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Googles stock price at close of August 23, 2015 was $612.48 and at the close of
August 24, 2015 was $589.61, what is the return to Googles stock for August 24,
2015?
a. What possibly caused Googles stock price to change on August 24,
2015?
b. How much of the information is specific to Googles stock?
Stock price changes can be caused by market-wide information (i.e., information
not just pertaining to Google). For example, changes in interest rates,
unemployment rates, consumer price index, etc. will generally affect stock prices of
all companies even when there is no firm-specific information (why?). Research in
finance shows that market-wide information has similar effects on companies of
similar size (market values). So if we want to isolate the stock price effect of firmspecific information we have to remove the market-wide effects from that
companys stock return. How do we compute the return to a portfolio of stocks of
similar size? For example, assume that Google is similar in size to the top 100
companies in market value (the portfolio). What is the return to this size-portfolio
on August 24? Compute the value of this portfolio (assuming you hold one share of
stock in each of the 100 companies) at the end of August 23. Do the same at the
end of August 24. Then compute return on the portfolio (R p) as:
(Value of the size-portfolio at the end of day t Value of the size-portfolio at the end
of day t-1)
Value of the size-portfolio at the end of day at the end of day t-1
19.If the value of the size-portfolio (similar market value as Google) is $60,000 at
the end of August 23, and is $57,000 at the end of August 24, what is R p for
August 24?
20.Now, what is the abnormal return (RApple - Rp) for Google for August 24? Is
Googles firm-specific news for August 24 likely good or bad news?
21.Why do the authors use the three-day market reaction rather than just the
day of the 10-K filing?
22.Assume that Kellogg accelerated its filing from 90 days to 75 days for its
fiscal 2003 year. The market reaction (Mktreaction) to its 2002 10-K filing
(pre-acceleration) was 3% and Mktreaction to its 2003 filing (after
acceleration) was 3.8%. Can we conclude that the deadline acceleration
increased overall usefulness to market participants (H1)?
23.What if General Mills filed within 60 days in both 2002 and 2003 and their
Mktreaction was 2.1% in 2002 and 2.9% in 2003? Will this change our
conclusion above?
Table 2 (page 562) is the simplest, but compelling evidence of the authors findings.
24.What can we conclude from Panel A about small accelerated filers?
25.What can we conclude from Panel B and C about large accelerated filers?
You can skip tables 3 and 4 and discussion on pages 566-567 if you want to.