Corporate Social Responsibility

DEFINITION of 'Corporate Social Responsibility'

Corporate initiative to assess and take responsibility for the company's effects on the
environment and impact on social welfare. The term generally applies to company efforts that
go beyond what may be required by regulators or environmental protection groups.
Corporate social responsibility may also be referred to as "corporate citizenship" and can
involve incurring short-term costs that do not provide an immediate financial benefit to the
company, but instead promote positive social and environmental change.
INVESTOPEDIA EXPLAINS 'Corporate Social Responsibility'
Companies have a lot of power in the community and in the national economy. They control a
lot of assets, and may have billions in cash at their disposal for socially conscious
investments and programs. Some companies may engage in "greenwashing", or feigning
interest in corporate responsibility, but many large corporations are devoting real time and
money to environmental sustainability programs, alternative energy/cleantech, and various
social welfare initiatives to benefit employees, customers, and the community at large.

15 Great Examples of Socially Responsible Businesses

Does your business give back? Social responsibility has become all but a requirement
for companies looking to appeal to consumers who are focused on doing good in the world.
Many studies have indicated that shoppers are willing to switch brands to support companies
that contribute to a social cause, and this trend hasn't gone unnoticed in the business world.

"Businesses need to adapt a mentality of what I call "corporate karma" supplying the world
with the demands of tomorrow and allowing the world to give back in return," said Mayer
Dahan, CEO of Prime Five Homes, a sustainable housing company. "When you engage in
enterprises that are beneficial to communities and the world at large, business will flow in
and you will reap the benefits of your positive actions."
Companies that practice social responsibility as part of their business model prove that no
matter how large or small the contribution is, any act of corporate philanthropy goes a long
way, both for the cause and the company. These 15 for-profit startups are just a few of the
countless examples of successful socially responsible companies.
Accessibility Partners Many people take their computers, smartphones and tablets for
granted, but for those with disabilities, using these technologies can present significant
challenges. Accessibility Partners works with private and public IT manufacturing
companies, federal agencies and other organizations to test and review products that make
information technology accessible to individuals with a variety of disabilities. More than 70
percent of the company's employees have disabilities themselves, so the company promotes
disability advocacy in all of its operations.
Altered Seasons Kelly Reddington founded his eco-friendly candle company Altered
Seasons in 2003 at age 14 with the help of his mother. When he assumed ownership of the
company, he shifted it to a one-for-one model to do more for the community. For every
candle sold, Altered Seasons provides a meal to an American in need through Feeding
America.
Children Inspire Design Artist and mother Rebecca Peragine began selling her whimsical
wall art, cards and posters to promote environmental education for children. In addition to
using recycled materials, eco-friendly inks and biodegradable packaging for Peragine's
original designs, Children Inspire Design sells handcrafted paper ornaments made by a
women's cooperative in Mexico, and a special poster whose full proceeds go to Future
Fortified.
Cole and Parker This Canada-based sock company does more than just sell colorful
footwear. Through its partnership with microfinance organization Kiva, Cole and Parker

donates proceeds from every sock sale to a fund that is used to provide small loans for
entrepreneurs in developing countries.
Do Good Buy Us The mission of Do Good Buy Us is to sell "goods that do good." This ecommerce website is dedicated to changing consumerism by selling products made by
organizations that support social causes. Additionally, 50 percent of the company's proceeds
go toward fighting poverty, hunger, disease and other global issues.
Headbands of Hope After a life-changing internship at the Make-A-Wish Foundation,
Jessica Ekstrom decided she wanted to continue helping children with life-threatening
illnesses by starting her own business. Her company, Headbands of Hope, sells made-in-theU.S. headbands and donates a dollar of each sale to childhood cancer research through the St.
Baldrick's Foundation, as well as a headband to a child fighting cancer.
HERO|farm Founded by two laid-off advertising executives, HERO|farm is a social
mission-focused marketing and design agency whose philosophy is "Do great work for good
people." The duo behind HERO|farm made the decision to work with socially responsible
companies after realizing how beneficial and impactful advertising can be when a company
has an admirable mission. HERO|farm also does at least one pro bono campaign per year for
a nonprofit organization.
Image Outfitters Since its launch in 1998, promotional products manufacturer Image
Outfitters has made annual donations to local charities. Last year, the company changed its
sales model after seeing how adversely affected these organizations were due to the economic
downturn. Through its proprietary platform, iShare, 10 percent of the total sale amount for
new customer orders is donated to the charities of the customer's choice.
Juntos Shoes This ethically conscious fashion startup designed a shoe inspired by
traditional Ecuadorean canvas shoes. For each pair sold, Juntos Shoes donates a supply-filled
backpack to an at-risk Ecuadorean child to help him or her participate more fully and
effectively in school.
Mirage Spa and Recreation Hot tubs are a big-ticket item. That's why Mirage Spa and
Recreation is able to encourage so many of its customers to take part in the company's

