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Aviation, Aerospace & Defense

Airline Economics Are Transforming


the MRO Landscape

Wave of Outsourcing Highlights of the Study


Subsides, but Airlines „ MRO spend is almost universally expected to increase, at just over
6% annually over the next five years.
Demand More
Integrated Services
„ Outsourcing of new MRO activities, while still widely popular, has
and a Total-Cost-of- peaked.
Ownership Approach
„ Work is shifting to low-cost-labor regions as airlines seek deeper cost
Oliver Wyman, in conjunction reductions, limited primarily by the availability of skilled mechanics
with Aviation Week, recently and technical resources in these regions.
surveyed 130 airline and mainte-
nance, repair, and overhaul (MRO) „ Airlines are pursuing the next level of savings, raising demand for
provider executives. Respondents maintenance program, reliability, and material solutions to comple-
represented a global mix of main- ment the repair work outsourced.
line, low-cost carrier (LCC), regional,
and mixed-format carriers, pri- „ To drive further cost reductions, airlines are looking to develop
marily from the U.S. and Europe sophisticated materials management solutions, reduce investments
but including other major regions in inventory, and improve airline operations and reliability.
such as Asia, the Middle East, and
India. Respondents came from all „ To manage diverse, geographically dispersed supply chains,
levels of management, with over airlines are expanding the size and sophistication of their supplier
half at the director level or above. management functions.

„ MRO providers are expanding their geographic reach and capabilities


in a bid to become regional and global full-service providers.

„ This expansion is being fueled by acquisitions, with great interest


among private equity and other outside (non-strategic) investors.

„ To increase their competitiveness, providers are increasing their


investments in technology and Lean, and already have realized
substantial improvements.
MRO Forecasts Continue to Grow, ing second-order benefits, such as wrapping reliability
but Outsourcing Levels Off and materials management services around their core
Not surprisingly, survey participants almost uni- services. Nonetheless, outsourcing remains the pre-
versally agreed that MRO spending is expected to dominant choice for nearly all airlines. LCCs, the big-
increase over the next few years, with growth coming gest users of outsourced maintenance services, expect
from all major categories. Oliver Wyman estimates to spend, on average, 80% of their maintenance cost
that the global market for engine, airframe, and com- with outside providers.
ponent maintenance will grow at 6% per year, reach-
ing $43.3 billion by 2013 (Exhibit 1). Airline Capital Constraints and a Focus on Core
Operations Have Caused Two Segments to Grow
While considerable growth is expected across all Disproportionately
maintenance categories, the drivers for growth vary The wave of outsourcing has likely led to underin-
by airline type. Mainline carriers expect increases in vestment in MRO assets by airlines. Oliver Wyman’s
maintenance spend primarily driven by aircraft aging, survey found that almost 50% of respondents believe
which is estimated to account for 43% of the increase, that the MRO organization is not a high priority on
and price escalation, which makes up the remaining the investment agenda of their companies despite
57%. On the other hand, regional carriers and LCCs MRO spending being the third-largest cost category
expect to see the lion’s share of new spending to after fuel and labor. Furthermore, almost two-thirds
come from fleet growth—80% and 87%, respectively. of respondents believe that this lack of financial
commitment is adversely impacting company perfor-
Outsourcing of maintenance activities, a popular trend mance, inhibiting growth of third-party business and
over the past five years, appears to have leveled off. support of core airline operations (e.g., planning and
Only mainline carriers plan to increase the percent- production control systems to reduce aircraft cycle
age of maintenance spend that is outsourced over times), as shown in Exhibit 2.
the next three years—from 68% to 70%. Over the past
several years, airlines across the globe have optimized Two factors account for this lack of investment.
their in versus out mix, and are now focused on driv- First, carriers facing further capital constraints rank
customer-facing initiatives over other capital invest-
Exhibit 1 Survey and model of forecast MRO spending ments. Non-essential MRO investments thus slide
down the list. Second, airlines are trying to simplify
their business by focusing on core operations. Many
Maintenance spend forecast
($ billions) airline MRO executives struggle to prioritize their
CAGR
$45 $43.3 6.1% requirements within a capital-constrained carrier.
$38.8 As a result, even the most attractive investments may
40
10.3 4.4 % go unfunded.
35 $32.2 9.7
30 Given this landscape, three dominant airline MRO
8.3
14.8 6.7 % business models have emerged:
25
13.4
20 „ Outsource all. This segment is dominated by
10.7
15 LCCs, regional carriers, and other start-up carri-
ers, which maintain a virtual base maintenance
10 18.2 6.5 %
13.2
15.7 function with only oversight and management
5
functions housed inside the airline. Many carriers
0 in this segment choose to retain line-maintenance
2008 2011 2013
activities within their own operations. This seg-
Engine Airframe Components
ment is growing disproportionately, fueled by the
Note: Includes internal and external MRO spend.
Source: Oliver Wyman forecast model. emergence of LCCs around the world.

