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HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

What is true about ERP? Select correct option:


Integrate all business functions
At Single Location
Efficient use of resource
ALL Above

Enterprise Resource Planning (ERP) is a concept that integrates all aspects of a


business e.g, accounting, logistics, manufacturing, marketing, planning, project
management etc. at a single place
The process of taking active role in working with suppliers to improve products and
processes is called ______________.
Select correct option:
ERP
Marketing
Supply Chain Management
Sale
Engaging and negotiating with suppliers can be extremely beneficial. The process
of taking active role in working with suppliers to improve products and processes is
called supply chain management. Today, firms are reaching beyond limits of their
own organizational structure
Consider the following definition template < class T > class Xyz { };
Select correct option:
it defines a class template for integers only
it defines a class template for any class
class templates are not defined in this way*****
none of given options
EDI involves exchange of ________.
Select correct option:
Electronic business documents
Data
Resources
NONE of Above
EDI is used by organizations for transactions that occur on a regular basis
according to a pre-determined format. It involves exchange of electronic business
documents, i.e., purchase orders, invoices etc. EDI transactions are carried through
special EDI software
Survey and market research are used for which poetr identified activity?
Select correct option:
Identify Design**** I was select
Identify customer

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

Identify customers refer to those activities which try to find new customers and
ways to serve
better to the existing ones, e.g, surveys and market research;
In which type of approach, we further dig the data for retrieving information from
data warehouse?
Select correct option:
Slice
Dice
Drill down
Roll up
Using drill-down we can further dig the data to receive some specific information.
For example using that I can find the sale of furniture in a specific month of the
first quarter, say, February
Supply Chain Mangment broken down into ___________.
Select correct option:
Upstream activities
Internal activities
Downstream activities
All of Above
Supply chain can be broken into three parts, that is, upstream activities, internal
activities and downstream activities
Poter Market and sell activities relates to _____________.
Select correct option:
advertising, promotions
managing salespersons
monitoring distribution channel
All of Above
Market and sell activities give buyers a way to purchase and provide inducement
for them to do
, e.g, advertising, promotions, managing salespersons, monitoring distribution
channel, pricing
etc.
==========done
VAN can _____.
Select correct option:
Reduce network traffic
Provide protocol compatibility between the sender and the recipient,
wherever that is missing.
What is true about Personal finance?
Select correct option:
Sell you products in no time.
Buy you products in no time.

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

allows the management of your financial matters in a customized


manner.
None
A value chain is a way of organizing activities that each strategic business unit
undertakes to ___________.
Select correct option:
design
produce
promote
All of Above
A value chain is a way of
organizing activities that each strategic business unit undertakes to design,
produce, promote, market,
deliver and support the products or services it sells.
Activities associated with the flow and transformation of goods from the raw
materials stage all the way to the end user ___________.
Select correct option:
Marketing
Suply Chain Managment
ERP
Online Chain Control
Supply chain includes all the activities associated with the flow and transformation
of goods from the raw materials stage all the way to the end user. Supply chain
can be broken into three parts, that is, upstream activities, internal activities and
downstream activities.
Porter Market and sell activities relates to _____________.
Select correct option:
advertising, promotions
managing salespersons
monitoring distribution channel
All of Above
Market and sell activities give buyers a way to purchase and provide inducement
for them to do
so, e.g, advertising, promotions, managing salespersons, monitoring distribution
channel, pricing
etc. Page 152
Technology development relates to activities ___________.
Select correct option:
fields tests
maintenance of procedures
process improvement studies
All of Above

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

Technology development relates to activities which help improve product/service


that a business
is selling and also help improve processes in every primary activity, e.g, fields
tests, maintenance of
procedures, process improvement studies etc.
In personal finance what is true?
Select correct option:
online data is imported automatically into the register.
transactions maintained by the software package. vuzs
account/transaction details are downloaded through the internet.
All of Above
In personal finance online data
is imported automatically into the register of transactions maintained by the
software package as the account/transaction details are downloaded through the
internet.
___________ strategy is defined as concentration on a single aspect of the market.
Select correct option:
Focus
Differentation
Focus strategy is defined as concentration on a single aspect of the market.
Popular software packages for personal finance are ___________.
Select correct option:
Quicken
MS Money
Money 2003
All of Above
Which of these is NOT a stage of knowledge discovery process?
Select correct option:
Transformation
Data mining
Pattern evaluation
Process evaluation
A knowledge discovery process includes data cleaning, data integration, data
selection, data transformation, data mining, pattern evaluation and knowledge
presentation.
Total Marks: 1
Strategic business unit is a combination of a particular _____________.
Select correct option:
product
distribution channel

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


customer type
All of Above

) In Virtual Payment system , Four kinds of information is provided to e-bank.