philanthropic initiatives: Customers receive 15 percent off their purchase when they bring in
food, pet supplies or personal care items for Mirage to donate to a local food pantry.
Nicklaus Companies Legendary golfer Jack Nicklaus founded Nicklaus Companies,
a global business which focuses on marketing, licensing and the design of golf courses
worldwide. Recently, Nicklaus and business partner Howard Milstein released a line of golf
balls to be sold online and at Nicklaus Design courses, with a percentage of all proceeds to
benefit the Nicklaus Children's Health Care Foundation. Customers receive a discount for
purchasing online, but have the option to make up the difference from the retail price by
donating to the foundation.
Out of Africa Customers of cosmetics company Out of Africa do more than just purchase
high-quality shea butter skin care products they also help improve the quality of life for
West African women and children. A portion of the company's proceeds is donated to
organizations that provide education and medical care to children, and the company regularly
donates to women's cooperatives that create jobs in West Africa.
PopNod When people shop online at one of PopNod's partner stores, they earn cash back
that can be donated in varying amounts to the cause of their choice. With nearly 100 causes to
support and more than 250 major retailers in categories such as apparel, electronics, beauty
and entertainment, there's a partner store and cause for every consumer.
Prime Five Homes Homes built by Prime Five Homes aren't your typical houses. Each of
these modern, sustainable homes is equipped to use less energy, gas and water, so buyers
know they're moving into a property that's better for the environment. A portion of all sales
goes to the company's nonprofit arm, the Dream Builders Project, which provides services
and monetary donations to select charities.
SurveyMonkey SurveyMonkey is best known for its easy-to-use survey creation software,
but the company's nationwide survey service, Audience, was created as a way to give back to
deserving causes across the country. Instead of offering cash and prizes to survey takers,
SurveyMonkey donates 50 cents per survey completion to the taker's charity of choice. In
2013, the company has donated more than $1 million to organizations such as the Humane
Society, Boys and Girls Club of America, and Teach for America.

Overview
Our Vision

"To actively contribute to the social and economic development of the communities in which
we operate. In doing so, build a better, sustainable way of life for the weaker sections of
society and raise the country's human development index."
Mrs. Rajashree Birla, Chairperson - Aditya Birla Centre for Community Initiatives and
Rural Development
Making a difference

Before Corporate Social

Responsibility (CSR) found a place in corporate lexicon, it was already textured into our
Group's value systems. As early as the 1940s, our founding father Shri G. D. Birla espoused
the trusteeship concept of management. Simply stated, this entails that the wealth that one
generates and holds, is to be held as in a trust for our multiple stakeholders. With regard to
CSR, this means investing part of our profits beyond business, for the larger good of society.
While carrying forward this philosophy, our legendary leader, Mr. Aditya Birla, weaved in the
concept of 'sustainable livelihood', which transcended cheque book philanthropy. In his view,
it was unwise to keep on giving endlessly. Instead, he felt that channelising resources to
ensure that people have the wherewithal to make both ends meet would be more productive.
He would say, "Give a hungry man fish for a day, he will eat it and the next day, he would be
hungry again. Instead, if you taught him how to fish, he would be able to feed himself and his
family for a lifetime."
Taking these practices forward, our chairman Mr. Kumar Mangalam Birla, institutionalised
the concept of triple bottom line accountability represented by economic success. Our
community work is a way of telling the people among whom we operate that We Care.
Our strategy

