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Exhibit 2 Airline underinvestment in MRO adversely affects performance
Prioritization of MRO for investment Under-investment in MRO
Percentage of respondents answering Percentage of respondents who said the lack of MRO
investment adversely affects performance
Moderate
Agree
High
23% 27%
Disagree
36% Not highly prioritized: 46% 36%
Under-invested: 59%
9%
Low
14% 32% 5%
18%
Strongly
Among lowest agree Strongly
Among disagree
highest
Optimize mix. The second fastest-growing segment Impact of the New Business Models on
includes carriers that selectively outsource across MRO Providers
their fleets, selecting lines of business or platforms There are three important consequences of these
of repair to retain while outsourcing the majority of evolving airline business models. First, a significant
the remaining work. portion of global MRO activity is now performed by
non-airline providers, creating a strong independent
Insource and grow and/or divest. While this seg- and OEM aftermarket.
ment has shrunk, select carriers have made sig-
nificant investments in their MRO operations to Second, airline segments that predominantly out-
both retain their own work and grow third-party source their maintenance are increasingly seek-
revenue. Some carriers have successfully built ing integrated offerings from providers. Carriers
extensive, robust third-party revenue from their are increasingly seeking fully integrated solutions
MRO operations. The natural culmination of this bundled under cost-per-hour programs, which
model is the divestiture of the MRO business, provide appropriate levels of risk transfer and cer-
typically with the airline maintaining an equity tainty. Demand for broader service offerings was
position in the new company. highlighted in this year’s survey, with breadth of
3
support services ranked similarly to price and turn- Within this context, MRO providers face several chal-
time in how airlines select a provider. In addition, air- lenges. First, it is important to identify the appropri-
lines have become more vocal about the services they ate platforms to build or acquire and the regions in
value most, including reliability management, mate- which to expand, as missteps can be costly. MROs
rials management, and engineering/maintenance must target customer segments and regions methodi-
program services (Exhibit 3). cally, understanding that certain business models
more effectively serve different segments of the
And third, the demand for these services and offer- market. Second, with a broader portfolio of service
ings has become truly global, as shown in Exhibit 4. offerings typically comes an increased fixed-cost
In response, capabilities are growing in domestic structure. Companies will be pressed to build scale
markets to meet local needs. Also, disproportionate to maintain or enhance margins. Third, the develop-
growth is occurring in lower-cost regions for selected ment of technicians and other technical resources
MRO activities to meet international demand (e.g., is becoming an acute issue that will constrain the
wide-body airframe maintenance in Asia, narrow- growth of the industry, not simply individual compa-
body airframe maintenance in Latin America, and nies. Those companies that address this issue head
engine maintenance in Europe and North America). on will have preferred access to superior talent.
Providers clearly recognize these effects and are Finally, integrating companies and building broader
responding. By 2011, 40% of respondents expect their offerings is a complex undertaking, and there are
business model to be defined as an integrated offer- many stories of failed mergers, as promised synergies
ing, compared to only 28% in 2008. Providers cited get lost in implementation. Many MROs understand
several methods for evolving their business designs the basic business model they strive to create, but
in both service offerings and geographic presence. struggle with how to get there. There are many dis-
Some 32% of providers cited acquisitions as the crete and substantial investment decisions involved,
preferred method of growth, with 25% highlighting each with profound long-term consequences.
joint ventures or partnerships as the chosen path for
expanding and growing capability and capacity. These Providers that anticipate and address these chal-
responses support the rapid consolidation occurring lenges successfully will see disproportionate value
in the industry, often supported and initiated by pri- creation compared to their peers.
vate equity investment.
Source: Oliver Wyman/Aviation Week & Space Technology MRO Study. Oliver Wyman forecast model.
4
The Complexity of a Global Repair Network Airlines also recognize the part they play in more
Creates Added Supply Chain Management effectively managing their supply base, in particular
Challenges for Carriers their international suppliers. Some 82% of airline
With rising levels of international outsourcing, respondents say their supplier management func-
airlines must manage an increasingly global net- tion has increased in importance in the last three
work of suppliers, which raises various challenges. years. Still, at many carriers, the supply chain per-
Respondent airlines that have ventured into emerg- sonnel are too focused on running the day-to-day
ing-economy regions identify complicating factors operation and putting out fires, rather than on
that include currency variability, operational over- more strategic activities like supplier management
sight, cultural differences, and regulatory require- and supply chain/inventory optimization. Carriers
ments (Exhibit 5). need to strike a better balance to ensure that value
doesn’t leak out of the supply chain. Furthermore,
MRO providers can effectively address these issues 59% of carriers have increased the size of their sup-
with their international airline customers through plier management function. This data underscores
solutions such as the following: the shift in organizational priority of many carriers
and the realization that much of the potential value
Pricing agreements in the customer’s domestic in new MRO networks lies in effectively managing
currency (balancing currency risk with a hedging the global supplier network.
program)
Inventory Management Proves Fertile Ground
Putting transparency into operational performance for Improvements
through the use of balanced scorecards with Nearly 75% of airline respondents believe that their
defined Key Performance Indicators (KPIs) and inventory planning processes are insufficient to
regular reporting structures meet organizational goals, and 95% describe their
inventory management capabilities as “basic.”
