Mba Sem II Handouts PDF

THE ICFAI UNIVERSITY JAIPUR
Faculty of Management Studies

Course Handout
Second Semester: 2012 - 2013
Course Code/No.
SL MM 502
1. Instructor-in-charge
Instructor(s):
Course title
Marketing Management II
:
L P U
3 0 3
Prof. Sharad Kamra

Room no. 23
email: sharadkamra3101@gmail.com,
Mob : +91 9314024652
2. Scope & Objective of the course: To equip students with a basic level of understanding on the importance and role
of marketing in the managerial decision making process of an enterprise. Further, for such of those students who would
wish to specialize in marketing, each topic should create curiosity leading to selection of appropriate electives for
deeper understanding.
At the end of the course, the student should be able to:
1. Define concepts of MM-II
2. Identify how these concepts appear in cases/practical situations
3. See the link between MM-I and subsequent concepts
4. See the inter-relation between concepts/situations
5. Use this knowledge to arrive at solutions to practical situations
6. Try to use them in live marketing projects
7. Learn to work in teams through project work/presentations
8. Outline the strategic planning process and identify the role of marketing in the planning process
3. (a) Textbook(s):
T1
Marketing Management, Feduni, 2004
(b) Reference book(s):

R1
Marketing Management, Philip Kotler, eleventh edition, Pearson, 2004
R2
Marketing Management, Kotler, Keller, Koshy and Jha, 13 edition,

Pearson, 2009
R3
Marketing, etzel, Michael J et al. Mc Graw-Hill, 13 edition, 2004
R4
Marketing Management: Global Perspective - Indian Context, 4 e,

Ramaswamy, V S / Namakumari, S. Macmillan India Limited, 2009
R5
The CRM Handbook, Jill Dyche, First Edition, Pearson, 2002
C1 (Cases)
Case Studies in Marketing, Volume III, Feduni, 2004
C2 (Cases)
Case Studies in Management: Volume V, Feduni, 2007
C3 (Cases)
Case studies in Management: Volume VII, Feduni, 2007
C4 (Cases)
Case studies in Management: volume II, Feduni, 2004
th
th
th
Course Handout -Marketing Management II (Session 2012 2014)

(c) Other readings:
websites
1. http://marketingtoday.com/
2. http://www.targetmarketingmag.com
Magazines
Brand Equity, an Economic Times Supplement every Wednesday, Sunday Economic times
4Ps, Business Today, Business India, Business World
4.Lecture-wise plan
Lecture/
Learning
Session Nos. Objectives
3
1. To identify with fundamentals of

Marketing Research
2. To be acquainted with the scope and
various types of Marketing Research and
its application in Profession of Marketing
1. To make students familiar with and
understand the use of Customer
Databases
2. To grasp the applications and
development of Data warehouses and
process of Data Mining in Marketing
To understand how to:
1. Develop Product classification
2. Manage Product Lines & Product Line
extensions
To comprehend:
1. Challenges in new Product Development
2. New Product Development Process
3. Stages in New Product Development
To recognize and appreciate:

1.
2.
3.
4.
5.
Brand as a concept & its significance

Brand Management
Types of brands & the challenges
The concept of Brand equity
Branding decisions, packaging & Labelling
Topics to be covered
Marketing Research
Reference
(Chapter/Sec./Page Nos.
of Text/Ref. Books)
T1: Ch.7/Pg.95-111
R1: Ch.5/Pg. 129-139
Customer Databases &

Database Marketing
T1: Ch.24/Pg.413-414
R1: Ch. 2/Pg. 52-56
R3: Ch.7/Pg 173- 194
Product Line & Product

Mix decisions
Case: ITC Foods Growth &
future Prospects
New Product
Development
Case: New Product
Development at Schwan
Food company: Innovation
through Communication
Branding Decisions
T1: Ch.11/Pg. 173-190

R1: Ch.14/Pg. 407-418
C3 : Case 2/Pg. 203-222
Case: The Maggi Brand in

India: Brand Extension &
Repositioning
Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur
T1: Ch.13/Pg. 207-216