Our projects are carried out

under the aegis of the "Aditya Birla Centre for Community Initiatives and Rural
Development", led by Mrs. Rajashree Birla. The Centre provides the strategic direction, and
the thrust areas for our work ensuring performance management as well.
Our focus is on the all-round development of the communities around our plants located
mostly in distant rural areas and tribal belts. All our Group companies Grasim, Hindalco,
Aditya Birla Nuvo and UltraTech have Rural Development Cells, which are the
implementation bodies.
Our partners in development are government bodies, district authorities, village panchayats
and the end beneficiaries the villagers. The Government has, in their 5-year plans, special
funds earmarked for human development and we recourse to many of these.
At the same time, we network and collaborate with like-minded bilateral and unilateral
agencies to share ideas, draw from each other's experiences, and ensure that efforts are not
duplicated. At another level, this provides a platform for advocacy.

Project identification
mechanism
All projects are planned in a participatory manner, in consultation with the community,
literally sitting with them, and gauging their basic needs. We take recourse to "participatory
rural appraisal", which is a mapping process. Subsequently, based on a consensus and in
discussion with the village panchayats, we prioritise requirements. And thus a project is born.
Implementation is the responsibility of the community and our team, as is the monitoring of
milestones and the other aspects. Monitoring entails physical verification of the progress and
the actual output of the project.

Village meetings are held periodically to elicit feedback on the benefits of our community
programmes and the areas where these need to be beefed up. We try and ensure that while in
the short term we have to do enormous hand-holding, the projects become sustainable by the
beneficiaries over the long haul. Once this stage is reached, we withdraw. In this way we do
not build a culture of dependence, instead we make the villagers self-reliant.

Model villages
One of our unique initiatives is to develop model villages, so each of our major companies is

working towards the total transformation of a number of villages in proximity to our plants.
Making of a model village entails ensuring self-reliance in all aspects viz., education, health
care and family welfare, infrastructure, agriculture and watershed management, and working
towards sustainable livelihood patterns. Fundamentally, ensuring that their development
reaches a stage wherein village committees take over the complete responsibility and our
teams become dispensable.
Our project operations

The geographic reach, annual spends

The footprint of our community work straddles 3,000 villages across the length and breadth
of our country. We reach out to more than 7 million people annually. Over 60 per cent of
these live below the poverty line and belong to scheduled castes and tribes.
The Group spends in excess of Rs.130 crore annually, inclusive of the running of 18 hospitals
and 42 schools. The Group transcends the conventional barriers of business and reaches out
to the marginalised as a matter of duty and to bring in a more equitable society.
Our focus areas

Our rural development activities span five key areas and our single-minded goal here is to
help build model villages that can stand on their own feet. Our focus areas are healthcare,
education, sustainable livelihood, infrastructure and espousing social causes.
Education

Formal and non-formal education, adult education

Scholarships for girls, merit scholarships and technical education for boys

Distance education

Girl child education

Digital literacy / computer education

Health care and family welfare

Pulse polio programme

Mobile clinics doctors' visits

General and multispeciality medical camps, cleft lips

Reproductive and child health care, supplementary nutrition / mid-day

meal projects

Safe drinking water, sanitation household toilets, community hospitals

HIV / AIDS, cancer, TB awareness and prevention camps

Blood donation

Responsible parenting

Social causes

Widow re-marriage / dowry-less mass marriages

Social security (insurance)

Culture and sports

Women empowerment

Infrastructure development

Community centres

Schools in villages

Health care centres and hospitals

Roads

Homes for the homeless

Rural electrification

Irrigation and water storage structures

Sustainable livelihood

Self-help groups (microfinance for women and farmers)

Integrated agriculture development

Integrated livestock development

Watershed management

Microenterprise development

Skill development / vocational training through Aditya Birla Technology

Park for integrated
training programme and VT centres at most of our plants in collaboration
with ITIs

Our partners

WHO, Australia India Council, Bill and Melinda Gates Foundation, Habitat for Humanity,
CII, European Union (EU), British Council, City& Guilds (UK), Global Compact Network,
International Rotary Club, NSDC, FICCI, NABARD, NACO, CARE, IGNOU, Aide et
Action, SEWA, BAIF, MYRADA, Basix, CARD, Art of Living Foundation, Smile
Foundation, Maya Foundation, Childline India Foundation, local NGOs, District
Development Offices, Central and State governments.
ALSO OF INTEREST

