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The Values Index

WHAT

WHY

HOW

Alina Blaga
October 18, 2012

This Innermetrix Values Index is a combination of the research of Dr. Eduard Spranger
and Gordon Allport into what drives and motivates an individual. The seven dimensions
of value discovered between these two researchers help understand the reasons that
drive an individual to utilize their talents in the unique way they do. This Values Index
will help you understand your motivators and drivers and how to maximize your
performance by achieving better alignment and passion for what you do.

Anthony Robbins Coaching


www.tonyrobbins.com
800-455-8183
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Introduction
About This Report

Research conducted by Innermetrix shows that the most successful people share the common
trait of self-awareness. They recognize the situations that will make them successful, and
this makes it easy for them to find ways of achieving objectives that resonate with their
motivations. They also understand their limitations and where they are not effective and this
helps them understand what does not inspire them or what will not motivate them to succeed.
Those who understand their natural motivators better are far more likely to pursue the right
opportunities, for the right reasons, and get the results they desire.

This report measures seven dimensions of motivation. They are:


Aesthetic - a drive for balance, harmony and form.
Alina Blaga

Economic - a drive for economic or practical returns.


Individualistic - a drive to stand out as independent and unique.
Political - a drive to be in control or have influence.
Altruist - a drive for humanitarian efforts or to help others altruistically.
Regulatory - a drive to establish order, routine and structure.
Theoretical - a drive for knowledge, learning and understanding.

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Seven Dimensions of Value and Motivation


The Elements of the Values Index

This Values Index is unique in the marketplace in that it examines seven independent and
unique aspects of value or motivation. Most other values instruments only examine six
dimensions of value by combining the Individualistic and Political into one dimension. The
Values Index remains true to the original works and models of two of the most significant
researchers in this field, thus delivering to you a profile that truly helps you understand your
own unique motivations and drivers.

Also, the Values Index is the first to use a click & drag approach to rank the various statements
in the instrument, which makes taking the instrument more intuitive, natural and in the end
you can actually create the order you see in your mind on the screen.
Alina Blaga

Finally, the Values Index instrument contains the most contemporary list of statements to
make your choices more relevant to your life today, which helps ensure the most accurate
results possible.

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Seven Dimensions of Value and Motivation


A closer look at the seven dimensions

Values help influence behavior and action and can be considered


somewhat of a hidden motivation because they are not readily
observable. Understanding your values helps to tell you why you prefer
to do what you do.
It is vital for superior performance to ensure that your motivations are
satisfied by what you do. This drives your passion, reduces fatigue,
inspires you and increases drive.

The Drive For

Aesthetic

Form, Harmony, Beauty, Balance

Economic

Money, Practical results, Return

Individualistic

Independence, Uniqueness

Political

Control, Power, Influence

Altruistic

Altruism, Service, Helping others

Regulatory

Structure, Order, Routine

Theoretical

Knowledge, Understanding

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Alina Blaga

Value

Seven Dimensions of Value and Motivation


Executive Summary of Alina's Values
Average
Aesthetic

You are able to appreciate the benefit for balance and harmony without losing
sight of the practical side of things.

Very High
Economic

You are very competitive and bottom-line oriented.

Average
You are not an extremist and able to balance the needs of both others and
Individualistic self.
You are able to accept the credit or take the blame, with 'the buck stops here'
attitude.

Low
Altruist

You won't be taken advantage of and protect your own turf and that of the
team or organization.

High
Regulatory

You have a strong preference for following established systems or creating


them if none present.

High
Theoretical

You have a high interest level in understanding all aspects of a situation or


subject.

Alina Blaga

High
Political

100
90
79

80
70

66

60
55
50

1 SD

40

norm

53
48

35
30

1 SD

26

20
10

Aesthetic

Economic

Individualistic

Political

Altruist

Regulatory

Theoretical

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Seven Dimensions of Value and Motivation

Alina Blaga

2010 Copyright Innermetrix UK US South Africa Australia Asia Middle-East Mexico Spain

Your Aesthetic Drive

79
66
55

48

53

35

The Aesthetic Dimension: The main motivation in this


value is the drive to achieve balance, harmony and find
form or beauty. Environmental concerns or green
initiatives are also typically prized by this dimension.

26

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ECO

IND

POL

ALT

REG

THE

General Traits:

You respect others' needs to express their creativity.

You help keep overly emotional or creative types grounded.

You work equally well with the artistic and non-artistic types.

You possess a healthy balance between form and function.

You possess the average level of aesthetic appreciation, near the national mean.