R1: Ch. 12/Pg. 348-380
C2: Case 8/Pg. 117-134
T1: Ch.14/Pg. 217-236

R1:Ch.14/Pg. 418-437
C3:Case3/Pg.223-240
Page 2

3
1. To comprehend the Internal and External

Factors Affecting Pricing Decisions.
2. To be acquainted with the Pricing
Objectives - Pricing Approaches - Costbased Pricing - Buyer- based Pricing Competition-based Pricing.
3. Learn to develop New Product Pricing
Strategies - Product-mix Pricing Strategies Price Adjustment Strategies - Price Changes
4. To discern how to Set the price initiating
and responding to price changes, price
bidding.
1. To appreciate Importance and role of
marketing communication
2. Learn to develop effective marketing
communication
3. To know how to decide the appropriate
marketing communication mix
1. To become skilled at how to Develop and
manage advertising,
2. To appreciate how to make Decisions on
media and measurement.
Pricing Decisions
To gain knowledge of the methods and

tools of:
- Sales Promotion
- Publicity
- Public Relations
To appreciate:
1. Nature, role and functions of Marketing
channels
2. channel Design decisions
3. channel Management decisions
4. channel dynamics
5. channel behaviour
6. marketing systems
7. channel Conflicts
To ascertain:
1. Objectives of Market Logistics
2. logistics decisions
3. Strategic issues in managing logistics
4. Functions and types of Warehousing
Wholesaling & its growth
5. Classification of Wholesalers
6. Changing patterns of wholesaling &
market decisions.
To be acquainted with:
1. Types of retailers
2. Retailer Marketing decisions
3. Global trends in Retailing & its impact on
India
4. Future of retailing in India.
Promotions
Case:Glaceau: Marketing
Vitamin Water
T1: Ch. 15/Pg 237 -253

R1: Ch. 16/Pg. 470-502
Case: Air Deccan: Indias

First Low cost Airlines
C 3: Case 7/ Pg..287-290
Integrated Marketing
Communication
T1: Ch. 19/ Pg 313-328

R1: Ch. 19/Pg 563-583
Advertising
T1: Ch. 20/Pg 329-342
Case: Unilevers Real

beauty campaign for Dove
R1:Ch.20/Pg.589-606
C2: Case 2/Pg. 13-40
T1: Ch.20/Pg. 342-352
R1: Ch. 20/Pg. 609-617
C3 :Case 5/Pg. 241-262
Marketing Channels
Case : Pepsicos
Distribution & Logistics
operations
Logistics & wholesaling

Case: Unilever
restructures its Supply
chain Management
Retailing
Case: Crossroads Retailing
Lessons
T1: Ch.16/Pg. 254-275

R1: Ch. 17/Pg. 503-534
C1: Case 3/ Pg. 32-43
T1:Ch.17/Pg. 276-291
R1: Ch.18/Pg. 547-558
C1: Case 8/Pg. 81-93
T1: Ch.18/Pg. 292-309

R1: Ch. 18/Pg. 535-546
C1: Case 10/Pg. 109-114
Page 3

2
To ascertain:
5. Nature & importance of personal Selling
6.Types of Sales Persons
7.Personal Selling Process
8.Improving Personal Selling Efforts
9.Sales force Management
To get acquainted with:
1.Trends in business environment
2.Marketing organizations
3.Linkages with other departments
4.Strategies for organization wide
marketing orientation
5.Marketing implementations
6.Evaluation & Control
To understand how to analyze & prepare :
1. Marketing Costs
2. Customer Profitability
3. Budgeting for Sales force Deptt.
1. To be familiar with the Importance and
Environment of Rural Marketing
2. identify with Rural Consumer Demand,
Size & Composition.
3. Acknowledge 4As in Rural Marketing
To become skilled at the concept and
applications of CRM with focus on Defining &
Delivering CRM
Personal Selling & Sales

Force Management
To comprehend:
1. The concept of Direct Marketing
2. Reasons for Growth of direct marketing
3. Relationship between Customer
database and direct marketing
4. Channels of direct marketing
5. Online marketing -Internet and Ecommerce.
To gain knowledge of
1. Economics of International Marketing
2. Global Markets
3. Export Marketing Strategies
4. The role of the Government and the
Government sponsored support system
To recognize:
Direct and Online

Marketing
1.The value of Ethics in Marketing.