Padma Bhushan conferred on Mrs. Rajashree Birla

100,000 Homes For The Homeless In India By 2015

Corporate Social Responsibility Policy

The Role Of Business In Alleviating Poverty

Stories Of Hope

CSR Awards And Recognition

Making A Difference

Our Values

Heritage

Aditya Birla Scholarships

Our Team

CSR Video

The magic mantra for inclusive growth Giving, Loving and Caring

The sunny side of human nature

Women Of The Decade

Indias triumph over polio celebrated

FACTS

The world's largest aluminium rolling company

No.1 in viscose staple fibre
Amongst the largest producers of primary aluminium in Asia

Among the top 10 cement producers globally

The No.1 producer of carbon black in the world

Fourth-largest producer of insulators in the world
Fifth-largest producer of acrylic fibre in the world
Among the best energy efficient fertiliser plants

Screen Reader Access

At IndianOil, corporate social responsibility

(CSR) has been the cornerstone of success right from inception in the year 1964.
The Corporations objectives in this key performance area are enshrined in its
Mission statement: "to help enrich the quality of life of the community and
preserve ecological balance and heritage through a strong environment
conscience." which succinctly portrays the commitment of the Corporation to its
Corporate Social Responsibility (CSR). CSR and working with the communities
has been the cornerstone of success for IndianOil right from inception. The three
thrust areas of the Corporations CSR initiatives are Clean Drinking Water,
Health & Medical Care and Expansion of Education. CSR projects are mostly
undertaken in the vicinity of IndianOils installations or establishments for
improving the quality of life of the community, which include marginalised
groups viz., SCs, STs, OBCs, etc. IndianOils annual CSR budget has gradually
increased from 0.5% of previous years net profit in 1991 to 2% of previous
years retained profit effective 2009.
We at IndianOil have defined a set of core values for ourselves Care,
Innovation, Passion and Trust to guide us in all we do. We take pride in being
able to claim almost all our countrymen as our customers. Thats why, we coined
the phrase, IndianOil India Inspired", in our corporate campaigns. Public

corporations like IndianOil are essentially organs of society deploying significant

public resources. We, therefore, are aware of the need to work beyond financial
considerations and put in that little extra to ensure that we are perceived not just
as corporate behemoths that exist for profits, but as wholesome entities created
for the good of the society and for improving the quality of life of the
communities we serve.

As a constructive partner in the

communities in which it operates, IndianOil has been taking concrete action to
realise its social responsibility objectives, thereby building value for its
shareholders and customers. The Corporation respects human rights, values its
employees, and invests in innovative technologies and solutions for sustainable
energy flow and economic growth. In the past five decades, IndianOil has
supported innumerable social and community initiatives in India. Touching the
lives of millions of people positively by supporting environmental and health-care
projects and social, cultural and educational programmes.
Besides focusing primarily on the welfare of economically and socially deprived
sections of society, IndianOil also aims at developing techno-economically viable
and environment-friendly products & services for the benefit of millions of its
consumers, while at the same time ensuring the highest standards of safety and
environment.

Sharing Profits

Every year, IndianOil sets aside a fixed portion of its profits for spreading smiles in millions
of lives across the country through a comprehensive community welfare and development
programme. About one-fourth of the community development funds are spent on the welfare
of Scheduled Caste and Scheduled Tribe beneficiaries.
IndianOil has a concerted social responsibility programme to partner communities in health,
family welfare, education, environment protection, providing potable water, sanitation, and
empowerment of women and other marginalised groups. IndianOil has always been in the
forefront in times of national emergencies. IndianOil People have time and again rallied to
help victims of natural calamities, maintaining uninterrupted supply of petroleum products

and contributing to relief and rehabilitation measures in cash and kind.