2
Exhibit 2 Airline underinvestment in MRO adversely affects performance
Prioritization of MRO for investment Under-investment in MRO
Percentage of respondents answering Percentage of respondents who said the lack of MRO
investment adversely affects performance

Moderate
Agree
High
23% 27%
Disagree
36% Not highly prioritized: 46% 36%
Under-invested: 59%
9%
Low

14% 32% 5%
18%
Strongly
Among lowest agree Strongly
Among disagree
highest

Source: Oliver Wyman/Aviation Week & Space Technology MRO Study.

„ Optimize mix. The second fastest-growing segment Impact of the New Business Models on
includes carriers that selectively outsource across MRO Providers
their fleets, selecting lines of business or platforms There are three important consequences of these
of repair to retain while outsourcing the majority of evolving airline business models. First, a significant
the remaining work. portion of global MRO activity is now performed by
non-airline providers, creating a strong independent
„ Insource and grow and/or divest. While this seg- and OEM aftermarket.
ment has shrunk, select carriers have made sig-
nificant investments in their MRO operations to Second, airline segments that predominantly out-
both retain their own work and grow third-party source their maintenance are increasingly seek-
revenue. Some carriers have successfully built ing integrated offerings from providers. Carriers
extensive, robust third-party revenue from their are increasingly seeking fully integrated solutions
MRO operations. The natural culmination of this bundled under cost-per-hour programs, which
model is the divestiture of the MRO business, provide appropriate levels of risk transfer and cer-
typically with the airline maintaining an equity tainty. Demand for broader service offerings was
position in the new company. highlighted in this year’s survey, with breadth of

Exhibit 3 Importance of supplementary services to airlines

Value of services to airlines


Relative importance, percent answering

Reliability management 45% 22% 18% 8% 7%

Materials management/logistics support 25% 46% 18% 11%

Rotables pooling/leasing 23% 36% 15% 15% 11%

Engineering maintenance programs 20% 34% 22% 8% 6%

Technical publications 21% 29% 21% 15% 14%

Project engineering 18% 31% 31% 9% 11%

High High - Medium Medium Low - Medium Low


Source: Oliver Wyman/Aviation Week & Space Technology MRO Study.

3
support services ranked similarly to price and turn- Within this context, MRO providers face several chal-
time in how airlines select a provider. In addition, air- lenges. First, it is important to identify the appropri-
lines have become more vocal about the services they ate platforms to build or acquire and the regions in
value most, including reliability management, mate- which to expand, as missteps can be costly. MROs
rials management, and engineering/maintenance must target customer segments and regions methodi-
program services (Exhibit 3). cally, understanding that certain business models
more effectively serve different segments of the
And third, the demand for these services and offer- market. Second, with a broader portfolio of service
ings has become truly global, as shown in Exhibit 4. offerings typically comes an increased fixed-cost
In response, capabilities are growing in domestic structure. Companies will be pressed to build scale
markets to meet local needs. Also, disproportionate to maintain or enhance margins. Third, the develop-
growth is occurring in lower-cost regions for selected ment of technicians and other technical resources
MRO activities to meet international demand (e.g., is becoming an acute issue that will constrain the
wide-body airframe maintenance in Asia, narrow- growth of the industry, not simply individual compa-
body airframe maintenance in Latin America, and nies. Those companies that address this issue head
engine maintenance in Europe and North America). on will have preferred access to superior talent.

Providers clearly recognize these effects and are Finally, integrating companies and building broader
responding. By 2011, 40% of respondents expect their offerings is a complex undertaking, and there are
business model to be defined as an integrated offer- many stories of failed mergers, as promised synergies
ing, compared to only 28% in 2008. Providers cited get lost in implementation. Many MROs understand
several methods for evolving their business designs the basic business model they strive to create, but
in both service offerings and geographic presence. struggle with how to get there. There are many dis-
Some 32% of providers cited acquisitions as the crete and substantial investment decisions involved,
preferred method of growth, with 25% highlighting each with profound long-term consequences.
joint ventures or partnerships as the chosen path for
expanding and growing capability and capacity. These Providers that anticipate and address these chal-
responses support the rapid consolidation occurring lenges successfully will see disproportionate value
in the industry, often supported and initiated by pri- creation compared to their peers.
vate equity investment.