2.The responsibilities of a marketer towards
imbibing ethics in marketing practices
T1: Ch.21/Pg. 353-374

R1: Ch. 21/Pg. 637-663
Developing & Managing

Marketing Department &
Organization
T1: Ch.22/Pg. 375-392

R1: Ch. 22/Pg. 665-704
Marketing Budgets & Cost
T1: Ch.4/Pg. 50-62

R1: Ch. 3/Pg. 81-85
Rural Marketing
R4: Ch.48/Pg.696-717
Case:Coca colas thirst for

Rural Market
C4: Case 6/Pg. 68-78
CRM
R1: Ch.3/Pg.76 77
R5: Ch.1/pg. 27 - 42
Ch.2/Pg.43 74
T1: Ch. 24/Pg. 411-426
R1: Ch. 20/Pg. 620-629
C3: Case 4/Pg. 241-262
Case :Harnessing the

Power of Online social
communities for branding
& market development
Global Marketing
Case: IKEAs Global
Marketing Strategy
Responsibility and Ethics

in Marketing
Case: Glaxosmithklines
Marketing Strategy for
requip
T1: Ch. 23/Pg. 393 -410

R1: Ch. 13/Pg. 383 403
C2: Case 11/Pg. 153-170
T1: Ch.27/Pg.451-470
R3: Ch. 1/Pg. 18-19
C3: Case 1/Pg. 177-202
Page 4

5.Evaluation Scheme:
Component
Individual
Assignment
Duration
(hr/min)
----
Case analysis
Assignment ---I (group)
Course
coverage/
Syllabus
Date /Time
Marketing
Research
Tuesday,
17th Jan 2012
3:10 PM onwards
Branding
Decisions
Weightage
(%)
Test I
30 min
Mid Term
Examination
90 min
20
Marketing
Quiz
----
Project
(Group +
---individual)
Case analysis
Assignment-II ---(Group)
Tuesday,
31st Jan 2012
3:10 PM onwards
Tuesday,
Session 1 - 16
14th Feb 2012
3:30 4:00 pm
Tuesday,
Session 1 - 20
28th Feb 2012
3:30 5:00 PM
Tuesday,
Session 1 - 28
13th Mar 2012
3:10 PM onwards
Tuesday,
4Ps
27th Mar 2012
3:10 PM onwards
Tuesday,
Rural Marketing 10th Apr 2012
3:10 PM onwards
Remarks
Field/ Library/web
research followed by
Presentation and
submission
Case analysis submission
followed by Presentation
(Group Activity)
Closed book written Test
Closed book written
Examination
To be organized by
students
Outdoor Project followed
by Presentation & report
submission
(Group Activity)
Evaluated by the instructor
in the middle and at the
end of the semester
*
Academic
Interaction
continuous
----
----
Regularity in
class
continuous
4*
----
------
----
Tuesday,
8th May 2012
---10:00 AM to I:00 PM
End Term
Examination
----
40
TOTAL
100
* These 4 marks would be proportionally distributed for attendance of the student over and above the
mandatory 75% attendance.
6. Chamber Consultation Hours: Every Thursday (5:00 PM to 6:00 PM)
7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances.
However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator
Page 5

8. General:
a) Individual Assignment: A home Assignment on a particular syllabi topic is given to each student to understand
and evaluate their understanding of the topic.
b) Case Discussion & Analysis : This is a group assignment. The groups can be of 2 to 4 participants. The students
will be allotted a case, which first they need to discuss amongst the group members and then submit
type written assignment.
c) Written Test: A closed book Written Test as per the coverage of syllabus
d) Quiz : An in Class room Marketing Quiz Competition, Organized and participated by students
e) Marketing Project: The students will be given a Team project, which will be essentially an outdoor assignment.
In this assignment, the students may be assigned the task to go and interview people with the help of
questionnaires and later compile the report on the basis of Secondary/Primary data. This will be followed by
Class room Presentations. The students presentation will be in form of not more than 8 power point slides. The
presentation will be for 10 minutes and it will be followed by a 5 minute Q&A session.
The written Report should be between 15 20 pages (including exhibits)
Sources of information:
Secondary data: Participants are expected to gather sufficient information from newspapers, magazines,
published company and industry reports and from the internet.
Primary data: Participants may get in touch with other industry professionals, entrepreneurs and others who can
provide insights on the intended business.
An interim performance report is due by the 7th day of the start the project. This interim report may include:
Initial Outline
Questionnaire Design
Interview records
Current information needs
Sd/
Prof. Sharad Kamra
Date: 5th January 2012
Name & Signature of I/C
Form: GT/2
Page 6

