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432183
2012
HUM65510.1177/0018726711432183PrasadHuman Relations
human relations
human relations
65(5) 567595
The Author(s) 2012
Reprints and permission: sagepub.
co.uk/journalsPermissions.nav
DOI: 10.1177/0018726711432183
hum.sagepub.com
Ajnesh Prasad
Australian School of Business, Australia
Abstract
Management researchers habitually invoke analytical categories of difference whether
they be based on gender, race, or sexual identity in responding to issues of systemic
inequalities in organizational life. Poststructuralists and other critically orientated scholars
have cited the myriad of trajectories through which analytical categories of difference
reinscribe dichotomous modes of thinking and, therein, ignore the idiosyncrasies in
human identification and human behavior. Extending from a poststructuralist standpoint,
this article uses the question of sexual identity to advocate for the astute mobilization of
strategic essentialism. Strategic essentialism serves as a means by which management
scholars can tentatively engage with the research and the discourse that is reliant upon
identity binaries, yet without reifying ideologically bifurcated identity classes.
Keywords
diversity, feminism, organization research, poststructuralism, sexuality in organizations,
strategic essentialism
It no longer suffices to conceive of organization theory in the restricted and restrictive sense
which the predominantly structural approach circumscribes around the field of study. (Chia,
1996: 55)
[I]dentity formation . . . is a matter not only of ontology but also of strategy. (Phelan, see Smith
and Windes, 1997: 31)
[H]ow can we write about gender and acknowledge the importance of gender without
reproducing the problematic aspects of the gender binary? (Linstead and Brewis, 2004: 360)
Corresponding author:
Ajnesh Prasad, Australian School of Business, Sydney, NSW 2052, Australia.
Email: ajnesh_prasad@yahoo.ca
568
Introduction
Numerous management scholars have sought to conceptualize how gender, race, sexual
identity and other visible and invisible stigmas continue to operate as sources of systematic disenfranchisement within organizational life (e.g. Bell and Nkomo, 2001). As such,
researchers have identified a plethora of intra-organizational trajectories including salary differentials (Auster and Drazin, 1988), promotion and appraisal bias (Landau,
1995), and encounters with harassment (Berdahl and Moore, 2006) through which
individuals occupying one or more of these denigrated categories experience social and
economic marginalization in the workplace. While offering promising insights into the
antecedents and the consequences of systemic organizational discrimination, current
research in this field at least in the forms that have appeared in American management
journals has primarily developed from a positivist logic (Fournier and Grey, 2000).1
In spite of the fact that positivism has acquired intellectual hegemony in some geographical centers (Willmott, 1993: 681), poststructuralists and related critical thinkers
working within management disciplines have forwarded excellent critiques of how various social identities discursively manifest within organizations (e.g. Bradshaw, 1996;
Collinson, 2006; Harding, 2003, 2008). With few exceptions, much of this stream of
research has adopted a form of interpretive or an otherwise critically-orientated methodology (Lee, 1991; Prasad, 2005), which intuitively refrains from reifying and, at times,
actively subverting essentialist, and what are ultimately false, dichotomies of
female/male, black/white, and homosexual/heterosexual (for excellent conceptual critiques of these dichotomies see Broadbridge and Hearn, 2008; Hird, 2004; Pringle,
2008). This is not surprising insofar as such methodological approaches readily cohere
with the ontological and epistemological assumptions underlying the poststructuralist
tradition, which fundamentally proclaims the lack of essence in social reality (Ritzer and
Goodman, 2002). In other words, what surfaces in the present poststructuralist literature
from management scholars is, on the one hand, philosophical alignment between ontology, epistemology, and methodology so described by Morgan and Smircich (1980) and,
on the other, resistance toward attempting to capture Cartesian ideals of objective truth.
While I concur with the latter suggestion in that I believe that objective truth, should it
exist, is outside the matrix of human consciousness (Morgan, personal communication,
2007), I diverge from Morgan and Smircichs reading of research paradigms that posits
a necessary unity between ontology, epistemology, and methodology.2 In sum, researchers espousing certain ontological and epistemological assumptions should not, without
critical appraisal at least, deny themselves or be denied methodological approaches that
do not neatly complement their theoretical orientation (Lee, 1991). This argument gains
purchase when exploring poststructuralist potentials for engaging in organization
research on inequality stemming from analytical categories of difference.
Poststructuralist theory has rich and diverse origins. It is the corollary of intellectual
traditions including feminism, psychoanalysis, literary theory, and anthropology
which sought to destabilize the unitary corpus of Enlightenment thought (Agger, 1991).3
As Flax observes (1990: 7), it came in response to the disintegration of the grand ideas
that structured, legitimated, and lent coherence to so much of Western science, philosophy, economics, and politics since the eighteenth century. As critics of the Enlightenment
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found discourse to be pivotal to the reification of these systems, language became central
to poststructuralist analysis (Scott, 1994; for excellent discussion of this point from an
organizational perspective see Westwood and Linstead, 2001). Indeed, as Scott (1994:
283) explains, language elucidates how social relations are conceived because understanding how they are conceived means understanding how they work how institutions
are organized, how relations of production are experienced, and how collective identity
is established. In sum, within poststructuralist theory there is, a breakdown in the metanarrative of Enlightenment and, more broadly, a deconstruction of the universalizing
grand ideas that sustains contemporary hegemonic power relations (Flax, 1990: 7).
