SoCals Premier Cyclo-Cross Series 11 seasons strong!

What is Cyclocross?
Cyclocross is bicycle racing that takes place on a short, spectator-friendly, multiterrain, feature-filled circuit course. Racers of all levels enjoy testing their skills
negotiating twisting courses and built-in obstacles such as stairs and ramps .
Cyclocross is the fastest growing cycling sport in the USA!

Origin: Belgium
Course Length: 2.5k to 3.5k
Race times: 30 to 60 minutes

Fast Facts

Season: September January

Participants: Men, Women, Youth
Levels: Beginners to Pros

Whats the Appeal?

EXCITEMENT
Fast-paced action on challenging courses keep spectators
(and racers!) on edge until the very end!

ACCESSIBILITY
Cyclocross courses dont require miles of terrain often
held close to the community in city parks, schools, even
beaches and race tracks!

INCLUSIVITY
Women, kids, men, of all abilities can race. Beginners to
Pros. Youth to Masters. Free beginner clinics at each race!

SPECTATOR-FRIENDLY
Circuit courses provide a constant flow of rider action!

Who Participates in SoCalCross?

The sport that is a little bit of everything thing attracts a little bit of everyone from
across the cycling spectrum. In a CX race it is normal to see mountain bikers, gravel
grinders, roadies, urban cyclists, and even triathletes all duking it out on the same
course. 2014 had over 2,000 individuals participate in at least one event with 65%
competing more than five times.

2014-15 Season Participation

Number of Events: Total Attendance
Avg. Attendance
17
4,760
280

65% Are between 25-44

66% Male | 34% Female
89% Ride road bikes
81% Mountain bike
31% Are vegetarian or vegan
82% Drink beer

47% Commute by bike

66% Belong to a club or team
65% Are college graduates
93% Live within 50 miles of a race venue
51% Have a household income of $100,000+
53% Make purchases with Series sponsors

MEDIA EXPOSURE
Facebook: 2,988 Followers + 19.8% from 2014

MAGS & BLOGS

Twitter: 1,410 Followers + 9.9% from 2014

VeloNews

Instagram: 2,476 Followers + 152% from 2014

Cyclocross Magazine
Road Bike Action
Los Angeles Times
Cycling Illustrated
Bike Snob NYC
Prolly is not Probably
Podium Insight

2015-16 OPPORTUNITIES
SERIES SPONSORSHIPS

18 Events: Los Angeles, Orange, San Luis Obispo, San Diego

Title:
$20,000
Presenting: $10,000
Featured:
$5,000
Category:
$2,500
Presenting Sponsor Exposure:

Title Sponsor Exposure:

Series Naming
20ft x 20ft VIP Booth: All Events
Logo Start/Finish/Truss/Podium

On-Course Feature Banners

Logo branded Course Tape
Race Announcements

Logo on Race Numbers

Main Logo on Series/Team Jersey
Website Header / Slideshow logo
Sponsor Page Exposure
Social Media Posts

Series presented by
20ft x 10ft VIP Booth: All Events
Prominent Logo Start/Finish/Podium
VIP Sponsor Page Exposure
Media mentions / announcements
Social Media Posts
Logo Series and TEAM Jerseys
Roto Banner on Race Results Page

Featured Sponsor Exposure:

Series Exclusivity Brand/Product

10ft x 10ft Booth: (5) Select Events

On-Course Feature Banners

Logo on Podium
Sponsorship Page Exposure
Social Media Posts

Category Sponsor Exposure:

Series Naming Race Category

10ft x 10ft Booth: (5) Events

On-Course Banners
Logo on Podium

2015-16 VENDOR EXPO OPPORTUNITIES

10ft x 10ft Expo Booth Space
One Event:
Three Events:
Five Events:
All Events:

20ft x 20ft VIP Expo Booth Space

One Event:
Three Events:
Five Events:
All Events:

$500
$250 per event | $750 total
$500 per event | $2,500 total
$5,000 total

$250 *add $50 per addl 10x10 per event

$150 per event | $450 total
$100 per event | $500 total
$1,000 total

2015-16 ON-COURSE OPPORTUNITIES

BARRIERS

Barriers: $5,000 Series exclusive or $1,000 per race

Fly Over: $5,000 per race
Run Up: $5,000 Series or $1,000 per race
Course Tape: $5,000 Series or $1,000 per race

FLY OVER

SPIRIT BREAKER

Thank you for your consideration!

If you are interested in pursuing sponsorship with
us, lets meet, discuss your objectives and put
together a plan that will meet them.
Look forward to speaking with you.
Dorothy Wong
626.622.2595
dot@socalcross.org