Course Handout
MBA
Second Semester: 2011-2012
Course Code/No.
SLRM502
Instructor(s)
Course title
Business Research Methods
:
:
L P U
3 0 3
Shradha Banga
Room No. 25
Email id: shradha.banga@gmail.com
Mobile No. : +919887059390
2. Scope & Objective of the course:

To help understand the process and significance of research work in business decisions making.
At the end of the course, the student will be able to:-
Formulate problems, design the research process, collect required information,

analyze, interpret and apply research to arrive at the solution of business related
problems
Use appropriate software for scientific analysis of data.
3. (a) Textbook(s):
T1: Business Research Methods
Icfai University Publication
2005

R1: Statistics for Management, 2nd ed
Levin and Rubin
Prentice Hall of India
(c) Other readings:

www.ssrn.com
www.emeraldinsight.com
http://www.proquest.co.uk/en-UK/
Economic and Business daily: The Economic Times, Business Standards etc.
Business Magazines: Business India
2008
COURSE HANDOUT BRM

THE ICFAI UNIVERSITY, JAIPUR
Lecture-wise plan
Lecture/
Session Nos.
1-2
Learning
Objectives
To understand:
Significance of Research in business.
Types of Research.
Ethics in research
Consequences of Plagiarism
3-4
To recognize the importance of:

Review of literature and
Identification of problem/opportunity
in research process.
5-7
To know formulation of constructs,

statement of objectives,
statement of hypothesis,
identification of variables,
data collection, data analysis, report
writing.
8-9
To understand:
Reference
(Chapter/Sec./ Pg.
Nos.
(of Text/ Ref. Books)
T1:Chapter 1/
Introduction to
Research
Pg. 4-10
Meaning & definition
of Research
Relevance and.
Introduction
to T1:Chapter 2/
critical review of Pg. 12-13
literature:
identification
of
research problem
Research
T1:Chapter 2
processes
Pg. 14-18
Research design
Types of Research Design: descriptive,

exploratory and causal.
10-11
12-13
T1:Chapter 3
Pg. 22-30
To know the
Types of measurements in research.
Scales and
Measurements:
T1:Chapter 4
Developing Scales Classification of

scales
Scales and
Measurements:
T1:Chapter 5
Pg. 33-42
Pg. 44-59
Types of Errors in measurement

14-16
2|Pg.
To recognize sampling process- Sampling

identification of sampling frame,
T1:Chapter 6
Pg. 62-68
COURSE HANDOUT BRM

sampling techniques.
17
18
To
understand
determination.
sample
size Sampling
T1:Chapter 6
Pg. 69-73
To understand the significance and Sampling

techniques of collection of data.
T1:Chapter 6
Pg. 74-77
Test of reliability and normality.

19
To understand Secondary data analysis
Secondary Data
T1:Chapter 7
Pg. 82-94
20
To know about survey research
Survey research
T1:Chapter 8
Pg. 97-113
21-22
To understand Questionnaire making
T1:Chapter 9
Pg. 117-127
23-24
25-26
27
28
29
3|Pg.
To understand Data Preparation: Data Data

Coding, Data Cleaning,
Preparation
with statistical
package
T1:Chapter 12
To Identify Outliers, Handling Missing Data

Values, frequency tables, cross Preparation
with statistical
tabulation.
package
T1:Chapter 12
To Practice the same on data

collected by every student
Data
Preparation
with statistical
package
T1:Chapter 12
To know about Basics of Hypothesis

Testing
Hypothesis Testing:
Basic concepts
T1:Chapter 13
To understand Cross Tabulation and chi

square test
Hypothesis Testing:
Test of differences
T1:Chapter 14
Pg. 164-170
Pg. 171-174
Pg. 175-178
Pg. 181-190
Pg. 193-204
COURSE HANDOUT BRM

30
31-32
33-34
To understand Hypothesis Testing

about single mean and ANOVA
Hypothesis Testing:
Test of differences
T1:Chapter 14
Pg. 205-218
To understand multivariate analysis:- Introduction to

