Forma Issue 17

2014 INDUSTRY AWARDS
Industry Training for Barbering, Beauty & Hairdressing
ts that time of year again; the days are longer and warmer,
Christmas is quickly approaching, and its almost time to bid
farewell to 2014.
This year has been an eventful one for HITO, filled with many
milestones. Some of my personal highlights include our first
ever graduation ceremony, our official name change (to the
New Zealand Hair & Beauty Industry Training Organisation Inc.)
and the first HITO Apprentice Boot Camp.
Of course, every year one of my favourite events has to
be the Industry Awards. This year we hosted the awards in
Wellington, and it was great to see so many people come along
to celebrate excellence in training, creativity and business. To all
our finalists and winners congratulations! You each deserve
your title, and Im looking forward to working with you in 2015.
Congratulations also to the winners of the Kitomba/NZARH
Business Awards, the Patrick Cameron Challenge, NZARH
Oceanic Competition, and NZARH Editorial Stylist Award.
You should be very proud of what youve achieved. If you
couldnt make it to the Industry Awards, we have details on all
the winners plus photos from the night in this issue of Forma.
Another key event in our HITO calendar each year is
WorldSkills. Since the national competition in July, our gold,
silver and bronze medalists (Jenny Eastwood, Ashlee Van Wijk
and Nadine Gratton) have been working hard to prepare for
the next step. One of them will be chosen to represent
New Zealand in Brazil next year as part of the Tool Blacks
team. Read our WorldSkills update in this issue to find out
what these talented stylists have been up to.
This year the HITO team challenged themselves to live a
healthy lifestyle in all areas. Many of us took up no-sugar and
no-junk-food challenges, exercised more and learned how to
manage stress better. Were not alone. Across New Zealand,
businesses are realising the importance of looking after staff
health and well-being. Find out how to keep workplaces fit
and healthy by reading our health-focused articles this issue.
We hope you have enjoyed Forma magazine this year.
We would love to hear from you if you have any feedback or
if theres anything you would like to see in Forma next year.
Please drop us a line at enquiries@hito.org.nz.
ERICA CUMMING,
HITO CEO
However 2014 has been for you, your team or your business,
it's exciting to think the New Year holds a fresh start. Looking
ahead, I encourage you to start thinking about your goals for
2015. Think about what you want to achieve, where you see
yourself going, and what person you want to be. Vern McLellan
says that what the New Year brings to you will depend a great
deal on what you bring to the New Year. So lets commit to
bringing our best to make 2015 a productive and dynamic
year and see 2014 out in style.
Until next time.
rise to
the top
at the industry awards
Wellingtons Shed 6 came alive on Sunday 9 November, when
professionals from across the country gathered
to acknowledge the best in the industry at the
2014 Industry Awards.

01
RISE TO THE TOP AT THE INDUSTRY AWARDS
JASMINE MCBETH MEMORIAL SCHOLARSHIP FAMILY, WITH DENISE AND MURRAY MCBETH - L-R JULIEANNE HARTSHORNE, LOUISE DUNCAN,
JACQUI MALCOLM, JOEL HORNELL, MOANA RIDDELL
he day began at 11am with the NZARH Oceanic

Competition. Competitors from across New Zealand
and Australia competed in cut and conversion events,
vying for the title of Oceanic Master.
guests and discussing the importance of acknowledging the

best in our industry.
HITO CEO Erica Cumming said: It was wonderful to see the
support and enthusiasm for the awards and award winners
this year. Congratulations to all of our finalists and winners
you have worked hard to rise to the top. Im looking forward
to seeing your careers grow even further in 2015.
Midway through the day, guests and competitors had the

opportunity to mingle at the awards ceremony for the NZARH
Editorial Stylist and Patrick Cameron competition. The Editorial
Stylist Award is a photographic competition, while the Patrick
Cameron competition gives one lucky winner the chance to
spend a day training with Patrick Cameron himself. The Patrick
Cameron competition winner this year was Robyn Kirkwood
from Ainsleys Hair Design in Auckland. They also announced
the regional winners for the Editorial Stylist Award.
Tom Murphy, founder of Kitomba, said: As the awards have

matured, weve seen many people enter the awards several
years running. Each entry adds valuable ideas and learnings
which enable them to improve their business and their
education. It enables them to re-enter better, stronger and
become ultimately more successful. In my experience, none
of us are an overnight success. Your success is the culmination
of talent, hard work, dedication, passion and perseverance.
Tonight, you, our finalists, have risen to the top and were so
proud to support your success.
The competitors returned to the competition floor for the second

half of the Oceanic competition. This ended at 4pm, giving
everyone plenty of time to get ready for the evening awards.
Guests began to arrive at 6pm. They mingled in the foyer,
enjoying the food and the images. They had the opportunity
to vote for their favourite image displayed for the HITO
Hairdresser in Training Photographic Competition.
Erica also read out a message from Steven Joyce, Minister

for Tertiary Education, Skills, and Employment. Minister Joyce
congratulated our winners and acknowledged the hard work
and support they needed to make it this far. He encouraged
them to continue taking every opportunity for success.
The main event space opened at 7pm. The guests entered

a fantastic underwater wonderland, with room decorations
perfectly matched to the theme of Rise to the Top. After a
delicious entre, the awards began.
After their welcome, it was time to acknowledge the NZARH

award winners.
Rebecca Brent, owner of Willis York and LOreal Colour

Trophy Winner for 2014, hosted the awards. Rebecca began
by introducing the representatives from HITO, Kitomba, and
NZARH. Each gave a speech, welcoming our finalists and
Robyn Kirkwood, Patrick Cameron competition winner, was

acknowledged again, along with the fifteen Editorial Stylist
regional winners. Then it was time to announce the overall
Editorial Stylist Award winner, as well as the Oceanic Master.
02
ERICA CUMMING. LYNETTE KARAM-WHALLEY

AND TOM MURPHY WELCOME OUR GUESTS
INSIDE THE INDUSTRY

AWARDS VENUE
HITO REGIONAL APPRENTICE OF THE YEAR WINNERS (L-R): NADINE GRATTON, JENNY EASTWOOD,
TRENT FLEET, KEVIN PRICE, COURTNEY JACKSON, RACHEL PATARANA, SARAH SMITH
JULIEANNE HARTSHORNE, 2013 JASMINE MCBETH

MEMORIAL SCHOLARSHIP RECIPIENT, INTRODUCES THE
JASMINE MCBETH MEMORIALS SCHOLARSHIP FOR 2014
CELESTE HERLIHY,
OCEANIC MASTER 2014
(RIGHT) AND HER MODEL
FUSE CIRCUS PERFORM AT

THE INDUSTRY AWARDS
JACQUI MALCOLM AND

COURTNEY JACKSON OF BE BA BO
03
OUR HOSTS, BELINDA ROBB OF BIBA SALON

AND REBECCA BRENT OF WILLIS YORK
KIMBERLEY HALL OF VENOM,

NZARH EDITORIAL STYLIST 2014
REBECCA BRENT OF WILLIS YORK

PRESENTS THE 2014 INDUSTRY AWARDS
LA VILLA HAIR AND BEAUTY, KITOMBA NZARH

NEW ZEALAND SALON OF THE YEAR
THE INDUSTRY AWARDS
LAURA WILLIAMS, HITO APPRENTICE

OF THE YEAR 2013, PRESENTS THE
HITO REGIONAL APPRENTICE OF
THE YEAR AWARD FOR 2014
ROBYN KIRKWOOD OF AINSLEYS HAIR DESIGN,

PATRICK CAMERON COMPETITION WINNER
JACQUI MALCOLM, JASMINE MCBETH

MEMORIAL SCHOLARSHIP RECIPIENT
2014 WITH JULIEANNE HARTSHORNE,
JASMINE MCBETH MEMORIAL
SCHOLARSHIP RECIPIENT 2013
04
"Success is the culmination of talent, hard work, dedication,

passion and perseverance."
We agree. You have done a fantastic job of representing your

region and apprenticeship, and we look forward to seeing
you grow in the industry.
From a record number of entries, this year the Editorial Stylist

award went to Kimberley Hall of Venom in Invercargill.
Finally the Oceanic Master was announced. After a tough
day of competing, the stylist with the most points overall was
Celeste Herlihy of Vie Hairdressing in New Plymouth.
Next was the HITO Tutor of the Year Award. In an exciting turn
of events, this year we had a joint winner for this prize. Both
Fiona Smith and Kirsty Ryan from WITT took away the title.
Next up were the HITO Annual Awards.
The next award announced was the HITO Trainer of the Year
Award, won by Dionne Hardwick from Salon One the Cove.
It was a successful night for Salon One, with their salon also
a finalist in several of the Kitomba/NZARH Business Awards,
and their apprentice Lauren Wine was a finalist for the Jasmine
McBeth Memorial Scholarship.
First up were the winners of the HITO Hairdresser in Training

Photographic Competition. There were three awards up for
grabs the Facebook Peoples Choice Award, the Judges Choice
Award, and the Awards Peoples Choice Award. Abbie Harvey of
Charlotte Dawn took away the Facebook Peoples Choice Award
with a record 810 likes, Courtney Jackson of Be Ba Bo took
away the Awards Peoples Choice Award, and Renee Edgarton
of Promises Hair Design took away the Judges Choice Award.
Thank you to our fantastic judges, Carla Thompson of H&B Hair
Art and Beauty, Linley Wade of Hairscene Hair and Beauty, and
Christa Rowling of Get Funkd Dixon Street. Congratulations to
our winners, and thank you to our sponsor, A Sharper Blade,
who provided the fantastic prizes for our winners.
Then was the HITO Training Salon of the Year Award, won by
True Grit Hair Spa in Christchurch. True Grit were overwhelmed
by their win, speaking on how difficult running a salon in
Christchurch is, and how proud they were of their success.
Finally, the recipient of the Jasmine McBeth Memorial
Scholarship was announced. This years recipient was Jacqui
Malcolm of Be Ba Bo. Jacqui was speechless over the honour.
For the first time this year we also held the See Your Work in
Print Entrant of the Year Competition. Anyone who had their
work published in Forma over the last year was eligible for this
prize. The winner was decided using likes on Facebook, and this
years winner was Julieanne Hartshorne of Hi-Tek Hairdressing.
This years announcement was particularly special. Julieanne

Hartshorne, 2013 recipient, presented the scholarship, while
Jasmine McBeths parents, Denise and Murray, and Jasmines
grandmother watched from the audience. Several past
award recipients were also there. Jasmine was a dedicated
hairdressing apprentice who showed commitment and passion
for the industry, qualifying as a hairdresser while battling cancer.
After Jasmine passed away her parents used the money
Jasmine had saved to purchase her own salon. With HITO,
they created a scholarship fund for hairdressing apprentices
who show the same commitment and passion as Jasmine.
Up next we acknowledged the HITO Regional Apprentice of

the Year winners. Laura Williams, HITO Apprentice of the Year
for 2013, welcomed our winners to the stage with an inspiring
speech.
My advice to the winner tonight is enjoy your time and make
the most of it because a year passes by so quickly. Use this
opportunity as a way to build upon your own personal brand.
You will be amazed at how much you can improve and achieve
in one year, Laura said. Congratulations to all the regional
finalists, youre all winners tonight.
After a short break for dinner and entertainment, the Kitomba/

NZARH Business Awards were announced. Belinda Robb,
owner of Biba Boutique Salon and former award winner,
announced the winners of each award.
05
THE BUSINESS AWARD WINNERS ARE:

L'OREAL PROFESSIONEL GRAND SALON OF THE YEAR
2DEGREES EMPLOYER OF CHOICE
Morph Hair, Hamilton
Hair Scene Hair & Beauty, Whangaparoa
H&B BOUTIQUE SALON OF THE YEAR
WELLA FASTEST GROWING SALON
La Villa Hair & Beauty, Lower Hutt
Common Thread, Pukekohe
JUSTBOOKME BEST NEW ENTRANT
WELLA SUSTAINABLE SALON OF THE YEAR
Protege Hairdressing, Wanganui
KITOMBA EXCELLENCE IN MARKETING
SCHWARZKOPF BUSINESS STYLIST OF THE YEAR
Kristal Sargent La Villa Hair & Beauty, Lower Hutt
The winner of the 2014 HITO Apprentice of the Year was Nadine
Gratton of Ursula Harris Hair Design. This is also Nadines second
win. In 2013 she was the Northern South Regional Apprentice
of the Year. Nadine is also one of the WorldSkills competitors,
training for the opportunity to represent New Zealand at
WorldSkills International in Brazil.
Finally, the awards everyone was waiting for, the HITO

Apprentice of the Year and the Kitomba/NZARH New Zealand
Salon of the Year.
The winner of the Kitomba/NZARH New Zealand Salon of the
Year was La Villa Hair and Beauty. The judges picked a winner
from the finalists for all other Kitomba/NZARH Awards categories
that best represented all aspects of a top quality salon. It was a
successful night for La Villa. Their salon took the H&B Boutique
Salon of the Year Award while stylist and owner Kristal Sargent
took away the Schwarzkopf Business Stylist of the Year Award.
Guests and winners rounded out the evening with drinks

and dancing. The band were a big hit with everyone filling
the dance floor.
Congratulations to all the award winners, finalists and entrants.
It is exciting to see your hard work and commitment.
The final award was the HITO Apprentice of the Year 2014.
The judges chose the winner from amongst the HITO Regional
Apprentice of the Year winners as the best all-round apprentice
in New Zealand. Courtney Jackson of Be Ba Bo was runner-up.
This is Courtneys second year with the title.
Thank you also to our sponsors: Dateline, Goldwell, LOreal,

Shock Consult, Schwarzkopf, A Sharper Blade, and KJ Scissors.
We couldnt do it without you.
THE HITO 2014 WINNERS:

HITO APPRENTICE OF THE YEAR
HITO TUTOR OF THE YEAR
Nadine Gratton, Ursula Harris Hair Design, Nelson
WINNERS: Fiona Smith and Kirsty Ryan

both from WITT, New Plymouth
RUNNER UP: Courtney Jackson, Be Ba Bo Hair Studio,

New Plymouth
HITO TRAINER OF THE YEAR

WINNER: Dionne Hardwick, Salon One Hair and Beauty,
Tauranga
HITO REGIONAL APPRENTICE OF THE YEAR

NORTHERN REGION: Kevin Price, Rodney Wayne,
Glenfield Mall, Auckland
HITO TRAINING SALON OF THE YEAR
AUCKLAND REGION: Trent Fleet, Bettjemans, Auckland
WINNER: True Grit Hair Spa, Christchurch
MIDLAND REGION: Jenny Eastwood

Morph Hair Studio, Hamilton
HITO HAIRDRESSER IN TRAINING PHOTOGRAPHIC

COMPETITION
MID-CENTRAL REGION: Courtney Jackson, Be Ba Bo Hair

Studio, New Plymouth
JUDGES CHOICE: Renee Edgarton, Promises Hair Design,

Upper Hutt
CENTRAL REGION: Sarah Smith, Synergy Hairdressing,

Lower Hutt
PEOPLES CHOICE: Courtney Jackson, Be Ba Bo Hair

Studio, New Plymouth
NORTHERN-SOUTH REGION: Nadine Gratton, Ursula Harris

Hair Design, Nelson
FACEBOOK CHOICE: Abbie Harvey, Charlotte Dawn,

Whangarei
SOUTHERN-SOUTH REGION: Rachel Patarana,

Fred and Gingers, Invercargill
SEE YOUR WORK IN PRINT ENTRANT OF THE YEAR

WINNER: Julieanne Hartshorne, Hi-Tek Hairdressing
JASMINE MCBETH MEMORIAL SCHOLARSHIP

RECIPIENT: Jacqui Malcolm, Be Ba Bo Hair Studio,
New Plymouth
06
SEE YOUR WORK IN PRINT

ENTRANT OF THE YEAR
THE HITO HAIRDRESSER IN TRAINING

PHOTOGRAPHIC COMPETITION
COURTNEY JACKSON
FROM BE BA BO
JULIEANNE HARTSHORNE, HI-TEK HAIRDRESSING - SEE YOUR WORK IN

PRINT ENTRANT OF THE YEAR WINNER.
RENEE EDGARTON FROM PROMISES HAIR

DESIGN
ABIGAIL HARVEY
FROM CHARLOTTE
DAWN
GUESTS WERE SNAPPING AND HASH-TAGGING AWAY ON THE NIGHT CHECK OUT SOME OF THE PHOTOS FROM OUR INSTAGRAM HASHTAG
#IAWARDS2014
07
HITO
2014 winner
profiles
Meet the HITO winners.
APPRENTICE OF THE YEAR RUNNER UP COURTNEY JACKSON (BE BA BO HAIR STUDIO)

WITH APPRENTICE OF THE YEAR NADINE GRATTON (URSULA HARRIS HAIR DESIGN)
08
HITO APPRENTICE
OF THE YEAR
WINNER AND
NORTHERN SOUTH REGION WINNER
NADINE
GRATTON
Ursula Harris Hair Design, Nelson
APPRENTICE OF THE YEAR NADINE GRATTON WITH KYLIE DALLEY (HITO)
Nadine Gratton is thrilled to be HITOs 2014 Apprentice of

the Year.
I dont remember ever having to think about what I should

do after school, I just knew I wanted to do hairdressing,
she explains.
Winning this award absolutely tops off my year, she says.

It has been a massive goal and to finally achieve it is
overwhelming.
Not one to shy away from a challenge, Nadine says shes

looking forward to entering many competitions in the coming
months. At the moment, her focus is on WorldSkills. Nadine
took out the bronze medal at WorldSkills Nationals in July,
giving her a chance to represent New Zealand in Brazil at
an international competition next year.
After sitting her finals recently, this was Nadines last chance
to apply for this award. Shes thankful to be able to finish her
apprenticeship on such a high note.
Its an amazing feeling and a privilege to be chosen, she says.
Competing in WorldSkills is just one of the many opportunities

that Nadine has taken advantage of over her apprenticeship.
As the 2014 Apprentice of the Year, she hopes to show others
how exciting a career in hairdressing can be, and just how
many opportunities there are.
Nadine celebrated the win with her family, partner and colleagues
who had all travelled to Wellington with her for the awards.
For Nadine, a hairdressing career was always likely. At her
high school she was able to take hairdressing as a subject,
so when she finished school she already knew she loved
working with hair.
09
HITO APPRENTICE
OF THE YEAR
RUNNER-UP AND
MID-CENTRAL REGION WINNER
COURTNEY
JACKSON
HITO APPRENTICE OF THE YEAR RUNNER-UP

COURTNEY JACKSON WITH HITO CEO ERICA CUMMING
Be Ba Bo Hair Studio, New Plymouth
Courtney Jackson has again proved herself as one of the best

apprentices in the country. Shes the top apprentice in the MidCentral region and was named runner-up for the national title.
career so far. Entering the industry at age 25 has also helped

her to excel. She has brought her past work experience and
life skills into her apprenticeship, something she couldnt have
done straight out of high school.
It's such a good feeling, she says. I recently said to one of

my colleagues that I would rather win Apprentice of the Year
than win lotto. It means so much more when you work for it!
Now that shes nearing the end of her apprenticeship, Courtney

is just as passionate about her career as ever. She enjoys the
creativity involved in hairdressing, along with the way this
industry supports continual growth and learning.
Courtney enjoyed re-doing her application this year, and she

worked hard to ensure it would be even better than her last.
I love how you can keep on learning new skills all the time,
she says. There is always a challenge around the corner.
It was an incredible feeling to be one of the best last year.