Key Strengths:

You appreciate a sense of balance between work and life, but are not paralyzed without

You appreciate renewable and environmentally friendly (green) approaches.

You value conservation efforts as both renewing but also practical.

You are willing to help others strictly out of support or appreciation of their efforts.

You enjoy certain artistic aspects or ideas, but on a normal level without being extreme.

2010 Copyright Innermetrix UK US South Africa Australia Asia Middle-East Mexico Spain

Alina Blaga

it.

Your Aesthetic Drive (Continued)

79
66
55

48

53

35

The Aesthetic Dimension: The main motivation in this


value is the drive to achieve balance, harmony and find
form or beauty. Environmental concerns or green
initiatives are also typically prized by this dimension.

26

AES

ECO

IND

POL

ALT

REG

THE

Motivational Insights:

You appreciate the need for conservation efforts and preserving balance and harmony
in the surroundings.

You believe that art and form can be uplifting and positive, even for those with no artistic
ability.

You balance team efforts between doing it right and doing it enjoyably.

You possess a level of artistic interest or appreciation that is right at the national mean.

To you, balance between work and life is important.

You are supportive of a variety of training and professional development efforts.

You work fine with either team learning, or individual learning.

You like to learn for the sake of personal development and growth.

Your learning should be equal parts form and function, not all function.

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Alina Blaga

Training/Learning Insights:

Your Aesthetic Drive (Continued)

79
66
55

48

53

35

The Aesthetic Dimension: The main motivation in this


value is the drive to achieve balance, harmony and find
form or beauty. Environmental concerns or green
initiatives are also typically prized by this dimension.

26

AES

ECO

IND

POL

ALT

REG

THE

Continual Improvement Insights:

Since your score is at the national mean, it is important to review other Values drives for
a more complete look at areas for quality improvement.

You may benefit by taking a more visible position on teams.

You could benefit by ensuring your life is well balanced between personal and professional
worlds.

Remember that it is OK that some don't appreciate artistry, balance or harmony and you
can serve as a bridge between those who do and don't see value in such things.

Alina Blaga

2010 Copyright Innermetrix UK US South Africa Australia Asia Middle-East Mexico Spain

Your Economic Drive

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Economic Dimension: This dimension examines


the motivation for security from economic gain, and to
achieve practical returns. The preferred approach of
this dimension is a professional one with a focus on
bottom-line results.

THE

General Traits:

You are typically interested in what is practical and useful in meeting goals (usually
economic ones).

You need for education and training to be practical and useful, with a profit or economic
motive.

People who score like you tend to like rewards based on the results they achieve rather
than on the method used to obtain the results.

You are goal driven, especially financial goals.

You are motivated by high pay, and attaches importance to high earnings.
Alina Blaga

Key Strengths:

You will protect organizational or team finances, as well as your own.

You are highly productive.

You pay attention to return on investment in business or team activity.

You are able to multi-task in a variety of areas, and keep important projects moving.

Your decisions are made with practicality and bottom-line dollars in mind.

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10

Your Economic Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Economic Dimension: This dimension examines


the motivation for security from economic gain, and to
achieve practical returns. The preferred approach of
this dimension is a professional one with a focus on
bottom-line results.

THE

Motivational Insights:

You make certain that economic rewards are fair, clearly communicated, and provide a
high-end return for those willing to work for it.

You should provide recognition and rewards (e.g., bonuses) as soon as possible, not
just at the end of the quarter or year.

You should reduce the potential visible "greed-factor" which may appear in your style.

You realize that it's not just money that motivates, but also personal fulfillment in the job.

You provide substantial room for financial rewards for excellent performance.

If possible, you should build in some group competition as a part of the training activities.

You should link learning outcomes to the ability to become more effective in increasing
earnings for both yourself and the organization.

You should attempt to provide some rewards or incentives for participation in additional
training and professional development.

Your scores are like those who want information that will help them increase bottom-line
activity and effectiveness.

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11

Alina Blaga

Training/Learning Insights:

Your Economic Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Economic Dimension: This dimension examines


the motivation for security from economic gain, and to
achieve practical returns. The preferred approach of
this dimension is a professional one with a focus on
bottom-line results.

THE

Continual Improvement Insights:

You may need to learn how to mask that greed factor so as not to alienate a prospect,
customer, or client.

You may judge efforts of others by an economic scale only.

You may need to work on balancing other Values scales and appreciating the strengths
that others bring, even those who may not share this very strong Economic drive.