IndianOils community-focused initiatives include allotment of petrol/diesel station
dealerships and LPG distributorships to beneficiaries from among Scheduled Castes,
Scheduled Tribes, physically handicapped, ex-servicemen, war widows, etc. The Corporation
has also unveiled kisan seva kendras as small-format retail outlets to reach quality products
and services to people in the rural areas.
LPG Schemes

Provision of Common LPG Kitchen facilities in villages

Release of one-time grant to Below Poverty Line (BPL) families in the rural
areas for release of new LPG connection under Rajiv Gandhi Gramin LPG
Vitarak Yojana(RGGLV Yojana)

IndianOil Foundation:
IndianOil Foundation, a non-profit Trust, was formed in the year 2000 with an
initial corpus of Rs 25 crore and a recurring annual contribution of Rs 10 crore to
protect, preserve and promote national heritage monuments in collaboration
with the Archaeological Survey of India (ASI) and National Culture Fund (NCF) of
the Government of India. In the first phase, the following sites have been
identified for developing tourist friendly facilities in the monument complex:

Konark Sun Temple, Odisha in Eastern Zone

Vaishali, Bihar in Eastern Zone

Kanheri Caves, Maharashtra in Western Zone

Khajuraho, Madhya Pradesh in Central Zone

Warangal Fort, Andhra Pradesh in Southern Zone

The projects for developing tourist friendly facilities at the above sites are in
various stages of planning/execution.
The Corporation also supports a variety of endeavours in arts, culture, music and
dance, apart from organising programmes on its own under the banners of
IndianOil Art Exhibition, IndianOil Sangeet Sabha and IndianOil Kavi Sammelan.
Community Development:
The Community Development Programme adopts a multi-disciplinary approach
incorporating health, family welfare, education, drinking water and sanitation,

empowerment of women and other marginalized groups in the vicinity of our

major installations. While utilising the Community Development Funds, more
emphasis is laid on the projects for providing Clean Drinking Water, Health &
Medical Care and Education.
The activities undertaken under the above three thrust areas are as under:

Providing Clean Drinking Water: Installation of hand pumps/bore

well/tube wells/submersible pumps, construction of elevated water tanks,
providing water tap connection, rainwater harvesting projects/kits,
aquaguard water purifiers/water coolers to schools/community center etc.

Health & Medical Care: Organising Medical/Health Camps on Family

Planning, Immunization, AIDS awareness, Pulse Polio, Eye, Blood Donation,
Pre and Post-natal Care, Homeopathic Medicine etc., distribution of free
condoms, providing anti-mosquito fogging treatment, toilets, medicines to
primary health centres, mosquito nets, ambulances to Medical
Centres/Hospitals/NGOs, hearing aids/wheel chairs to physically
challenged, financial assistance to hospitals, medical equipments etc.

Besides the above, IndianOil also runs and maintains the following for the benefit
of the local community:
o

Swarna Jayanti Samudaik Hospital, Raunchi Bangar,

Mathura: IndianOils 50-bed Swarna Jayanti Samudaik Hospital
(Village: Raunchi Bangar, Mathura, Uttar Pradesh) was established
in 1999 to provide medical assistance to residents of nearby areas.
This hospital also operates two mobile dispensaries to provide
primary medical care in the nearby villages of Mathura Refinery. The
hospital provides free treatment to the destitute and offers
subsidized treatment to others. It has facilities viz. OPD, in-patient
department for general medicine and surgery, emergency services,
physiotherapy, trauma centre, ICU, burns center, diagnostic
services, blood bank, etc. Out of 50-beds, 10 beds are designated
for providing free treatment to the destitute. Annually, about 55,000
patients are treated in OPD and 3500 are treated as in-patients.

Assam Oil Division, Digboi: IndianOils 200-bed Assam Oil

Division Hospital at Digboi, which was established in 1906, caters to
a population of about two lakhs with catchment area extending to
Arunachal Pradesh and nearby areas of the North East. This multi
specialty tertiary care hospital has a 24-hours emergency centre,
well equipped operation theatres, a burn unit, diagnostic services,
telemedicine centre, substance abuse and treatment centre, blood
bank, medical stores, morgue, etc. This hospital is recognized by
the Medical Council of India for compulsory rotating internship and
resident housemanship by National Board of Examinations for
Diploma of National Board in Medicine and by Govt. of Assam for
Radiographer and Laboratory Technician training. It offers
specialized care and treatment at very nominal rates. This hospital
also organizes free health camps of general and specialized nature
as a part of community outreach services. Annually, this hospital

checks about 1 lakh patients in OPD, 4000 patients for indoor

admissions and conducts operative procedures on 2000 patients.
o

Assam Oil School of Nursing, Digboi:Assam Oil School of

Nursing, Digboi was established in 1986. It offers professional
nursing/midwifery courses to unemployed girls of the North East.
The school offers 4 year Diploma in General Nursing and Midwifery.
20 girls are selected on merit every year through a written test. The
students are paid monthly stipend and uniform and free
accommodations are also provided. IndianOil also provides facilities
viz. free medical treatment, routine and special care, immunization,
health record maintenance, separate sick room and sick leave to
the students. Till March 2013, 316 students have successfully
completed the course and the placement record is 100%. IndianOil
won the 2nd prize under the category PRSI National Award (CSR)
instituted by Public Relations Society of India (PRSI) in September,
2012 for this project.