Identify which one is NOT included:
Select correct option:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant
2) By adding which of the following to your website improve customer service?
Select correct option:
Attractive products
Banner Advertisement
Email links
Interactive Advertising
Reference:
E-mails can be used to improve customer service by adding an e-mail link to your
web site. Thus, you can
receive your customers complaints through e-mails. It should be ensured that your
e-business is capable of
3) Objective of any marketing strategy is to bring the customers quickly to the
_________.
Select correct option:
Familiarity stage
Exploration stage
Separation stage
Commitment stage
4) Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All
5) How many stages involve in customer loyalty model for creating good customer
relationship?
Select correct option:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

6
5
4
3
6) Call handling, sales tracking and Transaction support(technology / personnel)
activities are included in which management system
Select correct option:
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system
7) You read about a company X in newspaper. Your relation with company X is at
familiarity stage.
Select correct option:
True
False
8) JIT Stands for
Select correct option:
Just In Time
Joint investigation Technique
Join in Training
Just In Total
9) Let us, suppose that you have hosted early your e-commerce website to sell
sweets online: Your customers are acquaint with the name of your company and
DesiGhee Burfi . They have never interacted with your company. Which of
following loyalty stages they are?
Select correct option:
Awareness
Exploration
Familiarity
Commitment
Reference:
Awareness
This is the first stage where customers recognize the name of the company or any
of its products. However,
they have never interacted with the company before. A company/business can
achieve this level by properly
advertising its brand.

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


10) ET and SSL both are same with respect to security.
Select correct option:
True
False
11) Which statement is most appropriate description of the term Interactiveadvertisement?
Select correct option:
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customers involvement in the advertisement process.
By involving the customer in the advertisement process itself.
12) Quiz Start Time: 04:28 PM
Time Left 88
sec(s)
Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1
Four Ps in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
13) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, When you provide
opt-in e-mail option to your customers on your website and customer opt for it ,
what does it mean to receive ?
Select correct option:
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.
14) Quiz Start Time: 04:28 PM
Time Left 83
sec(s)
Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1
How many stages involve in customer loyalty model for creating good customer
relationship?
Select correct option:
6

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


5
4
3

Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1


Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it
for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement
16) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1
What is the right sequence of steps involved in development of customers
relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
17) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1
SETSET(secure Electronic Transaction) was developed in
Select correct option:
1995
1996
1997
1999
18) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1
Some web retailers allow their customers to create their own product. It is called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Reference:
Some web retailers allow their customers to create their own product. For example
there are
computer companies online that allow their customers to choose component of a
computer to configure
their own computer according to their need. This is called one-to-one marketing.
19) Quiz Start Time: 04:28 PM
Time Left 84
sec(s)
Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1
Vertical Web portals are made for
Select correct option:
Single area
Broad range of topics
Wide variety of things
Broad range of topics and Wide variety of things
20) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and
its products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions
21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1
To overcome the lack of physical proximity appearance problem in e-business,
which technology is going to be used?
Select correct option:
Biometrics
Video conferencing
Cryptography
Biometrics and Video conferencing
22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total Marks: 1
Using SSL, we type in URL as :
Select correct option:
https
httpc

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


httpc
httpi

23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total Marks: 1


CRM stands for ...............
Select correct option:
Customer
Customer
Customer
Customer

Relationship Management
Related Management
Resembling Management
Reallocation Managemen

24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total Marks: 1


SET and SSL both are same with respect to security.
Select correct option:
True
False
25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total Marks: 1
In Virtual Payment system , Four kinds of information is provided to e-bank. Identify
which one is NOT included:
Select correct option:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant
26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and
its products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions.
27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total Marks: 1
Which of following marketing campaigns are cheap an effective way to target
potential customers?
Select correct option:
Sale forces
E-mail