While this very high economic drive may be a significant motivating factor in achieving
your goals, it may also become a visible "greed factor" especially in sales people, and
others sharing this very high economic drive.
You may need to have an increased sensitivity to the needs of others, and less
demonstration of potential selfishness.

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12

Alina Blaga

Your Individualistic Drive

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Individualistic Dimension: The Individualistic


dimensions deals with one's need to be seen as unique,
independent, and to stand apart from the crowd. This
is the drive to be socially independent and have
opportunity for freedom of personal expression.

THE

General Traits:

You are generally not considered an extremist on ideas, methods, or issues in the
workplace.

Those who score like you would probably not be considered controversial in their
workplace ideas or transactions.

You show the ability to take a leadership role when asked and also to be supportive team
member when asked.

You show moderate social flexibility in that you would be considered as one who is socially
appropriate and supportive of others on the team.
You have the ability to take or leave the limelight and attention given for special
contributions.

Key Strengths:

You may be considered flexible and versatile without being an extremist.

You are able to follow or lead as asked.

You are able to take a stand with emphasis, or to be a more quiet member supporting a
position.

You may be seen as a stabilizing force in organizational operations and transactions.

You may be able to mediate between the needs of the higher and lower Individualistic
members of the team.

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13

Alina Blaga

Your Individualistic Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Individualistic Dimension: The Individualistic


dimensions deals with one's need to be seen as unique,
independent, and to stand apart from the crowd. This
is the drive to be socially independent and have
opportunity for freedom of personal expression.

THE

Motivational Insights:

Remember that you score like those with a high social flexibility, that is, you can assume
an appropriate leadership role for a team, or be a supportive team member as the situation
requires.

Remember that you show the ability to get along with a wide variety of others, without
alienating those with opinions in extreme positions on the spectrum.

You act as a balancing or stabilizing agent in a variety of team environments.

You bring an Individualistic drive typical of many professionals, i.e., near the national
mean.
You can provide input to gain a center-lane perspective on an organizational issue related
to this Values scale.

Training/Learning Insights:

You are able to be a flexible participant in training and development programs.

You tend to enjoy both team-oriented and individual or independent learning activities.

You will be a supportive member of the training experience from the viewpoint of this
Values dimension.

Because this score is near the national mean, please check other higher and lower Values
areas to obtain additional insight into learning preferences.

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14

Alina Blaga

Your Individualistic Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Individualistic Dimension: The Individualistic


dimensions deals with one's need to be seen as unique,
independent, and to stand apart from the crowd. This
is the drive to be socially independent and have
opportunity for freedom of personal expression.

THE

Continual Improvement Insights:

Without necessarily picking sides, you may need to take a stand on some issues related
to individual agendas.

To gain additional insight, you should examine other values drives to determine the
importance of this Individualistic drive factor.

You should allow space for those with higher Individualistic drives to express themselves
in appropriate ways.

You should avoid criticizing those with higher or lower Individualistic drives, since all
Values positions are positions deserving respect.
Alina Blaga

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15

Your Political Drive

79
66
55

48

53

35

The Political Dimension: This drive is to be seen as


a leader and to have influence and control over one's
environment or success. Competitiveness is often
associated with those scoring high in this motivation.

26

AES

ECO

IND

POL

ALT

REG

THE

General Traits:

You use power and control effectively to keep projects moving.

You seek competition.

You enjoy a feeling of accomplishment in getting a difficult job done on your own.

You are an active agent in tough decision-making roles.

You have a bottom-line approach to getting things done.

Key Strengths:
You have a buck stops here' approach to business and getting things done.

You have a high energy level to work hard at meeting goals.

You accept struggle and hard work toward a goal.

You are able to plan and design work projects for teams to accomplish.

You are able to plan and control your own work tasks.

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Alina Blaga

16

Your Political Drive (Continued)

79
66
55

48

53

35

The Political Dimension: This drive is to be seen as


a leader and to have influence and control over one's
environment or success. Competitiveness is often
associated with those scoring high in this motivation.

26

AES

ECO

IND

POL

ALT

REG

THE

Motivational Insights:

You may need to be more willing to share the attention and successes for wins.

You enjoy status and esteem in the eyes of others.

You may like to be seen as a catalyst for change.

You appreciate occasional public recognition and praise for successes.

You score like others who may feel stifled if surrounded by many constraints.

Training/Learning Insights:
You provide for a variety of learning and professional development options.

You score like those who frequently show an interest in leading some training or
professional development activities.

If group activities are involved, attempt to build in some competition and group leadership
events.

You link learning successes with potential to increase personal credibility and motivation
of teams when working with others.

