PRESS RELEASE

FOR IMMEDIATE RELEASE

LUIS MIGUEL MESSIANU TO PRESIDE OVER THE JURY AT EL TERCER OJO, EL

OJO INTEGRATED CAMPAIGNS AND IDEA LATINA PARA EL MUNDO
U.S. Hispanic Market Development Pioneer Luis Miguel Messianu, Founder,
Creative Chairman and CEO of Alma DDB, Ppart of DDB Latinas Group in the
U.S., Will Preside Oover the Awards at El Tercer Ojo, El Ojo Integrated
Campaigns and Idea Latina para el Mundo in the XVIII Edition of El Ojo de
Iberoamrica. The Festival, Wwhich Honors the Regions Best Creativity, Will
Take Place Tthis November 4th, 5th and 6th at the Buenos Aires Hilton Hotel.

.
August 27, 2015 | Miami FL As a new edition of El Ojo de Iberoamrica

approaches, announcements are coming in about the industry leaders who

will preside over the different award competitions. As forFor the past six
years, those who are chosen arewill be responsible for guiding and leading
the juries for the different medtal categories. They will then join the rest of
the leaders in Buenos Aires in order toand vote for the main awards, los
Grandes Ojos. This totally innovative formula reflects the encompassing
vision El Ojo has embraced from its very beginnings.
In this years edition, Luis Miguel Messianu, Founder, Creative Chairman and
CEO of Alma DDB U.S., will preside over the awards at El Tercer Ojo, El Ojo
Integrated Campaigns and Idea Latina para el Mundo.

After an advertising career spanning over three decades, Luis Miguel

Messianu occupies a key role in the development of the U.S. Hispanic market.
He was born of Rumanian parents and raised in Mexico City, where he started
his career and worked on Latin American and U.S. markets. In the U.S. he
opened his own agency, Del Rivero Messianu, which received the Best U.S.
Agency Award from El Ojo de Iberoamrica in 1998, 1999 and 2003. In 1998
Luis Miguel Messianu himself received El Ojos Best U.S. Creative Director
Award. In 2007, his agencys multicultural strategy included changing its
name to Alma.
As Ppart of DDB Latina, Alma DDB is the sixth largest Hispanic agency in the
country, and it is also included in several international rankings. In addition,
Furthermore, Luis Miguel serves on the Creative Board and the Executive
Committee at DDB Latina, as well as on the DDB Worldwide Creative Board.
His work for multinational companies (such asas among them McDonalds,
State Farm Insurance, Clorox, Anheuser-Busch, General Motors, Coca-Cola,
Nestl, Goodyear, Quaker and LOreal) has received major awards. He is also
one of the founders of Crculo Creativo for the Hispanic market; he became its
first elected pPresident and is its current cChairman.
Now Iin its 18th eighteenth year, El Ojo has honored the best ideas and
fostered professional talent from all over Latin America. Winning an award at
the festival means having taken ones work to the highest local, regional and
worldwide levels.

ABOUT DDB LATINA:

DDB Latina was the first network in integrating the Latin markets around the world (US Hispanic, Latin
America & Spain) with the main objective of consolidating and highlighting the creativity, passion, and
thinking of the Latin culture to the world.
In response toIn support of its vision of Influencia,, in 2009 DDB Latina evolveds its operational model to
Triplas,, where pPlanners, cCreatives and Ddigital producerss incorporate their knowledge from the
beginning of the strategic thinking and process to produce their Ccreativity: Ideas that influence.
DDB Latina or the United rRegion with a presence in 29 offices in 22 countries, including the Caribbean,
isits part of DDB Wworldwide (with more than 200 offices in more than 90 countries), and both are part
withof the Omnicom Group Inc. (OMC).

ABOUT DDB WORLDWIDE:

DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing
networks. At the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as
well as Agency of the Year and Regional Network of the Year honors for adam&eveDDB and DDB EMEA,
respectively. In addition, DDB has been named Agency of the Year numerous times by the industry's
leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever,
Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over
90 countries with its flagship office in New York, NY.
ABOUT OMNICOM:
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning
and buying, digital and interactive marketing, direct and promotional marketing, public relations and other
specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT:
Angela Henao
angela.henao@mia.ddb.com
PR Director | DDB Latina
2601 South Bayshore Dr. 4th | Coconut Grove Miami FL 33133
O: +1 305.341.2563 | M: +1 305. 793. 2495