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Media promotion
Marketing software

28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total Marks: 1


Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it
for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement.
29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total Marks: 1
Which of the following option best represent Data mining can improve response
rate tremendously?
Select correct option:
Direct mailing
Personalization technology
E-business
Opt-in e-mail
30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total Marks: 1
CPM is an advertising payment mode. CPM stands for ______.
Select correct option:
Cost
Cost
Cost
Cost

Per
Per
Per
Per

Month
Minute
Megabyte
Message

31) Which statement is most appropriate description of the term Interactiveadvertisement?


Select correct option:
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customers involvement in the advertisement process.
By involving the customer in the advertisement process itself.
32) What does Telemarketing means?
Select correct option:
Marketing through charting
Marketing through telephone

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Marketing through emai
Marketing through web casting

33) What is the right sequence of steps involved in development of customers


relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration,
Awareness, Exploration, Familiarity, Commitment,
Familiarity, Awareness, Exploration, Commitment,
Awareness, Commitment, Familiarity, Exploration,

Separation
Separation
Separation
Separation

34) as you all familiar with it. Which of the following loyalty stages its customers
are: ( Who dont know about it): Detail about Amazon was one of the first major
companies to sell goods by Internet, and was an iconic "stock in which to invest" of
the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and
launched it online in 1995. Amazon.com started as an on-line bookstore, but soon
diversified to product lines of VHS, DVD, music CDs, MP3 format, computer
software, , etc. Amazon has established separate websites in Canada, the United
Kingdom, Germany, France, China, and Japan. It also provides global shipping to
certain countries for some of its products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment
35) Web catalogue revenue model includes
Select correct option:
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B
36) Track the customers online and do personalization is only possible through
which of the following file(s) analysis.
Select correct option:
log files
cookie
data mining
log files and cookies.
Reference:
Cookies can be used to track customers online. Typically, a unique ID of the
customer is stored in the cookie file on the hard disk. Same ID is also stored in the

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

database along with the record of previously purchased items by the customer.
When the customer again visits the online store, cookie (having customer ID
prepared against that URL) is transmitted by the browser to the server side. There,
it is matched with the ID in the database. This enables the merchant side to know
that a particular customer (with a known buying pattern) has come to visit again.
By tracking the customer in this manner, personalized recommendations for
certain items can be made to the customer in real time.
37) In the template prefix, Template<class T> What kind of variable is the
parameter T?
Select correct option:
T
T
T
T

must be a class.
must not be a class.
can be only types built into the C++ language. (Not sure L)
can be any type, whether built into C++ or defined by the programmer.

38) Fee for Transaction Models include


Select correct option:
Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above
39) While designing a website, which of the following factors an internet marketer
should pay attention to?
Select correct option:
Easy site navigation (i.e. Site map)
Frequently asked questions (FAQs) section
Privacy policy
All of above
40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total Marks: 1
Four Ps in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total Marks: 1
In, there is no direct contact with the end users
Select correct option:
B2B

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


B2C
C2C
All

42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total Marks: 1


What is the right sequence of steps involved in development of customers
relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total Marks: 1
Payment gateway is an organization which connects those entities to the internet
which are offline.
Select correct option:
True
False
44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total Marks: 1
Customer Loyalty model is also called
Select correct option:
Customer Life Cycle
Customer Segmentation
Customer Awareness
All
45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total Marks: 1
Creation of separate experiences for customers based on their behavior is called
Select correct option:
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total Marks: 1
Which of the following option best represent Data mining can improve response
rate tremendously?
Select correct option:
Direct mailing
Personalization technology
E-business
Opt-in e-mail
47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total Marks: 1
Dividing the potential customers into groups is called

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Select correct option:
Market Segmentation
Market Promotion
Market Research
Market Survey