But now I have done so much more and grown so much
more, she explains. It was a great opportunity to enter
again as I had lots to add to my application.
Courtney, her partner Aaron and her colleagues from Be Ba Bo

all travelled down to Wellington for the awards.
Courtney believes its her determined attitude, passion and

hard-working nature that have helped her succeed in her
10
KEVIN PRICE HITO NORTHERN REGIONAL APPRENTICE OF THE

YEAR WITH LAURA WILLIAMS, 2013 HITO APPRENTICE OF THE YEAR
TRENT FLEET HITO AUCKLAND APPRENTICE

OF THE YEAR WITH HITO CEO ERICA CUMMING
HITO
APPRENTICE OF THE YEAR
REGIONAL WINNERS
ERICA CUMMING, JENNY EASTWOOD HITO MIDLAND REGIONAL
APPRENTICE OF THE YEAR AND TRACEY STANWAY (HITO)
RYAN PIPER (HITO) AND SARAH SMITH HITO CENTRAL APPRENTICE

OF THE YEAR AND HER MANAGER SASCHA ARMSTRONG
RACHEL PATARANA HITO SOUTHERN SOUTH REGIONAL

APPRENTICE OF THE YEAR AND HER MANAGER NATASHA KING
11
HITO APPRENTICE OF THE YEAR REGIONAL WINNERS
NORTHERN REGION
However, he didnt always think he would be working in this

industry.
KEVIN PRICE
Like most young guys, I had no clue what I wanted to do, but
I was very fortunate that hairdressing found me, he explains.
It was something I took a liking to at a young age as a hobby,
but I never thought of it as a job. After leaving school I was
curious about giving it a go. Once I did, I never looked back.
Rodney Wayne Glenfield Mall, Auckland

Kevin Price is thrilled to be the HITO Northern Regional
Apprentice of the Year.
Trent is currently working to build up a busy clientele, improve

his skills and learn the technique and precision of cutting.
His dream is to motivate up-and-coming apprentices and help
them in their hairdressing journey; something that winning
this award will help him to do.
This win means so much. Its such a compliment to everything

Ive achieved leading up to this award, he says.
His first year entering this award, Kevin says he decided to apply
after his HITO Sales and Liaison Manager, his off-job training tutor
and salon manager all encouraged him to give it a go.
Winning this award is a responsibility that I am very excited

to take on, he says.
I wasnt expecting to win, but I was hopeful, he says.

When the winners were announced Kevin was at work, but he
couldnt hold back his excitement, yelling out through the salon
that he had won. He says his colleagues, friends and family are
all wrapped for him, and his parents, partner and salon trainer
all joined him in Wellington for the awards night.
MIDLAND REGION
JENNY EASTWOOD
Morph Hair Studio, Hamilton
For Kevin, his first taste of a career in hair was through Gateway
(a programme where you can try out hairdressing while youre
still at high school). He started at Rodney Wayne Glenfield and
after working there part-time for only one month, they offered
him a full-time apprenticeship. Kevin jumped at the chance
and hasnt looked back, saying he loves everything about his
chosen career path; the people, the clients, the work.
Hamiltons Jenny Eastwood has had her eye on the Apprentice

of the Year award since she began her hairdressing career.
Now, nearing the end of her second year as an apprentice,
shes stoked to have taken out the regional title for Midland.
Im so grateful, and a bit overwhelmed, she says. Everything
Ive done and every opportunity Ive taken so far, it has been
with this award in mind.
Right now, Kevin is focusing on finishing his training, and he

aims to be a fully qualified stylist by April 2015. He says that
being a regional winner will keep him moving forward in his
hairdressing career.
Its not just Jenny whos on cloud nine after the awards. The
whole team at Morph Hair Studio are celebrating a myriad
of wins from the weekend, including Kitomba Excellence in
Marketing and LOreal Professionnel Grand Salon of the Year.
Its motivation to keep doing my best, and a challenge to

continue achieving even higher.
Jenny is grateful to be part of such an inspiring and supportive

team.
AUCKLAND REGION
TRENT FLEET
I dont see this as my individual success, but as a team success.

We all need someone to nurture, mentor, teach and open doors
for usI wouldnt have been able to do any of this without Morph.
Bettjemans, Auckland
It has been a busy and exciting year for the 20-year-old who
also won gold at WorldSkills Nationals in July. As a national
WorldSkills winner, she now has a chance to compete in Brazil
next year at the international WorldSkills competition.
Last year when he was at the 2013 Industry Awards, Auckland

apprentice Trent Fleet said to himself that next time, he would
be one of the people up on stage. Through hard work, Trent
has made this dream come true. This year he was up on stage
receiving the award for Auckland Regional Apprentice of the Year.
Interestingly, Jenny never intended to become a hairdresser.

She began studying journalism when she first left high school
but before long she realised that it wasnt right. After being a
friends hair model, Jennys eyes were opened to the world of
high fashion hairdressing and she knew it was what she wanted
to do.
I feel like I'm on such a high, he says. To follow through with

my goal and end up winning is an unreal feeling and motivates
me more.
I havent had to work a single day since I began hairdressing

Ive found my thing and I feel very lucky to have done so at
such a young age.
Trent is doing his apprenticeship at Bettjemans in Auckland

and says he loves every moment. He especially enjoys the
social side of his career, whether its working with a great
team or developing relationships with his clients.
12
HITO APPRENTICE OF THE YEAR REGIONAL WINNERS
CENTRAL REGION
SARAH SMITH
Synergy Hairdressing, Lower Hutt
Sarah Smith says she has always tried to make the most of her
time as an apprentice. Now nearing the end of her final year, shes
thrilled to be the Central regions Apprentice of the Year winner.
I feel so lucky, and I appreciate the recognition of the hard
work I have put into my apprenticeship, she says.
Sarah entered Apprentice of the Year after encouragement from
her off-job training tutor Wanda Menchi, her manager Jade Clode
and her HITO Sales and Liaison Manager Ryan Piper.
A PERFORMER FROM FUSE CIRCUS
I know plenty of very talented apprentices in the central

Wellington region, so I was very surprised and honoured to
have won the regional award, she adds.
SOUTHERN SOUTH REGION
RACHEL PATARANA
Sarahs career in hair began five years ago when she picked
up an after school job at a salon. She went on to study business
management at university, but continued to work at the salon
during this time. When she saw what the apprentices at the
salon were doing, she thought it looked like something she
would enjoy, so she decided to give it a go herself.

Rachel is a first-year apprentice at Fred and Gingers in
Invercargill. She is the Southern South Apprentice of the Year
and a finalist for the Jasmine McBeth Memorial Scholarship.
I was already interested in hair, beauty and fashion, and knew

I wanted to do something practical, so it all started from there,
she explains.
I was over the moon when I found out I was a finalist. Rachel
says. I wanted to push to be my best and be acknowledged
as a damn good apprentice. Achieving this goal feels amazing.
Sarah enjoys hairdressing because of the creativity involved,

because she can help people feel good about themselves,
and because of the diversity.
Rachel has worked with Natasha King (owner of Fred and

Gingers and Karma) for eight years. Seven of those were as a nail
technician and qualified make-up artist, involved in photographic
and competition work with hairdressers. Natasha trained Rachel to
back-up the hairdressers (doing colour and blow-waving), and she
found her passion for hairdressing. It seemed like a natural next
step to get her hairdressing qualification.
I love how there are so many avenues you can take with
hairdressing, like competitions, photo-shoots, and everyday
salon life.its never boring! I also enjoy working with my
team in the salon, we get on well.
For the new year, Sarahs looking ahead to her next goal:
to pass her finals and become a fully qualified stylist.
Rachel wants to develop her photographic work more and enter

more competitions. She is also looking forward to representing
her region as Southern South Apprentice of the Year.
Its an honour to represent Southland, Rachel says. To be
honest, I didnt know I had it in me so early in my career.
Its just so exciting.
Rachel wants to stay in Southland and continue representing her
region. Shes aiming to have a full clientele, and wants to be wellknown as a specialist in one area of hairdressing.
Ive finally got my teeth into something that I love, and Im not
going to stop, says Rachel.
Rachel is especially grateful for the support she received from her
boss and co-workers.
Natasha inspires us and pushes us to achieve our goals, says
Rachel. When youve got someone like that as a friend and
mentor you cant go wrong.
GUESTS VOTE ON THE HITO HAIRDRESSER

IN TRAINING PHOTOGRAPHIC COMPETITION
13
JASMINE MCBETH
MEMORIAL
SCHOLARSHIP
RECIPIENT
JACQUI
MALCOLM
JACQUI MALCOLM, JASMINE MCBETH MEMORIAL SCHOLARSHIP RECIPIENT,

WITH ERICA CUMMING, HITO CEO
Be Ba Bo, New Plymouth
Jacqui says receiving the Jasmine McBeth Memorial Scholarship

is such an honour.
Going to Be Ba Bo for Gateway was the highlight of my week,

Jacqui says. I would never turn down an opportunity to prove
how eager I was to be there. I would have volunteered all my
time there if I had to.
Jasmine was such a passionate, determined, inspiring person

who I will always look up to, Jacqui says. The scholarship will
help me further my career and take on new challenges. Ill help
pass on my knowledge to anyone and everyone.
Jacqui hopes to inspire others in the same way. She wants to

pass on her skills to her team, teach apprentices, and inspire
others by sharing her passion.
Jacqui recently completed her apprenticeship at Be Ba Bo in

New Plymouth. Be Ba Bo did well at the awards, with Courtney
Jackson taking away the runner-up Apprentice of the Year title.
I have so much to give, and I want to give back to our

incredible industry, Jacqui says. Ive learned so much
throughout my apprenticeship, and met so many amazing
people. Ive gained so much and plan to keep growing
throughout my career.
I was extremely happy, excited, and a bit emotional when I

found out I was a finalist, Jacqui says. I knew what a special
award this was, so I put all my heart and effort into my
application.
Jacqui plans to take every opportunity that comes her way.
Jacqui always knew she wanted to be a hairdresser. She got

involved in the industry as soon as she could, completing the
Gateway programme through her high school.
Ive already conquered some of my dreams, and Ive got so

much more to look forward to, Jacqui says. What an exciting
journey ahead!
14
JASMINE MCBETH MEMORIAL SCHOLARSHIP
FINALIST
LAUREN WINE
Salon One the Cove, Tauranga
Lauren is an apprentice at Salon One the Cove in Tauranga.
The awards this year have been a success for Salon One,
with a finalist in the Jasmine McBeth Memorial Scholarship
and her trainer Dionne Hardwick winning Trainer of the Year.
Lauren found out she was a finalist when she was doing a
clients hair, and says she had to work hard to contain her
excitement.
LAUREN WINE
I felt a real sense of accomplishment, Lauren says.

Lauren was always one of the boys growing up, but she still
enjoyed watching her mother do her hair and make-up. Lauren
started hairdressing at sixteen (she is now in the fourth year
of her apprenticeship), and is also an internationally qualified
make-up artist.
Im learning and growing daily, Lauren says, Its such a
privilege to be working towards my hairdressing qualification
at Salon One. Ive got an amazing team and trainer by my side,
pushing me to accomplish my goals.
Lauren feels greatly honoured and privileged to be chosen as
a finalist for the Jasmine McBeth Memorial Scholarship.
I have great respect for what Jasmines parents are doing,
Lauren says. She was a beautiful and talented person, and
Im honoured to be a finalist.
Lauren hopes to one day work in the film and photography
industry, and to travel around the world.
I want to accept every opportunity made available to me
and be the best I can be, says Lauren.
FINALIST
RACHEL PATARANA
Rachel was lucky enough to be a finalist for HITO Apprentice
of the Year and the Jasmine McBeth Memorial Scholarship.
You can read more about Rachel with the other Regional
Apprentice of the Year winners on page 13.
RACHEL PATARANA
15
HITO TRAINER
OF THE YEAR
WINNER
DIONNE
HARDWICK
HITO TRAINER OF THE YEAR DIONNE HARDWICK

WITH HITO CEO ERICA CUMMING
Salon One the Cove, Tauranga
Dionne felt honoured when they announced her as the winner

of HITO Trainer of the Year 2014.
Winning this award was confirmation that all her hard work has
paid off, Dionne says.
I would like to thank my salon, Dionne says. I couldnt have

done it without them.
Winning the Trainer of the Year award is the highlight of my

career. It is an endorsement for my constant hard work and
achievements.
Dionne is the salon trainer at Salon One in Tauranga. Salon One

have a strong focus on apprenticeship training, hiring two new
apprentices each year. Senior staff also receive regular training.
Dionnes aim is to plan training to meet the needs of all her
learners.
Dionne is particularly grateful for the support she receives from

her co-workers. With their continuing support, Dionne plans to
continue training apprentices at Salon One.
Salon One provides the utmost support for up and coming
hairdressers, Dionne says. Working in an environment like that
is vital to me.
Dionne loves watching stylists constantly evolve both

personally and professionally.
To take someone new to the industry and teach them to be
confident in their chosen art form is a feeling thats second
to none, Dionne says.
Training is so important for this industry. Dionne says. Her

goal is to be part of the group of salon trainers, off job training
organisations, and HITO, who work together to provide such
vital training for our industry.
16
HITO TRAINER OF THE YEAR
FINALIST
SHANNON DOWD
Zibido, Hamilton
When Tracey (Midland HITO Sales and Liaison Manager) phoned
to tell me I was a finalist, I actually didnt believe her, Shannon says.
When it finally sunk in, I cried. I feel so honoured to be a finalist
and one of the top three trainers in New Zealand.
Shannon is the trainer and owner at Zibido in Hamilton. Her
salon has a strong focus on qualifications, with staff gaining
their assessor units, national qualifications, and more.
For Shannon, the most rewarding thing about being a trainer
is seeing the journey an apprentice or stylist takes from eager
shy newbies to incredible stylists.
I love seeing them learn something new and then nail it, says
Shannon. Everyones journey is different, but helping anyone
get results is extremely rewarding.
SHANNON DOWD
Shannon has many plans for training, both in her salon

and the industry. She would love to see a training support
group for trainers, where they could meet to discuss ways
to keep apprentices excited about training or the best way
to put together a training schedule. She is keen to share her
knowledge with any interested trainers.
We are so fortunate to have such talented hairdressers in
New Zealand, Shannon says. I love our industry.
Training your staff keeps them up to date and motivated,
and creates happy staff, happy clients, and a happy salon,
Shannon says.
Exceptional training leads to exceptional stylists that lead to
an exceptional industry, Shannon says.
FINALIST
JENNIFER FINCH
JENNIFER FINCH
True Grit Hair Spa, Christchurch

I felt over the moon when I heard I was a finalist, Jennifer says.
Its such an honour and a great feeling to have all your hard
work recognised by the hairdressing industry.
Jennifer plans to focus on her development as a trainer and

to develop the training programme at True Grit. She wants
to continue her professional development, keeping up with
current trends and training methods. She also wants to look
at different methods of training to meet all learning styles and
needs. Eventually, she plans to expand her role and become
an assessor, gaining new experiences and passing on her
expertise outside the salon.
Jennifer is the salon trainer at True Grit Hair Spa in Christchurch.

True Grit is the HITO Training Salon of the Year.
The competition for this award is fierce, Jennifer says.
Jennifer loves watching the young team coming in with little
or no experience and watching them grow into the best
hairdresser they can be.
She will also further develop True Grits training programme,

growing [their] young stylists to be recognised in New Zealand
and across the world.
I love it when they have the light bulb moment, Jennifer

says. As a trainer I grow and learn with the stylists I train.
17
JACQUI VICTOR AND JENNIFER FINCH OF TRUE GRIT HAIR SPA WITH HITO CEO ERICA CUMMING

WINNER
TRUE GRIT HAIR SPA

Christchurch
True Grit Hair Spa were over the moon when they were
announced as the HITO Training Salon of the Year for 2014.
I had so many opportunities, Jacqui says. I want to give my

team those opportunities now.
It is such an honour to receive this award, Jacqui said.

Running successful salon in Christchurch is a challenge after
the earthquake damage, and winning this award confirms that
we are doing an amazing job.
Jacqui has high expectations for her team, and she provides
the training they need to meet those standards. For True Grit,
training isnt just about providing a great haircut its about
being at the top of their game in all aspects.
True Grit Hair Spa have a huge training focus. Despite several
earthquake-related setbacks during the past few years
(including losing their salon, flooding, and more), True Grit have
remained committed to training.
The only way to survive in business is to train my team to

believe in themselves and the industry, Jacqui says.
I put everything I have mentally and physically into my
team, says Jacqui. They are my world why wouldnt I invest
everything into them?
For Jacqui, winning the HITO Training Salon of the Year award
shows that all their hard work has paid off.
True Grit have invested an incredible amount of time, money,

and effort into their team and their training programmes.
Theyve qualified many stylists since the earthquakes and
will have five more stylists qualify in the next six months.
Winning this award confirms that we have the right people

and systems, Jacqui says. We invest so much into the industry
and winning the Award confirms our efforts.
Jacqui has focussed on training from day one of her career.
She trained in a salon with a strong training focus, and she
vowed to pass that on to her staff.
I believe True Grit has earned this award, Jacqui says.
18
THE TEAM AT H&B HAIR ART AND BEAUTY
THE TEAM AT HQ HAIRDRESSING GROUP
FINALIST
FINALIST
H&B HAIR ART

AND BEAUTY
HQ HAIRDRESSING
GROUP
Christchurch
New Plymouth
Becoming a finalist is the perfect recognition of all the hard

work everyone puts into training, says Carla Thompson, owner
of H&B Hair Art and Beauty. Its a huge achievement and a total
team effort.
Its an amazing feeling becoming a finalist in such a competitive

market, Tanya Patene, owner of HQ Design Space (part of
the HQ Hairdressing Group) says. Its a great honour to be a
finalist and it provides excellent recognition for everyone at HQ
Hairdressing Group.
H&B Hair Art and Beauty is a Christchurch salon. They were the
Kitomba Salon of the Year in 2013. H&B have a strong focus on
all aspects of training, from technical skills to business and team
management.
HQ Hairdressing Group are a group of three salons in

New Plymouth, owned by Tanya Patene and Cheryl Findlay.
They have a strong focus on competition work and apprentice
training, and have been successful in both areas. They are
very involved in the local hairdressing industry and with their
regional hairdressing association.
"Being a finalist sends out a clear message that standards in

Christchurch are high; that training here is fully supported by
HITO, that salons in Christchurch are dedicated to training
and bringing the next generation up through the industry,
Carla says.
For Tanya, being a Training Salon of the Year finalist is amazing.

It is wonderful to have recognition of years of dedication to
growing and supporting our staff to reach their full potential.
H&B focus on growing strong, all-round stylists. They push

their stylists to grow outside their comfort zones, giving them
the opportunity to experience new perspectives and work
outside their strengths and preferences. They are constantly
learning.
Training is vital to HQ Hairdressing Group on both a

professional and personal level. Top quality training helps them
retain the best staff and creates a loyal client base.
Without training we wouldnt be able to grow our business the
way we want to and inspire growth within our staff.
Education underpins everything we do in the industry

without it we cant grow as hairdressers, Carla says. It helps
us develop and gain confidence. Education is a huge part of
our salon.
Both Tanya and Cheryl believe HQ Hairdressing Group embodies

what it means to be a top training salon.
H&B place a lot of emphasis on being an educational salon.

