JESSICA LAWLOR

jessicallawlor@gmail.com • @jesslaw

EDUCATION
Temple University, Philadelphia PA
Bachelor of Arts, Strategic and Organizational Communication- Public Relations
GPA: 3.79; Dean’s List: Fall ’06- Fall ’09; Graduation: May 2010
Honors: Recipient of the Maxine Edelson Elkin Scholarship for an outstanding student in PR, Fall 2009

Temple University Rome, Rome Italy

May 2009-July 2009

EXPERIENCE
KRISTIN WALKER, AUTHOR, Oswego, Ill.
Publicity Director January 2010-Present
 Developed and implemented a complete social media campaign in one month
 Used Twitter, Facebook and blogging to increase awareness of Kristin Walker’s novel A Match Made In High School
 Built relationships with more than 30 influential book bloggers who reviewed Walker’s novel
 Created an online press kit for Kristin Walker’s Web site
 Secured two online radio interviews for Kristin Walker

PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA, Temple University chapter

President May 2009-Present
 Managed 80 members and 10 executive board members
 Re-organized the chapter’s structure and efficiency by creating binders for each executive board member
 Strengthened relationships with Philadelphia’s PRSA chapter and Philadelphia Public Relations Association
 Managed the chapter’s Twitter and Facebook accounts
 Published two articles in PRSSA’s national publication FORUM

TEMPLE UNIVERSITY WRITING CENTER, Philadelphia, PA

Undergraduate Writing Tutor September 2008- Present
 Hired as one of six undergraduate tutors out of a pool of 60 applicants
 Worked with more than 100 Temple University students on grammar, thesis development and strengthening argument
 Promoted to e-mail tutor after one semester tutoring and asked to hold workshops after two semesters tutoring
 Assisted with public relations for a book and media swap held at the Writing Center

FREELANCE WRITING, Philadelphia, PA

Freelance Writer/Blogger January 2009- Present
 Maintained a travel blog while studying abroad in Rome
 Contributed to two different travel blogs while studying abroad in Rome
 Reviewed books for WanderingEducators.com
 Published three guest posts for MsCareerGirl.com
 Maintain a book review and writing blog

THE AMERICAN CANCER SOCIETY, Philadelphia, PA

Communications and Marketing Intern September 2009- December 2009
 Interviewed cancer survivors for copy in stories and press releases
 Drafted 20 individualized press releases about the Voices of Hope program and placed three stories in local papers.
PROWL PUBLIC RELATIONS, Philadelphia, PA
Director of Public Relations November 2007- May 2009
 Co-founded Temple University’s first and only student-run PR firm
 Promoted the firm in the media and on Temple’s campus
 Created, maintained and contributed to a blog about public relations: http://tinyurl.com/yle77cj
 Managed the firm’s Twitter and Facebook accounts
 Placed stories about PRowl Public Relations in three publications and more than 10 blogs
Account Executive August 2008- December 2008
 Promoted client Dutch Umbrella, through media relations, community outreach and guerilla marketing
 Managed an account team of five members, ran meetings and delegated research and writing
 Planned and executed a First Friday event in Philadelphia, PA that reached more than 200 pedestrians

COME RECOMMENDED, Derwood, MD

Public Relations Assistant December 2008- March 2009
 Completed research and wrote a comprehensive public relations plan
 Created media materials such as press releases and media lists
 Worked virtually and communicated with supervisor through phone and e-mail

LEVLANE ADVERTISING AND PUBLIC RELATIONS, Philadelphia, PA

Intern September 2008 – December 2008
 Produced media materials including press releases, pitch letters and media kits
 Updated media reports and logged all media placements on a daily basis
 Worked with a wide variety of clients and learned to efficiently manage time
 Compiled and analyzed research for clients

PHILADELPHIA METRO, Philadelphia, PA

Intern January 2008- May 2008
 Pitched story ideas to editors and completed stories on deadline
 Assigned to “Today’s Debate” on first day of internship and completed ten more throughout internship
 Honed research and interview skills
 Published three stories during duration of internship

ACTIVITIES
 Lambda Pi Eta Communication Studies Honor Society
 Temple University Panhellenic Association- Vice President of Communication
 Rho Lambda National Sorority Leadership Recognition Society
 Alpha Epsilon Phi Sorority, Temple University Chapter
 The Temple News, Temple University- Staff Writer

SKILLS AND INTERESTS

 Proficient in Microsoft Office and Cision Media Map
 Social media including Twitter, LinkedIn, Facebook and Blogger
 Familiar with beginner Italian
 Knowledge of AP style