48) Quiz Start Time: 05:24 PM


Time Left 89
sec(s)
Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1
Web catalogue revenue model includes
Select correct option:
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B
49) Quiz Start Time: 05:24 PM
Time Left 88
sec(s)
Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
Seller
Buyer
Payment gateway
Bank
50) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1
Call handling, sales tracking and Transaction support(technology / personnel)
activities are included in which management system
Select correct option:
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system
51) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1
Do you think that "www.vu.edu.pk" can be considered as university's
advertisement website?
Select correct option:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Yes
No

51) Quiz Start Time: 05:24 PM


Time Left 89
sec(s)
Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1
Traditionally Marketer use the market segmentation(s) like
Select correct option:
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above
52) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1
Advertising Supported Revenue Model includes
Select correct option:
Yahoo portal
Employment sites
Newspaper Publishers
All of the above
53) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 8 of 10 ( Start time: 05:27:37 PM ) Total Marks: 1
SSL stands for
Select correct option:
Secure Socket Layer
Security Service Layer
Sub Secured Length
None of these
54) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1
In e-business, market research is slower than offline business.
Select correct option:
True
False
55) ipher suite is a combination of
Select correct option:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods

56) Question # 5 of 10 ( Start time: 05:36:53 PM ) Total Marks: 1


www.amzon.com as you all familiar with it. Which of the following loyalty stages its
customers are: ( Who dont know about it): Detail about amzon.com Amazon was
one of the first major companies to sell goods by Internet, and was an iconic "stock
in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded
Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as
an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs,
MP3 format, computer software, , etc. Amazon has established separate websites
in Canada, the United Kingdom, Germany, France, China, and Japan. It also
provides global shipping to certain countries for some of its products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment
57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total Marks: 1
Which of the following is cheapest and quickest marketing technique to reach
distant customers?
Select correct option:
E-Mail marketing
Telephone marketing
SMS marketing
Advertisement letters marketing
Quiz Start Time: 05:42 PM Time Left 89
sec(s)
58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1
JIT concept means
Select correct option:
No distribution channel
No warehousing
Easily delivery
No communication
59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total Marks: 1
Brick and Mortar refers to
Select correct option:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Offline business
Online business
Transport
Building
60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total Marks: 1
How many kinds of Web Portals are?
Select correct option:
3
2
5
6
61) Quiz Start Time: 05:42 PM Time Left 88
sec(s)
Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1
Press release can provide information about current events and news to, which of
following, via a internet?
Select correct option:
Print media
T.v commercial
Press or media
T.v program.
62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total Marks: 1
When you email at it430@vu.edu.pkThis e-mail address is being protected from
spambots. You need JavaScript enabled to view it , your email is automatically
sorted and replied to your ID.
Select correct option:
True
False
63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total Marks: 1
Visitors location, IP address, time of visit related information are added, in which
of the following
Select correct option:
call handling files
cookies
log files
Data mining files.

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total Marks: 1


Which of following marketing campaigns are cheap an effective way to target
potential customers?
Select correct option:
Sale forces
E-mail
Media promotion
Marketing software
65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total Marks: 1
Suppose you are using "warid telecom" as your mobile connection and you ignor
any other mobile company's advertisement because you want to keep using warid
no matter what others offer. Your relationship with warid is at _____________.
Select correct option:
Exploration stage
Commitment stage
Awareness stage
Separation stage
66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total Marks: 1
Dividing potential customers on the basis of variables such as social class,
personality, or lifestyle is called__________.
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total Marks: 1
Do you think, vulms.vu.edu.pk is an example of E-mail marketing?
Select correct option:
True
False
68) Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab
69) Let us, suppose that you have hosted early your e-commerce website to sell
sweets online: Your customers are acquaint with the name of your company and
DesiGhee Burfi . They have never interacted with your company. Which of
following loyalty stages they are?
Select correct option:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Awareness
Exploration
Familiarity
Commitment

70) Which 5th P introduced by E-business in Marketing Mix?