They focus on training for everyone in the salon and make
sure to prioritise time for training. They also work with a
product company with a strong training focus.
We are wholly committed to industry training and we

implement the very best in education. Our results over many
years have proved our commitment. For the success weve
had, as they say, the proof is in the pudding.
Being a finalist in the Training Salon of the Year Award is

proof of our dedication to training, says Carla. It lets people
know that education and training are important to us it helps
shape the salon and the industry as a whole.
It takes a lot of commitment and dedication to create training

programmes to ensure everyones needs are met. But its
incredibly rewarding in the end. It opens peoples eyes to
what they can achieve and gives them options for the future.
19
ERICA CUMMING WITH HITO TUTORS OF THE YEAR KIRSTY RYAN AND FIONA SMITH
HITO TUTOR/S OF THE YEAR

JOINT WINNERS
KIRSTY RYAN & FIONA SMITH

WITT, New Plymouth
In an exciting turn of events, this year we had a joint winner for the Tutor of the Year Award.
KIRSTY RYAN
Kirsty was incredibly overwhelmed and grateful to be the HITO
Tutor of the Year for 2014.
I felt the time was right to share my knowledge. When working as

a colour technician I often came into polytechnics to teach colour
and I thoroughly enjoyed the class dynamics, she explains.
It feels like a huge honour, she says.
Kirsty thoroughly enjoys being a tutor, especially when she

can see she has impacted a student.
Always wanting to better herself, Kirsty has spent the last few
years specifically training and gaining further qualifications to
help with her teaching career.
The light bulb moment is always a thrill, when a student

connects with the meaning of the topic, she says. I love
seeing the progress in a student within a year, in both personal
and professional gain, mentoring and encouraging them to
continue when they no longer believe in themselves or when
life gets tough.
I have proudly graduated twice this year in the Fashion Makeup Artistry Certificate and the Diploma in Adult and Tertiary
Education,' she says. I have also put enormous effort toward
introducing innovative resources into the classroom. I felt this
was my year to enter this award.
Kirstys goals for the future include being more involved in

tutoring apprentices, sharing her make-up artistry skills and
being a role model for her children.
Kirsty became a tutor after extensive experience in hairdressing

including work as a hairdresser for five years, a Schwarzkopf
Sales and Colour Technician for two years, and owning a salon
for eight years.
20
HITO TUTOR OF THE YEAR
FIONA SMITH
It was so hard competing against Kirsty, and Im thrilled that
were both winners, says Fiona Smith, one of our two Tutor
of the Year winners for 2014.
Fiona was thrilled to be a finalist for the second year in a row,
and is ecstatic to be Tutor of the Year for 2014.
Its so nice to be recognised for all the hard work that you do
and love doing for your students, she says.
HANNAH WELFARE
Adding to the excitement, this year not just one but two tutors
from the Western Institute of Technology at Taranaki (WITT)
were chosen as finalists for this award.
FINALIST
Of course, our colleagues are so excited and they all came to

the awards to support us, says Fiona.
HANNAH WELFARE
She also had support from her family, including her 18 year
old son.
The College of Beauty Therapy, Tauranga
They are so proud because they know how dedicated I am to

my students and how hard I work to get the results I achieve,
she says.
For Fiona, her work as a tutor isnt a chore but a privilege.
She says the thing she loves most about tutoring is her students.
HITO Tutor of the Year finalist Hannah Welfare is passionate

about her profession, and it shows. Although she has now left
The College of Beauty Therapy, she says she loves being a tutor
and hopes to continue developing her career.
Its fantastic to see your students growth, she explains.

To see them as shy year one apprentices who grow into
confident young hairdressers is inspirational. Its great to be
able to share in their successesI cant think of anything else
I would want to be more.
My passion is taking theory and turning it into an interactive,

inclusive, fun and captivating session, she says. The students
love it and engage with what I am trying to achieve, which is
ultimately to have them go into the industry with knowledge
and passion.
Along with tutoring, Fiona also enjoys working in the industry

and continually sharpening her craft.
Hannah says she was totally surprised when she learned she
was a finalist.
I still work in the salon part-time, and I tutor part-time so I have

the best of both, she says. I love doing both, and working in
the industry makes me a better tutor.
To be honest, just to be nominated was an honour, she says.

For Hannah, tutoring in the beauty industry was something she
knew she wanted to do. However, when she first set out to find
a job, it proved tougher than expected for her to get a foot in
the door. She approached some local colleges and even offered
to work as a volunteer while she studied a National Certificate
in Adult Education, all to no avail. It was then that she received
an email from Kylie Meehan at The College of Beauty Therapy.
As she looks ahead to the rest of her career, Fiona says she
hopes to continue learning, growing and sharing ideas with
others. Her main aspiration is to keep being the best hairdresser
and the best tutor that she can be.
She asked if I could help them out as one of their tutors

had broken her ankle. They needed cover for six weeks and
I jumped at the opportunity! The six weeks turned into a
permanent position, and I never looked back.
Hannah says she hopes to continue growing in her career as a
tutor. She also wants to keep broadening both her knowledge
and skills to be continuously at the forefront of innovation in
the industry.
Having found a role that I love, my future dreams and aspirations
are to grow continuously and be better with each year that
passes, she adds.
HITO TROPHIES
21
WINNER
Robyn Kirkwood
Ainsleys Hair Design,
Auckland
NZARH PATRICK CAMERON CHALLENGE

Meet the finalists and winner of the NZARH Patrick Cameron challenge.
22
Megan Mitchell
Blondini's, Oamaru
Caren McKay
Do Hair, Invercargill
Kerry Peninsula Spain

Venom, Invercargill
NZARH PATRICK CAMERON CHALLENGE 2014 FINALISTS
Sharon Sanderson
Northland Hair Company, Kerikeri
Donna James
Donna James Hair, Nelson
Rochelle Marr
Visage Hair Designers, Taradale
Denise Taylor
Melanie Reddington
Visage Hair Designers, Taradale
Warren Dion Smith

Get Funkd Willis Street, Wellington
23
WINNER
Kimberley Hall
Venom, Invercargill

Meet the finalists and winner of the NZARH Editorial Stylist 2014.
24
AUCKLAND & COLOUR

Mana Dave
Blaze, Auckland
BAY OF PLENTY
CANTERBURY/WESTLAND
HAYKES BAY
Cecelia Baker
Chocolate Blonde Hair, Taupo
Hayley Scandrett
True Grit Hair Spa, Christchurch
Yvonne Jenkinson
Decadence, New Plymouth
MANAWATU & NOVICE
NELSON/MARLBOROUGH
NORTHLAND
POVERTY BAY
Lisa Sands
The Hairdressing College,
Palmerston North
Donna James
Donna James Hair, Nelson
Laurel Stratford
Northland Hair Company, Kerikeri
Claudette Lewington
Nova Hair Boutique, Gisbourne
OTAGO
SOUTH CANTERBURY
TARANAKI
WAIKATO
Jaimee Smith
Zaibatsu Hair Art, Dunedin
Megan Leith
Fusion Hair, Oamaru
Jennifer Jazon Lee Revell

Be Ba Bo, New Plymouth
Jaime Russell Barakat

Ktizo Hair and Spa, Hamilton
WELLINGTON
WANGANUI
LE MALE
NEXT GENERATION
Christa Rowling
Get Funkd Willis Street, Wellington
Tiffiny Spencer
Protg Hairdressing, Wanganui
Bonnie Stewart
MPhosis, Hastings
Tash ven Leeuwen

Aart on St Andrew, Dunedin
25
HAIR: JULIEANNE HARTSHORNE

MAKE-UP: SARAH ABELEN
PHOTOGRAPHY: CHELSEA SARGEANT
MODEL: SHEY MARIE
26
JULIEANNES DIARY
entry four
JULIEANNE HARTSHORNE, JASMINE MCBETH MEMORIAL

SCHOLARSHIP RECIPIENT 2013 WITH JACQUI MALCOLM,
JASMINE MCBETH MEMORIAL SCHOLARSHIP RECIPIENT 2014
Julieanne Hartshorne, Jasmine McBeth Memorial Scholarship recipient for 2013,

wraps up her year and welcomes our new recipient.
What a year it`s been.
My first ever photo-shoot was in the running for See Your Work
in Print Entrant of the Year, and Im excited to say I won the
Award! I learned so much from that photo shoot, and it was
wonderfully rewarding. Thank you to Greg from A Sharper
Blade for the scissors what a prize.
Ive had the pleasure of meeting some inspiring, wonderful

people that have helped me professionally and personally in
the last year, and Ive achieved almost everything that I set out
to do. The other two goals I had set myself will I hope happen
for me soon Im hoping to gain my barbering qualification
next year and own a salon soon. I have achieved so much, and
Im just so thankful to everyone thats helped me to get here
today. This journey has just begun, and I cant wait for the next
chapter of my career.
This is my last diary entry after passing the title on to Jacqui

Malcolm. Congratulations to Jacqui - its an honour to welcome
you to the Jasmine McBeth family. Im sad that my time is
over, but Im also excited to see the new recipient share their
journey with us over the next year and see how they put
their scholarship to use. To Jacqui I say good luck on your
adventure! Dont be afraid to ask questions and get help as you
develop as a hairdresser. We have a true inspiring young lady to
thank and live up to for this great opportunity, Jasmine McBeth.
Since the last entry Ive done my fourth photo shoot. I just
love the challenge of it, always thinking of whats next, and
how amazing all my models have been. Ive pushed myself
to try new things with each photo-shoot, and I think my skills
have improved and Ive learned a lot. These photo-shoots
have helped me develop as a hairdresser and made me more
excited about hairdressing than ever. It was the perfect use for
my scholarship money.
It has been an absolute privilege to have this opportunity, and

I cant thank people enough for how amazing they have been.
It just goes to show the hard work does pay off and does get
recognition. If you set your mind to it and have goals to aim
for then anything is achievable. HITO have been fantastic, and
Im sure Ive driven them crazy at times with all my questions
but they have always been more than happy to help me.
This might be my last diary blog, but its only the beginning
of whats to come.
I have to say a huge thank you to all my models and everyone

involved in creating my portfolio with me on this journey.
Thank you to MB Photography NZ, Hayden Crocker, and
Chelsea Sergeant, brilliant photographers; Sarah Abelen,
my fantastic make-up artist; and Tania Chester, Jess Roberts,
Aimee Wadsworth, Kendall Moratti, Brodie Roberts, Ainsley
Neale, Jodie Wareing, Shanae Miles, Rebecca Milne, Shey
Marie, and Kayleigh Louise, the best models I could have
asked for. I couldnt have achieved all this without you.
Thank you from the bottom of my heart to Denise and Murray

McBeth for this wonderful opportunity.
Enjoy the journey and all the best in your future.
27
WORLDSKILLS UPDATE
Find out what the national WorldSkills medallists have been up to over the past couple of months.
he national competition may over, but for our WorldSkills

winners theres still an exciting road ahead. Jenny Eastwood,
Ashlee Van Wijk and Nadine Gratton (who took out the
gold, silver and bronze medals respectively) have barely stopped
since nationals in July. The three talented competitors have been
training hard for the upcoming WorldSkills Oceania Competition
which is set to take place in April 2015.
During the day, Ashlee uses spare or quiet time to train.

Shes focusing on three wishes, a section of the competition
simulating the requests a client might ask in the salon.
Competitors have a texture, a cut aspect and a colour theme
to incorporate into a look.
Ashlee says that her boss Jacqui Victor and her colleagues
have all been supportive of her training. In fact, some of the
girls at True Grit have been getting their mannequins out
and training alongside Ashlee, something she has enjoyed.
WorldSkills is all about competing to be the best of the best in

your chosen skill. At the New Zealand nationals, hairdressing
was one of the 18 industry categories to compete, including
engineering, automotive, hospitality and carpentry.
Nadine, who recently qualified as a professional stylist at

Ursula Harris Hair Design in Nelson, has also been enjoying
her WorldSkills training. Recently she has been focusing on
getting a training plan down on paper, including goals and
deadlines. Nadine has found this to be very helpful and says
she is feeling on track at the moment.
Not for the faint of heart, WorldSkills requires competitors to

show excellence in a wide range of skills. 20-year-old Jenny
from Morph Hair Studio in Hamilton has been training at least
three hours every day (including weekends) to prepare.
I feel like Im on the right track, she says. I have been getting
the tools I need to learn and improve on my weaker points,
and speaking to people who know what theyre doing.
Making a training plan and breaking each of my goals down

into small steps has helped a lot, she says.
Nadine has found that her colleagues at Ursula Harris have
been supportive throughout her training. She has also been
able to train in her breaks at work and whenever she has a
quiet period at the salon.
Jenny has been able to get some help and advice from is
renowned Australian hairdresser Lorna Evans. Jenny met with
Lorna over Skype, where she passed on advice to help with
the bridal long hair up section of WorldSkills.
Doing so much training in the salon, Nadine has also been able
to show her colleagues what shes learning. They have all been
interested in what she has been doing. As a result, they too
have learned new skills.
Jenny has also received help from Bethany-Paige Woods (Vada

Hair, Auckland) for the ladies technical day style section of the
competition. Bethany-Paige has competed in WorldSkills herself
and trained others, and she has been a great help for Jenny
with this section.
Nadine says the whole experience of training and competing

in WorldSkills has been amazing.
Doing HITOs Photographic Competition has also helped

Jenny hone her skills. This competition involves replicating a
style from an image. The skills required are very relevant to
WorldSkills.
Along with the training Jenny, Ashlee and Nadine are doing
individually, HITO has also organised some training sessions
with WorldSkills expert Niq James.
The upcoming Oceania Competition is the last stop for the
three girls before potential selection to the New Zealand Tool
Blacks team. The Tool Blacks consist of the top young people
from each skill category, and they will head to Brazil in August
2015 to compete in the International WorldSkills Competition.
Representing New Zealand at this international event is an
honour that two other HITO hairdressing apprentices have
had so far. In 2011, Laura Simpson represented New Zealand in
London, and Cait Woodcock competed in Germany in 2013.
Ashlee, an apprentice at True Grit Hair Spa in Christchurch,

has also been using the HITO Photographic Competition as
a training exercise, helping her practice her cutting skills.
Just like Jenny, Ashlee has been training almost non-stop for
the Oceania competition.
Ive been having maybe one day off a week, she says, and
Im often coming into work at 7am to train before I start work
for the day.
FOR UP-TO-DATE NEWS ABOUT THE WORLDSKILLS OCEANIA COMPETITION, THE TOOL BLACKS AND THE INTERNATIONAL COMPETITION,
CHECK OUT WWW.HITO.ORG.NZ AND WWW.FACEBOOK.COM/HITO.NEWS.
28
ASHLEE VAN WIJK
JENNY EASTWOOD
JENNY, NADINE, AND ASHLEE AT THE INDUSTRY AWARDS
NADINE GRATTON
TRAINING WITH NIQ JAMES
TRAINING WITH NIQ JAMES
29
NEW ZEALAND FASHION WEEK
PHILIDA ANDERTON, NADINE GRATTON,

ASHLEE VAN WIJK AND KRISTIE
BOLAND AT NZFW WITH L'OREAL
PHOTOGRAPHER AMBER WIJNSTOK

FOR LOREAL PROFESSIONNEL
MODELS AT NZFW PHOTOGRAPHER AMBER

WIJNSTOK FOR LOREAL PROFESSIONNEL
JENNY EASTWOOD AND

JACQUI MALCOLM AT NZFW
THE L'OREAL TEAM AT NZFW PHOTOGRAPHER AMBER

WORLDSKILLS STARS TAKE ON FASHION WEEK

In August, all three of our WorldSkills medallists took up the opportunity to work at New Zealand Fashion Week (NZFW),
the biggest fashion event of the year.
enny Eastwood went as part of Sara Allsops Industry team,

while Nadine Gratton and Ashlee Van Wijk (along with
some other WorldSkills national competitors and HITO
Regional Apprentice of the Year winners) had the chance to be
part of the LOreal team.
I like working under pressure, so I enjoyed the intense

environment backstage too, says Ashlee. Thats probably
why I like competition work so much as well.
For Nadine, one of her highlights from the experience was
getting to work alongside her fellow WorldSkills competitors.
LOreal gave this opportunity to the WorldSkills competitors and

Apprentice of the Year winners because of the great skills they
have displayed in their apprenticeships.
It was cool to do it with them, to look around in a hectic

atmosphere and see some familiar faces, she says. In saying
that, everyone I came across at NZFW was nice and friendly.
The whole experience was amazing.
For Jenny, working at NZFW was a dream come true. Although

she did work at Wellington Fashion Week earlier this year, it was
her first time at the national fashion event.
With the LOreal team, Nadine and Ashlee worked on the Celine
Rita, COOP and Trish Peng shows.
It was crazy and overwhelming. I loved it, she says.
The other WorldSkills national competitors who worked in the

LOreal team over NZFW were:
With the Industry team, Jenny worked on two Designer

Selection shows featuring the likes of Black, Kowtow and
Company of Strangers.
Kristie Boland (Headspace, Christchurch)

Philida Anderton (Vivo, Wellington)
It was Ashlees first time at NZFW too and she enjoyed working
with others from the industry who have similar passions.
Jacqui Malcolm (Be Ba Bo Hair Studio, New Plymouth).
30
NEW ZEALAND FASHION WEEK
DARRAGH SHEPPARD (FAR LEFT) AND OTHERS FROM

THE L'OREAL TEAM AT NZFW PHOTOGRAPHER
AMBER WIJNSTOK FOR LOREAL PROFESSIONNEL
DARRAGH WORKING WITH THE L'OREAL

TEAM AT NZFW PHOTOGRAPHER AMBER
APPRENTICE TAKING THE FASHION WORLD BY STORM

Third year hairdressing apprentice Darragh Sheppard from Aucklands Wolf and Wolf salon
is taking the fashion world by storm.
his year Darragh was part of LOreals ID Team, a soughtafter role that has opened many doors within the
New Zealand fashion industry.
were creating another different look. This time is was all about
making the hair messy, unstructured and beachy.
This look wasnt supposed to be too hairdressery Michael
wanted it to look as though the model could have done it
herself, says Darragh. After coming from Trish Peng where it
was so structured, we had to break out of that and have a bit
of fun with this look. It was a great show to end the day on.
Gaining a place on this team had been a goal of Darraghs since

he started his hairdressing career, so he was very excited to
take on the role.
I have always worked in LOreal salons, and being part of the
ID team was something I had aspired towards for a long time,
he says.
This was Darraghs first time working NZFW and he says

he enjoyed the high-pressure environment backstage. His
experience working backstage at Wellington Fashion Week,
Industry, and other shows helped prepare him for this hectic
atmosphere.
Theres no age or experience limit for the ID team, so 21-yearold Darragh says he is honoured to be part of it so early on in
his career.
For Darragh, working in fashion is what he enjoys most, and it's

what he hopes to continue doing in his career. As well as working
in the salon and finishing his apprenticeship, Darragh has begun
pursuing this passion by working on look books and campaign
images for friends who are starting their own brands. He also
recently found out that he has been selected to join the Industry
Creative Team in 2015, something hes very excited about.
As part of the ID team, Darragh had the opportunity to work

at New Zealand Fashion Week (NZFW) in August this year, an
experience he absolutely loved. With the team, he worked on
three shows Celine Rita, Trish Peng and COOP each of which
had a vastly different look.
For Celine Rita we did a nice straight look with a middle part,
he explains. It was sleek and glossy, with extra serum in the
root section to create even more gloss here. The ends had less
product to give more movement.
Darragh plans to keep building his skills in this area and,

eventually, he wants to do fashion work abroad as well.
My dream is to work at London Fashion Week and New York
Fashion Week, he says.
This look had hair directed by Ann Garrett for Protg Hair Design.
The next show for Darragh and the ID team was Trish Peng,
hair directed by Industry NZ Hairdresser of the Year Michael
Beel. For this show the hair was styled into an origami pony, a
very structured look that Darragh says was the most timeconsuming to create.
Grown up in Japan, another of Darraghs future goals is to

return and work as a stylist there where he can gain some
international experience.
Finally it was on to the COOP show which was also hair

directed by Michael Beel. For this show, Darragh and the team
31
ALANNAH
FLITCROFT
see your
work in
print
32
ALANNAH FLITCROFT
YOUR SALON: Hair Ministry
NAME OF MODEL/S: Lily Carley and Chelsea Hickey
NAME OF PHOTOGRAPHER: Alannah Flitcroft
When I was younger I would always pour over magazine

tutorials and YouTube videos that taught how to do different
styles and techniques with my hair. I used to get so excited
about trying them out, and thats when I realised I should make
it my career.
aspects of peoples work. Im inspired by people who work hard

to make a name for themselves and never are too busy for
others or their clients. I follow several stylists, make-up artists and
models on Instagram. Seeing their new looks, collections and
watching their journey inspires me a lot. Im always on that app.
I love getting closer to your goals and when the techniques

you have learned start to make sense and come to you
naturally. I always thought cutting hair looked so difficult and
too intricate for me, and I always wondered how senior stylists
knew what they were doing and looked so at ease, but now
I love it! I love being able to see every hairdressers different
styles and learning from our countrys best.
These images were all for competitions. I got a highly

commended for one of the looks.
Lilys look was inspired by tribal make-up and more of the
earthy/spiritual side. Chelseas was inspired by the 90s/grunge
trend that has big lately.
Lilys hair was all wrapped around fringe pins and set with a
GHD iron. I back combed and stretched the waves out and
created a chunky fish-tail braid at the top of her hair. Chelseas
hair was put into GHD curls, brushed out and smoothed down
on the top half.
I love doing competitions and photographic work. I love the

creativity and freedom of it and how I get to put my flair on
everything. I get so excited about putting a look together
I spend all of my free time looking for inspiration, accessories,
clothes and makeup looks when Im going to do a shoot. It also
gives me a chance to do make-up work for which I am qualified.
Its the best feeling when you see the final product and have
others enjoy it and love it too!
PRODUCTS
LOreal Metallic Gloss, GHD Creation Spray, Paintbox Blueberry
Hill for Lilys colour.
I want to be an amazing all-round hairdresser, but I would love

to be an exceptional colourist. I hope to one day have my
salon or brand name of hair products and cosmetics like all
the people that I look up to. I hope one day someone will find
inspiration in my work, and that will give them the motivation to
accomplish their goals, just like I did when I was an apprentice.
SPECIAL THANKS TO:

My boss, team and friends and family for the continuing help
and support, and big thanks my models for looking crazy in
public and being frozen in the cold Wellington weather with
no complaints.
When it comes to who inspires me, I cant specifically pick just

a couple of people because I find inspiration out of different
33
ARTICLE CONTINUED FROM PREVIOUS PAGE
see your
work in
print
NIKOLE PORTER-DESPARD
34
NIKOLE PORTER-DESPARD
YOUR SALON: Flame Hair Design and Beauty
NAME OF MODEL/S: Amanda Baucke, Greer Birkinshaw, Kaitlin Stuthridge
MAKEUP ARTIST: Kellie Michelle makeup
NAME OF PHOTOGRAPHER: Von Photography
t took me a long time to know what I wanted to do, and I

guess you could say I accidentally found my way into my
dream job. I was originally interested in the make-up and
beauty side of things. But after discovering the class was full
I decided to take a one-year hairdressing course to gain more
skills. Once I started hairdressing I absolutely loved it. There
are so many opportunities to take your career in different
directions. It's very exciting!
I work with some fantastic stylists who always inspire me to look

at things differently and are always helping me to expand my
hairdressing knowledge, which is the most inspiring thing ever.
My favourite part of being an apprentice is that you learn new

skills and techniques every day. Theres something that I do
each day - whether it's a new client or even watching another
stylist do something differently - that makes me that little bit
more confident in my hairdressing abilities. I love thinking back
to where I was six months ago, and realising how much you
improve in such a short time.
I came up with the idea of doing a vintage style shoot and

then found the right makeup artist, photographer, location and
outfits to give it the right feel.
This shoot was one I organised to update my portfolio with

some new images it was heaps of fun!
The photos were very vintage inspired. I love vintage styles
and wanted to do something 1950s/60s with a modern take.
To achieve these looks, I coloured the hair a few days before.