Multiple regression, Factor analysis, Multivariate
cluster analysis, Discriminant analysis, techniques
conjoint analysis, MDS, correspondence
analysis.
T1:Chapter 16
To know Multiple regression on SPSS
T1:Chapter 16
Multiple Regression
Pg. 239-245
Pg. 246-252
35-36
To put into practice

regression on SPSS
37-38
To put into practice Factor analysis on

SPSS
Factor analysis
T1:Chapter 16
39-40
To know Factor analysis on SPSS
Factor analysis
T1:Chapter 16
41-42
To understand Types of reports

planning and organizing a research
project, Harvard system of referencing
Bibliography footnotes checklist evaluation of report.
Report writing
T1:Chapter 17
4|Pg.
Multiple Multiple Regression
T1:Chapter 16
Pg. 260-269
COURSE HANDOUT BRM

5. Evaluation Scheme:
Component
Test I
Assignment and
Viva
Mid term
Examination
Duration
(hr/min)
Weightage
(%)
50 mins
10
5/2/201115/2/2011
90 min
Course
coverage/
Syllabus
Lectures 1-15
Lectures 16-22
Lectures 1-22
20
Date
3/2/2011
12-1 pm
Friday
Remarks
Closed book test will include:
10 Short answers and 2
descriptive questions
Viva
criteria:
17/2/2011 Evaluation
conceptual understanding of
12-1 pm topics covered in sessions
Friday
02/03/2012
Friday
Closed Book Written

Examination
10-11.30 am
Test II
Assignment
and Viva
Academic
Interaction
Regularity in
class
Comprehensive
Examination
50 min
21/3/201120/04/12
Research Paper
Submission and
Presentation
10
Lectures 23-30
13/4/2011 Closed book test will include:

12-1 pm 10 Short answers and 2
descriptive questions
Friday
Model Building
and testing it.
Report Writing
and
Presentation
Presentation
Student will submit Research
on
27/4/2011 Paper (softcopy and hard
copy) and deliver
12-1 pm presentation of the same
Friday
(4+3)
continuous
Evaluated by the instructor in

the middle and at the end of
the semester
continuous
Evaluated by the instructor *
03 hrs
40
Full Syllabus
Lectures 1-42
07.05.2012
Monday
Closed Book Written

Examination
10am -1pm
5|Pg.
COURSE HANDOUT BRM

6. Chamber Consultation Hours: 12-1 pm every Friday.

7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine
circumstances. However, there has to be a Prior and proper intimation to the undersigned or the
Program Coordinator.
8. General:
a. Assignment topics will cover the given syllabus but it should be aligned with the current
economicscenario.
Date: _ _ _ _ _ _ _ _ _
Form: GT/2
6|Pg.

Course Handout
Course Code/No.
SL IT 502
Instructor(s)
Course title
Enterprise Wide Information Systerms
:
:
L P U
3 0 3
Prof. Mukesh Srivastava

Room No. 28
Email id: mk_sri@yahoo.com
Mobile No. : 9352280969

The objective of this course is to help students acquire basic understanding of enterprise wide business
processes and their integration through IT applications to gain competitive advantage. To enable the
students, design and develop information systems using MS-Access.
Learning Outcomes
On successful completion of the Course, the students will be able to do the following:
1. Demonstrate the understanding of process view of organization, its problems and need for reengineering.
2. Apply database principles, in designing and developing information systems using MS-Access.
3. Identify and understand different enterprise applications like ERP, SCM, CRM and their
integration for gaining competitive advantage.
4. Describe current advancements in enterprise applications like Data Warehousing, Data Mining,
Business Intelligence and Green Computing
3. (a) Textbook(s):
T1
T2
Information Technology & Systems, 2nd Edition

Information Technology in Management
FedUni Publication, 2007

ICMR Publication, 2008

R1
MIS: Managing the Digital Firm
Latest Edn Laudon , K.C. / Laudon, J.P.