Select correct option:
Proper coverage
Personalized Services
Proper access
Personal style
71) ETSET(secure Electronic Transaction) was developed by
Select correct option:
Microsoft
Netscape Navigator
Master Cards and VISA
All of the options
72) Which of these can be used for advertisement purpose?
Select correct option:
Telephone
Newspapers
Magazines
All of above
73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total Marks: 1
Which of the following is a method for conducting market research?
Select correct option:
Phone
Interviews
Questionnaires
All of above
74) Which of the following is NOT an advertising payment mode?
Select correct option:
Pay-per-sale
Pay-per-click
Pay-per-keypress
Pay-per-lead
75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total Marks: 1
Advertising Subscription Mixed Revenue Model includes
Select correct option:
Online journals

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Sports information services
Business week online
All of the above

76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total Marks: 1


Digital Content Revenue Model Includes
Select correct option:
Legal information services
Online journals
Online Libraries
All of the above
77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total Marks: 1
Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All
78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total Marks: 1
Which of the following is an advertising payment mode?
Select correct option:
Pay-per-person
Pay-per-page
Pay-per-sale
Pay-per-minute
79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total Marks: 1
If a company's marketing stretegy is focusing on customers having age less than
30, which of the following marketing segmentation technique is being used by
company?
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
80) E-Business promotions are used to _______.
Select correct option:
Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
1.
Public Key of the receiver is used to-------------------.
a.
Decrypt the message

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


b. Encrypt the message
c.
Scramble the message
d.
None of the mentioned options

2.
Receiver applies ----------------to the received original message
a.
Digital signature
b.
Message digest
c. Hash function
d.
None of the mentioned options
3.
Symmetric key can be replaced with----------------------------.
a.
Symmetric algorithms
b. Pair of public and private keys
c.
Asymmetric key
d.
None of the mentioned options
4.
In --------------------attack an attempt is made by the attacker to decrypt the
message with every possible key.
a. Key search attack
b.
Cryptanalysis
c.
System based
d.
None of the mentioned options
5.
Most of the electronic payment systems on internet use ------------------to
ensure confidentiality and security of the payment information.
a.
Quantum computing
b. Cryptography
c.
Both of the mentioned options
d.
None of the mentioned options
6.
Simplicity and ----------------is the biggest advantage of Virtual PIN payment
system.
a.
Full encryption
b.
Dual encryption
c. No encryption
d.
None of the mentioned options
7.
In electronic checks which type of cryptography is used
a. Both symmetric and asymmetric
b.
Symmetric
c.
Asymmetric
d.
None of the mentioned options
8.
a.

An electronic check book device is a combination of


Hardware and a digital signature

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


b.
Software and information about user
c. Secure hardware and software
d.
None of the mentioned options
9.

Which of the following is disadvantage of virtual PIN payment system?


Bogus purchases are possible
Stolen credit card number can be used
Only some extra copies of the information items are made in case of a fraud
All of the mentioned options are disadvantages of Virtual PIN
payment system
10. FV stands for
a. First Virtual
b.
Forward Virtual
c.
Famous virtual
d.
None of the mentioned options
1.
2.
3.
4.

1.
Customers can provide their feedback or register their complaints quite
conveniently in case of online business as compared to offline business
True
False
2.
Physical proximity with items purchased and no inventory cost are
disadvantages of e-business
True
False
3.
Online publishing is attractive because printing and distribution costs are
involved in it.
True
False
4.
In Geographic segmentation customers are divided into groups on the basis
of where they live or work
True
False
5.

Discount advertisements through web sites are form of e-marketing

True
False
In Virtual Payment system , Four kinds of information is provided to ebank. Identify which one is NOT included:
Select correct option:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant

A unique large number, generated as a result of applying hash function


on a message is called ______.
Select correct option:
Hash message
Message digest
Digitally singed message
Secret message
Reference:
(page # 103)
FVIPSS stands for _______.
Select correct option:
First Virtual Internet Payment System Server
First Virtual International Payment System Server
First Virtual International Payment System Services
First Virtual Internal Payment System Services
Reference:
(Page # 110)
Virtual PIN Payment system is considered suitable for ________.
Select correct option:
Low-cost items
High-cost items
Very expensive items
Every kind of items
Which of these is a primary participant in E-Cash Payment system?
Select correct option:
Buyer
Bank
Merchant
All
Most of the electronic payment systems on internet use cryptography.
Select correct option:
True
False
In case of transaction failure or crash, one can retrieve his or her lost
coins by sending all blinded signed coins from last
withdrawals to the E-bank.
Select correct option:
10
12
14
16