Then on the day I set it with a curling tongs and left to cool,
and then brushed it out and styled into place, using different
products to achieve the look I wanted. For the first model, I
wanted a more textured curl, so I used a lot of back combing
and flexible hairsprays to give hold while still allowing texture.
For the second model, I wanted a smoother finish with volume,
so I used back-combing in the centre and serums and hair
spray on the outside of the style to keep in smooth. For the
third model, I used some hairpieces that I had pre-set to add
volume and a length and used back combing once again to
achieve volume.
I love doing photographic work because it gets me inspired

about new techniques and helps bring out my creativity.
Theres nothing else like the feeling of finishing a photo-shoot
and seeing what youve worked for and being proud to put
your name on it and show people.
I cant wait to be fully qualified and I always hope my clients
look forward to their appointments and have 100% confidence
in me. I would love to own a salon one day as the business side
of hairdressing interests me.
PRODUCTS
All the styling products used were Keune and for the pastel
pink colour I used a Fudge temporary colour.
SPECIAL THANKS TO:

My models Amanda, Greer and Kaitlin
All the team at Flame
Von photography
Kellie Michelle makeup
Museum hotel
And all my friends and family for the support.
35
HAIR: JULIEANNE HARTSHORNE

MAKE-UP: SARAH ABELEN
PHOTOGRAPHY: CHELSEA SARGEANT
MODEL: SHEY MARIE
SEE
YOUR
WORK
IN PRINT
Are you a HITO apprentice or newly qualified stylist?
Have you always dreamed of seeing your photographic
work on the pages of a glossy magazine? Then enter See
Your Work in Print competition today.
Each successful entrant will:

win a scissor sharpen from A Sharper Blade
have a chance to have their image featured
on the cover of Forma.
Its easy to enter just send us your images and details.

Your images must be high quality, and you must have
permission from the copyright holder for us to print the images.
Well pick the best entries and print them in the next Forma.
be in the running for HITO See Your Work in Print Award.

Each year at the Industry Awards, we announce the HITO
See Your Work in Print Award winner. The winner is selected
by Facebook vote. The person with the most likes will win a
stunning pair of scissors from A Sharper Blade.
The See Your Work in Print competition deadlines for 2015 are:
01 February 2015
01 May 2015
01 August 2015
01 October 2015
FOR MORE INFORMATION OR TO SUBMIT YOUR

IMAGES, CALL US ON (04) 499 1180 OR EMAIL
ENQUIRIES@HITO.ORG.NZ.
See Your Work in Print

is sponsored by
A Sharper Blade.
36
MAKING QUALIFICATIONS MORE AFFORDABLE

The ins and outs of hairdressing apprenticeship pricing.
here are lots of advantages to doing an apprenticeship, like gaining practical salon experience and getting paid while you
learn. For employers, training apprentices has advantages too, like freeing up seniors to focus on more advanced work while
apprentices learn entry-level tasks. But there is one other benefit to apprenticeships that not everyone knows about, and thats
the financial support they receive from HITO.
Here is a break-down of the fees an apprentice pays for a four-year hairdressing apprenticeship.
APPRENTICE COSTS
from year one
total cost over four years:
Sign-on fee $355
Training Record Pack - $50
Off Job Training - $1464
Credit registration - $490
Final assessments - $450
Total: $2,809
During an entire apprenticeship, learners only pay around

$2800, except for occasional training provider extra costs.
There are some additional costs for apprentices (like paying

for materials and tools) and employers invest a lot of time and
resources in training apprentices on-the-job (as well as paying
an annual employer fee to HITO). But those investments in
tools, materials, time and resources will be offset with wages
and increases in productivity as the apprentice grows and
adds to the business.
What we wanted to share with you today are the costs you
dont see namely, the total cost of apprenticeships, and what
percentage of that HITO pays.
Over the course of four years, HITO will pay a portion of all fees.
For a four-year hairdressing apprenticeship, HITO pays $4695.
We cover part of the cost of everything, from your sign-on fees
to 75% of the OJT fees.
In comparison, a full-time hairdressing course can cost

anywhere between $6000-$10,000 for less than six months
of study. You could come out of a course with a student loan
and still have to sign on as an apprentice to gain your Level 4
qualification.
That means that HITO, through government funding and

support, pays around 60% of your total fees.
IF YOU NEED ANY ASSISTANCE, OR YOU HAVE ANY QUESTIONS, PLEASE CONTACT US ON (04) 499 1180 OR EMAIL
ENQUIRIES@HITO.ORG.NZ OR VISIT WWW.HITO.ORG.NZ.
** We acknowledge that employers may contribute more funds and subsidise their apprentices, and there may occasionally be extra costs from off job
training providers.
37
ATTRACTING
NEW CLIENTS
IN 2015
Theres always room for growth in a salon. We asked
three salon owners to share their experience
of what works for them in attracting new clients.
NATASHA KING
Owner, Karma and Fred & Gingers Invercargill
atasha owns two salons in Invercargill, Karma and Fred

and Gingers. Each salon attracts different clientele, so
Natasha has plenty of experience with appealing to a
wide audience.
essentially a walking, talking billboard for your business, Natasha

says. Styling the clients hair in such a way that it looks good long
after they leave the salon is vital. After all, the longer their hair
looks good, the longer they promote your business positively.
Fred and Gingers, in central Invercargill, has an older, more

rural clientele. Social media doesnt have much effect here,
Natasha says. Instead, she uses newspaper adverts to target
her ideal clientele. This has been a successful strategy for her
Natasha says she has experienced significant growth through
newspaper advertising.
Gaining new clients is only the first step, however. Turning those
new clients into regulars is the other part of the equation.
Often new clients to your salon have come to you because
they were unhappy with the service at a previous salon,
Natasha says. That can be a bit of a challenge, but Natasha
encourages salons to embrace this.
Karma, her other salon, has a much younger demographic.

Here, social media is extremely effective. She also finds
Recommend a friend to be effective, as the younger clients
are always online with their friends and like to do things in
groups. This group gets their current events online.
New clients are a great test for a stylist, says Natasha. They can
bring some challenges, but they also give the stylist the chance
to try something new. They also encourage stylists to provide
a thorough consultation and home care recommendations,
something that can get forgotten with regular clients.
Knowing your audience is important. That way, you can target

advertising more efficiently. This both saves money for the
business (no wasting money on an audience who will never
come to your salon) and allows you to attract the clientele you
want. In turn, you can develop other areas of your salon to suit
this clientele, which makes them much more likely to stay at
the salon once theyve visited.
After their first service, clients receive a call one week later to
follow up on their service. Its a prime opportunity to rebook
the client if it wasnt done during the service. Natasha says
following up also makes the clients feel appreciated. Both
Natashas salons also have a loyalty programme which
encourages repeat business.
My salons have an excellent new client retention rate,
Natasha says. I believe this is down to providing a full
and on-going service to every client.
Providing a top quality service is another way Natasha attracts

new clients to her salon. When your current clients go out into
the community with fantastic hair, people ask about it they are
38
GRANT BETTJEMAN
DIANA BEAUFORT
Owner, Bettjemans Auckland
Owner, Reds Hairdressing Wellington
or Reds Hairdressing, word of mouth is the most

successful way of attracting new clients.
or Bettjemans, social media is one of the most important

methods for attracting new clients. They use it to
showcase stylists, offer special deals, and promote salon
events. Their social media presence is cultivated to advertise
their salon and attract clients.
Our business thrives and survives on our ability to

deliver a high-quality service that meets or exceeds our clients
expectations every time, says Diana Beaufort, owner of Reds.
We are dependent on the commitment, drive, and skills of
every team member.
Building a brand for your salon is important, and social media is

an excellent way to promote this brand. Bettjemans build their
brand through winning competitions, being involved in Fashion
Week, and being involved in media events. They promote these
achievements through Facebook and Instagram. This makes it
clear what their salon is like and what they can do for customers.
Reds run regular promotions to attract new clients. Regular

clients are rewarded through discounts when they recommend
clients, and they are encouraged to bring friends to VIP nights
held at the salon. Reds also get involved with community
fundraisers they support their local community and in return
their local community supports them.
Another way Bettjemans attract new clients is by offering a

point of difference, making them stand out from other salons
in the area. For Bettjemans, their point of difference is the red
carpet blow-wave.
They also do targeted promotions. For example, when a new

stylist joins the salon, Reds offers promotions to new clients in
exchange for booking with the new stylist. This is especially
useful for apprentices who are building their skills.
Bettjemans make sure to provide outstanding service in all

areas. This helps attract new clients in two ways current
clients tell others about the exceptional service, and new clients
enjoy the experience and are more likely to return for more.
Reds consistently gain new clients, and they consistently retain

them. However, their methods for gaining those new clients
change throughout the year.
This excellent service continues after the appointment is over.

Every new client receives a complimentary style check within
two weeks of their appointment. Its an opportunity to provide
top service and also to re-book the client if they havent already
re-booked.
At the beginning of the year I look at our seasonal trends from

previous years, Diana says. I use those trends to plan our
marketing initiatives for the year.
Diana would recommend targeted marketing as a way to attract
new clients. She suggests that all salons have a clear idea of who
their market is, what they want to say in their marketing material,
and how much they want to spend on their campaign. She also
recommends monitoring the results of all marketing closely to
make it more effective.
The challenge of a new client is keeping them, Grant

Bettjeman, owner of Bettjemans, says. Providing a quality
experience is vital, from the first contact on the phone to the
farewell after the service.
A big part of retaining those new clients is the attitude of the
stylist. Confidence in re-booking clients is crucial. Stylists with a
high re-booking rate assume their clients will re-book, and act as
if they will, whereas those with lower rates are often more unsure.
Once clients are in the salon, Diana says, Make sure your entire
team deliver a consistent, outstanding client experience every
time. That way theyll want to repeat the experience and tell their
friends about it.
Bettjemans love gaining new clients. They are always

promoting themselves in the hopes of expanding their clientele
throughout the year. After all, there are many advantages to
expanding your clientele.
Reds aim to deliver the same excellent service whether it's the
clients first visit or their 100th visit. They follow up with clients
after they leave the salon, making sure they were happy with their
service. They also make sure their communication skills are topnotch and that they pay close attention to their customers.
One of these advantages is starting a new client on a hair plan

and getting them excited about what you can do with their
hair. Its an opportunity for a stylist to challenge themselves and
try something new. As another bonus, they get to make a new
friend, Grant says.
Most importantly, Diana advises, dont become complacent.

Research shows that clients will leave a salon when their stylist
becomes complacent, Diana says. Make sure to avoid the
same again mind-set.
For other salons, Grant has this advice: Be part of your

community, Grant says. Deliver fantastic service and amazing
technical skills every time. The experience is everything.
39
HANDLING CUSTOMER COMPLAINTS

Customer complaints are a fact of life. Even the best salons in the world have to deal with them. But theres always a way
to turn them around and get that client back onside. We asked three salon owners to share their top methods of dealing
with complaints and some of their success stories.
NATASHA KING
Owner, Karma and Fred & Gingers Invercargill
atasha King is the owner of two successful salons

in Invercargill Fred and Gingers and Karma. With
many years experience in the industry, Natasha has
experienced and resolved her fair share of complaints.
Of course, it's always best to avoid complaints before they

start. According to Natasha, the best way to do that is through
consultation.
Explaining clearly to the client what is involved in a hair service,
what results they can expect, and the cost is crucial. Most
clients have no idea of the work involved in even a colour
change, for example, so its important to educate them. If the
client knows the full picture, they can better make an educated
decision about their hair.
Complaints are something even the best cant avoid,

Natasha says.
Natasha handles all complaints for her salons. Once a
complaint comes in, Natasha takes over, speaking with both
stylist and client to discover what happened. She obtains as
much information as possible from both of them so they can
come up with a solution.
I think at times hairdressers aim to please and are not as realistic

with our clients as we could be, Natasha says. I think an honest
consultation can help avoid around 90% of complaints.
Often, Natasha says, she finds the solution is easy. The first step
is always to apologise and thank the customer for bringing the
issue to her attention.
Its important to keep in mind that a complaint is not the end

of the world.
Apologising and thanking the client always calms the situation,

Natasha says.
I often say to my staff that they should appreciate the client

felt comfortable enough to tell us, says Natasha. If handled
well the client can often become a loyal supporter.
In her experience, Natasha says clients often only need a small

change to their service to be satisfied. Whatever they require,
all rework is done at no cost, and they always follow up with the
client to make sure they are happy with the solution.
Embrace the opportunity to solve a complaint, Natasha advises,

and be thankful that your client has given you another chance.
40
GRANT BETTJEMAN
DIANA BEAUFORT
Owner, Bettjemans Auckland
Owner, Reds Hairdressing Wellington
rant Bettjeman is the co-owner of Bettjemans in

Auckland with his wife Phif. Bettjemans have a long
history in the Auckland area, having been a successful
salon there for many years.
iana Beaufort is the owner of Reds Hairdressing in

Wellington. Reds are an award-winning salon and have
a strong reputation for top training.
Even for Reds, complaints are a fact of life. Diana says the
most common complaints are around a technical service not
living up to the clients expectations. This is often a result of
miscommunication between the stylist and the client. Diana says
communication training is vital to avoiding 90% of complaints.
According to Grant, complaints usually fall into two categories.

The first is a client unhappy with the result of a cut or colour,
which usually requires the service being redone. The other is
inconsistent service, which needs more staff training. There is also
the occasional client with an allergy, but this is less common.
When complaints do happen, Reds have a practical approach

to resolving them. The salon co-ordinator monitors all client
feedback, both positive and negative. Positive feedback is shared
with everyone, and negative feedback is discussed first with
management and then with the stylist involved.
Whatever the cause of their complaint, the most important thing

is to thank the client for their feedback and apologise, Grant says.
A client feeling like you are listening and sympathising goes a long
way towards resolving the complaint. You should also make sure
to never blame the client.
Reds focus on complaints as a problem to be solved. They have a

blame free environment. If there is a reoccurring issue, the whole
team brainstorm together to find a solution. They constantly try
to improve their systems.
Train your staff to believe the client is always right and to be

extremely apologetic about any discomfort theyve caused,
Grant says.
Staff shouldnt take complaints personally, however. In such a
creative industry, a complaint can feel like a personal attack,
but Grant says its important to not see it that way. This makes
teaching all staff members how to deal with complaints even
more important.
Reds also have a ten-step programme they follow when resolving

a complaint with a client.
The first five steps require that the stylist to acknowledge the
complaint and listen to what the customer has to say. It is very
important that the stylist doesnt interrupt the client.
At Bettjemans, staff do role-playing exercises to learn how to

deal with complaints. Once a complaint is successfully resolved
they share the process of resolving it with the whole team.
Once theyve got it off their chest, the next three steps involve
expressing your disappointment that they are unhappy (without
accepting blame) and asking if there is anything you can do to
resolve their complaint. This can include re-doing the service or
offering a refund.
Everyone experiences complaints, but what matters most is

how you deal with it, Grant says. Its important that our staff
feel confident in how to handle a complaint.
Finally, there are the two follow-up steps. The salon should follow
up with the client to make sure they are satisfied. They should
also follow up with the team in order to learn from the complaint
and improve their service.
Depending on the complaint, different team members will be

involved in resolving it. The receptionists are often the first to
receive complaints via phone or email, and if the complaint
is minor, they will resolve it themselves. For more serious
complaints, Grant or Phif Bettjeman will resolve the complaint
themselves.
Following this ten-step procedure has changed unhappy

clients to some of their strongest supporters, Diana says. She
recommends that all salons have an equally clear complaints
procedure to follow.
If you handle a complaint well, the client is yours forever, Grant

says. Many years ago, a client in their salon had her foils melted
off her head by a stylist. In return, they offered to look after her
free for a year. That was twenty years ago, and she is still
a client with them today.
For Diana, receiving a complaint is an opportunity for the salon

to learn and improve their problem-solving. Taking this approach
makes complaints much easier to handle.
Instantly acknowledge the problem and thank the client for

the opportunity to make it right, Grant says. A smile and a
reassurance that you will sort it out will neutralise even the
most anxious client.
41
Orewa College in Auckland have a lot of success with HITOs Gateway programme, with several
students going on to gain HITO apprenticeships. We interviewed Jenny Cammell, Gateway
Co-ordinator for Orewa College, and some of their former students about the benefits of Gateway.
While the students are in the classroom, one of the
Gateway staff members goes out into the community
and organises work placements for them. Orewa has a
good relationship with several salons in the area, such as
Hairscene Hair and Beauty in Whangaparaoa, who take
several of their Gateway students. The students start their
placements in Term 2.
Orewa is a big supporter of Gateway for students. As Jenny
says: I am a firm believer in getting a student out in the
real working world in a supported situation. They grow so
much as people, and they learn valuable workplace skills.
They also have some amazing experiences.
JENNY CAMMELL, OREWA COLLEGE