Exhibit 4 Diversity of geographical presence

Engine MRO spend Airframe MRO spend Component MRO spend


% by region % by region % by region
1% 1% 5%
5% 5% 9% 5% 6% 8%
7% 8%
10% 10% 10% 6%
9%
15% 11% 11%
17%
17% 24% 17%
21%
27% 23%
30%
41% 34%
31% 27% 30%
31%
25%
30%
28%

35% 40% 38% 38% 38%


33% 32%
27%
22%

2008 by 2008 by 2013 by 2008 by 2008 by 2013 by 2008 by 2008 by 2013 by


operator MRO MRO operator MRO MRO operator MRO MRO
geographic geographic geographic geographic geographic geographic geographic geographic geographic
origination fulfillment fulfillment origination fulfillment fulfillment origination fulfillment fulfillment

Latin America Middle East Asia/Pacific Europe North America

Source: Oliver Wyman/Aviation Week & Space Technology MRO Study. Oliver Wyman forecast model.

4
The Complexity of a Global Repair Network Airlines also recognize the part they play in more
Creates Added Supply Chain Management effectively managing their supply base, in particular
Challenges for Carriers their international suppliers. Some 82% of airline
With rising levels of international outsourcing, respondents say their supplier management func-
airlines must manage an increasingly global net- tion has increased in importance in the last three
work of suppliers, which raises various challenges. years. Still, at many carriers, the supply chain per-
Respondent airlines that have ventured into emerg- sonnel are too focused on running the day-to-day
ing-economy regions identify complicating factors operation and putting out fires, rather than on
that include currency variability, operational over- more strategic activities like supplier management
sight, cultural differences, and regulatory require- and supply chain/inventory optimization. Carriers
ments (Exhibit 5). need to strike a better balance to ensure that value
doesn’t leak out of the supply chain. Furthermore,
MRO providers can effectively address these issues 59% of carriers have increased the size of their sup-
with their international airline customers through plier management function. This data underscores
solutions such as the following: the shift in organizational priority of many carriers
and the realization that much of the potential value
„ Pricing agreements in the customer’s domestic in new MRO networks lies in effectively managing
currency (balancing currency risk with a hedging the global supplier network.
program)
Inventory Management Proves Fertile Ground
„ Putting transparency into operational performance for Improvements
through the use of balanced scorecards with Nearly 75% of airline respondents believe that their
defined Key Performance Indicators (KPIs) and inventory planning processes are insufficient to
regular reporting structures meet organizational goals, and 95% describe their
inventory management capabilities as “basic.”
„ Working openly and collaboratively with the “Material/part availability” is described by 82% of
airline in their dealings with regulatory agencies airline respondents as a “significant” or “very signifi-
cant” challenge, and more than 40% say that parts
„ Providing appropriate language and cultural availability significantly hinders their operations.
training to select employees Moreover, nearly two-thirds of airlines realize that

Exhibit 5 Sources of complexity in managing a global supply base

Sources of difficulty
Percent responding “significant” or “very significant”

Currency variability 41%

Effective operational oversight 32%

Cultural differences 27%

Regulatory requirements 23%

Customs 23%

Technical requirements 18%

Language barriers 14%

Time zones 14%

Source: Oliver Wyman/Aviation Week & Space Technology MRO Study.

5
they hold excessive amounts of slow-moving or Experience with Lean Techniques Is Producing
obsolete inventory (Exhibit 6). Significant Value
Regardless of the business model adopted by an MRO
A senior maintenance executive at a major North provider, operational excellence lies at the heart of
American carrier commented, “In completing a success. Lean principles play a key role in achieving
comprehensive review of our inventory practices, better quality, on-time delivery, and lower costs—all
we found that we held too much of non-critical attributes core to airline’s MRO selection criteria.
parts and too few critical parts. In optimizing our
inventory management practices, we were able Survey results highlight that providers are further
to reduce our total investment in inventory and down the Lean path than their airline MRO counter-
improve service levels.” Clearly, there is substantial parts. Some 41% of airline respondents, compared
opportunity for carriers, MROs, and material pro- with 21% of MRO respondents, are not using Lean to
viders such as OEMs, PMA manufacturers, and dis- their benefit. These responses are consistent with
tributors to enhance the effectiveness of the mate- general investment in internal MRO operations by
rial supply chain. airlines and the propensity for selected airline seg-
ments to outsource their MRO activities.
Airlines acknowledge their general lack of exper-
tise in materials management and are willing to Those firms that have made significant investments
partner with providers or other specialized supply in Lean are seeing tremendous rewards; these
chain companies to overcome these deficiencies. respondents report average benefits of between
Moreover, vendor-owned inventory programs are 25% and 50% in cycle-time improvement, on-time
gaining acceptance as capital-constrained carriers delivery improvement, reductions in rework, reduc-
look for means to liquidate their inventory posi- tions in inventory, and increases in labor productiv-
tions; 59% of carriers note that capital constraints ity (Exhibit 7). To be sure, the Lean journey requires
have been a substantial driver of their increased substantial investment and fortitude. Respondents
focused on enhanced material management. As note “changing mindsets and behaviors,” “availabil-
MRO providers move to become fully integrated ser- ity of resources,” and “poor or conflicting measure-
vice providers, they will be increasingly called on by ment systems” as the most challenging barriers to
customers to provide inventory management and overcome in implementing Lean. An integrated, stra-
materials support functions. tegic approach is therefore critical.