Working openly and collaboratively with the “Material/part availability” is described by 82% of
airline in their dealings with regulatory agencies airline respondents as a “significant” or “very signifi-
cant” challenge, and more than 40% say that parts
Providing appropriate language and cultural availability significantly hinders their operations.
training to select employees Moreover, nearly two-thirds of airlines realize that
Sources of difficulty
Percent responding “significant” or “very significant”
Customs 23%
5
they hold excessive amounts of slow-moving or Experience with Lean Techniques Is Producing
obsolete inventory (Exhibit 6). Significant Value
Regardless of the business model adopted by an MRO
A senior maintenance executive at a major North provider, operational excellence lies at the heart of
American carrier commented, “In completing a success. Lean principles play a key role in achieving
comprehensive review of our inventory practices, better quality, on-time delivery, and lower costs—all
we found that we held too much of non-critical attributes core to airline’s MRO selection criteria.
parts and too few critical parts. In optimizing our
inventory management practices, we were able Survey results highlight that providers are further
to reduce our total investment in inventory and down the Lean path than their airline MRO counter-
improve service levels.” Clearly, there is substantial parts. Some 41% of airline respondents, compared
opportunity for carriers, MROs, and material pro- with 21% of MRO respondents, are not using Lean to
viders such as OEMs, PMA manufacturers, and dis- their benefit. These responses are consistent with
tributors to enhance the effectiveness of the mate- general investment in internal MRO operations by
rial supply chain. airlines and the propensity for selected airline seg-
ments to outsource their MRO activities.
Airlines acknowledge their general lack of exper-
tise in materials management and are willing to Those firms that have made significant investments
partner with providers or other specialized supply in Lean are seeing tremendous rewards; these
chain companies to overcome these deficiencies. respondents report average benefits of between
Moreover, vendor-owned inventory programs are 25% and 50% in cycle-time improvement, on-time
gaining acceptance as capital-constrained carriers delivery improvement, reductions in rework, reduc-
look for means to liquidate their inventory posi- tions in inventory, and increases in labor productiv-
tions; 59% of carriers note that capital constraints ity (Exhibit 7). To be sure, the Lean journey requires
have been a substantial driver of their increased substantial investment and fortitude. Respondents
focused on enhanced material management. As note “changing mindsets and behaviors,” “availabil-
MRO providers move to become fully integrated ser- ity of resources,” and “poor or conflicting measure-
vice providers, they will be increasingly called on by ment systems” as the most challenging barriers to
customers to provide inventory management and overcome in implementing Lean. An integrated, stra-
materials support functions. tegic approach is therefore critical.
High/
21 - 30% 27% inefficient
Hinders
41%
11 - 20% 27%
Enhances
45%
6 - 10% 27% Sweet spot
Neutral
14%
Low/risky
<5% 9%
6
Exhibit 7 Realized benefits from Lean
Shotgun approaches to Lean don’t work. The win- critically evaluate the effectiveness and relevancy
ners are the ones who are executing disciplined, of their current strategies. Central to this evaluation
comprehensive plans that address changes in in developing a strategy for global capabilities and
mindset, are supported from the top and imple- supply chain management, plus making focused
mented from the floor up. Data from the survey investments in selected geographies, aircraft/engine
highlights that those that stay the course realize platforms, and capabilities. Agility and access to
benefits disproportionate to others who have made capital will prove critical success factors in moving
more modest investments, supporting the old to quickly develop and expand these global MRO
adage “you get back what you put in.” networks. Finally, effectively deploying highly lever-
aged operational investments, such as Lean, will
*** prove the differentiating factor in profitably meeting
ever increasing customer demands.
This year’s survey clearly highlights that shifts in
the MRO landscape that have emerged over the pre- While the evolving market presents great opportuni-
vious four to five years are here to stay. To succeed ties for MROs, the complexity of decisions and mag-
in this new market, MRO organizations will need to nitude of risk have never been greater.
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About Oliver Wyman
With more than 2,900 professionals in over 40 cities around the globe, Oliver Wyman is the
leading management consulting firm that combines deep industry knowledge with spe-
cialized expertise in strategy, operations, risk management, organizational transformation,
and leadership development. The firm helps clients optimize their businesses, improve
their operations and risk profile, and accelerate their organizational performance to seize
the most attractive opportunities. Oliver Wyman is part of Marsh & McLennan Companies
[NYSE: MMC]. For more information, visit www.oliverwyman.com.
The principal author of this survey is Chris Spafford, a partner at Oliver Wyman.
He can be reached at christopher.spafford@oliverwyman.com.
www.oliverwyman.com