GATEWAY CO-ORDINATOR
he Gateway programme at Orewa

College is very successful, and
its easy to see why. The school
invest significant time and resources
into planning and implementing the
programme. They support their students
from the moment they decide to do
Gateway right through to the end of
the year. Jenny Cammell, Gateway
Co-ordinator, shared their Gateway
process with us and gave some insight
into why their students are so successful.
Gateway for 2014 started at the end of the
previous year, with a presentation to all
Year 11 and 12 students. Jenny explained
all about Gateway to the students and
how they could apply. Then, from over
80 applications, they had to narrow it
down to 35 Gateway students for 2014.
We select students based on attitude
and school attendance, Jenny says.
We interview the applicants, and from
that group we select the best 35 to take
part in the Gateway programme.
During these interviews, they discuss
which work choices the students are
interested in. If a student is interested in
hairdressing, they organise to run the
HITO Hairdressing Gateway programme.
The selected students meet with Jenny
seven times each fortnight throughout
the first school term. They learn about
OSH (Occupational Health and Safety),
customer service, and first aid.
Of their Gateway students, Jenny estimates that twothirds of them go on to follow the career path they
started in Gateway. Gateway leaves them more certain
of their career pathway than ever and gets them set up
for a career. They gain part-time jobs, contacts in the
industry, and apprenticeships. About 1/3 decide to follow a
different career path. But those students still gain valuable
real-world skills, like time management and team-work.
They also save themselves time and money by not
following a career path that isnt right for them.
Jenny is a particular fan of the HITO Gateway programme
because of its practical nature. Some Gateway programmes
have mostly theory assessments, and the students arent
assessed in the workplace. Jenny thinks the number of
practical unit standards in the HITO programme is helpful in
assisting students in properly experiencing the workplace.
Trades often have that advantage, where they can be
assessed in the workplace, Jenny says. It gives the
students a better experience of the trade and how a
career in it would work.
And Orewas hairdressing Gateway students have
certainly thrived. Several of their hairdressing Gateway
students have gone on to apprenticeships, and many
of them have been successful in their careers. We caught
up with a few of those students to see how their careers
were going, and ask how Gateway helped them get
where they are today.
OREWA COLLEGE
42
Brooke Simpson
Steph Springer
Arlene Allen
>> ALTERNATIVES
>> BIBA
Brooke Simpson is a first-year hairdressing

apprentice at Alternatives in Auckland.
She completed the hairdressing Gateway
programme at Orewa in 2013.
Steph has just finished the second-year

apprentice of her apprenticeship at
Biba in Auckland. She completed the
Gateway programme in 2012.
>> HAIRSCENE HAIR

AND BEAUTY
Brooke thought she might want to be

a hairdresser, and she knew Gateway
would be a good chance to try it out.
She signed for hairdressing Gateway
and never looked back.
I wanted to do Gateway to make

sure hairdressing was what I wanted
to do, Steph says. I didnt want to
muck anyone around if it wasnt.
I loved working with people and

experiencing the creative side of
hairdressing, Brooke says.
Gateway helped Brooke decide that
hairdressing was the career for her.
Having already helped her find her
Gateway placement, her school
also assisted her in looking for an
apprenticeship. She found one at
Alternatives and signed on at the end
of 2013. There was no waiting around
Brooke went straight from school into
an apprenticeship.
Brooke says Gateway made her much
more prepared for an apprenticeship.
Nearly a year in, her apprenticeship is
going very well shes learning heaps
of new skills and enjoying herself a lot.
Brookes focus is on gaining her
hairdressing qualification. Once shes
qualified shed like to go on and gain
a make-up qualification too.
Steph completed her Gateway

programme at Abstraxt Hair Design.
The owner is a family friend and Steph
knew she had a place there, so she
transferred to Orewa so she could
do Gateway.
Steph enjoyed the Gateway programme.
She liked feeling part of a team and
thought it was a fantastic opportunity
to see what life was like outside school.
Steph says Orewa College was very
supportive. They helped her keep up
with her classes when she was at her
work placement and made sure she
could keep her grades up. Gateway also
helped her find her apprenticeship at
Biba Karenza, her HITO Manager, let
her know about the opportunity at Biba.
Steph is loving her apprenticeship so far.
She particularly enjoys making people
feel good. One day she hopes to pass
her training on, helping to train younger
apprentices and maybe even owning
her own salon.
If it weren't for Gateway, I wouldnt be as successful

as I am today.
ARLENE ALLEN
43
Arlene Allen is a Year three apprentice

at Hairscene Hair and Beauty. She
completed Gateway in 2012.
Arlene wasnt sure if she wanted to
be an architect, a hairdresser, or a
businesswoman. She was in Year 13 at
school when she realised she needed
to make a choice.
Gateway helped me with making this
choice, Arlene says. They sent me
on several star courses so I could try
different things. I ended up doing a short
hairdressing course and decided that
hairdressing was what interested me
most.
Arlene went on to do hairdressing
Gateway at Hairscene Hair and Beauty.
She loved her experiences in the
salon, learning heaps of new skills and
seeing how good clients felt about
themselves after a hairdressing service.
Arlene is now over halfway through an
apprenticeship with Hairscene.
If it weren't for Gateway, I wouldnt be
as successful as I am today, Arlene says.
Orewa College was very supportive of
Arlene during her time as a Gateway
student. They checked on her progress
regularly and made sure her all the
students were happy and confident.
Arlene says the first aid and health
and safety work they did was helpful.
Once she finishes her hairdressing
qualification, Arlene plans to work
overseas. She would also love to
own a salon and train apprentices
one day.
SUCCESS WITH HITO GATEWAY:
STORM
PANIORA
Storm Paniora at Abstraxt Hair Design shares his

experience with doing Gateway by correspondence
and his success in finding an apprenticeship.
44
STORM PANIORA
Storm left high school with no idea what he wanted to do. He started studying at Te Aho o Te Kura Ponamu
(The Correspondence School), but it wasnt until a friend suggested he try hairdressing that he found the career for him.
those careers arent right for them they have a chance to try
something else.
torm was working on a pathways course; a programme

offered by The Correspondence School to help students
find a career they can be passionate about. At the same
time, his friend Shanile was starting her hairdressing Gateway
at Abstraxt Hair Design. She suggested that he do Gateway
as well. With the help of The Correspondence School, Storm
signed up for the Gateway programme and started work at
Abstraxt Hair Design.
The endless possibilities were my favourite thing about Gateway,

Storm says. If hairdressing wasnt right for me I could try another
career, and gain hands-on experience in the process.
Doing Gateway helped Storm get a real idea of what the
hairdressing industry is like. He says he found it surprisingly
challenging at first, not having realised how in-depth hairdressing
work is. But over time it got easier, and helped Storm find the
perfect career (and an apprenticeship).
I thought Gateway would be the perfect opportunity to find my

career path, Storm says. Since starting Gateway Ive fallen in
love with hairdressing. Its all thanks to Shanile who helped me
decide to do Gateway.
Storm officially starts his apprenticeship in December. He hasnt

been wasting any time, however, working at Abstraxt and learning
everything he can.
It certainly paid off, with Storm gaining an apprenticeship at

Abstraxt Hair Design. He says doing Gateway was one of the
best experiences I had in my years of schooling.
Everything is going so well, Storm says. Leslie (owner of

Abstraxt) has given me more responsibilities and taught me
many more skills.
The HITO Gateway programme gives high school students a

chance to try out the industry. They spend one a day week in
a hairdressing salon, barbershop, or beauty salon, learning
basic skills, gaining NCEA credits, and experiencing a career
in hair and beauty first hand.
For Storm, the best part of apprenticeships is working full-time

in a salon. As well as earning while you get qualified, working
in a salon also gives you constant opportunities to learn
something new, says Storm.
Usually, the students high school has a Gateway department

who organise placements and support the student. Doing
Gateway through correspondence wasnt very different,
according to Storm The Correspondence School provided
him with all the information and assessments he needed.
After completing all the theory assessments, a HITO assessor
visited Storm in the salon to assess his progress.
Storm also enjoys the social aspect of hairdressing. He enjoys the

creativity and being able to express himself through his work.
The interaction between the stylist and the client appeals to
me, as Ive always been a social person, Storm says. But the
creativity is also something I enjoy I like being able to express
my personality through my work.
Storms assessor was Phillip Millar, co-owner of Headquarters

Remuera. Phillip was extremely impressed with Storms
progress. Abstraxt were also impressed, offering Storm an
apprenticeship once hed finished the Gateway programme.
Once he gains his National Certificate in Hairdressing (Level 4),

Storm plans to travel the world. He wants to open his own salon
at some point, and work in the film and TV industry.
Storm is loving his career in hairdressing, and he would encourage
others to give it a go.
Having Phillip as an assessor made the end to my Gateway

experience easy, Storm says. He also helped with my
transition into an apprenticeship, sharing his experiences
in the hairdressing industry with me.
You never know until you try it, Storm says. I knew nothing
about hairdressing when I first started, but giving it a go helped
me decide that this was the right career for me. If you have a
creative spark and a love of fashion then hairdressing could be
the career for you.
Storm would recommend Gateway to others. Gateway gives

people the opportunity to try out different careers, and if
45
face study & balance

techniques for
professional make-up
By Wendy Hill, Wendy Hill Cosmetics
46
In the last issue of Forma we looked at different face

shapes and how to work with those face shapes when
applying make-up. To further your understanding of
make-up and face shapes, we will now look at
face balance.
nowledge of the basic face structure leads to an

understanding of make-up balance. The variety of
products we can use is infinite, but the places to
put them are not.
We all begin with the same elements two eyes, a nose,
mouth, cheekbones, jaw, etc.
The next step to achieving face balance is to divide the face
into halves - a top and a bottom. Remember the importance
of the effect of light and dark.
When applying make-up there are four placement options
to consider:
1. A dark eye area balanced with a dark mouth
2. A light eye area balanced with a dark mouth
3. A dark eye area balanced with a light mouth
4. A light eye area balanced with a light mouth.
Keep in mind that the terms of light and dark are relative.
You can modify intensity and work somewhere in the middle.
What these four fundamental balance combinations do is
simply shift our attention up or down, or broaden it to take
in the face as a whole.
Note: halving the face into right and left sides is a different
type of balance, because one side of the face is not always a
mirror image of the other side. You may need some corrective
adjustments with make-up application technique to balance the
face overall. It usually needs simple things such as extending
brow length, lifting or lowering uneven brows, or redrawing one
side of the mouth to match the other. It is important to correct
these elements with photographic work to get the best result.
Any imbalance of features when photographed or filmed will
be accentuated.
FACE ONE: DARK EYES, DARK MOUTH

Accentuating both the eyes and mouth creates overall drama
and intensity.
First apply primer, then even out skin tone with camouflage
cream and a light application of chosen foundation. Dust the
face with matte loose face powder, with a touch more under
the eyes to catch any loose eyeshadow that may drift while
applying darker eyeshadow. Using the natural arch as a guide,
shape brows into place with brow liner and brush. The Brow Kit
with Stencils is a great tool for this.
Line the entire inner rim of each eye with black eyeliner, and
soften and blend well into the lashes to avoid harsh edges. Gel
eyeliners are waterproof and work well too.
Encircle the eyes in black matte eyeshadow, making sure to
blend and soften the edges with a clean brush. (Note: the points
are extended slightly at the inner and outer corners of the eye.)
Top off lashes with a coat of black mascara.
Line and fill the entire lip with a dark woody shade lip pencil,
then using a lip brush, cover with a dark matte lipstick. Contour
cheekbones very lightly with a warm bronzer.
47
FACE TWO: NEUTRAL EYES AND STRONG MOUTH
FACE THREE: STRONG EYES AND NEUTRAL MOUTH
This shifts the attention to the mouth and the lower part of the
face.
This focus shifts the attention to the eyes and the upper part
of the face.
All steps remain the same as in face one, but only use a flesh-tone
eyeshadow to shape the eyelid softly before you add mascara.
All steps remain the same as in face one, except lips are lined
with a neutral flesh-tone lip pencil and covered with a pale fleshtone lip colour.
A make-up artist can decide which features to accentuate and

which to diminish by studying the face structure of each client.
For a personal make-up lesson or bridal make-up, for example,
highlighting the clients best features will give the best result
and make your client happy.
For commercial and fashion work, the choices are limitless,
depending on the job brief, the occasion, the mood and
finished look wanted. The make-up artist can create many looks
based on these four fundamental face balance techniques.
Remember, make-up is all an illusion!
FACE FOUR: NEUTRAL EYES AND MOUTH

This effect allows the natural face structure and hair to be the
main focus.
This look involves the same eye treatment as face two with a
return to the paler mouth as in face three.
48
New
HITO
fees for
2015
We havent changed our fees in over

two years, but we need to increase
them now. As in all business, our costs
have gone up while government
funding has become more restricted.
So to make sure we can still offer the
best possible service to you, we need
to increase our fees. Dont worry
HITO will still cover 75% of your fees,
and an apprenticeship will still be a
very affordable option.
The fees for the National Certificate
in Business (Level 3), The National
Certificate in Hairdressing (Advanced
Cutting), and the Management
qualification are staying the same.
From 1 January 2015, HITO fees

will be as follows.
HAIRDRESSING
Signing on as a Year 1
$355
$255
$205
Signing on for final assessments only
$160
In-salon assessment (2759)
$150
Final assessment (2757)
$300
Re-sitting final assessment (2757)
$90
Private final assessment (2757)
$650
Re-sitting private final assessment (2757)
$265
In-salon assessment (2759) as a non-apprentice
$350
Final assessment (2757) as a non-apprentice
$600
BARBERING
$305
$205
Final assessment (10650)
$300
Final assessment as a non-apprentice (10650)
$600
OTHER FEES
Appeals
$85
Transferring employer
$130
HITO ANNUAL EMPLOYER FEE

HITO fee
$480/$440* discount
HITO Fee with discount for NZARH members
$240/$220* discount
6 month HITO fee (for salons with apprentices only sitting final assessments)
$240
* discount: This is a discounted price for prompt payment of invoice within 30 days.
49
beauty
from within
By Janine Tait, Beauty Therapist and Nutritional Therapist
50
Is there any therapist out there who doesnt want to have a radiant, glowing complexion? I thought not!
Our skin is our business card, so we need to take good care of it, and we do, applying our favourite potions faithfully
every day. But have you also thought about the importance of looking after it from the inside?
y philosophy is that keeping skin radiant, youthful and beautiful is a 50:50 partnership. Half depends on what you do topically,
and half depends on what you do internally.
Someone once said you cant reach the outside from the inside, and you cant reach the inside from the outside, so you
need both. It is largely true, although many of the ingredients in skincare products can penetrate into the deeper layers of the skin and
conversely, the nutrients we put into our bodies will eventually end up on the surface. But the general principle is correct: it is more
effective to treat the outside topically and the inside from within.
This is true when you look at anti-ageing. Our skin reflects the sum of many small habits over the period of many years; the number of
hours we sleep, how much stress we suffer, right through to what we choose to eat and drink every day. Beauty and skincare are holistic
and as therapists we need to treat the whole person, not just the skin as an isolated organ.
There are four important reasons to work on your clients skins from the inside as well as topically:
4
THE FIRST REASON is that nutritional deficiencies are
often the cause of the skin conditions our clients can
suffer. If we dont correct these deficiencies we can never
hope to cure the problem. For example, acne sufferers
have been found to be more likely to be deficient in
essentially fatty acids, certain B vitamins, vitamin A and
zinc. These nutritional deficiencies will be contributing to
the problem and need to be addressed before you can get
tangible results for your client.
3
THIRDLY, bowel and
liver function has a
big impact on the
appearance and health
of your skin. If either of
these two important
elimination organs
are not doing their job
properly then the skin
will reflect this either by
looking dull and lifeless
or irritated when your
overloaded body
secretes toxins on to
its surface. Another
issue is with unwanted
hormones that cannot
be eliminated in a
timely manner. This
exacerbates skin
problems that are
due to hormonal
imbalances.
2
THE SECOND REASON you need to work from within
is that there are many foods and drinks that can fuel skin
problems. There are in fact, two main groups that cause
problems congesting foods and heating foods:
CONGESTING FOODS
Congested skin is directly associated with the quality of oil
or sebum that the skin produces. When sebum is flowing
normally it plays an important role in protecting the skin.
However, if a clients skin has a tendency to congest,
saturated fats will cause their sebum to thicken and block
pores. They also contain free fatty acids that irritate and
inflame the skins surface. There are, however, plenty of
delicious skin and health enhancing alternatives.
HEATING FOODS
A similar thing happens with heating foods. Certain foods
heat the skin, causing it to appear reddened and feel
sensitive. These foods are called vasodilators and heat
skin by increasing the blood flow through the fine capillary
system.
If your clients are prone to red or sensitive skin and broken
capillaries, suggest they try to avoid or reduce heating
foods such as hot and spicy foods, caffeine and alcohol
(especially red wine). Instead, they can improve their skins
strength and vitality by choosing other options.
LASTLY, many of the

treatments therapists
do aim to stimulate
collagen production
and rebuild a healthier,
stronger skin. It is
vital that the cells in
your skin, especially
those capable of
producing collagen,
are supplied with all
the nutritional building
blocks they require. If
these cells dont have
the ingredients they
need to make these
important anti-ageing
fibres or heal the skin
when needed, then our
clients wont get the
results they desire. We
could even damage
their skin. So having
a nutritional protocol
around these more
invasive treatments
is of paramount
importance when we
put our plans together.
I hope youll join me in sharing the beautiful from the inside

philosophy with your clients. If youd like to learn more, you
can check out my blog at bestowbeauty.co.nz or like us on
Facebook to receive regular skincare updates.
51
MARIENNE BARBARA
ITS ALL CONNECTED

A holistic approach to beauty recognises the mind-body connection as an important key to wellness and business success.
hen she first began working as a beauty therapist

in her early twenties, Marienne Barbara instinctively
took a holistic approach to both treating her clients
and running her business. It wasnt a conscious commercial
decision, she says, just a natural response to the needs of her
clients and a philosophy that made perfect sense to her.
I wanted to help my clients in a holistic (mind-body-spirit) way,

by listening to them and suggesting other therapies they might
want to try.
I did many courses and aligned myself with other businesses
such as osteopaths, naturopaths, homeopaths, acupuncturists
and other alternative therapies so I could learn and offer the
best treatment for someone, she says. I wanted to retain
and grow my customer base. By sending them off to other
practitioners who offered complementary services to mine,
I felt that they would improve their physical and mental
wellness and improve their overall quality of life.
Beauty therapy is all about nurturing, explains Marienne.