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Reference:
(page # 119)
The key feature of E-Cash Payment system is
Select correct option:
Anonymity
Security
Cryptography
None of these
Reference:
(page # 116)
At minting stage, the client is ..by E-Cashbank
Select correct option:
Known
Unknown
Secret
informed
Reference:
(page. 118)
Cipher suite is a combination of
Select correct option:
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods
Reference:
(page. 121)
SETSET(secure Electronic Transaction) was developed in
Select correct option:
1995
1996
1997
1999
Reference:
(page no. 122)
Symmetric algorithms are faster than asymmetric.
Select correct option:
True
False
Reference:
(Page # 105)
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
Seller
Buyer
Payment gateway

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

Bank
Reference:
(Page # 122)
A paper signature is believed to be more reliable than a digital signature.
Select correct option:
True
False
If a key is 4 bit in length, how many unique key values are possible?
Select correct option:
4
8
16
32
Explanation:
A key value is always in binary form. A Binary Number is made up of only 0s and
1s.
So each digit has only two possibilities: 0 or 1, So now we try to check all possible
values of 4.
4 bit = 0000,
0001,
0010,
0100,
1000,
0011,
0110,
1100,
0101,
1010,
1011,
1101,
1001,
1110,
0111,
1111
Hence prove that if a key is 4 bit in length, then 16 unique key values are possible
of that key.
Hash function is a __________
Select correct option:
Communication protocol
Hardware device
Encryption mechanism
Log file
Which of these attacks have been reported on symmetric key algorithms?
Select correct option:
Key Search Attacks
Cryptanalysis
System-Based Attacks

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

All
Reference:
(Page # 108)
Payment gateway is an organization which connects those entities to the
internet which are offline.
Select correct option:
True
False
Reference:
(Page # 122)
How many elements an e-coin has?
Select correct option:
1
2
3
4
Reference:
(page # 116)
EFT stands for _____________.
Select correct option:
Electronic Film Transmission
Electronic Funds Transfer
Electronic File Translation
None of above
Reference:
(Page # 114)

________ is used to interpret and show contents of the webpage.


Select correct option:

HTML
Notepad
Browser
Computer

What is identified by the tag ?

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Select correct option:

Horizontal frame
Bottom Frame
Top Frame
Vertical Frame

Which of the following is NOT an advantage of CSS?


Select correct option:

Define the look of your pages in one place


Works on version 4 browsers or newer
Easily change the look
Implement same formatting each time tag is used.
Links are used to connect ____________.
Select correct option:

Images
Text
Images and web documents
All of the given
Which of the following are correct tags used for frames,
Select correct option:
Do you think that "www.vu.edu.pk" can be considered as university's
advertisement website?
Select correct option:
Yes
No

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Characterization and Clustering belong to which of the following types of
Data Mining?
Select correct option:
Predictive
Selective
Descriptive
Additive
Reference:
(Page # 141)
Traditionally Marketer use the market segmentation(s) like
Select correct option:
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above
Reference:
(Page # 131)
Advertising Subscription Mixed Revenue Model includes
Select correct option:
Online journals
Sports information services
Business week online
All of the above
OLAP stands for
Select correct option:
Online Analytical Program
Online Analytical Processing
Online Application Program
Online Analysis Performance
Reference:
(Page # 145)
E-Business promotions are used to _______.
Select correct option:
Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
Reference:
(Page # 133)

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Television, radio and print media are in a (n) . Mode.
Select correct option:
Passive
Active
Static
Dynamic
Reference:
(Page # 139)
CRM stands for ...............
Select correct option:
Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Management
Reference:
(Page # 136)
Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab
Reference:
(Page # 137)
Meta tag contains:
Select correct option:
User information
seller information
web page key information
bank information
Reference:
(Page # 138)
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it
for shopping.
Customer is offered to use the product free of cost for a specific amount

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement.
Reference:
(Page # 133)
In many countries, stealing and misusing of meta information for getting
competitive advantage is considered as an offence known as
Select correct option:
Tort of Private Nuisance
Tort of Tress passing
Tort of passing off
Defamation
Reference:
(Page # 138)
If a company's marketing stretegy is focusing on customers having age
less than 30, which of the following marketing segmentation technique is
being used by company?
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
Reference:
(Page # 131)
Press release can provide information about current events and news to,
which of following, via internet?
Select correct option:
Print media
T.v commercial
Press or media
T.v program.
Reference:
(Page # 135)
Fee for Transaction Models include
Select correct option:
Travel Agents and Insurance brokers
Automobile Sales and event tickets

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Stock brokers and online banking
All of the above
Reference:
(Page # 130)

An E-Business can't have direct feedback from the customer in B2C.


