A

Project Study Report

On
Rajasthan State Dairy Development Corporation, Jaipur
A STUDY OF SALES PROMOTION STRATEGIES
By
YOGITA KHANWANI
13MMSXX672

In partial fulfillment of the requirements for the award of the degree of

Master of Business Administration

Under the guidance of

INTERNAL GUIDE

EXTERNAL GUIDE

Dr. Anamika Upadhyay

Mr.Govind Gupta

(Associate Prof.)

(Marketing Manager)

(2013-2015)

CERTIFICATE
This

is

to

certify

that

YOGITA

KHANWANI

bearing

13MMSXX672, is a bonafide student of master of business

administration course of the institute affiliated to Rajasthan Technical
University, Kota.
Project work report on STUDY OF SALES PROMOTION
STRATEGIES is prepared by her under the guidance of Dr.
ANAMIKA UPADHYAY, in partial fulfillment of the requirements
for the award of the degree of Master of Business Administration of
Rajasthan Technical University, Kota, Rajasthan.

Signature of Internal Guide

Signature of HOD

Signature of PrincipalDECLARATION
I, Yogita Khanwani hereby declare that the Project Work report entitled A
STUDY OF SALES PROMOTION STRATEGIES with reference to
RSDDC. prepared

by

me under

Upadhyay , faculty

of

M.B.A

the

guidance

of

Dr. Anamika

Department, (MAHARISHI ARVIND

INSTITUTE OF SCIENCE & MANAGEMENT) and external assistance

by Mr. Govind Gupta.
I also declare that this Project work is towards the partial Fulfillment of
the university regulations for the award of degree of Master of Business
Administration by Rajasthan Technical University, Kota
I further declare that this project is based on the original study undertaken
by me and has not been submitted for the award of any degree/diploma
from any other University/Institution.
Place: JAIPUR
Student
Date:

Signature of the

ACKNOWLEDGEMENT
I express my sincere thanks to my project guide, Mr. Govind Gupta, Marketing
Manager, for guiding me right from the inception till the successful completion
of the project. I sincerely acknowledge him for extending their valuable
guidance, support for literature, critical reviews of project and the report and
above all the moral support he/she/they had provided to me with all stages of
this project.
I would also like to thank the supporting staff, for their help and cooperation
throughout our project.

Dr. Anamika Upadhyay

EXEUTIVE SUMMARY
As we all know that every topic of research has its own importance and its
slightly tough to gather the information that is required completely for a
particular subject. There are different ways of presenting an idea or research,
which is made after great observation and analysis. Its obvious that defining a
topic and its objective is not easy, but making the proper start in order to do
something, which is of some use, is different.
The research undertaken is titledA STUDY OF SALES PROMOTION
STRATEGIES A questionnaire was developed which helped researcher in
measuring the data related to the research, Research was conducted in Jaipur
branch of SARAS, by personal interaction with the employees and section incharge of different different departments of the company.
Every effort has been made to understand the long term plans of the company
as well as the present activities.

TABLE OF CONTENTS

S. NO. Descriptions
1.
Introduction to the industry

Page no.
1

2.

Introduction to the Organization

3.

Theoretical background of the study

20

1. Title of the Study

2. Duration of the Project
3. Objective of the Study
4. Types of Research
5. Collection Method and Sample Size
6.

Scope of Study

7. Limitation of Study

4.

Facts and Findings

24

5.

Data Analysis and Interpretation

25

6.

Swot Analysis

36

7.

Conclusion

38

8.

Recommendation and Suggestion

39

9.

Appendix

41

10.

43

BIBLIOGRAPHY

TABLE OF CHARTS
CHART NO.
1
2

PARTICULARS
How did you find the induction program?
Condition of saras parlor?

PAGE NO.
25
26

3
4

What remains the condition of the carets?

How did you find the delivery of the products of

27
28

RSDDC?
Does the products of RSDDC have leakage problem?

29