When you treat clients, you listen to them and they often tell
you about other health or personal issues theyre experiencing.
You work intuitively, recognising that discomforts or pains
are symptoms of imbalance that might be because of diet or
lifestyle or because their emotional needs arent being met.
As well as addressing their beauty needs and suggesting other

therapies, Marienne arranged information sessions or fun
workshops for her clients. She held seminars and invited guest
speakers, including doctors, nutritionists and dermatologists,
to do presentations. The feedback from her customers was
that they felt empowered through this new knowledge.
A yoga enthusiast and vegan, Marienne was herself

experimenting with different lifestyle options and wellness
solutions. She enjoyed researching natural remedies and
treatments and shared her findings with her clients.
52
"Eastern cultures see and treat the body and mind as one everything is connected,
and it makes perfect sense."
Wellness is all about prevention; its about being responsible for

you. Its about being proactive rather than reactive restoring
balance and treating the whole person. And, ultimately, whats
good for the customer is also good for business.
I think the wellness sectors are growing rapidly and will

continue to grow. As consumers become more educated
about their bodies and seek balance in their lives, theyre
going to be looking for a much more holistic approach to
beauty and wellness.
Today, she believes, the concept of wellness is becoming

more mainstream and consumer-driven as people seek
out alternative solutions to their beauty and health issues.
But taking a holistic approach to wellness is nothing new.
In fact, in some cultures it dates back thousands of years
and Marienne suggests we should look to that accumulated
wisdom.
It will be consumer driven. Thats where the industry

is heading. Wellness is multidimensional. The younger
generations are interested in products and services because
they want to look after themselves. Men are also catching
on to this and of course the baby boomers, who are the
core customers of health and wellness-related products
and services.
I believe the Western world, with its reliance on pharmaceuticals,

fixing a problem and treating symptoms in isolation, still has a lot
to learn from the East. The approaches are so different. Eastern
cultures see and treat the body and mind as one everything
is connected, and it makes perfect sense. The way you look on
the outside reflects the inner workings of your body. While its an
emotional health issue, stress, for example, has a huge impact on
your body, particularly on our skin.
And with this increase in demand for more holistic services,

Marienne says salons and spas need to be open to taking
a holistic approach to business, to respond to demand by
offering a wider choice of complementary services.
No one can afford to be one-dimensional today. You need to
offer different choices to capture your audience. Were going to
be living longer so while theres a place for modern medicine,
it cant solve all our problems.
Marienne says wellness didnt exist 25 years ago in the West

and today its being trumpeted as a new trend. But she says
its been around forever.
As proof of her belief Marienne recently launched a new

business. Her company, Benefic, offers a range of Thai Herbal
Compress Therapy products that combine thermal, herbal,
aroma and massage therapies in the one treatment and the
one time.
The word wellness has ancient roots. If you go way back to

Ayurvedic days, to the Chinese, Greeks and Romans two or
three thousand years ago, they were so sophisticated in their
approach to wellness. The concept of wellness appears to
be coming full circle, and people are changing the way they
take care of themselves. Its not just our minds and bodies;
its society and the planet. Theres a real paradigm shift. Were
far behind the Eastern world, but people have become more
knowledgeable, and are looking for alternatives to modern
medicine because its just not working for them.
Its a unique treatment that is truly holistic, she says. And its
something that can work in any establishment. Thai herbal
compress massage is an ancient healing technique that dates
back to the 14th Century Ayutthaya Kingdom in Siam. And
interestingly, this product is integrated into the public health
system in Thailand so everyone there gets to benefit from it.
Its simple yet effective.
So how does Marienne see the industry changing in the next

five to ten years?
FIND OUT MORE AT WWW.BENEFIC.CO.NZ OR EMAIL MARIENNE@BENEFIC.CO.NZ.
53
THREE CRUCIAL MISTAKES THERAPISTS MAKE

By Nadia McCracken, founder and director at Spa Beauty NZ.
he beauty industry has evolved enormously in the

past fifteen years, and so has the technology available
to therapists. We have incredibly sophisticated and
impressive tools at our disposal to use how we please.
The problem is that too many therapists use them to impress
their clients with a dramatic quick fix treatment that gives the
client an instant, noticeable glow. However, a once off quick fix
treatment is not addressing the deep underlying problem that
is causing your client's concern. Why are we afraid to address
the real issues?
SPEEDING PAST THE SKIN ANALYSIS

Many therapists rush through the skin analysis at
high-speed so that they can get to the bit we enjoy
most: hands-on work. After all, that is why we became
therapists in the first place to do treatments and make
people feel good.
By making a change in three key areas, I believe beauty therapists

can address the underlying problem and achieve the results their
clients are seeking.
We have faith in our ability to please clients with

hands-on therapy. We lack confidence in our ability to
investigate the skin and determine the treatment to
achieve optimum results.
However, when your client is searching for real, longterm skin results, addressing the issues in a professional
skin analysis is essential. It's like hopping into your car
without a destination in mind or a road map to get
you there. Youll end up driving aimlessly and getting
nowhere! It's no different launching into a skincare
treatment without a thorough analysis and plan.
Below is the essential information you want to collect
with each skin analysis (remember that every time you
see your client these can change):
Your clients main concern. This may not be your
concern, but you need to understand what it is.
That way you can either address it or educate your
client about why you feel it is not a priority right now.
Lifestyle and nutrition. 60-70% of what is going on in
our skin is related to what we do every day. What are
your clients daily habits?
Genetic history. We are all predisposed to specific
genetic phenotype.
Cosmetic and medical history. What procedures has
your client had done? What medication is your client
on? Knowing this will affect your treatment (and how
it will affect it) is vital.
Risk factors. Does your client have any allergies or
sensitivities?
A thorough, professional skin analysis should take at
least 30 minutes. Use this time to study the current
condition thoroughly and to devise a treatment plan
with clear and specific goals.
54
"Never settle for average, become an expert in your field, and most of all:
love what you do!"
2
HOME CARE WHAT HOME CARE?
LEAPING INTO A TREATMENT
Many therapists intensely fear rejection, and they shy

away from recommending retail products at all costs.
They flippantly rush through the products on displayed on
the reception desk, desperately wanting to get back into
the treatment room. After all, your passion lies in doing
treatments, not doing sales.
You should never perform a treatment without knowing

exactly why you are performing it. You must also
explain those reasons to your client in a way they fully
understand. Too often, clients find themselves in the
chair or treatment bed not knowing what treatment
they are having, why they are having that treatment,
and how it is going to help them.
But the treatment room and what we do there is only

a small part of the service. If you want to become a
true solution provider for your clients, advising on retail
products must be a part of your service.
There is often a very brief discussion about how their

therapist could peel this or zap that. But the client
doesnt know how it all works and what it will do for
their skin.
Remember that 60 -70% of the results comes from what

your clients do at home every day. There is no point if
they come for regular treatments but use inappropriate
products at home.
Its easy to do a peel, a Microdermabrasion treatment

or to zap someone with IPL (Intense Pulsed Light).
Understanding the mechanics and the implications
are not that easy. It is essential that you thoroughly
understand the technology and products you use.
If you dont prescribe a detailed home-care routine, you

have left a massive gaping hole in your treatment plan.
You are setting yourself (and your clients) up for failure.
You cannot achieve great results without a very specific,
clear home care plan for every client.
What physiological effect will they have on the skin?

What are the possible side-effects of the treatment?
A crucial part of your home care is post-treatment followup and care:
Is the treatment suitable for the clients needs?

Is your chosen treatment part of a long-term plan to
address real concerns?
What can your client expect to see/feel after their

treatment?
Many clinics and therapists prescribe the same treatment

package for every client. But when it comes to skincare
treatments, one size does not fit all. Every client is different.
Not one has the same concerns, needs, issues and
conditions. Never assume that because it worked for one
client, it will work for all. Treat each client as an individual,
because they are.
How should your client care for their skin after the
treatment?
What sensations/ reactions are normal after the
treatment?
A professional therapist will keep in touch with clients
and coach them through the treatment process.
That includes what is happening with their skin before,
after and between treatments.
Start by seeing yourself as a Skin and Body Coach. Be the best coach you can be by continuing to learn, develop and grow your knowledge
and skill set. Never settle for average, become an expert in your field, and most of all: love what you do!
ARTICLE SUPPLIED BY NADIA MCCRACKEN FROM WWW.SPABEAUTY.CO.NZ; THE INFORMATION WEBSITE FOR THE SPA & BEAUTY
COMMUNITY IN NZ.
55
INCREASING YOUR BUSINESS PROFIT

By Tom Murphy, CEO and Founder of Kitomba Salon Software.
uccess comes in all shapes and sizes, but there are a few common goals at the top of many
business owners priority list. In this final installment of a three-part series, Kitomba CEO Tom
Murphy discusses how to make more money in your salon or spa.
When it comes to your business profit, there are two approaches. One is to reduce costs and save money; the other is to take action to
attract new clients and increase turnover from existing clients. Both activities are critical to your business success.
REDUCE COSTS AND SAVE MONEY:
>
Do you know how much it costs to operate your

business each week? There are some fixed costs like the
lease or insurance. But many of your operating costs
could be reduced by making a few simple changes.
GET THE SYSTEMS IN PLACE TO MINIMISE

THE TIME YOU NEED FOR THOSE DAILY TASKS.
A busy salon environment takes a lot of administration,
so make sure you and your team are working smart. Whether
youre working with a paper-based system or software such
as Kitomba thats tailored to your environment, make sure you
have processes in place to lessen the time you spend on those
constant tasks.
Here are my four top tips:
Do you still have a team member dedicated to scrolling the

columns and calling customers to confirm their upcoming
appointments? Consider how you can boost your business
with an automated text or email confirmation system, which
can save staff time and drastically reduce the risk of no-shows.
>
WHATS GOOD FOR THE ENVIRONMENT IS GOOD

FOR YOUR BOTTOM LINE. Train your team to check
that theyre not leaving lights or appliances on overnight,
recycle paper, tinfoil and product bottles where possible. Be
mindful of water use and where it makes sense, buy in bulk from
your suppliers to reduce waste and gain cost efficiencies.
For many business owners, managing staff is a time-consuming

problem area. It can be even trickier in a salon environment
where staff often have a range of skill levels and wage rates to
reflect this. Manually working out rosters and commission rates
can be tough. Set Kitomba to accommodate your whole team
and automatically calculate wages, commission and incentives
for each person.
A few small changes can make a big difference to your bottom

line, but take care not to overwhelm your team with everything
at once. Instead, look at introducing a new focus each week to
get everyone in the habit.
Take some time to think about the world of your business. Identify
the areas where you can save time and money, then take action
to develop efficient systems and get your whole team on board.
>
DONT LET YOUR MONEY GO TO WASTE ON THE

SHELVES. Stock is an area where many businesses get
themselves into trouble. It can be difficult to judge how
much stock to carry, and how to establish the profit margin on
each product.
>
TRAIN YOUR STAFF TO MANAGE THEIR TIME.

You see them in action on the floor each day, but how
regularly do you monitor efficiency? Is lateness an issue?
Do you have a clear policy around discounts and freebies? Are
you paying overtime for cleaning and administration that could
done throughout the day? Do you need to provide additional
training to ensure your team can cope with a full column of
clients? Take the time to check with your team, make sure they
always know what you expect of them and be sure to celebrate
a job well done. Clients will enjoy a happy and productive
environment, and theyll keep coming back for more.
Do you understand whats selling, and whats sitting around?

Get your stock management system in place, and youll quickly
know your hot products and your slow movers. Then youll
make informed buying decisions and focus your sales efforts
around your most profitable lines.
56
ATTRACT NEW CLIENTS AND RETAIN

EXISTING CLIENTS
>
KNOW WHERE YOU STAND IN THE INDUSTRY.

Putting up your prices is one way to increase turnover,
but if you go too high, you may lose clients. Our
Benchmark report can show where your prices sit relative to
the rest of the industry, giving you the intel to increase your
prices but remain competitive.
So now that youre saving money and time, lets look

at how you can increase the turnover in your salon.
When it comes to revenue, there are two options.
One is to increase the regularity or spend of existing
clients, and the other is to attract new clients to your
salon. Once again, a combination of both is essential
to success.
>
GET ONLINE. These days, most people spend a large

amount of their time online, and this greatly influences
the way they spend their money. More people search
through Google than the phone book, so if your salon or spa
doesnt have an online presence, chances are youre missing
out on clients.
>
KEEP IT PERSONAL WITH YOUR CLIENTS.

Clients have never had so many options to choose
from. Making sure you put relationships at the forefront
of service can put your business at an advantage. Ensure your
clients know they are valued by offering an in-house rewards
programme, sending personal greetings for their birthday or
anniversary, and recognising when they have referred a friend.
Regularly review and identify clients who have lapsed, and
send them a tempting offer to get them back in your salon.
Setup a basic webpage that includes your salons name and

logo. Include a few photos of your team and salon, contact
details, and a summary that tells the world why they should
make their next appointment with you. There are many great
options for creating an affordable and easy to manage website.
Once you have this in place, explore the benefits of online
advertising, which is often cost-effective, targeted, and easy
to measure.
Online booking can be a great way to attract new clients.
It keeps your business open 24/7 without the need to pay a
staff member to stand by the phone. Its an opportunity for
new clients to find you. It also helps clients organise their
lives and book appointments at a time that suits them.
>
HAVE A VOICE IN THE MARKETPLACE.

Every new client presents an opportunity to grow
your annual turnover, so focus getting new clients
through your door. Make the most of your window space to
showcase your business. Consider in-salon events to attract
new clients, connect to the businesses in your area and look
for opportunities to create alliances to promote each others
products and services. If your business is fully booked for
weeks in advance (lucky you), youve reached capacity, and
its time to grow!
So, whether you are reducing costs to increase your profit or

powering into your marketing to increase your turnover, with
a few small changes it can be easy to make more money in
your business.
When you are deciding what to offer new clients, keep your
salons unique place in the market in mind. For example, if your
key clientele are busy professionals, you may want to look for
opportunities to offer express services that are efficient on
time. But sending your marketing out into the world is only
part of the process. Make sure you have the systems in place
to monitor the response. This can help you understand the
value of each marketing dollar spent and how to decide on
campaigns in the future.
TOM MURPHY IS THE FOUNDER & CEO OF KITOMBA SALON & SPA SOFTWARE; NEW ZEALANDS NUMBER ONE SALON AND SPA
SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.
57
IF YOU DONT KNOW

WHERE YOU ARE GOING, WHO KNOWS?
YOU MAY ALREADY BE THERE

By Malcolm Gibbons
MALCOLM GIBBONS IS A HAIR & BEAUTY INDUSTRY SPECIFIC MENTOR/COACH WHO SAYS:
"MY PASSION IS PEOPLE, MY ENTHUSIASM IS BUSINESS AND MY MISSION IS TO ASSIST CLINIC
OWNERS IN ACHIEVING THE DREAM THEY HAD WHEN FIRST GOING INTO BUSINESS."
58
ou have staff members who have to perform certain

tasks within your business. You employed them to assist
you in the smooth running of your salon and to take the
pressure off you as the owner. The trouble is they seem to be
taking up so much more of your time than if you just did their
job yourself! In most cases, you do end up doing it yourself as
well as supporting them and thats just wearing you down to
a frazzle isnt it?
Think about it. What is it that makes you get out of bed every
day and head off to your business? Is it the fact that you have
a dream, a vision of what that business could do for you and
how it can help you achieve your goals? Maybe its because if
you didnt turn up the business would not work? (If this is the
reason, thats a whole new set of issues to cover in another
article).
SO WHAT WENT WRONG?
If you use your business as a vehicle to achieve a higher

purpose, then perhaps the people working alongside you
have a similar attitude. Have you thought to ask them questions
like: what is it that they want out of working with or for you?
What dreams and desires do they have? What is it that they
desire to achieve? Many salon owners believe that money is
the reason their team come to work, but believe it or not,
money is way down on the list of reasons people work.
Things like job satisfaction, interaction with people, making
a difference and helping people are all much more important
to many workers than money.
Well, Ill tell you. They didnt buy into your vision or dream of
where the business is going and they dont understand how
you want your business to operate to achieve your goals and
reach your vision. Worse still, you dont know the answer to
these questions yourself. Youre just operating the salon every
day through reaction, and thats a recipe for disaster. You might
even feel that youre a fire-fighter not a hairdresser or beauty
therapist. You seem to spend your days putting out little fires
all over the place.
A business without a clear sense of direction will drift about
and go whatever way the wind blows. I often see the result
of this its much like watching a cork bounce around in a
spa pool. Without direction or order every day a salon and its
owner and team will struggle with success.
Are you organised? Are you systemised? Do you have a vision

for the business and have you inspired your team to follow
that vision? Do you know where you are going? Why do you
do what you do? Im reminded of a saying I heard a long time
ago and the title of this article: If you dont know where you are
going, who knows? You may already be there!
It has long been acknowledged that the majority of the human

race are followers, and that means that most people are happy
to follow others. So ask yourself the question: what have you as
the business leader given your team to follow? What inspires
them to do an amazing job? What reason other than money
have you given them for coming to work?
You are the leader in your business. The leader sees the future
through their vision, sets the course for achievement through
the mission and then inspires, encourages and motivates their
team to follow them towards it.
There are six keys to having a winning team, and although
I dont have the room in this article to cover them all. It is
important to highlight reason number one, and thats Strong
Leadership.
Before I hear you saying it, Ill say it for you: You can lead a
horse to water but you cant make it drink, Malcolm!
Well, you are right. However, have you thought about why a horse
would want to drink? Maybe if you put some salt in its oats you
will create a thirst. Then it will want to drink from your well.
Leadership is about painting a current picture of the future in

the form of a vision. The leader must then be able to share
that vision with the team. How well do you as a leader in your
business inspire your team to achieve the vision?
A vision is the inspiration chosen by successful leaders to

express the direction of their business clearly. By crafting a clear
vision statement (the why) and mission statement (the how),
you can powerfully communicate your intentions and motivate
your salon team to realise an attractive and inspiring vision of
the future.
As we look forward to a new year for us and our businesses,

the real question is - are you being the ideal leader to inspire
your team to greatness?
VISIT WWW.SHOCKCONSULT.CO.NZ TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK.
59
SIX ESSENTIAL TIPS TO ENSURE

BUSINESS RETENTION AND A
HEALTHY BANK BALANCE
By Larissa Macleman, Business Development Manager at Get Timely.
As a business owner, one of my key focus areas was client retention. This ensured that my business would survive tomorrow, and my
staff would continue to be productive.
Ive put together some essential tips to help make sure you and your team are fully booked for the future - not just for the next six
weeks, but into 2015 and beyond.
THINK RETENTION
NOT JUST REBOOKING
TAKE THEM ON A
HAIR JOURNEY
CHANGE
YOUR WORDS
Its a trap to focus solely on rebooking

as a targeted KPI (key performance
indicator). Its fantastic to aim to grow
your rebooking rates, but you should
focus on the client while you do it. Every
client could potentially be your best, and
you should focus on building long-term
relationships. Rebooking and retention
strategies should start with the heart, not
cold, hard stats. Research shows that the
relationship with a stylist is paramount
when deciding whether or not to stay
with a salon or stylist long term.
What are we doing today, Mary? Sound

familiar? Limply asking your clients what
they want is completely uninspiring and
is effectively like saying youre not that
interested. If youre not inspired then
you cant expect them to be!
Listen to yourself and your team when

youre at the reception desk seeing your
clients out. Are you asking your clients to
rebook? This is an inside industry term
and does nothing to inspire your client
to commit.
Instead, lead your clients on a hairstyle

journey. Excite them about what is
possible, the latest fashion and colours,
how great she could look even if you
cant achieve it all today. Inspire them
with photos and styles theyve never
considered before. Something different.
Even those clients who have the same
trim every time, reassure them that if they
do want change then youre the stylist
for them. Studies show that one of the
major factors in a client changing stylists
is that they believe my stylist wont
change my hairstyle.
Here are some ideas to get you started:
60
To keep your hair looking the best, lets

arrange your next haircut/colour now.
When do you notice that your hair is
starting to feel too long? Lets book in an
appointment just before it stops looking
and feeling great.
6 weeks is the <date>, lets secure a
time now so you dont miss out one that
suits you.
ENCOURAGE CLIENTS
TO COME SOONER
ONLINE BOOKING
STAY AT THE FRONT

OF THEIR MIND - KEEP IN TOUCH
BETWEEN APPOINTMENTS
Whether they book now or later remind

them to come sooner rather than later.
This strategy is a win-win for everyone.
Client win: Their hair will look better and
never get to that awful place, ensuring
your work looks great out there.
Your win: By increasing the number
of visits your clients have each year you
stand to increase your annual business
income by a 3rd. Its simple mathematics.
The annual difference between a client
who spends $200 each visit coming
every 5 weeks or coming every 8 weeks
is $600. Now multiply that by 7 clients a
day, 5 days a week - you could increase
revenue by $21,000 per stylist each year.
Clients book flights, hotels, restaurants

and buy clothes online. They want instant
results, and they want them when it suits
them. Clients are easily frustrated and
inconvenienced by things that take too
long. If its not available right now (or
worse, if it doesn't work) they will leave as
fast as you can say I just lost a client.'
Ensure you have online booking on
your website and Facebook page, and
remember that not all booking systems
are made equal.
Heres a quick checklist:
1. Mobile Optimisation: Can your clients
use it without having to squeeze and
pinch? A booking page should respond
to the device its being viewed on.
Remember, around 60% of people who
are on the web are on a mobile device.
Make it easy for them.
2. Can your clients book, reschedule and
cancel? To maintain their loyalty, you
have to provide them with the flexibility
to manage their own time. Youll also save
yourself many interruptions with less
incoming rescheduling phone calls.
3. Ease of use is it simple and easy to
navigate for your clients? Avoid clunky
user experiences, as this reflects badly
on your brand.
Keep in touch and you won't fall far from

your clients thoughts, ensuring they think
of you next time their hair is in need
of attention.
Here are some tips to stay at
the front of your clients mind:
Text them between appointments asking
how their hair is.
Email them a photo of a great hairstyle
you know theyll love, or send them a link
about something you were talking about
during their visit.
Send a monthly e-newsletter about whats
hot and whats not.
Give them a copy of your favourite book
to read (theyll have to return it to you at
their next appointment).
ID LOVE TO HEAR ABOUT

YOUR RETENTION
STRATEGIES.
GET IN TOUCH.
LARISSA MACLEMAN, BUSINESS DEVELOPMENT MANAGER

E: LARISSA@GETTIMELY.COM
WWW.GETTIMELY.COM
WWW.FACEBOOK.COM/LIKETIMELY
61
CHASE THE VISION & THE MONEY WILL FOLLOW YOU.