Prentice Hall
R2
Enterprise Systems For Management
Latest Edition, Luvai .F. Motiwalla, Jeff

Thompson, Pearson Education.
R3
Introduction to Database System
Latest Edition, C. J. Date
Modern Database Management
Latest Edition, Jeffery . A. Hoffer, Mary

Prescott, Heikki Topi, Prentice Hall
R5
Microsoft Access 2007 Plain and Simple
Frye, Curtis. Microsoft Press 2007

(Plain and Simple Series)
R6
Enterprise Resource Planning
Mary Sumner. Pearson Education, LPE.
R4
Lecture-wise plan
Lecture/
Session
Nos.
Learning
Objectives
Reference
(Chapter/Sec./
Page
Nos.
1-2
Introduction to Business Process, Problems

of functional division, Business Process Reengineering, Process redesign and mapping
Process View of
Organization
3-6
Basic concepts, Data Models, Advantages of

Database Approach, Overview of E-R
Modeling, Data Flow Modelling, Entity,
Attributes, Relationships, key Concepts,
Normalization,
Basic
Normal
Forms
(restricted up to 3 NF), overview of SQL
Database
design
process,
building
Databases with MS-Access- Implementation
and Presentation of MIS - Forms, Queries
and Reports. Imports and Export from /to MS
Access/ MS Excel.
Exercises to be provided by the instructor
Database
management
systems
7-10
11-15
16-20
21-24
25-28
29-31
32-34
35-37
38-40
Exercises to be provided by the instructor
Information System
Development
T2:Ch1/Pg 1 -15
T1:Ch8/Pg 169 -200
R3:Ch2/Pg 115
R5:Ch3/Pg 216
MIS Building handson classroom

exercise
R5:Ch. 3 to 6
MIS Project
Execution
R5:Ch. 3 to 6
Operational advantage of enterprise wide

applications, Overview of Finance &
Accounting, Manufacturing, Sales &
Distribution, HR modules, ERP-II
Overview of Supply and Demand Chains,
SCM Framework, RFID in SCM and how it
aids in Business process re-design and
optimization, e-SCM
ERP
Introduction to CRM Applications, Growth of

CRM Applications, CRM as an enabler of
Customer Centric Strategy, e-CRM
CRM Applications
Integration of ERP, SCM and CRM

applications
Integration among
Enterprise Solutions
T2 : Ch. 9 /Pg 100-105
E-Business models viz B2B, B2C, C2C, ECommerce
E-Business
T1:Ch. 16/Pg 331-339
Data Warehousing, Data Mining, Business

Intelligence, Green Computing
Trends
Total Number of Sessions
T1:Ch. 18/Pg 369-394

T2 : Ch. 3 /Pg 31-49
SCM Applications
T1:Ch. 17/Pg 345-368

T2 : Ch. 4 /Pg 50-61
T1:Ch. 19/Pg 395-406
T2 : Ch. 5 /Pg 62-50
T1:Ch. 16/Pg 339-344
T2 : Ch. 6 /Pg 77- 83

Video Case Studies &
Power Point
Presentation
40
Component
Duration
(hr/min)
Weightage
(%)
Test I
50 Min
Session 1 15
-
10 Min
Date/ Time
Remarks
27-Jan-2012
Assignment-I
Presentation
Course
coverage/
Syllabus
Session 1 10
4:10 PM to
5:00 PM
6-Feb-2012
by 6:00 PM
17-Feb-2012
Session 07 15 to
24-Feb-2012
Hand Written Home

Assignment
Individual Presentation
29-Feb-2012
Mid Term
Examination
90 min
20
Test II
50 Min
Session 1 20
3:30 PM to
5:00 PM
Session 21 28 23-Mar-2012
30 Min.
Assignment-II
100 min
4:10 PM to
5:00 PM
13-Apr-2012
TQM & Project

Management
4:10 PM to
5:00 PM
4-May-2012
By 5:00 pm
Academic
Interaction
Regularity in
class
---continuous
continuous
TOTAL
40
Closed Book
Hand Written Home

Assignment
end of the semester
*
---12-May-2012
End Term
180 Min
Examination
Open book written Test
Open
ERP Quiz
Closed book written

Examination
10:00 AM to
1:00 PM
Closed book
comprehensive
Examination
100
* These 4 marks would be proportionally distributed for attendance of the student over
and above the mandatory 75% attendance.
6. Chamber Consultation Hours: Wednesday & Friday (4:30 PM to 6:00 PM)
circumstances. However, there has to be a Prior and proper intimation to the

undersigned or the Program Coordinator
Date: _ _ _ _ _ _ _ _ _
Name & Signature of Instructor