You provide for individual recognition for exceptional performance.

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17

Alina Blaga

Your Political Drive (Continued)

79
66
55

48

53

35

The Political Dimension: This drive is to be seen as


a leader and to have influence and control over one's
environment or success. Competitiveness is often
associated with those scoring high in this motivation.

26

AES

ECO

IND

POL

ALT

REG

THE

Continual Improvement Insights:

You may need to be more sensitive to the needs of others on the team.

You may be perceived as one who oversteps authority without cause.

You may show impatience with others who don't see the big picture as clearly.

You may need to soften your own agenda at times and allow for other ideas and methods
to be explored.

You may project a high sense of urgency which may also translate to some as a high
intensity.

Alina Blaga

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18

Your Altruist Drive

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Altruistic Dimension: This drive is an expression


of the need or drive to benefit others in a humanitarian
sense. There is a genuine sincerity in this dimension to
help others, give of one's time, resources and energy,
in aid of others.

THE

General Traits:

You prefer to see the bottom line when helping others. Mutual reward is a plus.

You may not be seen as the most generous person when it comes to donating free time
or services.

You view it as risky to openly trust others too much.

Your Altruistic score is a moderately low priority for you and other Values take a greater
importance in your business activity.

Your requests for help by others should be connected to a practical return as well. You
have learned to say, "No" appropriately to things that don't add to the revenue.

You are more pragmatic and prefer a bottom-line approach rather than a selfless and
servicing approach.

You can weather storms well and survive well in competitive situations.

Purely emotional arguments or pleas do not convince you very effectively.

You have rational-steady business focus.

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19

Alina Blaga

Key Strengths:

Your Altruist Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Altruistic Dimension: This drive is an expression


of the need or drive to benefit others in a humanitarian
sense. There is a genuine sincerity in this dimension to
help others, give of one's time, resources and energy,
in aid of others.

THE

Motivational Insights:

You should try not to place too much burden for coaching or counseling duties.

You should stay unemotional when trying to convince, and appeal to 'business-sense.'

You stick to the bottom line and avoid emotional appeals and rhetoric.

You can work fine alone and may prefer less involvement with a team in order to maximize
personal efficiency.

You are motivated more by goals and objectives than by supporting others strictly for
support's sake.

Alina Blaga

Training/Learning Insights:

You should connect your arguments to the business need, not the human need.

You should demonstrate the practical benefits of any training or learning.

You should connect all training or learning to the bottom-line business needs and how it
will return personal results.

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20

Your Altruist Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Altruistic Dimension: This drive is an expression


of the need or drive to benefit others in a humanitarian
sense. There is a genuine sincerity in this dimension to
help others, give of one's time, resources and energy,
in aid of others.

THE

Continual Improvement Insights:

Some could consider your very pragmatic approach as self-centered if it is not monitored.

You are likely to be viewed as "guarded" and "reserved" by those who are much more
altruistic.

You might benefit from being more sensitive to the personal needs of others.

You may gain personally by helping others gain personally as well.

Alina Blaga

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21

Your Regulatory Drive

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Regulatory Dimension: The Regulatory drive


indicates one's drive to establish order, routine and
structure. This motivation is to promote rules and
policies, a traditional approach and security through
standards and protocols.

THE

General Traits:

You are accepting of established rules and policies.

You subscribe to a "Rules are made to be followed" mentality.

You see rules as a key to results.

You tend to be highly organized.

You prefer documenting activity and like lists.

Key Strengths:
You are reliable and dependable.

You achieve a sense of accomplishment based on the quality of the work.

You maintain timelines and meet deadlines.

You have high attention to details.

You provide a sound stabilizing base for dynamic situations.

2010 Copyright Innermetrix UK US South Africa Australia Asia Middle-East Mexico Spain

Alina Blaga

22

Your Regulatory Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Regulatory Dimension: The Regulatory drive


indicates one's drive to establish order, routine and
structure. This motivation is to promote rules and
policies, a traditional approach and security through
standards and protocols.

THE

Motivational Insights:

You should make sure the reasons behind instructions are clearly demonstrated.

You prefer to receive personal criticism in a constructive manner and in private.

Work quickly to correct missing needs or inaccuracies to maintain productivity.

You prefer detailed, written and specific guidelines to follow.

Ensure adequate information, resources and time to complete tasks.

Training/Learning Insights:
You will prefer learning activities that are structured and detailed.

You are a well disciplined learner.

You like to understand the why behind the what when learning new things.