In repudiating metanarratives, poststructuralists recognize the perils of essentialism
(Alvesson and Deetz, 1999; Kilduff and Mehra, 1997). For example, in studying the
analytical category of race, Miles and Torres (2007: 68) argue that by appropriating the
vernacular of false binaries, critical scholars not only fail to conceptualize the vicissitudes and the nuances of the phenomenon being investigated but, by extension, a set of
implications emerge that are counterproductive to the redress of inequality. They explain
that in invoking the language of the binaries scholars risk reifying, and perhaps inadvertently legitimating, public assumptions of the existence of its fixed reference points, and
of its opposing but mutually-reinforcing ideological positions. They further contend that
in focusing academic and philosophical inquiry on the study of analytical categories of
difference scholars overlook the discursive processes that produce these differences and,
thus, fail to holistically appreciate the etiology of cultural disenfranchisement. Through
the very processes of researching them, ideas of black and white and, analogously,
woman and man and homosexual and heterosexual become further understood as
being stable, unproblematic and determined a priori (Miles and Torres, 2007; also see
Broadbridge and Hearn, 2008; Gamson, 1995; Hird, 2004, 2006).
Notwithstanding the poststructuralist critique, identities prevail as an intrinsic part of
our existential phenomenology (Ashforth and Mael, 1989). So while poststructuralists
may problematize, negate, or otherwise undermine the saliency of analytical categories of
difference, identity politics is maintained as a system for self-awareness and social demarcation (Moya, 2001). This quite logically, then, prompts the question: how can poststructuralists who seek to identify and rectify tangible social inequalities that have been enacted
by one identity group to the disenfranchisement of a fabricated relational opposite, engage
in a discourse of diversity without reinscribing the dichotomous ethos of essentialism?
A tentative response to this query comes in the form of the postcolonial-feminist concept of strategic essentialism (Spivak, 1993; Spivak and Grosz, 1990). Strategic essentialism promotes reclaiming the essential identity of a group as a temporary strategic
gesture in the interest of agency for struggle, no matter how dispersed the identities of the
members (Calas and Smircich, 1999: 662). This concept is particularly useful in organization research, and serves as an answer to the provocative question posed by Linstead
and Brewis (2004) cited in the introduction of this article. Indeed, organization researchers are offered agency through strategic essentialism inasmuch as it allows them to use
analytical categories of difference, while simultaneously confounding the underlying
assumption that renders classes of difference as being metaphysically constituted. As
Alcoff (2001: 319) advises in her account of the concept, [w]e should use identity categories only in ways that will work ultimately to subvert them.
570
In sum, the aim of this article is to utilize poststructuralist thought to illuminate how
strategic essentialism can be integrated into contemporary organization research. On this
front, I contend that strategic essentialism can realize two mutually enabling objectives:
i) it can serve as a salient tool in the poststructuralist endeavour to transgress from delimiting essentialisms; and, ii) it can appropriate and cautiously deconstruct the discourse of
the essentialist. In this way, I move against the current of what is now Lordes (1984)
famous line: The masters tools can never dismantle the masters house. Indeed, following from Spivak, I believe that a strategic engagement with the discourse of essentialism, which would provocatively expose the inherent fallacies of essentialism, is precisely
what is necessary to dislocate the locus of essentialisms oppressive power that functions
as the means by which to maintain contemporary injustices within organizations.
The focus of the present article is on sexual identity, for which there are two important
reasons.4 First, the study of sexual identity, relative to that of race or gender, is an inchoate focus of research within the field of organization and management studies (Brewis
and Linstead, 2000; Fleming, 2007; McQuarrie, 1998; Pringle, 2008; Ward and
Winstanley, 2003). Accordingly, it is at an important juncture. As this field develops,
critical thinkers have the opportunity to partake in the debates around sexual identity
within organizations and, in so doing, redefine its meaning, its parameters, and its undergirding assumptions. Thus far, the extant management literature has treated sexual identity either as an essentialist disposition or as a discursive component of intra-organizational
power and control. While this nascent topic has already generated promising insights for
the study of such phenomena as workplace discrimination and managerial politics, it
remains crucial for critical organization researchers to engage with broader sociological
theory on sexuality (Broadbridge and Hearn, 2008) and illustrate rigorously how naturalized ideas of the homosexual and the heterosexual are socially contrived concepts and
underscore sexualitys fluid disposition (Butler, 1990; Foucault, 1990; Hird, 2000; Zita,
1994). This will not only better honor individuals who are studied through a more holistic understanding of the multi-faceted dynamics of their lives, but it will also contribute
to a greater appreciation among management scholars as to the fluidity and the nuances
within human identity and human behavior (Alvesson et al., 2008). In doing so, it permits the field to transcend dualistic and essentialist thinking, which far too often silences
marginalized voices and neglected identity claims.