IndianOil (AOD) Industrial Training Centre, Digboi: Industrial

Training Centre at IndianOil (AOD)-Digboi, under the aegis of
National Council for Vocational Training (NCVT), offers 68 seats in
various Industrial Trade disciplines. It offers a 3-year fresher trade
course and specialization in fitter, electrician, turner, mechanic jobs.
After completion of training, students become eligible to appear in
All India Trade Test conducted by NCVT. On successful completion,
students are awarded National Trade Certificate in the respective
trades by NCVT. IndianOil also assists students for placement in
many Public & Private sector organizations. Since inception, 1126
students have successfully completed various courses at this centre
and have been absorbed in various Public & Private sector
organizations.

IndianOil Sachal Swasthya Seva (Moblie Medical Units): In

January 2012, IndianOil launched a primary mobile health care
scheme titled IndianOil Sachal Swasthya Seva for operating Mobile
Medical Units(MMUs), linked to rural petrol pumps (called Kisan
Seva Kendras or KSK) of IndianOil. In the pilot project, 52 MMUs
have been launched in Andhra Pradesh and Uttar Pradesh covering
681 villages in 13 districts. Each MMU, with a 4-member team
comprising a registered qualified Doctor, a pharmacist, a driver and
a community mobilizer visits villages on a weekly basis. Patients are
provided medical services and medicines free of cost. The MMUs are
also used for conducting health awareness camps on Family
Planning, Health & Hygiene, HIV/AIDS, etc. The Doctors also refer
patients to nearby hospitals, as and when required. During the year,
12 MMUs were launched in Uttar Pradesh and 21 MMUs in Andhra
Pradesh. Till March 2013, about 11 lakh patients have been treated
by 52 MMUs in AP & UP. The Institute for Public Enterprises,
Hyderabad has awarded IndianOil with Subir Raha Centre for
Corporate Governance award during Dec. 2012 for health related
CSR initiatives.

MOC With TATA Institute of Social Science, Mumbai: A

Memorandum of Cooperation (MoC) was signed between IndianOil
and Tata Institute of Social Science (TISS) to conduct Baseline
Survey in about 280 villages in the vicinity of 40 units/locations of
IndianOil across 21 states for Impact Assessment of various CSR
projects and other CSR activities. The MoC will be valid for 24
months.

Expansion of Education: Providing financial assistance to schools for

construction/renovation/repair of hostels, school buildings, classrooms
etc., computers to schools, books, furniture, laboratory equipment, awards
to meritorious students, scholarships to poor students, adult literacy
programme, delivery vans for distribution of mid-day meals to Govt.
School children, sponsoring/organizing rural sports/games, sports
meets/events, supporting education and research activities etc.

IndianOil Scholarship Schemes:

IndianOil Educational Scholarship Schemes: IndianOil Education

Scholarship Scheme, started in the year 1985 with 50 scholarships, has
expanded to 2600 scholarships, which are awarded on merit-cum-means
basis to support talent among the deserving students belonging to
families with less than Rs 1 lakh gross annual family income. 50%
scholarships are reserved for SC/ST/OBC students, 25% for girl students
and 10% for Persons with Disabilities (PWD) in each category/ subcategory. While 600 scholarships are awarded for pursing professional
courses like Engineering, MBBS and MBA, 2000 scholarships are awarded
to students pursuing 10+/ITI courses.
o

"IndianOil Scholarships Scheme" for Graduate and PostGraduate students: Under the scheme total 600 scholarships (300
for Engineering, 200 for MBBS and 100 for MBA) are awarded every
year @Rs.3000/- per month for all the four years for Engineering
and Medical Courses and two years for Business
Administration/Management courses.

