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Revitalized growth into a 42-year old brand with lackluster sales to positive 10% quarter
over quarter same store sales growth in less than a year.
Developed a start-up technology from a simple idea to a fully commercialized, licensed &
manufactured product sold in the US and globally.
Helped grow McDonalds presence in China from 250 stores to over 1,000 and one of the
most respected brands in China.
Reversed negative margin and achieved 15-point margin improvement in agency P&L
within 9 months.
Applies fine-tuned organizational leadership skills combined with exceptional customer
relationship skills to drive cross-functional/departmental communication and results.
Successfully transitioned the agency home office team including the hire, training and
development of 30+ agency personnel from Hong Kong to Shanghai.
Highly effective, engaged communicator with a proven ability to collaboratively create,
sell-in, implement and own the strategic development of marketing & communications
plans, yet able to make tough decisions when necessary.
Ethical
International &
Global
MBA:
Undergraduate:
Management Programs:
Countries lived in last 10 yrs:
International Experience:
Developed a series of new product introductions in the Middle East driving double-digit sales growth.
Launched new product introduction in Korea reversing negative YoY sales to double-digit sales growth in 4 months.
Developed & introduced new pricing strategy in Costa Rica increasing comp store sales from 0 to 50% in 3 months.
National Marketing Manager - Field Marketing Services
1995-1996
Managed $7 million national merchandising budget and Fulfillment Center inventory. Developed print creative for $9
million national Print Network and managed $500,000 national merchandising creative budget. Managed four
advertising agencies
Developed regional flexibility point of sale program raising average check and increasing system-wide revenues
more than US$12 million monthly.
Developed innovative modular print creative system increasing focus from 1 to 3 day-parts.
Introduced innovative photo in coupon resulting in 40% increase in net redemption revenues.
Pizza Hut, Cincinnati, OH
1993-1995
Based in Cincinnati, the Ohio Valley Division was comprised of 500 restaurants and $400 million in annual sales across
the states of OH, IN, KY and western PA. Managed 2 advertising agencies to formulate local marketing programs as well
as leverage the national marketing plan across the region.
Field Marketing Manager, Cincinnati, OH.
1994-1995
Field Marketing Supervisor, Cincinnati, OH.
1993-1994
Initiated print management system ultimately expanded to system-wide use at Pizza Hut accounting for national
annual savings of $15 million.
Recognized with national Brain Power Award across the Pizza Hut system in December 1993.
Successfully ran the regions marketing activities for 7 months while waiting for a replacement boss.
Fogarty Klein & Partners Advertising, Houston, Texas
Assistant A.E./Account Executive - Pizza Hut - South Texas Co-op
Developed targeted marketing plans for new delivery store openings.
Led agency initiative that set Pizza Hut Southern Division weekly sales record of $18,500.
1990-1993