Select correct option:
True
False
Creation of separate experiences for customers based on their behavior
is called
Select correct option:
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
Reference:
(Page # 132)
What is the right sequence of steps involved in development of
customers relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
Reference:
(Page # 136)
At deposit stage, the serial number is ..by E-Cashbank
Known
Unknown
Kept Secret
Informed
Reference:
(Page # 118)
How many kinds of Web Portals are?
3
2
5
6
Explanation:
There are only two kinds of web portals, one is vertical portals which provides
information about single interest like online shopping sites are best example of
vertical portal site, educational site is also an example of vertical portal. Second

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

kind of web portal is horizontal web portals which provide information about
everything or multiple things. Search engine is best example of horizontal web
portal.
Reference:
(page # 129)
Let us, suppose that you have hosted your e-commerce website,
When you provide opt-in e-mail option to your customers on your
website and customer opt for it , what does it mean to receive ?
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.
Reference:
(page # 133)
Track the customers online and do personalization is only possible
through which of the following file(s) analysis.
log files
cookie
data mining
log files and cookies.
Reference:
(page # 136)
When customer life cycle is used to create different groups of customers,
it is called?
Targeting Customers
Dynamic groups
Customer Life Cycle Segmentation
Group Development
Reference:
(page # 137)
Network addresses 128--- 191 range belongs to which of the following
class networks?
A
B
C
E
Reference:
(page # 10)
Which of the following property falls in HTTP?
Stateless
Stateful
Temporary

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


All of these
Reference:
(page # 3)
FSTC stands for:
Financial Services Technology Consortium
Financial Secrets Technology Consortium
Final Security threats control
First Service Technology Consortium
Reference:
(page # 113)
Supply chain can be broken into three parts, that is ----------------- ,
----------------------- and -------------------- activities.
Internal, external support
Upstream, internal ,downstream
Primary, Secondary ,R&D
None of them
Reference:
(page # 155)
The process of taking active role in working with suppliers to improve
products and processes is called?
Value chain management
Supply chain management
Supply chain management software
Porter Model
Reference:
(page # 155)
What is Ultimate consumer orientation?
Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
Secondary Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
Supply chain is to help each company to meet needs of the supplier, seller and
buyer at the end of supply chain.
None of them
Reference:
(page # 156)
Many search engines rank the site by using a program called
Spider
Scorpion
Moon
Cobweb
Reference:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


(page # 138)

E-commerce is a combination of three different areas of study, namely,


--------,
---------------- and --------------- Internal, external support, Support
Technology, business and law/policy
Primary, Secondary, R&D
Sale, purchase, feed back
Reference:
(page # 161)
In which type of data mining, Apriori algorithms is used?
Classification
Association
Characterization
Clustering
Reference:
(page # 143)
EDI has the key feature(s)
No paper work
No human intervention
Exchange of information takes place in seconds
All of these
Reference:
(page # 147)
Addresses are tied to the device itself and give no clue to it's location on
a global scale. This is the characteristics of
IP
RIP
MAC
None of the given
When two or more intranets are connected to each other they form a/an
------------- .
intranet
internet
extranet
VPN
Reference:
(page # 2)
Which attribute can be used to make a region non-clickable?
none of the given
target