Exhibit 6 Airline inventory management

Airlines: Effect of inventory Slow-moving or obsolete inventory


availability on operations Percent of airline respondents answering
Percent of respondents answering
31%+ 9%

High/
21 - 30% 27% inefficient

Hinders
41%
11 - 20% 27%

Enhances
45%
6 - 10% 27% Sweet spot
Neutral
14%
Low/risky
<5% 9%

Source: Oliver Wyman/Aviation Week & Space Technology MRO Study.

6
Exhibit 7 Realized benefits from Lean

Performance improvements at MROs


Reported savings range by percent of respondents

Reduction in cycle time 31% 31% 22% 16%

Improvements in on-time delivery 34% 34% 6% 17% 9%

Reduction in rework 42% 23% 16% 10% 10%

Reduction in inventory 52% 29% 13% 6%

Increase in labor productivity 31% 31% 33% 3% 3%

0-10% 11-25% 26-50% 51-75% >75%


Source: Oliver Wyman/Aviation Week & Space Technology MRO Study.

Shotgun approaches to Lean don’t work. The win- critically evaluate the effectiveness and relevancy
ners are the ones who are executing disciplined, of their current strategies. Central to this evaluation
comprehensive plans that address changes in in developing a strategy for global capabilities and
mindset, are supported from the top and imple- supply chain management, plus making focused
mented from the floor up. Data from the survey investments in selected geographies, aircraft/engine
highlights that those that stay the course realize platforms, and capabilities. Agility and access to
benefits disproportionate to others who have made capital will prove critical success factors in moving
more modest investments, supporting the old to quickly develop and expand these global MRO
adage “you get back what you put in.” networks. Finally, effectively deploying highly lever-
aged operational investments, such as Lean, will
*** prove the differentiating factor in profitably meeting
ever increasing customer demands.
This year’s survey clearly highlights that shifts in
the MRO landscape that have emerged over the pre- While the evolving market presents great opportuni-
vious four to five years are here to stay. To succeed ties for MROs, the complexity of decisions and mag-
in this new market, MRO organizations will need to nitude of risk have never been greater.™

7
About Oliver Wyman
With more than 2,900 professionals in over 40 cities around the globe, Oliver Wyman is the
leading management consulting firm that combines deep industry knowledge with spe-
cialized expertise in strategy, operations, risk management, organizational transformation,
and leadership development. The firm helps clients optimize their businesses, improve
their operations and risk profile, and accelerate their organizational performance to seize
the most attractive opportunities. Oliver Wyman is part of Marsh & McLennan Companies
[NYSE: MMC]. For more information, visit www.oliverwyman.com.

About Oliver Wyman’s Aviation, Aerospace & Defense Practice


Oliver Wyman’s Aviation, Aerospace & Defense practice works with OEMs, commercial
passenger and cargo carriers, MROs, other service providers, and government entities
to develop and implement business growth strategies, improve operational efficiencies,
and maximize organizational effectiveness. We have successfully completed hundreds
of engagements for aviation, aerospace, and defense clients over the past five years, and
have consulted to nearly three quarters of the Fortune 500 firms in these sectors. The
practice serves the industry worldwide with consultants based in North America, Asia,
Europe, and the Middle East.

The principal author of this survey is Chris Spafford, a partner at Oliver Wyman.
He can be reached at christopher.spafford@oliverwyman.com.

For more information on Oliver Wyman’s MRO capabilities, please contact:

Roger Lehman, roger.lehman@oliverwyman.com


John Seeliger, john.seeliger@oliverwyman.com
Tim Hoyland, tim.hoyland@oliverwyman.com
Rob Cords, robert.cords@oliverwyman.com

www.oliverwyman.com

Copyright © Oliver Wyman. All rights reserved.

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