Second, while historically strategic essentialism has been employed in social movements for gender equality, the study of sexual identity is particularly ripe to benefit from its
application (Bernstein, 1997).5 Sociologists have long noted that sexual identity has been
obstinately perceived, by many, to be rooted in ontological fixity (Gamson, 1995; Hird,
2006). As such, while many individuals can accept the argument that race and gender are
socially constructed, there is far greater resistance to the assertion that sexuality is equally
constituted by social precepts. Through an account of the socio-religious outcry against
homosexuality, and the subsequent rejoinder that came from the activist community, Smith
and Windes (1997) provide some insights into why this might be the case. In discussing the
foundation of political and religious backlash against homosexuality, they write:
Denunciation begins in the definitional premise that homosexuality is an acquired behavior
rather than an innate orientation. Homosexual behavior then becomes perversion of the highest
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order. It is against God, against Gods word, against society, against nature [James Robison
quoted in Lienesch 84]. This view remains current. (1997: 31)
572
nexus between race, gender, class, and other identity categories. In sum, during this
period, there was sustained admonition against analysing gender in isolation of other
social identities that were believed to pose different material consequences to different
women (Gopaldas et al., 2009; McCall, 2005). In commenting on the basis for the social
rifts that fermented during this juncture within feminism, hooks (1997: 485) states: The
idea of common oppression was a false and corrupt platform disguising and mystifying the true nature of womens varied and complex social reality. Women are divided by
sexist attitudes, racism, class privilege, and a host of other prejudices.
Interestingly, this fragmentation coincided with and, indeed, symbiotically informed
the emergence of, influential theoretical paradigms that espoused an ethos of anti-essentialism (McCall, 2005; Stone, 2004). Anti-essentialism, which was at the crux of critical
theories that gained currency during this period such as postmodernism and poststructuralism was suggested, at least by some constituents from the feminist community to
compromise their mandate for gender egalitarianism (MacKinnon, 1990; Nussbaum,
1999). Indeed, it was viewed that conceptual paradigms that relied upon anti-essentialism
much too hastily sought to destabilize or deconstruct categories of female and male,
and this, in course, was seen to prevent feminist practice from responding to genderspecific realities (Bristor and Fischer, 1993). In sum, anti-essentialist thought was
accused of effectively reducing womens experiences with patriarchy and misogyny to
esoteric theory and, by extension, it was argued that it failed to properly understand the
social conditions and the institutional environments that systematically oppress women
(see MacKinnon, 1990; Nussbaum, 1999).
Feminist concerns over imprudently relinquishing the agency of essentialism engendered renewed interest and debate on the function of essentialism in endeavours for
cultural change. Among the most notable commentators of the day, Fuss (1989: 39),
insightfully remarked, in our [feminists] well-intentioned efforts to unmask and to
denounce essentialism as a dangerous fallacy, we may have too quickly and perhaps too
uncritically embraced constructionism as necessary or only corrective. Drawing on
Spivak, she further elaborates that, in the hands of the dispossessed themselves, essentialism can be a powerful strategic weapon (p. 40). Fuss perhaps recognizes that,
[f]ixed identity categories are both a basis of oppression and the basis of political power
(Gamson, 1995: 391; also see Bernstein, 1997). Fusss advocacy for this weapon was
further mobilized through the scholarship of postcolonial-feminist theorist Gayatri
Spivak, under the rubric of, what she would refer to as, strategic essentialism (Spivak,
1993; Spivak and Grosz, 1990).
For Spivak, feminists can tentatively invoke a monolithic identity of woman for the
purpose of attaining their political objectives; however, without solidifying a permanent
or salient feminine ontology (Calas and Smircich, 1999). In other words, Spivak illuminates how strategic essentialism, while inherently being a problematic concept, can be a
mechanism through which the feminist project for gender egalitarianism is realized.
Indeed, as she writes: Feminisms return to the problem of essentialism despite their
shared distaste for the mystifications of Woman because it remains difficult to engage
in feminist analysis and politics if not as a woman (Spivak, 1993: 2). Braidotti (1994:
169) has echoed this argument, by drawing on the phallogocentric economy as formulated by Irigaray (also see Braidotti, 1993: 10), to assert that, extreme affirmation of
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574
essentializing moment is weak because it naturalizes and dehistoricizes difference, mistaking what is historical and cultural for what is natural, biological, and genetic. Spivak
herself carries this line of critique further by drawing upon an interesting metaphor to
describe her worry with the frequent misuse of her concept:
When . . . the statement the personal is political came into being, given the socio-intellectual
formation, it really became quickly only the personal is political. In the same way, my notion
just simply became the union ticket for essentialism. As to what is meant by strategy no one
wondered about. (Spivak, see Danius and Jonsson, 1993: 35)
She elaborates elsewhere that: [L]ooking at the way in which this phrase was used, I
found that the word strategy was not seriously taken up. Strategy is something that is
situation-specific. Spivaks concerns are rooted in her observation that, [m]ost of the
so-called strategic uses of essentialism seemed to want to take this up as a lasting practice, rather than something that was called forth by some situation or other (see Flanagan
et al., 2007: 17). While Spivaks frustrations with feminist misappropriations of her concept are certainly understandable, strategic essentialism should not be hastily relinquished as an analytical concept owing to its uncritical conceptualization or misapplication
in prior scholarship. Indeed, when strategic essentialism is deftly mobilized it offers, as
suggested by Calas and Smircich (1999), an important option for critical scholars in
organization and management studies. This certainly includes a lens from which critical
researchers can approach the study of sexual identity.