Course Handout
MBA
Course Code/No.
SLFI502
Instructor(s)
Course title
Financial Management-II
:
:
L P U
3 0 3
G. D. Rathod
Room No. 47
Email id: gdrathod@iujaipur.edu.in
Mobile No. : +91 9829024490
Develop a framework to evaluate key decision in respect of capital structure, dividend policy, working capital
management and decision involving alternate choices.
At the end of the course, the student will be able to: Explain the need of Financial Forecasting and prepare Pro-Forma Financial Statements
Understand concepts of Leverage and measures of Leverage
Understand the concepts and theories of capital structures.
Analyze the Capital Structure Policies and Decisions
Understand and analyze models of dividend policies of management
Understand theories and concepts of Inventory management and Receivable management
Understand the Working Capital Management concepts and develop working capital cycle.
Explain the role of a treasury manager by understanding cash
Understand and evaluate CVP analysis and evaluate the decision making using different cost
accounting techniques
3. (a) Textbook(s):
T1
R1
Financial Management , Feduni, 2005
Financial Management: Theory & Practice. Chandra, Prasanna. Tata

McGraw-Hill 2007, 7e
R2
Case Studies in Management: Volume VIII, Fed Uni., August 2007
R3
Cost Management, Ravi M. Kishore, Taxmann-2007, 3e
R4
Cost Management, Jawaharlal, Tata Mc Graw-Hill Publishing Company

Limited,
(c) Other readings:

www.icai.org.in
www.icwai.org
www.investopedia.com
www.wikipedia.org
www.sebi.gov.in
www.rbi.org.in
COURSE HANDOUT FM-II

Websites of leading companies, BSE, NSE, Private and PSU banks, NBFCs etc.
Financial daily The Economic Times, Business Standards etc.
( e-copy of finance news papers can be read from the respective websites)
Finance Magazines: Business India, Business World, Business Today etc.
Lecture-wise plan
Lecture/
Learning
Session
Objectives
Nos.
1-2
To understand financial planning and
forecasting and to know how to prepare
Pro-Forma Income Statement and Balance
Sheet
and
derive
External
Funds
Requirements
3
4-5
6-7
8-9
To understand the concept of External

Funds Requirements (EFR) and estimate
the EFR from the given financial data of
the Pro Forma statements
Growth and External

Funds Requirement EFR
T1: Ch.9/Pg.171-178
To understand the concept of Net Income

Approach - Net Operating Income Approach
-Traditional Approach and solve related
problems.
Capital Structure
Theories
T1: Ch.1/Pg. 67-90
To know the formal theory of capital

structure by studying Modigliani-Miller
Model (MM), Miller Model - Criticisms of
MM and Miller Models to understand
Financial Distress & Agency Cost
Capital Structure
Theories
T1: Ch.1/Pg. 67-90
To understand Business & Financial Risk and

Determinants of Capital Structure Decision
To analyse the Approach to Estimating the
Target Capital Structure
Capital Structure
Policy
T1: Ch.4/Pg. 55-66

R1: Ch.20/ 510-544
EBIT / EPS Analysis

and ROI / ROE
Analysis
Case analysis:
Dressen (Abridged)
(A)
T1: Ch.4/Pg. 55-66

R1: Ch.20/ 510-544
Leverage
T1: Ch.8/Pg. 161-169
10
To analyse the given case so as to

understand the underlying concepts of
capital structure theories.
11-12
To Measure and analyze the implications

of Leverage - Operating Leverage, Financial
Leverage and Total Leverage.
2|Page
Reference
Topics to be covered (Chapter/Sec./ Page Nos.
Financial planning
T1: Ch.9/Pg.171-178
and Forecasting
R1: Ch.5/Pg. 105-112
R1: Ch.5/Pg. 116-122
R1: Ch.19/Pg.477-482
R1: Ch.19/Pg. 482-500
R2: Case 3/Pg.25-42
R1: Ch.20/Pg.515-518

13-14
15
16-18
19
20-22
23-24
25-27
28
3|Page
To understand the concepts of dividend

policy by studying Traditional Position Walter Model - Gordon Model - MillerModigliani Position - and Rational
Expectations Model.
Dividend Policy

understand the underlying concepts of
dividend policy
Case Analysis: Hero

Hondas Dividend
Policy
T1: Ch.12/Pg. 217-228

R1: Ch. 22/555-582
R2:Case 1 /Pg.3-16
To understand the objectives of Working Estimation of