Brenda Perham of Bamboo Consulting shares her business advice.
With a fresh New Year comes the ability to review the performance
of the last 12 months, set some goals, get organised and create a
plan of attack for 2015.
he title quote by Tony Hsieh is one of my favourite

business quotes, and one that I think is very relevant
to the hair industry. Hairdressers are visual people who
everyday transform a hair canvas into something fabulous.
We love watching our clients leave the salon with an awesome
'do and a spring in their step.
Its all too easy to glide into the New Year and suddenly realise
the first quarter of the year has disappeared, along with all your
best intentions.
So if we have the vision how come the money doesnt always

follow or flow?
Systems, structure and strategy are my thing, so Ive put

together a few tips and a bit of info that will help you make
2015 your best and most organised year ever.
As hairdressers, we think of the word vision as that painted

picture in our mind or the emotion or feeling around our
salon. When I googled the word vision I found an interesting
statement that I think provides some insight.
LOOK BACK AT THE YEAR THAT WAS.

What was good, what was bad and what was ugly?
Look back and celebrate your salons strengths, recognise your
weaknesses and set strategies in place to overcome them.
Every problem has a solution, so create a to-do list and start
working your way through it. Delegation is a beautiful thing,
so get your team to help out too.
VISION: The ability to think about or plan the future

with imagination or wisdom.
Plan with imagination or wisdom: thats the part that maybe we
could do better. Systems, structure and strategy dont always have
a natural affinity with creative, passionate, fun loving hairdressers,
but believe me this is the secret sauce for your salon.
62
Sometimes we become so client focused that we forget our team are the
touch point for the clients. Their happiness is vital.
GET YOUR APPOINTMENT BOOK ORGANISED
You need to create a strong culture around your salon and

keep your team fed, focused and motivated.
Whether you are using salon software (my recommendation)

or putting pencil to paper, mark out all the public holidays and
ask all your team to submit their holiday requests for the first
6 months of the year. This allows you manage your cash flow
better, as you will know what weeks you will be paying out
holiday pay. It will also mean your clients wont be mucked
around with appointment changes.
The beginning of the year is a great time for a staff appraisals

and to set turnover and education goals. This needs to be a
formal process and a two way street. Set aside at least an hour
to discuss their personal dreams, goals and career aspirations.
Some salons allocate education dollars at the beginning of the
year to subsidise seminars, shows and workshops. Get in touch
with hair companies for their education calendars, look beyond
only the brands you use in the salon, and plan your education
for the year and get it all booked.
SET YOUR SPENDING BUDGET

You should know how much your salon costs to run each
week. If you dont, ask your accountant to work this out for you.
This will create a clearly defined goal for your weekly turnover.
Some salons kick off their year with a get together. Ideally take
your team out of the salon for this. Share your vision for the
salon and the coming year, and perhaps even invite some
guest speakers, like a make-up artist to show the latest make
up tips or a budget adviser to help them achieve their personal
financial goals for the year. Think outside the square and you
can create something really interesting to inspire your team.
You need to manage your spend well. There will be some

expenses you cant change like your rent and power but
stock is an area that you can save a lot of dollars.
Always use the stock function in your salon software so you
know how much you are spending before you place the
order. Set a fortnightly or monthly budget based on ordering
frequency and stick to it. Its also a good idea to do a stock
take after Christmas and promo out any discontinued lines
or excess stock: its all money sitting on your shelf.
CRANK UP THE MARKETING MACHINE

I still believe that word of mouth is the best form of marketing
for a salon. Your billboards are out and about every day in
the form of your clients. Whats great is that with text/email
campaigns, Facebook and other social media we can connect
with our clients between visits. Planning your marketing always
pays off.
SET YOUR DREAM GOAL

Once you know what you must turnover each week you can
work out your dream goal of what you would love your salon
to tick over each week.
Put together a marketing planner for the year. Mark in the key
opportunities like Valentines Day, Mother Day, Christmas etc.
Look back at your salons turnover pattern to help you identify
quieter times that you could target for promotions. Make sure
you keep a record of what you ran, the resources you used and
the success of the campaign. This allows you to build a portfolio
of resources for future reference.
Once youve worked out this number all you need to do is work
out how you are going to achieve it. Do you need more clients?
Do you need the clients you have to spend more money?
Are you turning clients away and do you need more staff?
Quite often the answer may be a combination of the above,
although generally salons have enough clients, they just need to
increase the client average spend. Awesome client consultations
and a fantastic client journey is the key to this increase.
Whether you decide to do all of the above or pick out a few

ideas to implement into your salon, the most important thing
to remember is that if you do nothing, nothing will happen!
Have a very Merry Christmas and my New Year wish for you
all is that 2015 is your best salon business year ever.
YOUR TEAM IS YOUR BIGGEST ASSET

Sometimes we become so client focused that we forget our
team are the touch point for the clients. Their happiness is vital.
BRENDA PERHAM, FOUNDER OF BAMBOO CONSULTING, HAS BEEN PART OF THE HAIRDRESSING INDUSTRY FOR OVER 30 YEARS.
BRENDA STARTED HER CAREER AS A HAIRDRESSING APPRENTICE AND WORKED HER WAY UP TO ROLES AT LOREAL, MATRIX,
JOICO, AND KERASTASE IN SALES AND EDUCATION IN AUSTRALIA AND NEW ZEALAND, MANAGING SALON GROUPS AND COACHING
BUSINESSES HERE AND OVERSEAS. SHE IS PASSIONATE ABOUT THE INDUSTRY AND HER MISSION IS TO EMPOWER SALON OWNERS,
MANAGERS, AND THEIR TEAMS WITH TOOLS, KNOWLEDGE, AND SYSTEMS TO BUILD THEIR BUSINESS, CULTURE, AND PROFIT.
VISIT HER WEBSITE AT WWW.BAMBOOCONSULTING.CO.NZ.
63
FROM YOUR LEGAL ADVISOR:
HEALTH AND SAFETY IS A CRITICAL SUCCESS FACTOR FOR ALL SALONS

David Patten, LLB:BA; MBS; FAMINZ, gives advice on legal matters.
ver the last few months I have had the privilege of

attending a number of regional association meetings
and running what I have described as an employment
law clinic. Effectively what I have tried to do is bring attendees
up to date with the latest developments in the area of
employment law. It has been great to meet many members
face to face and put names to faces (given that most of my
work with the hairdressing profession is over the telephone).
The Independent Task Force on Workplace Health and Safety

delivered a critical report on this matter. This Report was
augmented with the Royal Commission on the Pike River Coal
Mine tragedy. The basic conclusion of these Enquiries was that
the existing system involved a weak regulator with poor worker
engagement and confusing regulations.
As a consequence, the Health and Safety Reform Bill was
introduced into Parliament earlier this year in order to repeal the
Health and Safety in Employment Act 1992. A new regulatory
body has been established known as Worksafe New Zealand.
One of the topics I cover in the clinic is health and safety in the
workplace. Its a topic which, in my view, too many employers
throughout industry have only paid lip service to in the past.
Recent legislative changes are going to force a change to that
perspective!
The main purpose of the Bill is that workers and other persons are
given the highest level of protection against harm to their health,
safety and welfare from hazards and risks arising from work
or from specified types of plant that is reasonably practicable.
What does reasonably practicable mean? It means whatever
is reasonably able to be done in relation to ensuring health and
safety, taking into account and weighing up all relevant matters.
The reality is that NZ has an appalling workplace accident

record. More workers in NZ are killed or injured than in other
similar jurisdictions. The total cost to NZ is approximately
$3.5 billion per year.
64
DAVID PATTEN
In short there must be the protection of workers and other

persons (e.g. salon clients) against harm to their health,
safety and welfare by eliminating or minimising risks arising
from work or from prescribed high risk plants.
WELL THINK AGAIN. IN MY VIEW:

The legislative changes do affect you in a direct way you
have an absolute responsibility to ensure a safe and healthy
working environment (e.g. free of bullying).
A term in the new Bill is a person conducting a business or

undertaking (PCBU). It provides for a wider liability than under
the present law. This includes employers and those who
manage or control a workplace, fixtures, fitting or plant. It also
includes anyone that designs, manufactures, imports, supplies,
installs, constructs, or commissions plants, substances or
structures. The reality is that company directors are going to
potentially held liable under the new law and as a consequence
are going to have to give considerable attention to health and
safety. If they dont, they will face serious consequences.
Think about the number of safety issues that the typical salon
has to manage each day.
Do your staff know what is safe and unsafe? You cannot
rely on common sense to prevail in this area of your business.
You have an absolute responsibility to be proactive and
regularly discuss health and safety matters with your staff.
Salon health and safety should be a standard agenda item
at every staff meeting!
The excuse of lack of time to develop a salon health and
safety policy will not wash with a District Court judge who
will determine the penalty for an offence under the Act.
Indeed I suggest that if this excuse is made, watch the penalty
for a proven infringement increase significantly!
The focus of the legislation changes from identification of risks

rather than hazards.
Employees in a workplace must:
Act in a way that protects their own safety and welfare, and
the safety and welfare of others
The Bill also outlines dramatic increases in the category of

offences with a three tiered hierarchy being introduced. At the
top end (Category 1 - reckless conduct) penalties range from
$600K for an individual through to $3million (maximum body
corporate penalty) and/or imprisonment of 5 years. At the lower
end (Category 3 failure to comply with a duty) penalties
range from $100k for an individual to $500k for a body
corporate. That is a lot of hair cuts!
Follow instructions that allow them to meet the requirements

of health and safety legislation
Cooperate with reasonable policy and procedures relating
to notified health and safety in the workplace.
In keeping with this, a feature of the Bill is to uplift worker
participation in determining appropriate health and safety
procedures. They will help ensure a safe workplace by
appointing worksite health and safety representatives.
Finally on this subject I commend you to an excellent HITO

publication HITO e-Forma Issue 60: Health and Safety is key to
your business. This email is full of practical tips on matters such
as working with bleach, working with colour etc. It also identifies
a number of resources for salon use and links to same. You can
find this e-Forma on the HITO website (www.hito.org.nz) under
Resources.
NOW LETS PAUSE HERE FOR A MOMENT.

How does this legislation affect me as a salon owner? I have a
safe workplace! I deal with safety issues as they arise. My staff
know what is safe and what is unsafe. They dont need reminders
from me about this subject. I dont have time to develop a salon
health and safety policy.
I trust you will all have a safe and relaxing festive period.
Until next time...
IF THERE ARE ANY MATTERS OF AN EMPLOYMENT LAW NATURE THAT YOU WOULD LIKE ME TO WRITE ON PLEASE SEND AN EMAIL TO
ME AT DAVID.PATTEN@DJPASSOCIATES.CO.NZ.
65
time to downsize,
reap the benefits and
upsize your career
By Lyndsay Loveridge.
66
Time to downsize, reap the benefits and upsize your career no doubt a controversial headline for some.
or most of my life, Ive been overweight. Sure I have had

my slimmer moments, but for most of my life Ive carried
between 15 -20 kilos more than what is considered an ideal
weight. And yes, I have lied about what the scales have said.
new you. A combination of optimum fitness and new agility

in both body and mind.
Now who could say no to that? Why, I have dreamed of this
state most of my life.
Bikinis were not something I could pack for that overseas

trip, and chafing of the inner thighs, well Ive suffered that too.
I hated with a passion fancy dress up affairs - so would you
if the only thing in your size was a General or Miss Piggy
costume. And having my photo taken, that was a no-no!
I am not an expert on the right method of weight loss, but I do

know being overweight and unhealthy is limiting. It limits your
potential and it limits your choices in life.
There are various resources out there to help you on your
health journey. Social media sites like Facebook and Pinterest
are rich with inspiration (and great for support from friends
and the fitness community). There are also plenty of official
resources to help you out:
I am currently on a program to downsize. I am liking me

again and feeling the benefits health wise. Its taken me since
September 2013 to lose 18 kilos and honestly, I am still overweight.
During this time, I completed two 12-week community weight
loss courses and now am continuing my low GI (Glycemic Index)
healthy eating plan. I still have 10 kilos to go.
The Ministry of Health website has plenty of links to

various resources, as well as more information
about the health benefits of eating right and
exercising: http://www.health.govt.nz/yourhealth/healthy-living/food-and-physicalactivity/obesity
I consider I am vulnerable because of a lifetime of bad habits

and excuses that do not change quickly. What I do know is I feel
passionate about the benefits of losing weight and committing
to a healthy lifestyle.
The Ministry of Health also has information on the

benefits of physical activity and advice on
how to get moving: http://www.health.govt.nz/
our-work/preventative-health-wellness/
physical-activity
Being overweight is difficult. It comes with many health issues.

And it can be hard to change your habits. It requires new eating
habits, new exercise habits, and often changing other habits too
like quitting smoking.
Even if you are not overweight, you can still have these bad
habits. And quitting smoking or eating less processed food are
difficult to do, no matter your size. You can come up with all the
excuses in the world.
HealthEd has a healthy eating brochure that details

the benefits of healthy eating and gives
advice on how to change your eating habits.
It also has exercise advice: https://www.
healthed.govt.nz/resource/eating-healthyadult-new-zealandersng%C4%81-kait%C5%8Dtika-ma-te-hunga-pakeke-o-aotearoa
As an industry, hairdressers have some unhealthy habits.

We are often overweight, and we often focus on our work over
our health. It isnt easy to change, but it is possible.
Health NZ has advice on quitting smoking and the

advantages for your health and well-being
when you do: http://www.health.govt.nz/yourhealth/healthy-living/addictions/
smoking?icn=yh-quit-smoking&ici=heading
Lets face it if we could see our body as a machine, aiming

for optimum performance, we would see food as fuel and
acknowledge it as a balance between intake versus output.
Food would be a power source. We would eat to sustain a
healthy body. We would make wise choices about what we
chose to eat. We would control our portion sizes. We would
enjoy the art of eating rather than using it as a crutch for our
emotional needs. And our bodies would be primed for our
lifestyle.
Choosing to adopt a healthier lifestyle isnt something we can

do on our own. You need a coach, a friend, or someone to hold
you accountable. That way you wont make excuses.
Its about state of mind. You have to acknowledge you have
a problem that you seriously want to change, and you are
prepared to change your habits to do so.
Unfortunately, its not that easy. But it is possible to change.

There is no easy quick fix to lose those unwanted kilos or to
break those bad habits. The first step is committing to change.
The next step is making the time to make those changes.
Changing your health habits is a lifelong journey, and it requires
a complete change in your thinking.
Time now to hear a wonderful success story from a fellow

hairdresser who accepted the challenge and changed
themselves forever!
Be smart about your changes. Create a healthy eating plan

and an exercise plan designed to maximise your health, to tone
up and drop those extra kilos. The result is a trim and toned
67
"So say no more to those one-day diet start-ups: to change you must change
your thinking and commit for life."
HEATHER FROM CLEAVER AND MOORE
CLEAVER AND MOORE OWNERS KIM (LEFT) AND KYLIE
HEATHER'S STORY:
Shes young, shes gorgeous, she has an infectious, bubbly
personality, and now shes got a sense of confidence and maturity
too. Here is a young woman who is truly happy with where she is
at in life. She has a body she is content with, health she can enjoy
and a job she loves. It doesnt get much better than that!
Shes now a gym convert, exercising with the help of a

movement coach. During the summer she never misses a
chance to get out and go for a walk.
Heathers journey is on-going. She plans to keep exercising
and eating right, looking after her health however she can.
Her co-workers at Cleaver and Moore have been supporting
her, too the whole salon has a new health-based approach to
life (read about this in the article over the page). Kylie and Kim,
the owners of Cleaver and Moore, have mentored and supported
her throughout her fitness journey. Heather encourages anyone
looking to change their health habits to share their goals with
others that way they can support you on your journey.
Heather has always been a striking young woman. She engaged

with everyone and had a successful career. But she wanted more.
She looked at her friends and knew she wanted a slimmer and
healthier body. One day she decided enough was enough and
she decided to do something about it.
Heather remembers the exact day she committed to her health
goals: 28th August 2012. Since that day, she has lost 50kg and
has dropped eight dress sizes.
Watching her food intake and portion size will always be a

priority, and so will regular exercise. These are not things we
as hairdressers always prioritise as clients comes first. But we
have to look after ourselves too.
Being overweight was limiting her life and she was going to do
something about it. She felt tired at work, couldnt wear what
she wanted and was feeling low on confidence. While she had
youth on her side, she knew she was a candidate for diabetes
and high blood pressure.
Heathers new approach to health and fitness has made her life
better than ever. She gets out more; she enjoys shopping again,
and she has tons of energy. Now she can put 100% into her
work and still have the energy to live her life outside work too.
Shopping was not a fun experience either. She had to buy high
end (not the budget an apprentice hairdresser could afford), or
the clothes were dowdy but within her budget. The only way
she could enjoy shopping was going with a friend.
Heather advises people to start a journey to better health today.

Put the right food in, watch your portion size, make water your
best friend, learn to say no to alcohol and exercise regularly.
Get someone on board who you can share your journey with
and who helps you to be accountable to yourself. So say no
more to those one-day diet start-ups: to change you must
change your thinking and commit for life.
Socially she was retreating. It was just easier to stay at home,

and she sensed she was becoming a couch potato.
She knew it was time to make a change. She wanted the
benefits of a slimmer, healthier body.
First, Heather changed her eating. She started watching what
she ate and how much she ate. Next she added exercise.
68
LOOK AFTER YOUR STAFF,

LOOK AFTER YOUR BUSINESS
The staff look great and feel great and they are having
less time off due to illness. They are motivated and so the
energy in the salon is very positive, she says.
In an industry where caring for the client is important,

taking care of yourself and your staff should be equally
important. Unfortunately, this is not always the case.
Many hair and beauty professionals can end up burnt out,
run down or suffering from career-threatening injuries
because they havent been working safe.
TIPS FOR STAYING HEALTHY IN THE

HAIR & BEAUTY INDUSTRY
Many employers are beginning to realise that this is

not the best way to run a business. Cleaver and Moore
Hairdressing in New Plymouth is one such business.
This salon has a major focus on health, fitness and workingsafe. As a result, their employees are happier, healthier and
more positive than ever before.
A good level of fitness is essential in these industries where

work is physically demanding. Dealing with clients can be
stressful too. Being fit and healthy enables you to feel alert
and full of energy for longer. It can help you to be more
resistant to harm. Having a fitness programme can be as
simple as going for a walk several times a week to raise
your heart rate. A healthy diet is also important.
KEEPING FIT
We want our staff to enjoy the work and feel inspired.

Developing a healthy lifestyle is a key factor in this. Its a
no-brainer! says Cleaver and Moore co-owner Kim Cleaver.
WORKING SAFE
People in the industry should follow good practice by
using the correct techniques and postures. Otherwise, they
are prone to musculoskeletal disorders such as overuse
syndrome. Employers should eliminate risks by having a
safe design for the salon and ensure that work techniques
and processes are safe. Employers should also make sure
that their staff take regular pauses and breaks throughout
the day. This gives their muscles time to rest and recover.
We recommend that other employers look after and

support their staff holistically, in all aspects of their life.
This creates happier people with positive energy,
something that clients notice when they visit. Ultimately
that's what clients want - great hair, obviously - but also
to feel inspired about life!
The salons focus on health and well-being began when
one of their staff members embarked on a massive weight
loss and lifestyle change journey. This was about two years
ago and, amazingly, this employee has now lost over 50kg.
PREVENTION IS THE BEST CURE

Dont wait for a problem to crop up before you try to
combat it. Once pain sets in, it takes longer to cure. Its best
to prevent discomfort and pain from happening at all by
ensuring your techniques and postures are safe.
We got on board with her, which in turn motivated all of us to

start looking after ourselves better. We are always discussing
food, exercising and healthy living, the staff are all going to the
gym, and they often exercise together, says Kim.
USE YOUR PRODUCTS AND CHEMICALS SAFELY
Another reason that influenced the salons change of

focus was when Kylie, co-owner with Kim, had to undergo
shoulder surgery because of an old injury.
Those in the hair and beauty work with a lot of chemicals.