Thus far, poststructuralist students of sexuality studies have yet to consider the potential utility of strategic essentialism. This might be explained, at least in part, by the unique
dispositional characterization of sexual identity versus other categories of difference
in organization research (Pringle, 2008). As already mentioned, while many individuals
accept the argument that gender and race are socially manifested, there is far greater
resistance to apply the same logic to understand sexual identity. Indeed, sexual identity
often succumbs to the popular assumption that it is a phenomenological attribute that is
ontologically fixed within the homosexual/heterosexual binary (Hird, 2006). This
dichotomized view is precisely what renders the efficacy of strategic essentialism.
Namely, when identity is bifurcated into two monolithic classes, like that of the homosexual and the heterosexual, strategic essentialism is a powerful mechanism by which
to consolidate group cohesion under the disenfranchised category (Calas and Smircich,
1999) and, from there, to elucidate the nuances within binary thinking. This follows cohesively from Borgerson and Rehns (2004: 458) assertion that, when dualisms are conceived semiotically they are functional in that they play a crucial role in calling attention
to subordination and oppression, provoking an awareness of hierarchy.
It is also worthy to mention that there exists a contextual element to strategic essentialism. That is, the usefulness of strategic essentialism is inherently dependent upon the
category of difference under investigation. It is invoked and rationalized, here, owing to
sexual identitys dichotomized treatment in extant literature and in popular culture
(Sedgwick, 1985; Smith and Windes, 1997). However, as Linstead and Pullen (2006:
1300) explicate, [t]he existence of a binary or dyadic system always creates a system of
latent conflict but the entry of a third term creates a new dynamic. The introduction of a
third term indicates strategic essentialisms limitations or the necessity for more
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essentialized ontology much akin to how meanings of female and male and black
and white have come to be rendered concrete in many approaches to the study of gender
and race. As such, critical scholars in the field should proactively thwart any process that
reifies polarized assumptions of sexual identity.
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gendering of organizations (e.g. Acker, 1990; Ashcraft and Mumby, 2004; Kanter, 1977;
Mills, 1988), these researchers contend that sexuality is embedded within workplace
practices in ways that it becomes a source of systemic power that sustains inequitable
social relationships (Macalpine and Marsh, 2005). Where this power has its most pronounced impact is in the fabrication of organization environments that revolve around a
heterosexist ideology (Broadbridge and Hearn, 2008; McQuarrie, 1998); this ideology is,
of course, vested in and reinforced by the external societal culture (MacKinnon, 1979).
Indeed, as Broadbridge and Hearn (2008: S41) note, (hetero)sexual arrangements in
private domains generally provide the base infrastructure for organizations and management, which can only be achieved through womens associated unpaid labor.
Considering its etiology, it is not all too surprising that while masculinity is an implicitly
sanctioned gender identity in the workplace, femininity continues to be relegated within
most work settings (Ashcraft, 1998; Riach and Wilson, 2007). The symbiotic nexus
between gender and sexuality, suggests that the subversion of mens power will undermine the institutional edifice upon which the heterosexist ideology is maintained (Hearn
and Parkin, 1983; Pringle, 2008).9
There are several excellent examples that empirically illuminate how power traverses
organizations so as to sustain them as (hetero)sexualized spaces. McQuarrie (1998), for
instance, discusses how management classrooms are institutional spaces that are tacitly
marked by heterosexual norms. She elaborates further that, through the Othering process, organizations apportion higher status to heterosexuality, and ostracize constituents belonging to other sexual identity categories. McQuarrie highlights a social corollary
of this process: The act of labeling an associate as homosexual [is] a means through
which males strengthen their own (perceived) heterosexuality and make the labeled individual less desirable as a participant in organizational events (p. 164). Hence, the manifestation of sexuality within organizations defined, here, by the intransigent
differentiation between homosexuality and heterosexuality is a mechanism by
which intra-organizational solidarity is maintained.
