Healthy Lifestyle Beverages

Create Winners With Highly Soluble Mineral Salts

From muscles and heart health to bones, immunity and cognitive performance, minerals are all-round
performers and essential for keeping fit and healthy. Consumers are aware of the relevance of minerals for their
body.
Food operators can profit from this general knowledge by adding minerals. Their positive perception will be
endorsed on the final product. Consequently, the end product and the brand are perceived as healthier and of
higher quality. Hence minerals can boost customer acceptance and bring added value to brands. In this way the
variety of health claims for minerals represents a promising marketing tool.
Consumers are looking for healthy and convenient lifestyle
solutions1. Further they shift away from medicine style formats like
capsules and tablets to more delicious and authentic products2. This
becomes apparent in the longlasting growth of liquid mineral
supplements3 and functional beverages including energy drinks4,
sports drinks and functional waters as well as ready-to-drink (RTD)
tea, yogurt drinks5 and smoothies. Food operators who operate
within these markets should regard Dr. Paul Lohmann as their
innovation source, experienced supplier and premium partner.

Trends and Concepts

Figure 1 shows mineral-fortified beverages with health claim concepts that have been launched in the European
market between 2010 and August 2013. Sport and Energy are reliable concepts with potential for growth
and success. But also other fortification concepts are also gaining in significance.

As it is illustrated in Figure 1, Immune Health is a health claim concept with potential for growth. Until August
2013 already 44 products have been launched, in 2012 the same amount of products has been launched during
the whole year! This may in part be due to the recently enforced Commission Regulation (EU) No 432/2012
which contains the community list of permitted Health Claims6 recently issued by the EFSA. With the variety of
health claims covered in this list, the relevant regulation creates a safe, new field for product development and
marketing, while also providing a base for reliable merchandising.

Concepts and Premixes

Considering the insights of Figure 1, Dr. Paul Lohmann created the latest mineral premixes Energy, Sport
Isotonic and Wellness- Immune.
Energy
This premix contains high-quality iron, calcium and magnesium. According to the requirements of
the Health Claim Regulation7, health-related statements in terms of energy as well as mental and
physical performance can now be advertised.
Sport Isotonic
The selection of minerals for Sport Isotonic was carefully adjusted to the bodys needs in
electrolytes during sport activities. The potassium, sodium, magnesium and calcium compounds
contained in this premix are highly soluble, bioavailable and tasty.
Wellness-Immune
Zinc is not the only mineral that contributes to the normal function of the immune system! Aside
from zinc,this premix also contains iron, copper and selenium. All four minerals support the bodys
natural defenses - in line with the new Health Claim Regulation7.

Selected Minerals
The appropriate mineral salt for a specific functional beverage is usually selected with regard to a number of
properties associated with the mineral. Important characters are solubility, taste and bioavailability. Due to the
very low content of minerals in beverages economic considerations should be a less important factor.
Calcium Lactate PLUS is an optimized concept with improved solubility,
sensory behavior and an increased calcium content of 17.5 % compared to
13 % in standard calcium lactate. In clear solutions best results are achieved.
Owing to its solubility being unaffected by the pH-value, it can also be used
in neutral and slightly acidic beverages containing carbonate. Especially the
"coarse powder" variety, with its extremely quick dissolution process, lends
itself to innovative concepts such as "fruit pearls and bubble tea".

Calcium

Similarly special concepts for magnesium fortification were developed by Dr.

Paul Lohmann. As potassium salts often taste salty or bitter food operators
get a tasty alternative for example in Magnesium Potassium Citrate.
Furthermore this 2-in-1 product has a proportion of potassium and
magnesium adjusted to RDA values. A quantity of approx. 1.4g / 100ml is
sufficient to reach 15 % RDA for both minerals. But its maximal solubility is
many times higher with 37g / 100ml in H2O. Moreover, it has no effect on
color or transparency of beverages. Therefore, it is well suited for use in
instant powdered beverages and even in beverages with a neutral pH-value,
for example near-water drinks.

Magnesium

Highly Soluble & Stable

Calcium Gluconate
Calcium Lactate Gluconate
Calcium Lactate
Calcium Lactate PLUS
Calcium L-Pidolate

Soluble is solvable

Magnesium Citrate, soluble

Magnesium Hydrogen Citrate
Tri-Magnesium Dicitrate
Magnesium Gluconate
Magnesium Lactate
Magnesium Potassium Citrate

Quality Commitment
Dr. Paul Lohmann started 125 years ago with the production and development of iron salts. Today Dr. Paul
Lohmann is positioned as a one-stop-shop offering a complete product portfolio of 350 minerals including
iron, magnesium, calcium and zinc salts as well as all trace elements. Beside highest product and service
quality standards, the development of innovative solutions for customer projects and requirements is one of Dr.
Paul Lohmann greatest strengths.

Euromonitor International (2009): Global Health and Wellness: Powerful Nutrition 2009 and beyond.
Schulz, H. (2013): Global sports nutrition market to top $ 6 billion by 2018 (Source: http://www.foodnavigator-usa.com/Market/Global-sports-nutrition-market-to-top-6-billion-by2018-report-says, 08.04.2013).
3
Porter-Rockwell, B. (2013): Minerals Market Remains a strong Bedrock. Valid science, enhanced bioavailability and new taste-driven applications will help mineral products
shine. (Source: http://www.nutraceuticalsworld.com/issues/2013-01/view_features/minerals-market-remains-a-strong-bedrock, 08.04.2013).
4
SymphonyIRI Group (2012): Chicago. U.S. supermarkets, drug stores, gas and convenience stores, and mass merchandise retailers, excluding Walmart, for the 52 weeks
ending April 15, 2012.
5
Searby, L. (2012): Milking the benefits: fortified dairy drinks are going from strength to strength, International Food Ingredients.
6
Official EFSA list of permitted Health Claims according to Article 13 of Regulation (EC) No 1924/2006
7
Regulation (EC) No. 1924/2006 on nutrition and health claims made on foods.
2