Its important to use these safely always follow the
manufacturers instructions and store the chemicals safely.
Keep these chemicals away from sensitive areas.
Kylie had to take about seven months off the floor to

recover from this injury. This also sparked our initiative to
better look after our bodies, explains Kim.
EARLY SIGNS OF MUSCULOSKELETAL

DISORDERS
muscle discomfort
fatigue
aches and pains
soreness
hot and cold feelings
muscle tightness
numbness and tingling
stiffness
muscle weakness
To do this, the team at Cleaver and Moore now teach better

posture and use of tools when training. They encourage
their team to be physically fit, and even pay for regular
massages for their staff to keep them work ready. They also
encourage their staff to set and reach their personal health
and well-being goals.
At the start of every year we do vision boards to pinpoint
what everyone wants to achieve personally in that year,
says Kim. Then we try and work together as a team in the
salon to support one another to achieve these goals.
Take action immediately if discomfort occurs to ensure

pain does not develop. If the discomfort continues, consult
your doctor. They can advise you on the best course of
action. The sooner a pain disorder is identified, the better
the outcome.
Kim says the effect of this change of focus in the salon has
been huge. Not only is everyone feeling happier in general,
but they feel closer as a team. She has noticed positive
impacts for the business too.
69
ONE STYLIST SHARES THEIR EXPERIENCES...

MOANA RIDDELL
>> HAIRSCENE HAIR AND BEAUTY
oana is a newly qualified stylist at Hairscene

Hair and Beauty in Whangaparaoa. She started
the business qualification earlier this year.
Now that shes a qualified stylist, Moana wanted to start

working towards her next career goal eventually owning
a salon. She knew the business qualification would be a
good first step.
My long-term goal is to open a salon and work for
myself, Moana says. The small business qualification will
help me gain the knowledge I need.
EXPAND YOUR
SKILLS WITH A
NATIONAL BUSINESS
QUALIFICATION
W
Moana is studying the small business management

pathway. She completed the communications topic
and said the qualification is going great so far.
The communications topic was interesting, and
my tutor was so helpful with any questions I had,
Moana says. Im now working on the small business
management paper.
One of the biggest challenges Moana has faced so far
has been finding the time to study and complete the
assignments.
It takes a lot of planning around work, life, and other
commitments, Moana says.
She also says the correspondence aspect can be
challenging its up to you when you study and when
you hand in assignments.
hether youre an experienced salon owner or a

brand-new stylist, the National Certificate in Business
(Level 3) is right for you.
Moana would recommend that anyone else doing

the qualification make a detailed study plan. She
recommends that they plan out each week of the course
and make note of what should be due in each week.
The qualification covers two topics small business

management and teams and leadership and you can pick
either one or both to study, alongside a communication
module. The qualification takes 32 weeks to complete and is
correspondence-based. You should expect to spend 3-4 hours
each week studying.
Moana is finding the business qualification extremely

helpful.
The qualification provides an introduction to all aspects of

business, making it perfect for anyone interested in running a
hair or beauty business. In the July issue of Forma, we spoke
to Linley Wade, an experienced salon owner completing the
National Certificate in Business to refresh her knowledge. This
time we took a different approach, speaking with Moana Riddell,
an employee of Linleys at Hairscene Hair and Beauty. We asked
her about her experiences with the business qualification, what
she liked about it, and who shed recommend it to.
I think this qualification is great for newly qualified

stylists, Moana says. After finishing my apprenticeship
last year this helped me keep studying and stay
focussed on future goals.
Its great to study something that youre interested in,
Moana says. The best part is learning something new
each time I study.
70
TURNING EXPERIENCE
INTO A QUALIFICATION
Its not alchemy or magic, its just a simple process.
Peter Emery of VIVO Albert Street shares his experience
with Qualification by Experience.
PETER EMERY WITH HIS NATIONAL CERTIFICATE
hirty years ago, Peter Emery started his career in hairdressing. After a varied and exciting career, Peter decided
to take the next step and gain his National qualification.
When she arrived in the salon, Peter had set up trolleys with
everything he would need to answer the assessors questions.
He had mannequin heads ready to show her his razor cutting
techniques, a trolley full of products to use if a client had scalp
conditions and more. Everything he needed to answer the
interview questions was there.
I always knew I wanted to be a hairdresser, Peter says.

Peter started his career with an apprenticeship in Thames,
working under Sue Parkinson. That was only the start of an
exciting career Peter went on to travel the world, do hair for
celebrities, and work on Miss World, Miss Australia, and different
fashion shows across the globe.
I was visually and mentally prepared to answer every question,

Peter says.
The next step for Peter was sitting his final assessment, an
experience that Peter says was fun, but nerve-wracking.
The fashion side of things was one of the things that drew me
to hairdressing in the first place, says Peter. It was an extension
of the creative and art skills I enjoyed at school.
I didnt sleep for three days, Peter says. I made sure every I
dotted every i and crossed every t. You have to think of it
like an exam, and prepare accordingly.
Peter now works at VIVO Albert Street and says he still enjoys
the art aspect of hairdressing. He also enjoys the variety of
people both clients and colleagues. He also enjoys the variety
of people - both clients and colleagues and enjoys having the
chance to interact with and learn from them..
Now hes qualified, Peters encouraging others in the VIVO

group to qualify too.
Now I can prove to other people that getting qualified is
possible. Im helping one other staff member at VIVO Albert
Street apply for her QbyE now, Peter says. Getting qualified
really boosts your self-esteem.
VIVO have so many creative people here to learn from, Peter

says. Even 30 years on Im still learning and improving.
Because of his efforts, Peter won the VIVO Excellence Award

for 2014. He was also nominated for another award, and his
salon was a finalist for VIVO Salon of the Year.
VIVO have a huge focus on staff improvement. It was that

focus that led Peter to decide to gain his National Certificate
in Hairdressing (Level 4) using the HITO Qualification by
Experience (QbyE) process. QbyE was ideal for Peter, because
it took into account all the industry experience he had and
counted it towards his qualification.
Training and learning are a big part of life at VIVO. They also offer
a full training schedule for the whole year since qualifying in
August, Peter has attended two training sessions. Hes got plans
for more training next year, too.
The QbyE process begins with an interview with an assessor,

who reviews the skills and experience of the applicant. If there
are a few gaps in some areas, its a simple process to complete
extra units. Once those are complete, applicants sit their two
final hairdressing assessments (Unit Standards 2759 and 2757).
The whole process takes roughly six months.
Peter is holding an information night for other VIVO staff about

getting qualified. Hell be speaking to staff at multiple VIVO
salons, aiming to inspire them to get qualified.
We underestimate ourselves as hairdressers, Peter says.
Were always wondering if were good enough to achieve
what we want. The answer yes, were fantastic.
Peter put a lot of hard work and preparation time into his
QbyE. He liaised with his assessor while he was on holiday
to make sure everything was prepared for the interview.
WANT TO GAIN YOUR QUALIFICATION THROUGH QBYE? CONTACT MARIA AT HITO ON (04) 499 1180 OR AMA@HITO.ORG.NZ, OR VISIT
WWW.HITO.ORG.NZ FOR MORE INFORMATION.
71
brushing up
on training skills
Jeanette Cork, owner of Capelli salon in Cambridge,
took a nerve-wracking step this year:
she went back to school for a day.
JEANETTE CORK
72
Its worth it, even if just to reiterate that youre teaching the right things
the right way."
eanette trained in hairdressing in the 1980s. Since then,

she has had many years of experience as both a stylist
and a business owner. However, she was faced with an
unexpected challenge earlier this year when her Education
Manager at the salon suddenly left.
one day of off-job training with a class of apprentices to

experience first-hand what was taught.
Although she was a bit apprehensive about this idea at first,
Jeanettes experience at off-job training was positive.
It was a bit nerve-wracking going into a class full of apprentices,
including my own, she says, but everyone was so welcoming!
Penni didnt make a fuss, which was great. She just carried on
with the day as though I wasnt there.
With an apprentice in the salon who needed to continue

building her skills, Jeanette realised she would need to take
over the responsibility of training her. She had been out of
the education game for some time though, focusing on the
business side of things.
After spending the day at Wintec, Jeanette says she felt much
more confident in her training abilities.
I hadnt done any up-skilling in a while. I knew there were lots

of things that had changed since Id done my own training,
she explains.
I came away having reiterated what I knew, and feeling much

more confident in what I was teaching, she explains.
Having trained in the UK, Jeanette was aware that some of her
terminology and techniques were different to what is taught in
New Zealand today. She was also concerned about teaching
occupational health and safety. This area wasnt as much of a
focus when she did her own apprenticeship.
Back in the salon, Jeanette has enjoyed getting into training

with Kara. She discovered that Kara had fallen behind in some
training, so Jeanette organised many one-on-one sessions to
make sure she got back up to speed.
For Jeanette though, the priority was to make sure her apprentice
Kara had the training and support she needed to excel.
Kara got through all those assessments, and now shes looking
to sit her finals soon, says Jeanette. Shes working hard to
build up her client base at the moment. Im proud of her.
I was feeling a bit silly. But then I thought no, if Kara goes to sit
her assessments and she doesnt pass, thats my responsibility,
she explains. I wanted to do all the right things for her.
For any other salon owners who might find themselves

in a similar situation, Jeanette says she would absolutely
recommend attending a day of off-job for a refresher.
In order to refresh her training, Jeanette approached Penni

Warner, hairdressing tutor at Waikato Institute of Technology
(Wintec) in Hamilton. Penni organised for Jeanette to attend
Its worth it, even if just to reiterate that youre teaching the
right things the right way.
73
CHE KERR
HAIR 4 LIFE
Charity Hair 4 Life share the benefits of suicide awareness and prevention training for hairdressers.
air 4 Life is a project that promotes suicide awareness

and prevention in the New Zealand hair industry.
The project offers basic suicide prevention training
for hairdressers and barbers delivered in a 30-minute workshop
in a salon or barbershop.
Research from around the world has shown that people

open up to their hairdresser about personal issues and share
information that they might not share even with friends, family
members or health professionals. This includes clients sharing
suicidal thoughts. How you respond to your client in these
situations could make a big difference in someones life. It could
even save a life.
The project, launched in Auckland, is run by Che Kerr who has

been a hairdresser for 16 years. Che says:
When the opportunity to run this project for hairdressers came

up for Che, she knew it was her chance to raise awareness on
suicide prevention.
"Over the years, suicide has had a big impact on my life. At age 15
my high school friend died by suicide one week before her 16th
birthday. That left a big question about what I could have done to
help her at that time. Che says. A few years later in my third year
as an apprentice I asked one of my regular Friday ladies how she
was. The usually upbeat and cheerful client said blankly I lost my
son... he hung himself dear. I burst into tears and had to duck out
the back to compose myself. I remember thinking that I have no
clue what to say or do in this conversation. It always stuck with
me how unprepared I felt in that situation.
I want to share the basics of suicide prevention with as many

hairdressers and barbers as I can. It is simple stuff. I leave
every salon and barbershop with contact numbers of support
organisations that can be passed on to clients should they ever
need them. The workshops are not about becoming experts
in suicide prevention. They are about raising awareness and
learning a few simple steps to take should we ever need to.
The Hair4Life workshops are 30 minutes long, are free, and take place in the salon or barbershop.
Call Che Kerr on 021 173 3934 or email her at: chekerr.nz@gmail.com to book your salon or
barbershop for a workshop.
The project Is funded by New Zealand's First Maori and Pacific Suicide Prevention Programme run
through LeVa.
74
BEHIND THE SCENES WITH KIERAN JANES

Kieran Janes of KJ Scissors explains the process behind creating his ergonomically
designed scissors.
ieran Janes has been sharpening, manufacturing and

supplying high quality and hand crafted, professional
hairdressing scissors for over 20 years. His scissors are
100% New Zealand made and ergonomically designed by him
to help prevent the R.S.I (Repetitive Strain Injury) associated
with cutting hair. His scissors are approved by ACC.
to hairdressers nationwide, thanks to courier post. That way,

customers can experience the benefits of having great scissors
no matter where you are in the country (international courier
is also an option if you are abroad).
Kieran also offers other scissor services and can help get the
most out of your snips. He can offer a wealth of wisdom and
knowledge on how to store, maintain and adjust your scissors
properly. He also provides in-salon visits for small friendly
seminars where you can learn more about using your scissors in
conjunction with ergonomic combing techniques, making every
cut a pain-free pleasure. Price and availability of this service is
varied depending on where you are located. Contact Kieran at
KJ Scissors today for scissors with a competent edge.
Kierans scissors are among the highest quality scissors in the

world. The process to create them is in-depth and designed to
create a long-lasting, hairdresser-friendly scissor. Each blade
has two pieces, creating a more effective blade. The handles
are cast from hypo-allergenic stainless steel then welded onto
the blade piece which is made from cold rolled high carbon
stainless steel.
Of course, there are some disadvantages behind the scenes

too. Kieran has had some issues with rogue mobile scissor
sharpeners. Some of them have been saying that they have
been trained by Kieran, and have the skills to do just as good a
job. However, this is not the case, as Kieran has not trained any
of these people. Kieran has seen many good scissors ruined by
poor scissor services and would like to prevent this happening
to any others.
After welding, stock removal and shaping they are then sent
off to heat treatment specialists. There they are taken through
a series of very complicated steps and tremendous heat to get
them to the exact hardness required for superior sharpness
and durability. After this, they are honed to perfection by Kieran.
Kieran also provides a high-quality sharpening service to return
your scissors to manufacturer standards with quick turnaround
FOR MORE INFORMATION, PLEASE CHECK OUT KIERANS WEBSITE AT KJSCISSORS.WIX.COM/KJSCISSORS.
75
IMPORTANT DATES 2015

5 Jan
19 January
HITO office re-opens
20 April
HITO AGM
Wellington Anniversary
(HITO National Office closed)
27 April
ANZAC day observance (HITO office closed)
4 May
WorldSkills Regional Competition
6 February
Waitangi Day (HITO office closed)
11 May
WorldSkills Regional Competition
12 February
Off job training day
1 June
Queens Birthday (HITO office closed)
13 February
Off job training day
8-10 June
14-17 February
1 March
Apprentice of the Year Regional Winners

Boot Camp
ipsn Board meeting
3 April
Good Friday (HITO office closed)
6 April
Easter Monday (HITO office closed)
19 April
11-16 August
Industry Event
1 April
13-17 April
10 June
August
Sydney Hair Expo

Careers Expo Hamilton
WorldSkills International (Brazil)
HITO Graduations (date to be confirmed)
21-28 August
New Zealand "Get a Trade" Week
26 October
Labour Day (HITO office closed)
November
HITO/Kitomba/NZARH Industry Awards

(date to be confirmed)
WorldSkills Oceania
(dates subject to change)
25 December
Christmas Day (HITO office closed)
NZARH AGM
26 December
Boxing Day (HITO office closed)
76
HITO
AGM
NOTICE OF ANNUAL GENERAL MEETING
of the New Zealand Hair and Beauty Industry
Training Organisation Incorporated
To be held on Monday 20 April 2015.
his notice is to advise that the New Zealand Hair and

Beauty Industry Training Organisation Incorporated
(HITO) Board and Members, that the Annual General
Meeting (AGM) of HITO will be held on Monday 20 April 2015.
3. Employer Member Delegates: Employer Members who wish

to appoint a delegate to represent them at the AGM must
forward in writing the name of their Delegate to the HITO
CEO by 10am, Monday 16 March 2015.
The meeting will take place at MACs Brewery, Cable Room,

Corner of Taranaki and Cable Street, Wellington commencing
at 10.00am. Tea and coffee will be available at 9.30am.
4. Member Representatives: Association Members, Education

Members and Corporate Members who wish to appoint a
representative to represent them at the AGM must forward
in writing the name of their representative, and who they
represent, to HITO CEO by 10am, Monday 16 March 2015.
The important points related to the AGM are:

1. Board Member Election: One Elected Board Member position
(currently held by Malcolm Gibbons) is up for election at the
AGM. Applicants must complete the HITO Elected Board
Member Application Form (available from the HITO Website)
and return it to Erica Cumming (HITO CEO) by no later than
5pm Thursday 19 February 2015 (60 days before the AGM).
2. Items of AGM Business: If the Board or any Employer
Member wishes to submit any proposed motions (including
alterations to the HITO Constitution) or other items of
business for consideration at the AGM these must be
received in writing by Erica Cumming no later than 5pm,
Wednesday 18 March 2015.
5. Attendees: Any other HITO members who wish to attend the

AGM must notify HITO CEO by 10am, Monday 16 March 2015.
6. Proxy & Electronic Votes: The deadline for submitting Postal
and Electronic Voting Forms is 10am Saturday 18 April 2015.
The Postal and Electronic Voting Forms will be supplied with
the AGM paperwork available 1 month before the AGM.
7. Proxy Forms: The deadline for submitting Proxy Forms is
9.00am, Monday 20 April 2015. The Proxy Form will be
supplied with the AGM Agenda.
The Returning Officer for the AGM will be confirmed on the
AGM Agenda. The AGM Agenda will be sent to the HITO Board
and HITO Employer Members no later than 20 March 2015.
contact
NATIONAL OFFICE
PO Box 11 764, Wellington 6142
Phone (04) 499 1180
AUCKLAND
Phone (09) 579 4844
Mobile (027) 443 2401
MID-CENTRAL
Phone (04) 499 5150
Mobile (027) 470 0170
NORTHERN SOUTH
Phone (03) 338 5376
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Forma Issue 17

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Forma Issue 17

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2014 INDUSTRY AWARDS

Industry Training for Barbering, Beauty & Hairdressing

2014 INDUSTRY AWARDS

RISE TO THE TOP AT THE INDUSTRY AWARDS

he day began at 11am with the NZARH Oceanic

guests and discussing the importance of acknowledging the

Midway through the day, guests and competitors had the

Tom Murphy, founder of Kitomba, said: As the awards have

The competitors returned to the competition floor for the second

Erica also read out a message from Steven Joyce, Minister

The main event space opened at 7pm. The guests entered

After their welcome, it was time to acknowledge the NZARH

Rebecca Brent, owner of Willis York and LOreal Colour

Robyn Kirkwood, Patrick Cameron competition winner, was

ERICA CUMMING. LYNETTE KARAM-WHALLEY

INSIDE THE INDUSTRY

JULIEANNE HARTSHORNE, 2013 JASMINE MCBETH

FUSE CIRCUS PERFORM AT

JACQUI MALCOLM AND

OUR HOSTS, BELINDA ROBB OF BIBA SALON

KIMBERLEY HALL OF VENOM,

REBECCA BRENT OF WILLIS YORK

LA VILLA HAIR AND BEAUTY, KITOMBA NZARH

THE INDUSTRY AWARDS

LAURA WILLIAMS, HITO APPRENTICE

ROBYN KIRKWOOD OF AINSLEYS HAIR DESIGN,

JACQUI MALCOLM, JASMINE MCBETH

RISE TO THE TOP AT THE INDUSTRY AWARDS

"Success is the culmination of talent, hard work, dedication,

We agree. You have done a fantastic job of representing your

From a record number of entries, this year the Editorial Stylist

Next up were the HITO Annual Awards.

First up were the winners of the HITO Hairdresser in Training

This years announcement was particularly special. Julieanne

Up next we acknowledged the HITO Regional Apprentice of

After a short break for dinner and entertainment, the Kitomba/

RISE TO THE TOP AT THE INDUSTRY AWARDS

THE BUSINESS AWARD WINNERS ARE:

2DEGREES EMPLOYER OF CHOICE

Morph Hair, Hamilton

Hair Scene Hair & Beauty, Whangaparoa

H&B BOUTIQUE SALON OF THE YEAR

WELLA FASTEST GROWING SALON

La Villa Hair & Beauty, Lower Hutt

Common Thread, Pukekohe

JUSTBOOKME BEST NEW ENTRANT

WELLA SUSTAINABLE SALON OF THE YEAR

Protege Hairdressing, Wanganui

Morph Hair, Hamilton

KITOMBA EXCELLENCE IN MARKETING

SCHWARZKOPF BUSINESS STYLIST OF THE YEAR

Morph Hair, Hamilton

Kristal Sargent La Villa Hair & Beauty, Lower Hutt

Finally, the awards everyone was waiting for, the HITO

Guests and winners rounded out the evening with drinks

Thank you also to our sponsors: Dateline, Goldwell, LOreal,

THE HITO 2014 WINNERS:

HITO TUTOR OF THE YEAR

Nadine Gratton, Ursula Harris Hair Design, Nelson

WINNERS: Fiona Smith and Kirsty Ryan

RUNNER UP: Courtney Jackson, Be Ba Bo Hair Studio,

HITO TRAINER OF THE YEAR

HITO REGIONAL APPRENTICE OF THE YEAR

HITO TRAINING SALON OF THE YEAR