More recently, Fleming (2007) vividly elucidated the intimate nexus between sexuality
and power in a richly nuanced article on how sexual identity is invoked to realize various
organizational objectives. In a qualitative study of an organization with a high commitment culture, Fleming investigates the overt entrenchment of sexuality within the workplace and identifies how the organization promoted sexual expression, both homosexual
and heterosexual, through a rhetorical and procedural culture predicated on notions of
acceptance and diversity. However, in critically appraising the tension and ambivalence
that appeared in the comments from some of the informants, Fleming concludes, drawing
on Foucauldian terminology, that the discourse of sexuality represented by claims of
openness and empowerment are a source of bio-power insofar as they are invoked by
management to engender a more productive and efficient workforce. In this way, the reeroticization of work relations is a labor process [that] absorbs sex and lifestyle and
renders it as a component of, and subject to, managerial control (p. 251).
McQuarrie and Fleming both assume the laudable task of explicating how sexual
identity harbors meanings of discursive power. Not only do these works provide many
constructive insights into the study of sexuality in organizations, but they also offer
intellectual space and opportunity to extend the frame of analysis so as to broaden the
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definitional scope of sexual identity and, in so doing, to understand its fine idiosyncrasies. One such opportunity emerges from poststructuralist theory.10 Indeed, poststructuralist thought serves as a way by which to conceptualize the nuanced complexities of
sexual identity and expression.
A poststructuralist critique
At the most rudimentary level, poststructuralism may be typified by what Lyotard (1984)
famously expressed as its incredulity towards metanarratives (also see Alvesson and
Deetz, 1999; Kilduff and Mehra, 1997), or what Fraser and Nicholson (1997) describe as
grand theorizing of social macrostructures. Akin to other critical traditions, it is explicitly historical, attuned to the cultural specificity of different societies and periods and . . .
inflected by temporality, with historically specific institutional categories (Fraser and
Nicholson, 1997: 1434). The aim of the poststructuralist mandate is to critique metanarratives and, from there, to define human consciousness and social existence through
engagements with contextualized subjectivity (Agger, 1991).11 To appreciate this idea, it
is important to understand how metanarratives are problematically situated within, and
are informed by, socially constructed identity binaries, be they along the fault lines of
gender (e.g. Butler, 1990; Hird, 2000), race (e.g. Gilroy, 2000; Miles and Torres, 2007),
or sexuality (e.g. Zita, 1994). Indeed, poststructuralist critique, such as Derridas conjecture of difference (Mumby and Putnam, 1992), illustrates how the preservation of the
privileged identity (white, man, heterosexual) is existentially dependent upon a corresponding relegated identity (black, woman, homosexual) (see Tyler and Cohen,
2008); or, to posit it in Butlerian (1991) phrasing, heterosexuality presumes the being of
homosexuality. Working from the same current, Harding (2003) extends this idea through
consideration of the central dyadic relationship in management; she notes that every
individual in the western workforce is identified as a worker or as a manager and that the
identity of the latter is wholly contingent upon the binary existence of the former.
Elsewhere, again assuming a poststructuralist position, Harding (2008: 44; emphasis in
original) explains that identities cannot be resolved into an essence or into a coherent
whole; rather, they are post hoc impositions of a seemingly unified [label] upon a disparate and disconnected population. As such, the central aim of the poststructuralist is
to repudiate deterministic and binary logic by drawing attention to the discursive processes that culturally (re)produce social realities and the dichotomous modes of thinking
embedded within them (Butler, 1990; Calas, 1993).
In terms of sexual identity, poststructuralists disrupt the very constitution of sex
(Butler, 1990; Hird, 2000) and gender (Calas and Smircich, 1992). Often classified under
the label of queer theory (see Gamson, 1995), these scholars draw on Foucauldian
analysis to observe how homosexuality and heterosexuality are cultural productions
that intersubjectively inform the meaning of one another (for an informative discussion
on the cultural pervasiveness of these mutually dependent ideas see Sedgwick, 2008).
Indeed, for Foucault (1990), heterosexuality becomes privileged through its juxtaposition with a denigrated homosexuality, and these meanings are subsequently reified
through various social discourses. Citing Foucault, Brewis (2005: 497) summarizes this
process:
580
[T]he ways in which sex was put into Western discourse from the end of the 16th century
onwards, the proliferation of sex during the 18th century and the modern incitement to discuss
sex in endless detail have simultaneously established heterosexuality as the unassailable norm
and constituted other sexualities as abnormal.
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may be adopted to illuminate diverse expressions of sexual identity, for the purposes of
this article I offer one example from each approach as way of illustration.
Qualitative analysis, as a method for gleaning insights into the meanings and understandings that are culturally associated with social phenomena, is the logical approach
for conducting research on systemic discrimination in organizations (Thurlow et al.,
2006: 217). While there is rich diversity in the methodologies that fall within the rubric
of qualitative research, its interpretive traditions especially offer novel techniques for
organization researchers to use strategic essentialism in an endeavour to unveil the
endemic and essentialist contradictions in sexual identity as an analytical category of
difference (Prasad, 2005). An exemplar of this is a recent study conducted by Ward and
Winstanley (2004), which utilizes a storytelling methodology to investigate the discursive articulation of sexual identity within organizational settings. Drawing upon the earlier work by Boje (1995), the authors observe that, [p]eople do not just tell stories: they
tell stories to enact an account of themselves and their community (Ward and
Winstanley, 2004: 223). Ward and Winstanley engage in popular discourses regarding
the social identity of lesbian and gay men; however, through storytelling, they discern
how sexual identities are constituted and reconstituted endogenous of organizations and
how such identities can be displayed, hidden, or, importantly, be in a mode of
changing.