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


alt
nohref
Reference:
(page # 37)
Which of the following payment mode does not require customer to pay
interest to the bank on each transaction?
Credit card
Debit card
Electronic check
All of the above
Reference:
(page # 110)
Cyber wallet can automatically assemble the correct payment and pay it
too.
True
False
SET doesnt require special software on the client or merchant side.
True
False
Which model allows the users to log-on on a website and assume the role
of bidder or seller?
Online Banking.
Storefront Model.
E-Learning.
Auction Model.
Reference:
(Page # 128)
According to Michael Porter, fabricating is an example of primary
activity in a strategic business unit. Identify the area in which this task is
performed.
Market and sell
Deliver activities relate to storage
Purchase materials and supplies
Manufacture product or create service
Reference:
(Page # 152)
Civil law deals with the private rights of the parties, whereas the object
of criminal law is to punish the wrong-doer. Is it?
True
False

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

In the physical world three elements must be satisfied in order to make a valid
contract, namely, offer, ---------------- and --------- Acceptance and consideration
Acceptance and Rejection
Approval and consideration
None
Reference:
(page # 178)
In online environment acceptances may be issued by an imposter/cheater
that has authority to bind the online business
True
False
#00ff00 in HTML indicates
Pure green color
Pure blue color
Pure red color
Pure yellow color
Reference:
(Page # 23)
Virtual PIN Payment System requires both merchant and buyer to register
with _______________.
Auto Clearing House (ACH)
First Virtual (FV)
DSS (Digital Signature Standard)
DES (Data Encryption Standard)
Reference:
(Page # 110)
Classification and Association belong to which of the following types of
Data Mining?
Selective
Predictive
Descriptive
Additive
Reference:
(Page # 141)
Which one of the followings is an example of Banner advertising?
Select correct option:
Branding
Affiliate programs
Partnership
All of these
Reference:
(Page # 138)
CPM is an advertising payment mode. CPM stands for ________.

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

Select correct option:


Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message
Reference:
(Page # 134)
Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab
Reference:
(Page # 137)
In which type of approach, we further dig the data for retrieving
information from data warehouse?
Select correct option:
Slice
Dice
Drill down
Roll up
Reference:
(Page # 146)
Let us, suppose that you have hosted your e-commerce website,
Promotion messages can be sent when potential client is
Select correct option:
online
offline
both online and offline
visiting head office
Reference:
(Page # 133)
Digital Content Revenue Model Includes
Select correct option:
Legal information services
Online journals
Online Libraries
All of the above
Reference:
(Page # 130)
Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD

Reference:
(Page # 136)
What does Telemarketing means?
Select correct option:
Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting
Reference:
(Page # 133)
In which type of data mining, ID3 algorithms is used?
Select correct option:
Classification
Association
Characterization
Clustering
Reference:
(Page # 141)
Some web retailers allow their customers to create their own product. It
is called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above
Reference:
(Page # 132)
Free-Trial advertisement means ___________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it
for shopping.
Customer is offered to use the product free of cost for a specific amount
of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement
Reference:
(Page # 133)
Total Marks: 1
The length of a message digest is ________.
Select correct option:
32 to 64 bits
64 to 128 bits
128 to 256 bits
256 to 512 bit

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


Reference:
(Page # 103)
Key version represents public key by
Select correct option:
Buyer
Seller
E-Bank
Certification Authority
Reference:
(Page # 116)
The serial # generated by the cyberwallet gets multiplied by blinding factor r which is
known only to the ___________.
Select correct option:
Bank
Merchant
Client
None
Reference:
(Page # 116)
ACH is a centralized system used by different interconnected banks for
clearing payment requests.
Select correct option:
True
False
Centralized Account Payment Model uses unique _______ of users as their
account identifier.
Select correct option:
Residence address
E-mail address
Office address
None
Reference:
(Page # 113)
SET and SSL both are same with respect to security.
Select correct option:
True
False
What are the security threats in VPS?
Select correct option:

Tamur Iqbal

(Lecturer in Commerce)

HAFIZABAD GROUP OF COLLEGES, HAFIZABAD


a. Email hacking
b. Credit card number stolen
c. Missing of delivery
d. A and B

What is function of Cyberwallet?


Select correct option:
Store coins
Manage Coins
Record transactions
All of above
SET and SSL both are same with respect to security.
Select correct option:
True
False
Basic difference between Virtual PIN Payment System and Electronic
Check is _____.
Select correct option:
Encryption
Registration with bank
No. of participants
There is no difference between them

Tamur Iqbal

(Lecturer in Commerce)