ANDREW E.

WILLIAMS
BBA, Global Management Certificate, MBA 13600 Cardinal Circle ▪
Bentonville, AR 72712
Cell: (479)426-5771 ▪ e-mail:
andrew.williams@byu.net

Global Business Manager, Strategist, and Marketing Expert, Executive

Consultant
Outstanding Track Record with Blue Chip Companies, Fluent in
Japanese

 Over fifteen years Global Business Development, Strategy, and Market

Management with premier corporations including Walt Disney, Honda Motor
Corp., NBC Universal Studios, and Walmart.
 Created Products & Services that Increased Disney Revenues from Asia over
1500% in 4 years.
 Negotiated over $300MM of Inter-Corporate Co-op Marketing and Strategic
Alliance Support.
 Ten years Strategic Marketing Experience in the Entertainment and
Hospitality Arenas.
 Departmental Leadership in Marketing and Brand Management with the
Walt Disney Company.
 Competitive Analysis which fostered the creation of The World of Harry
Potter Theme Park.
 Fluent in Japanese conversation with mid-level reading & writing capability.
Strengths Value to Company
Strategic Business Development with Documented ability to create and
the Walt Disney Company, Global champion dynamic innovations for
Marketing and C-Level Market strategic market share growth with the
Consultant for Universal Studios and expertise necessary to drive world
other Fortune 500 Companies. class results to the bottom line.
Talented negotiator with success Proven skill sets necessary to deliver
globally. Extensive Multi-Cultural winning tactics, negotiate effective
Business Background alliances, and manage initiatives
among diverse opinions and groups.
Established Record of Success at Over 15 years of strategy, business
Premier Companies management, & leadership experience.

Andrew’s experience combines world-class strategic marketing expertise

with global business management and leadership skills evidenced by
receipt of Disney’s Leadership Pathways Award, given exclusively to
those few managers who exemplify the best of Disney leadership
qualities.
 PROFESSIONAL EXPERIENCE
DIVERSIFIED RETAIL SOLUTIONS (DRS) • Senior Partner
2009 - Present
Executive Consultant of Market Strategy and Global Business Development
engaged in creating innovative retail marketing solutions which reinvent and
revitalize revenue channels while increasing customer loyalty, market share,
and profitability.
WAL~MART STORES, INC. • Project Director, Global Integrations
2007 - 2009
Project Director in the Strategy, Mergers, Acquisitions, and Integrations
Group leading corporate integration efforts between Walmart and Seiyu
Stores Japan. Responsible for delivering key integration projects on-time
and on-budget.
• Created Strategies for Walmart systems integrations and priorities for
Seiyu Stores Japan.
• Forged project consensus & executive agreement among diverse and
independent entities.
Senior Marketing Manager
Recruited from Ford to quarterback Walmart’s Brand Roll-Out for Spring &
Summer Seasonal Marketing Programs. Managed in-store brand marketing
programs and co-op alliances.
• Rallied cross functional support to address the $6 Billion Back to College
Market among four merchant divisions and negotiated co-op program
marketing funds in excess of $8MM.
• Conceptualized the “Earth Month” in store program to broaden
awareness and emphasize Walmart’s environmental clout within the
retail industry.
ANDREW WILLIAMS—PAGE 2
FORD MOTOR COMPANY • Senior Analyst, Future Products
2006 - 2007

May '06 ~ Present

Responsible for strategic balance of design, investment, and potential revenue
through cross functional management on new product development. Balanced
market data and revenue forecasts against capital investment and ongoing
cost structure.
• Identified $274 of Incremental per unit Revenues for Product Features on D471
(Ford Flex).
• Created Multi-Dimensional Analysis of subassemblies which saved $32MM of
capital investment.
PRIVATE CONSULTANT • Principle, Founder, Consultant
2000 - 2006
Executive consultant for Brand Strategy & Communications in the Hospitality
and Entertainment industries. Assignments with NBC Universal Studios,
Audience Analytics, Walt Disney World Co., and others serving as Consultant to
the Chief Marketing Officer, Director of Marketing, Asia Pacific Development
Consultant, Brand Development Strategist, etc.
As Consultant to the CMO & EVP on International Marketing Strategy and
Business Development:
Developed Marketing Programs to Recapture US$177MM in Universal
Studios Japan Revenue.
• Authored Competitive Brand Analysis which fostered the creation
of The World of Harry Potter Theme Park at Universal Studios Orlando.
As Director of Strategic Development for Brand Awareness and Loyalty
Communications:
• Identified Brand Alliances & Co-op Opportunities for an Integrated
Communication Platform.
• Negotiated new Franchise and Alliance Agreements in The United Arab
Emirates.
As Acting Director of Marketing Developed the Brand Identity, Awareness, and
Market Strategy for a Consumer Data Analytics Firm, later acquired by The
Neilson Co.
• Created to Marketing Communications Tools that secured
$3.7MM in Sales of Beta Software.
• Captured $2.5MM of no cost promotional exposure during
the ‘02 Winter Olympics.
WALT DISNEY CO. • Business Manager
1992 - 2000
As Business Manager of the Disney Institute held Direct Responsibility for both
Facilities and Programming. Charged with the specific task of Re-energizing the
Disney Institute’s Brand Perception and Guest Satisfaction Scores.
Administered a $17MM Annual Operating Budget for Retail Services and Disney
Institute Programming through a team of eight.
• Spearheaded a 26% Guest Satisfaction Increase through New Process
Implementation.
• Secured $3.2 million in Annual Marketing Support from
leading consumer products companies.
• Directed a Business Process Re-engineering team of
operations, programming, and product cast in cost reduction initiatives
that reduced budgetary requirements by over $750,000.
Manager of Asia Pacific Marketing
Brand Manager of Walt Disney USA over Asia Pacific. Direct Responsibility for
Brand Communication of Disney’s Portfolio of Seventeen Resort Hotels, Four
Theme Parks, Three Attractions and Multiple Restaurants and Retail Outlets.
Lead In-Market Research that Drove Product and Services Development.
Guided Agencies’ Creative Direction and Conceptualized Promotional Efforts.
Analyzed Market Opportunities for Frank Wells & Michael Ovitz. Negotiated
Strategic Co-op Alliances in excess of $20MM annually. Managed a team of 17
in three global offices; Orlando, Tokyo, & Hong Kong.
• Increased Market Share from 21% to 84% and Revenue
from $7MM to $110MM in 4 years.
• Championed Exclusive Contracts of Guaranteed Revenue
valued at $47.6MM annually.
 • Created Products & Services that Increased Per Guest Sales
by 213% for Walt Disney Resorts.

EDUCATION
• MASTER OF BUSINESS ADMINISTRATION, FINANCE, Brigham Young University, Marriott
School of Management
• GLOBAL MANAGEMENT CERTIFICATE, US Department of Education - International
Economics, Cross Cultural Leadership, International Finance, and Master’s
Level Japanese Linguistics
• BACHELOR OF BUSINESS ADMINISTRATION, INTERNATIONAL BUSINESS MANAGEMENT, Brigham
Young University, Hawaii Campus