Quantitative analysis has fewer exemplars of acknowledging the poststructuralist
fluidity in sexual identity. This is perhaps owing to its ontological and epistemological
alignment with positivism that has historically sought to attain objective truths rather than
to understand subjective processes. Notwithstanding this, there are a few promising
examples of how quantitative scholarship can employ the categories of homosexuality
and heterosexuality while still honoring the existence of sexual identities that are not
captured by these binary posts. For instance, in a study that used survey data of constituents from various segments of the lesbian community, its authors allow respondents to
claim lesbian, bisexual, straight, or other sexual identity, with the latter category
prompting respondents to self-define (Levitt and Horne, 2002). While largely remaining
within the nexus of essentialist thinking, the nuances of other identities are allowed to
emerge. This category creates uncertainty amidst the orthodox conception of sexual identity and encourages for new inquiries that will move toward explaining its respondents.
In both of these examples, the vernacular of essentialism is sustained insofar as it
permits critical scholars to engage with mainstream discourses regarding sexual identity.
This essentialism has been, purposefully or otherwise, deployed in a strategic manner.
Namely, there are interstices within the methodology of this research that reveal the tenuous nature of the bifurcation between homosexuality and heterosexuality (Hird,
2004). These references are merely two examples of how poststructuralists working
within various methodological streams in the field of organizational behavior and theory
can invoke strategic essentialism in an endeavour to begin to show how sexual identity
is not grounded in an a priori foundation. By appropriating the discourse of essentialism
they can engage with the ongoing mainstream dialogue on sexual identity in organizations; however, by strategically diverting away from essentialism, through sophisticated
methodologies, they move toward more holistically (re)presenting the idiosyncratic
sexual identities of the individuals that they study.
584
Finally, it should be noted that these admittedly cursory examples concerning the
deployment of strategic essentialism are merely intended to catalyse interest, and identify the viability, of the concept for empirical study. As the concept acquires currency
among scholars in the field, more refined examples of how to engage strategic essentialism within empirical research will surely surface. While I have purposefully provided
examples of a qualitative (interpretive-orientated) and a quantitative (positivist-orientated) study in an effort to indicate strategic essentialisms analytical breadth, there is
also much potential for the concept to move toward bridging the interpretive/positivist
divide within organization research. Commenting on the philosophical divide two
decades ago, Lee (1991: 351) provocatively asked: How . . . might the two approaches
be integrated so that organizational researchers can simultaneously enjoy the benefits of
both, rather than just one or the other? In an effort to respond to his own question, Lee
analyses an empirical case so as to illuminate how through careful research design and
implementation the two different approaches are mutually supportive, not mutually
exclusive (p. 363). As I have indicated above, as a theoretical construct for empirical
work, strategic essentialism allows for researchers to invoke identity binaries while
simultaneously confounding the coherency of the identity categories ontological foundation. That is to say, strategic essentialism provides agency for researchers to discern
the complexity indeed, the nuances and the idiosyncrasies of and within sexual identity yet without fully relinquishing the analytical value of essentialist labels. In this way,
strategic essentialism is analogous to how Mumby and Putnam (1992: 468) describe the
power of Derridas differance: Deconstructing binary opposites in texts through differance creates the space of middle voice; that is, dismantling the apparent fixed meaning
of a text opens possibilities for alternative meanings to emerge.
Conclusion
The study of sexual identity has been a largely unexplored terrain within organizational
research (Ward and Winstanley, 2003). In the last decade, however, there has been growing interest in conceptualizing how sexual identity issues manifest within organizational
life. Poststructuralists and other critical thinkers have a timely opportunity. They can
utilize strategic essentialism in an endeavour to engage with the ongoing mainstream
debates in the field, while still remaining in accords with their own ontological and epistemological commitments. They can not only question the content of collective identities but also the unity, stability, viability, and political utility of sexual identities even
as they are used and assumed (Gamson, 1995: 397; emphasis in original). In doing so,
the idea of sexual identity, far from being reified within an essentialist dichotomy, can be
interpreted as being in constant fluidity (Hird, 2006; Zita, 1994); that is, there can be new
recognition of the great diversity available to human sexual phenomenology.