IndianOil Merit Scholarships Scheme for 10+/ITI studies:

Under the scheme total 2000 scholarships are awarded to students
pursuing 10+ courses/ITI every year @ Rs.1000/- per month for two
years. 400 scholarships out of 2000 are allocated to deserving
students from the North Eastern states, Andaman & Nicobar Islands
along with Jammu & Kashmir.

IndianOil Sports Scholarship Scheme: IndianOil introduced a Sports

Scholarship Scheme in the year 2006-07 for promising young sports
persons representing State in team games and National ranking in others.
At present,150 scholarships are awarded in 19 games/sports fields for
junior players. In addition, cost of kit items, assistance towards travel,
lodging etc. is also provided.

National Causes and Natural Calamities:

IndianOil responds proactively to provide aid and relief to the victims of any
natural calamities like floods, tsunami, earthquake, cyclones etc. IndianOil also
contributes for national causes in the benefit of the nation like setting up of
educational institutions of national importance like the Rajiv Gandhi Institute of
Petroleum Technology to promoting a cause like National Childrens Fund,
Jansankhya Sthirtha Kosh etc.
Environment
As part of its environment-protection initiatives, IndianOil has invested close to
Rs. 7,000 crore in state-of-the-art technologies at its refineries for production of
green fuels meeting global standards. To further reduce dependence on precious
petroleum products and secure the nations energy security, the Corporation is
now in the process of commercialising various options in alternative fuels such as
ethanol-blended petrol, biodiesel, and Hydrogen and Hydrogen-CNG.
With safety, health and environment protection high on its corporate agenda,
IndianOil is committed to conducting business with a strong environment
conscience, so as to ensure sustainable development, safe work places and
enrichment of the quality of life of its employees, customers and the community.
IndianOil is also committed to the Global Compact Programme of the United
Nations and endeavours to abide by the 10 principles of the programme, some of
which are already part of the Corporations Vision and Mission statements. It is
the firm resolve of IndianOil People to move beyond business, touch every heart
and fuel a billion dreams.

Types of Social Responsibility

"Social responsibility" is the term used to describe the contract, spoken or unspoken, that a
corporation has with the world. Companies are held to specific standards by their investors,
customers and society. Some of these responsibilities are spelled out as regulations, others are
hopefully practiced in good faith as global citizens. Corporations are expected to be run in a
manner that lives up to each of these responsibilities.
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Importance of Social Responsibility & Ethics

Four Types of Corporate Social Responsibility

1. Legal
o

It is expected that companies will be run within the legal guidelines set forth
by the federal or state government or by a specific industry itself. Within the
free trade market in the United States as well as on a global scale, companies
are encouraged to make a profit, but they must follow regulations while doing
so. These regulations include everything from their products meeting all health
and safety standards to the legally required fair treatment of employees.
Companies must earn their money within legal means, following all laws and
guidelines.

Ethical
o

Within the realms of legal and ethical corporate responsibility, a new buzz
word has come into vogue -- "transparency." Following the scandals that
rocked big business and Wall Street in 2008 and 2009, stockholders and the
American people have demanded that companies be more forthcoming about
their business practices. Social responsibility, when it comes to ethics, has to
do with the some time "grey area" of the world of big business. From finance
management to civil rights, ethics cover all areas where a company may not be
legally required to do the right thing, but social mores and responsibility
demand it.

Financial
o

Financial ethics covers more than just ensuring that CEOs are not getting
richer, while stockholders lose everything. Financial responsibility extends to
employees and to the public. This includes paying a fair wage to all
employees, regardless of race, gender or any other issue. It also includes
adhering to a fair market price for all goods and services. For companies that
may have a monopoly on a service in a geographical area, such as a gas or
electric company, it means not raising prices to an exorbitant rate. It also
means competing on fair terms in the marketplace with all competition.

Philanthropic
o

Philanthropic social responsibility is all about a company caring about the

world in which it exists and striving to improve that world for future
generations. This includes giving money to charities, establishing and funding

scholarship and educational programs and working to eradicate poverty and

disease throughout the world. Social responsibility for the environment might
also be covered within this category; however, environmental concerns have
come to the forefront within recent decades and are often given their own
category of social responsibility. For many industries there are now
regulations in place, making caring for the environment today more than just
the right thing to do.