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Alina Blaga

23

Your Regulatory Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Regulatory Dimension: The Regulatory drive


indicates one's drive to establish order, routine and
structure. This motivation is to promote rules and
policies, a traditional approach and security through
standards and protocols.

THE

Continual Improvement Insights:

You should try being a little more flexible.

You could possibly be perceived by some to be too structured or rigid on certain issues.

Explore a little. Discovering new ways to do things can be rewarding.

You should put things in writing.

You should be consistent in enforcing rules for everyone.

Alina Blaga

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24

Your Theoretical Drive

79
66
55

53

48

35
26

AES

ECO

IND

POL

ALT

REG

The Theoretical Dimension: The drive to understand,


gain knowledge, or discover the truth. This motivation
can often be to gain knowledge for knowledge sake.
Rational thinking, reasoning and problem solving are
important to this dimension.

THE

General Traits:

Others on the team may seek you to help answer questions about projects or procedures.

You believe that continuous learning is healthy for the mind and body.

You have an attitude of 'How do you do that? Can I do it too?'

You have a high knowledge base and credibility base in contributions to team efforts.

You have a strong desire to learn and go beyond the required knowledge base.

Key Strengths:
You will work long, hard hours on the complex solution to a problem.

You have a strong ability to read, study, and learn independently.

When others (internal or external) have a question, even if you aren't familiar with it, you
can usually create solutions.

You bring a strong knowledge-driven ethic.

You demonstrate a logical approach to problem solving and patience to analyze all of
the options for solutions.

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25

Alina Blaga

Your Theoretical Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Theoretical Dimension: The drive to understand,


gain knowledge, or discover the truth. This motivation
can often be to gain knowledge for knowledge sake.
Rational thinking, reasoning and problem solving are
important to this dimension.

THE

Motivational Insights:

You prefer to be included in future development projects and draw on your expertise.

You sometimes prefer incentives or bonuses are earned as tickets to a special event:
Consider cultural events that are not just sports related.

You need opportunities to explore a variety of knowledge-based areas and to act on them.

Provide your knowledge and expertise whenever possible at team meetings, and when
in problem-solving mode.

Realize that as much as you have learned, you still want to learn more.

You score like those who may have their own on-going personal development program
already in progress.

You enjoy learning even for its own sake and will be supportive of most training and
development endeavors.

You can be depended upon to do your homework thoroughly and accurately.

You are actively engaged in learning both on and off the job.

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26

Alina Blaga

Training/Learning Insights:

Your Theoretical Drive (Continued)

79
66
55

48

53

35
26

AES

ECO

IND

POL

ALT

REG

The Theoretical Dimension: The drive to understand,


gain knowledge, or discover the truth. This motivation
can often be to gain knowledge for knowledge sake.
Rational thinking, reasoning and problem solving are
important to this dimension.

THE

Continual Improvement Insights:

You may be somewhat selfish at times in sharing ideas with others, until others have
established their own technical credibility.

You score like some who need coaching on time management.

You need to bring a balance, at times, between the strong desire to acquire new
knowledge base and the reality of the practical applications, if any.

You may sometimes bog down in details and minutia when needing to see the big picture.

You may have a tendency to wait on some projects, especially if more helpful information
may be forthcoming if more time is allowed on the calendar.
Alina Blaga

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27

Relevance Section
Use this sheet to help you track which motivators are well aligned and which are not and
what you can do about it.
Action Step: Looking at your Values Index report, find which motivators are the most powerful
for you (i.e., which ones are highest and farthest above the norm). Write down the top two in
the space below, and record how well your current roles align with these motivators (i.e., how
well what you do satisfies what you are passionate about).
Alignment
Poorly

Highly

Motivator #1: ______________________

Motivator #2: ______________________

Legend:

Alina Blaga

2-4 = Poor
4-5 = Below Average
6-7 = Average

Tally your score here:

8-9 = Excellent
10 = Genius

To reach Genius levels of passion, you must increase alignment of your environment with
your passions.
Motivator #1: What aspects of your company or role can you get involved in that would satisfy
this motivator?
_________________________________________________________________________
_________________________________________________________________________
Motivator #2: What aspects of your company or role can you get involved in that would satisfy
this motivator?
_________________________________________________________________________
_________________________________________________________________________

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28

Success Connection
Your final step to making sure you really benefit from the information in this report is to
understand how your values style contributes to, and perhaps hinders, your overall success.
Supporting Success: Overall, how well do your motivators and drivers help support your
success? (cite specific examples):
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

success? (cite specific examples):


_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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29

Alina Blaga

Limiting Success: Overall, how do your natural drivers or motivators not support your

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