Beyond the study of sexual identity per se, the deployment of strategic essentialism
has much potential for future organization research. In concluding this article, it is worth
noting four promising trajectories. First, strategic essentialisms analytical purview is not
limited to the efforts of disenfranchised groups. That is to say, it can operate as a functional mechanism by which individuals in privileged positions can de-center the locus of
institutional and systemic power within organizations and within organization studies. It
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Prasad
is precisely the concern over the academys preoccupation with the center of power that
leads Hearn (1996: 612) to declare the need for the deconstruction of the dominant, in
this context the dominant of organization(s). Thus, for Hearn, scholars are charged with
the salient responsibility to study those individuals whose voices have been systematically silenced or, in extreme cases, completely erased within hegemonic organizational
discourses (Prasad, 2009). This responsibility certainly implicates the role of individuals
who occupy positions of social privilege, though admittedly such a task remains problematic. Indeed, while they have an ethical duty to de-center power so as to remedy the
marginalization of the Other, to do so would be antithetical to their own interests (Hearn,
1996). Notwithstanding this, those privileged individuals who acknowledge the inequities stemming from being afforded, and (unwittingly) assuming, statuses of power for the
mere fact that they occupy certain demographical and identity categories can invoke
strategic essentialism to destabilize the discursive unity of the center. They can essentialize their own identity with the strategic aim to reveal the concealed privilege that their
group embodies be it based on their whiteness, their maleness, or their heterosexuality.
Accordingly, through strategic essentialism they can move toward unpacking the proverbial backpack of invisible privilege (McIntosh, 1998).
Second, the recent interest among organization diversity scholars on, what McCall
(2005) labels, the complexity of intersectionality is testimony of the currency that poststructuralist and other critical perspectives have acquired in research on social identity
(e.g. Gopaldas et al., 2009; Styhre and Eriksson-Zetterquist, 2008).14 Indeed, organizational analyses of social identity are being increasingly pursued along the dual assumptions underlying intersectionality, which contend that: i) there exists mutually constitutive
relations among social identities (Shields, 2008: 301); and, ii) each social division has a
different ontological basis, which is irreducible to other social divisions (Yuval-Davis,
2006: 195). As such, a growing number of scholars perceive sexual identity to be a single
element of an intersectional phenomenon, which can only be holistically understood by
accounting for how it traverses with a subjects race, gender, class, and other social identities. Notwithstanding its theoretical purchase within organization studies, and within the
social sciences more broadly, theorists from this paradigm have noted how intersectionality is fraught with a host of new methodological challenges for conducting empirical
research (McCall, 2005). The central concern remains that by studying a particular phenomenon along a multitude of diversity categories results in ontological incommensurability, which renders approaching research questions empirically a rather difficult
methodological task (Prasad and Mills, 2010). On this front, prudent engagements with
strategic essentialism admittedly, conceptualizations that are more refined than how the
concept is presented here have the potential to advance critical organization scholarship
on analytical categories of difference by mollifying intra-group differences through the
evocation of coherent social justice projects. McCall (2005: 1773) herself observes that
some forms of intersectional complexity requires that scholars provisionally adopt existing analytical categories to document relationships of inequality and changing configurations of inequality along multiple and conflicting dimensions.
Third, strategic essentialism begins to respond to the predicament of postmodernist
and, by extension, poststructuralist theory within organization studies. In his polemical
critique of postmodernism published more than 15 years ago, Parker (1995) summarizes
586
this predicament. Parker raises important concerns about philosophical claims that pivot
on the hasty rejection of modernity and the uncritical acceptance of relativism, which he
notes are central to various critical theories. Among Parkers discomfort with postmodernism is akin to the arguments presented by feminist writers already mentioned, such
as MacKinnon (1990) and Nussbaum (1999) the embrace of the most extreme version
of relativism, which he contends thwarts, if not entirely stupefies, the process and phenomenon of truth and knowledge construction. Thus, while rejecting postmodernism and
related critical theories that are antithetical to the production of knowledge and truth,
Parker (1995: 554) resists falling into the trap of nave positivism or empiricism by
declaring himself a critical modernist. While I concur with one commentator in that
Parker fallaciously construes a form of postmodernist theory that functions as a straw
man as a sort of parody for his own philosophical affirmation which is readily open
for dissection (see Carter, 1995), I equally believe that Parkers argument has much resonance with researchers within the field and ought to be addressed by scholars, especially
those whose ontological orientation is inflected by the postmodernist or poststructuralist
ethos. Contextualized within this debate, strategic essentialism highlights the idea that as
critical theorists, or otherwise as researchers who seek to embed critical theory into our
work, we need not relinquish all analytical tools that are proffered by paradigmatic
frameworks of essentialism and modernity. Indeed, poststructuralist scholars can adopt
strategic essentialism while never departing from the fundamental assumptions of its
theoretical foundation. In fact, strategic essentialism can be empirically used for the dual
but interrelated objectives of identifying the fluid aspects of social reality and of showing
the culturally fabricated nature of essentialist binaries.
