1.0
1.0
0.0
0.0
0.0
0.7
0.7
100.0
13.9
13.8
0.0
0.0
0.0
100.0
0.1
0.1
0.0
0.0
0.0
100.0
20.0
19.8
0.0
0.2
0.0
100.0
4.1
4.1
0.0
0.0
0.0
100.0
64.0
64.0
0.0
0.0
0.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
BC = baby and child-specific products; BS = bath and shower; CC = colour cosmetics; D = deodorants;
DP = depilatories; F = fragrances; HC = hair care; MG = mens grooming; OC = oral care; SC = skin
care; SU = sun care; SK = sets/kits
Euromonitor International
15
Table 11
Passport
Ps million
Table 12
2012
2013
2014
2015
2016
2017
7,216.3
7,223.2
7,280.9
7,356.3
7,461.1
7,580.3
15,393.8
6,761.1
6,536.0
192.1
7,533.9
34,833.5
5,283.3
20,366.2
20,268.4
15,275.4
7,060.1
6,582.3
196.3
7,395.6
35,631.9
5,394.6
20,476.2
20,379.8
15,214.8
7,354.4
6,666.6
201.7
7,387.6
36,475.2
5,514.7
20,661.9
20,566.1
15,195.2
7,639.6
6,772.1
207.6
7,448.3
37,351.4
5,632.0
20,874.0
20,778.3
15,197.8
7,941.8
6,886.3
214.0
7,541.7
38,257.3
5,745.1
21,102.7
21,006.9
15,209.5
8,256.8
7,013.4
220.5
7,656.8
39,212.3
5,849.2
21,356.1
21,260.1
30,965.6
272.0
398.0
6,963.0
102,947.3
133,365.6
31,341.6
281.9
400.0
6,892.0
104,300.0
134,759.1
31,967.8
291.1
404.0
6,961.8
106,080.7
136,812.4
32,758.3
299.8
412.1
7,020.8
108,212.2
139,237.0
33,636.1
308.5
422.8
7,152.2
110,501.2
141,911.9
34,573.7
317.1
435.5
7,324.7
112,930.6
144,793.7
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
Sum of categories is greater than market size because the four mens toiletries categories are included
in mens grooming as well as in bath and shower, deodorants, hair care and skin care.
2012-17 CAGR
2012/17 TOTAL
1.0
-0.2
4.1
1.4
2.8
0.3
2.4
2.1
1.0
1.0
2.2
3.1
1.8
1.0
1.9
1.7
5.0
-1.2
22.1
7.3
14.8
1.6
12.6
10.7
4.9
4.9
11.7
16.6
9.4
5.2
9.7
8.6
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
Euromonitor International
16
Passport
Sum of categories is greater than market size because the four mens toiletries categories are included
in mens grooming as well as in bath and shower, deodorants, hair care and skin care.
Table 13
Ps million
2012
2013
2014
2015
2016
2017
119.1
115.6
112.9
110.3
108.2
109.9
284.8
412.4
70.6
2,799.8
443.1
2,807.5
1.8
23.9
6,963.0
290.2
427.1
69.8
2,765.9
456.9
2,742.6
1.8
22.1
6,892.0
304.3
441.3
70.0
2,785.3
478.1
2,746.0
1.8
22.3
6,961.8
319.1
389.2
70.4
2,831.1
501.8
2,774.4
1.8
22.7
7,020.8
319.2
397.1
68.9
2,888.7
530.9
2,813.8
1.8
23.7
7,152.2
334.6
412.8
70.1
2,952.9
557.8
2,859.9
1.8
24.8
7,324.7
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
Table 14
2012/17 TOTAL
-1.6
3.3
0.0
-0.1
1.1
4.7
0.4
0.1
0.8
1.0
-7.7
17.5
0.1
-0.6
5.5
25.9
1.9
0.7
3.9
5.2
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Premium/mass cosmetic sales are additionally included within baby and child-specific products, bath and
shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and sun care.
SOURCES
Sources used during the research included the following:
Summary 1
Trade Press
Research Sources
Beauty Business News
Beauty International
Bussiness World Online
Euromonitor International
17
Passport
Cosmetique News
European Cosmetic Markets
Forbes
Happi Magazine
Inquirer.net
International Cosmetique News
Manila Bulletin
PR Newswire
Soap Perfumery & Cosmetics
SunStar Network
Source:
Euromonitor International
Euromonitor International
18