Titan Company Ltd.

Introduction
The Titan Company Ltd. was established in 1984 as a joint venture between
the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO).
Titan started off as a manufacturer of watches that incorporated quartz
technology coupled with international styling. Its business has now grown
and ventured into jewellery, precision engineering components and
accessories including wallets, bags, belts and sunglasses. Responsible for
bringing into the Indian Market many internationally reputed brands like
Tommy Hilfiger, FCUK, Timberland & Police as well as the Swiss made watch
Xylys. Today it is the 5th largest watch manufacturer in the world and has
Chairman
Managing
Director
Year of
Establishment
Industry
Revenue (201415)
Net Profit (201415)
Parent
Website
Headquarters
Employees
No. of
Manufacturing
Units
Major
Manufacturing
Units

Brands Portfolio

Vikram Kapur
Bhaskar Bhat
1984
Luxury Goods
Rs. 11791 cr (9%
growth)
Rs. 823.07 cr (11.1%
growth)
Tata Group, TIDCO
titan.co.in
Bangalore
7,000
12

Hosur, Dehradun,
Roorkee, Pantnagar,
Chikballapur and Goa

Titans main areas of business are listed below, with the brands under each
product line mentioned.
1) Watches
The brands based on the segment they target are:
Titan mid-premium
Fastrack youth
Sonata mass
Xylys premium
There are a number of sub brands such as Titan Edge, Titan Raga,
Nebula and collections such as Zoop, Orion, Purple, Obaku, Automatic,
Tycoon, Bandhan, Octane and HTSE Series.
It also sells several licensed products like FCUK, Tommy Hilfiger,
POLICE, Timberland.
Titan is the 5th largest manufacturer of watches in the world and it
accounts for over 65% of the domestic market. The sales are carried
out through exclusive World of Titan showrooms and 12,000 multibrand outlets in India and abroad. Helios, a multi-brand watch retailer
is also owned by Titan.
2) Jewellery
Tanishq, the jewellery brand of Titan, is the largest retailer of
jewellery in India. It was started in 1994 and was the first such brand of
jewellery to enter the Indian market, at a time when family owned
jewellery businesses prevailed. Their offerings are premium gold
jewellery and designs created for the semi urban and rural Indian
market. Another brand Zoya offers premium studded jewellery that
caters to the requirements of the elite.
3) Eyewear
Titan Eye+ is the eyewear brand of Titan and offers a number of
products consisting of frames, lenses, contact lenses and accessories.
Frames are available in both international brands and the in-house
brands Titan Eye+ and Dash. Sales are made through exclusive stores
and multi-brand retailers.
4) Accessories

Titans brand Fastrack also consists of accessory products such as

bags, belts, sunglasses, wallets and helmets. It was started as a subbrand in 1998, but then grew to focus on the urban youth. Sales are
made through exclusive Fastrack stores and through multi-brand
retailers.

Highlights:
1) Launched SKINN in 2013.
2) Launched Mia in 2011.
3) Selected as Best Employer for National award for the Empowerment
of persons with Disabilities 2014 by Government of India.
4) Titan ranked among the 100 most sustainable corporations in Asia in
the Channel NewsAsia Sustainability Ranking 2014.
5) Award at the CII 24th Kaizen National Awards for assembly casing team.
6) "Best product design of the year- Watches and Jewelry " award by Red
Dot for Edge skeletal for 2014.
7) Tanishq is the first Indian brand to enter the list of top 30 Best Retail
brands in Asia Pacific and stands at #13 as per Interbrand.
8) Award for customer service excellence at Golden Globe Tigers Award

Interview Questions:
Sample questions (Answers to be prepared by the candidate|
http://blog.oureducation.in/) :
1. Tell me about yourself?
2. Why do you want to work for Titan/Timex Industries?
3. What can you do for Titan/Timex Industries that other candidates cant?
4. Do you know anyone who works for Titan/Timex Industries?
5. Explain how you would be an asset to Titan/Timex Industries?
6. What do you know about Titan/Timex Industries?
7. Why should Titan/Timex Industries hire you?
8. What can you do for this company?
9. How would your past experience translate into success in this job?
10. Please tell me some products/services of Titan/Timex Industries in the market?
What are likes/dislikes of them?

11. If you worked for Titan/Timex Industries, what are you doing?
12. Please tell me some products/services that are competitors of Titan/Timex
Industries in the market? And what are differences?
13. How would you know you were successful on this job?
14. Would you be willing to relocate if required?
15. Are you willing to put the interests of the organization ahead of your own?
16. How do you describe your management style?
17. What have you learned from mistakes on the job?
18. If you were hiring a person for this job, what would you look for?
19. Do you think you are overqualified for this position?
20. How do you propose to compensate for your lack of experience?
21. What will the following persons say about you? Your HOD, Brother, Friends.
22. What was your worst experience and how did you go about it?
23. Of all the B2C ventures in Titan, which one would you like to work in?
Interview Answer Tips for Titan and Timex
1. Identify key goals, tasks, job specs and attributes for Titan Industries divisions
then ask question: How to do, how to become
2. List of basic things that you should prepare for a job interview.
3. Listen questions carefully, then ask by yourself: what are things related to Titan
Industries divisions before answering.
4. What are the different types of interviews and how to face them?
5. Always ask by yourself: What are proofs that are required for this position?