Finally, strategic essentialism has the potential to further revisit the stringent demarcation between research paradigms as delineated in Burrell and Morgans influential work,
Sociological Paradigms and Organizational Analyses (1979). Indeed, it extends the critique that scrutinizes the texts underlying assertions regarding the unitary nature of paradigms, which has been rigorously debated by prominent organization theorists since its
publication. For example, while acknowledging the meteoric contribution of Burrell and
Morgans arguments to subsequent organization research, Willmott (1993) is suspicious
of whether it substantively encourages theory development or whether it challenges philosophical boundaries and conventional thinking. Willmotts (1993: 682) speculation rests
in the fact that the [the text] assumes, and strongly endorses, a restriction of analysis
within the confines of four, mutually exclusive ways of seeing. Deetz (1996) reiterates
this concern by arguing that Burrell and Morgan tenaciously described their four paradigms as oscillating on a subjective/objective duality and, in so doing, represented them
as being inherently incommensurable. Thus, in following Burrell and Morgans framework, researchers must unnecessarily and, at times, uncritically accept the reified versions
of the acclaimed paradigms, which disavow any possibility of paradigmatic transgression
or amalgamation. In applying essentialism strategically, which fundamentally disrupts the
deterministic coherence of philosophical and methodological boundaries, strategic essentialism subverts the assumption that paradigms must be ontologically separable (Lee,
1991). In this way, strategic essentialism can serve as a liberating move toward epistemological ecumenicism; that is, to borrow the words of Deetz (1996: 203), to further impart
pluralism and complementarity to the field of organization studies.
587
Prasad
Acknowledgements
The author thanks Pat Bradshaw and Eileen Fischer for their astute comments on an earlier version
of this article. Informative appraisals from three anonymous reviewers and the supportive guidance from Associate Editor, Gail Fairhurst, also significantly advanced this article.
Funding
Funding for this project was generously provided through a Doctoral Fellowship from the Social
Sciences and Humanities Research Council of Canada (SSHRC).
Notes
1. Fournier and Grey (2000) observe that non-positivist research has much greater purchase in
Europe than in the USA. They elaborate further:
It is still the case that US sociology is dominated by positivist methods and that publication
in the top journals requires conformity to this. Given the rigors of the university tenure
systems, the capacity for developing critical sociology is limited. The same arguments apply,
perhaps even more strongly, in the management field. (p. 14)
2.
3.
4.
5.
6.
588
7.
8.
9.
10.
589
Prasad
11. Agger (1991) attempts to provide some sort of distinction between the theoretical insights
of postmodernism and poststructuralism. He explains that poststructuralism is a theory of
language, while postmodernism is a theory of society culture, and history. Notwithstanding
this (perhaps cursory) demarcation, Agger acknowledges that there is substantial overlap
between poststructuralism and postmodernism (p. 112). In this article, while I invoke the
label of poststructuralism, I draw on literature from both theoretical streams to develop my
conceptual arguments on sexual identity.
12. Through critical engagement with the theoretical arguments presented by Simone de Beauvior
and Luce Irigaray, Frye (1996) provides a thorough analysis of the contrasting approaches to
ontological sexual difference that feminist theory has adopted since its inception. She touches
upon the problematic debate within feminist theory discussed in the first section of this article concerning the analytical utility of feminists invoking an ontological category of woman/
women. What is particularly interesting about Fryes argument is how she engages the theoretical insights that have been developed from feminists working within complex conceptual
terrains such as existentialism (Beauvoir) and the Lacanian symbolic order (Irigaray) with a
critical analysis of a timely debate (the well publicized incident of Lorena Bobbitt castrating
her husband and the legal battle that ensued). Through this discussion, Frye insightfully reveals
how central to the Bobbitt case, and particularly the various opinions adopted by different
constituents, was the discursive meanings attributed to the concept of woman. Through her
analysis, Frye develops an excellent opportunity for scholars to engage the public by postulating the debate over ontological sexual difference beyond the parameters of the academy.
13. In a candid autobiographical discussion of how her public and her private lives as an academic intersect in the most intimate of ways, Brewis (2005) invokes the heterosexual matrix
to reflect on the implications engendered by pursuing organization research on sexuality.
Brewis explains how her research pursuits effectively marked certain gendered and (hetero-)
sexualized inscriptions onto her body (p. 498). This experience, which alludes to the cursory
conflation between ones research interests and external perceptions of ones socio-sexual
desires, once again illuminates the cultural pervasiveness indeed, the hegemonic authority
of the heterosexual matrix to authorize or attribute certain socio-sexual choices onto subjects.
14. McCall (2005) distinguishes three perspectives within the paradigm of intersectionality,
each defined by its distinct approach to social identity: inter-categorical, intra-categorical,
and anti-categorical. The anti-categorical perspective, which McCall traces to coincide with
feminist philosophical critiques of modernity and increasing disgruntlement among feminists
of colour regarding how the second-wave defined the movement, fundamentally deconstructs
analytical categories and is marked by claims that social life is much too fluid for fixed categories to capture. It is precisely this view within intersectionality that I suggest, following
from McCall, lends credence to poststructuralist understandings of social identity.
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Ajnesh Prasad is a lecturer at the Australian School of Business in Sydney. His ongoing research
interests focus on entrepreneurship, gender and diversity issues in organizations, and qualitative
research methods. [Email: ajnesh_prasad@yahoo.ca]