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Psych Associates Infomercial Rubric

CATEGORY 4 3 2 1

Attractiveness Makes excellent use of Makes good use of font, Makes use of font, color, Use of font, color,
font, color, graphics, color, graphics, effects, graphics, effects, etc. graphics, effects etc. but
effects, etc. to enhance etc. to enhance to but occasionally these these often distract from
the presentation. presentation. detract from the the presentation content.
presentation content.

Citations (x2) All sources of 95% of sources of 90% of sources of Less than 90% of
information and graphics information and graphics information and graphics sources of information
are properly cited. are properly cited. are properly cited. and graphics are
properly cited.

Content (x12) Covers topic in-depth Includes essential Includes essential Content is minimal OR
with details and knowledge about the information about the there are several factual
examples. Subject topic. Subject topic but there are 1-2 errors.
knowledge is excellent. knowledge appears to factual errors.
be good.

Edits and Transitions Video is well edited and Video is well edited or Video has been edited Video need editing and
transitions are well used transitions are well used and there are some there are no transitions.
throughout. throughout. transitions.

Interest and Purpose Video has a clear and Video is interesting but Video is not very Video is not interesting
interesting purpose. purpose is somewhat interesting and purpose and has no discernible
unclear. is somewhat unclear. purpose.

Mechanics No misspellings or Three or fewer Four misspellings and/or More than 4 errors in
grammatical errors. misspellings and/or grammatical errors. spelling or grammar.
mechanical errors.

Music / Sound Effects: All music and sound Most music and sound Some music and sound Most music and sound
Effective & Appropriate effects enhance the effects enhance the effects distract from the effects distract from the
overall podcast in a overall podcast in a main content of the main content of the
positive way. positive way. podcast. podcast.

Music / Sound Effects: All music and sound Most music and sound Less than half of the Most music and sound
Volume effects are at an effects are at an music and sound effects effects are not at an
appropriate volume appropriate volume are at an appropriate appropriate volume
throughout the entire throughout the entire volume throughout the throughout the entire
podcast. podcast. entire podcast. podcast.

Originality Podcast shows Podcast shows some Podcast shows an Podcast is a rehash of
considerable originality originality and attempt at originality. other people's ideas and
and inventiveness. The inventiveness. The shows no attempt at
content and ideas are content and ideas are original thought.
presented in a unique presented in an
and interesting way. interesting way.

Sequencing of All information is Most information is Some information is There is no clear plan
Information organized in a clear, organized in a clear, logically sequenced. for the organization of
logical way. logical way. information.

Titles and Credits All titles and credits are Most titles and credits Some titles and credits Few (less than 75%)
accurate, legible, and are accurate, legible, are accurate, legible, titles and credits are
draw the viewer's and draw the viewer's and draw the viewer's accurate, legible, and
attention. attention. attention. draw the viewer's
attention.

Videography -Clarity Video did not rock/shake Video did not rock/shake Video had a little Problems with rocking/
and the focus was and the focus was rocking/shaking, but the shaking AND focus.
excellent throughout. excellent for the majority focus was excellent
of the video. throughout .

Videography-Interest Many different "takes", Several (3-4) different One or two different Little attempt was made
camera angles, sound "takes", camera angles, "takes", camera angles, to provide variety in the
effects, and/or careful of sound effects, and/or sound effects, and/or video.
use of zoom provided careful of use of zoom careful of use of zoom
variety in the video. provided variety in the provided variety in the
video. video.

RAW SCORE: /100 CONVERTED SCORE: /

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