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Internship Report on

Changhong Ruba Trading Company (Private Limited)

Internship Report on Changhong Ruba Trading Company (Private Limited) 1

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Prepared for

Mr. Tauqir Ahmad Ghauri

(In-charge Internship)

Prepared by

Aasir Ali

Roll no.

01

Specialization

Marketing

BBA 7th Semester

Prepared for Mr. Tauqir Ahmad Ghauri (In-charge Internship) Prepared by Aasir Ali Roll no. 01 Specialization

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Acknowledgement:

Firstly, I pay special thanks to ALLAH Almighty who bestowed me the opportunity, courage and confidence to obtain more knowledge, complete my internship and prepare report, which will facilitate me greatly in my Specialization study, intellectual development and skills capitalization. I will like to submit my deepest gratitude to my parents, whose prayers always supported in every task of my life and my teachers specially Mr. Tauqir Ghauri, who really guided me to enhance my learning. Moreover, special thanks to Mr. Baber Cheema (Marketing manager of Changhong Ruba) and all other employees of organization because of their cooperation and support. To accomplish whatever I have done in my Internship report, there were many people along the way who have been responsible for guiding me, advising me & encouraging me. To them, I am deeply grateful and would like to take this opportunity to offer my heartfelt appreciation.

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Dedication:

DEDICATED TO ALL THOSE WHO LOVE ALLAH MY RESPECTED PARENTS MY RESPECTED TEACHERS AND CHANGHONG RUBA WHOLE TEAM

Preface

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The Islamia University of Bahawalpur, Bahawalnagar Campus has been an institution of honor and discipline. It has always created a lot of potential in the students for studying and improving their skills for dealing in the practical life.

The Bachelor of Business Administration program here at The Islamia University of Bahawalpur, Bahawalnagar Campus is equipped with 6 weak practical training as internship. This Internship and its viva-voce, is a complementary part of any company, business organization and business related enterprises or registered firms working anywhere in Pakistan. No concern with the business of the business, internee has to prepare an internship report about organization and the work done by the student thereto, at the end of his/her internship.

Here me, Aasir Ali being the student of BBA (Hons.) in Islamia University of Bahawalpur, Bahawalnagar Campus, Roll # 01, during Session 2012-2016, completed my Internship at Changhong Ruba Trading Company Pvt LTD. At the end of my practical Internship, I have prepared an internship report elaborating the details about the company and its work done thereto.

At the end of this remarkable session I would like to thanks all of them who encouraged me a lot during my study course.

Table of Contents

  • 1. Executive Summary

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  • 2. Introduction of the organization

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History and background

2

a.

History and background 2 a.

b.

Brief Introduction of Changhong Company

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c.

Ruba Group

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  • 3. Vision Statement

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  • 4. Mission Statement

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  • 5. Objectives of Changhong Ruba

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a.

Core Values

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  • 6. Organizational Chart

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a.

Complete profile of Changhong Ruba

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b.

Organizational Hierarchy

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c.

Pictures of Changhong Ruba Team

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  • 7. Achievements of Changhong so far

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  • 8. Departments and my Working

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a.

Finance department

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b.

My working in finance department

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c.

Human Resource department

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d.

My working in HRD

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e.

Sales Department

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f.

My Working in Sales department

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g.

After Sales and Service department

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h.

My Working in After Sales Department

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  • 9. Marketing Department

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  • 10. Marketing Mix of Changhong Ruba

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a.

Product and Product line

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b.

Price

33

c.

Placement

37

d.

Promotion

38

  • 11. My Working in Marketing Department

43

 
  • 12. Other Departments

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a.

Social Media Department and my Working

44

b.

Administration Department and my working

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  • 13. Financial Analysis

48

a.

Ratio Analysis

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  • 14. SWOT Analysis

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  • 15. PEST Analysis

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  • 16. Conclusions

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a.

Good features

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b.

Drawbacks

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  • 17. Suggestions and Recommendations

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  • 18. Bibliography

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19.Annexure

64

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