Capital and know the factors affecting the Working Capital
Composition
of
Working
Capital Needs
Independence among Components of
Working Capital - Operating Cycle Approach
to Working Capital.
T1: Ch.13/Pg. 230-253
To analyse the given case so as to Case Analysis: Intel:

understand the underlying concepts of Managing Working
Capital
dividend policy
R2: Case 2/ Pg.17-24
To understand the nature of Inventory and Inventory

its Role in Working Capital and study the Management
Purpose of Inventories and know types and
costs of Inventory
T1: Ch.15/Pg. 275-297
To know Inventory Management Techniques Inventory

with solving problems and understand Management
Pricing of Investments - Inventory Planning
and Control.
T1: Ch.15/Pg. 275-297
To understand the Purpose of

Receivables , Cost of Maintaining
Receivables and Credit Policy Variables
(Credit Standard, Credit Period, Cash
Discount, Collection Program) with
problems
Credit Evaluation - and Monitoring
Receivables
Receivables
Management
T1: Ch.16/Pg. 298-319
Receivables
Management
T1: Ch.16/Pg. 298-319

R1:Ch.11/Pg. 697-718
R1: Ch. 26/Pg.655-669
R1: Ch. 29/Pg.721-736
R1: Ch. 29/Pg.721-736
R1:Ch.11/Pg. 697-718

29-30
To understand the behaviours of Current Financing Current
Assets and Pattern of Financing -Accruals Assets
and also study the concepts Trade Credit Provisions - Short-Term Bank Finance Factoring
31
.
To analyse the given case so as to Case Analysis: The
understand the underlying concepts of Fall of United
Western Bank
current assets.
T1: Ch.14/Pg. 254-273

R1: Ch.26/Pg.655-669
R2: Case5/Pg.55-70
To understand the concepts of Treasury

Management and Control involving Cash
Management - Meaning of Cash - Need for
and Objectives of Cash Management Cash Forecasting and Budgets - Cash
Reports - and Efficient Cash Management.
Treasury
Management and
Control
T1: Ch.17/Pg. 320-357
34

understand the underlying concepts of cash
management.
R2: Case4/ Pg.43-54
35-36
To understand the relationship of Costs and

Profits with Volumes- and Uses of CVP
Analysis in managerial decisions involving
solving problems
Case Analysis:
Allied Irish Banks:
The Currency
Derivatives Fiasco
Cost- Volume- Profit
Analysis
37-39
To understand the technique of Marginal

Costing and know the differences of
Marginal Costing and Absorption Costing. To
understand Break-even Point Contribution
Margin Approach in taking managerial
decisions.
Cost- Volume- Profit

Analysis
R3: Ch.2/Pg. 24-33

Ch.3/Pg.187-198
R4:Ch3/Pg. 25-33
40-42
To understand the nature of managerial

decision making by analysing make or buydecisions, line replacement and decisions
regarding selling or further processing.
Decisions involving
Alternate choices
R3: ch.2/Pg. 45
R4: Ch.5/215-343
32-33
4|Page
R1:Ch.627/ 671-695
R3: Ch.3/Pg. 209-220

R4: Ch.4/Pg.86-106

Duration
Component
(hr/min)
Individual
Assignment
-Test -I
Mid Term
Examination
Individual
Assignment
Test-II
quiz
Academic
Interaction
Regularity in class
Weightage Course coverage/

Syllabus
(%)
Based on the
topic related to
6
pre-mid-term
syllabus
50 min
10
90 min
20
--
30 min
20 min
6
5
continuous
continuous
End Term
Examination
40
TOTAL
100
Up to 12
sessions
Session 1 - 21
Based on the
post mid-term
syllabus
25-30 sessions
32-36 sessions
Date/ Time
Remarks
Announcement
date: 18/01/12
Submission date:
06/02/2012
Monday
15/02/12
3.10-4.00pm
Wednesday
28/02/12
10-11.30 am
Tuesday
Announcement
date: 13/03/12
Submission date:
23/03/2012
Friday
28/03/12
Wednesday
3.10-4.00 pm
18/04/12
3.10-4.00 pm
Wednesday
Library/web research
followed by Viva in
Common House.
Lecture nos. 1-42, 14/05/12

Monday
entire course
10.00 am 1.00pm
MCQ, Problems &

theories
Closed book written
Examination
Library/web research
followed by Viva in
Common House
Problems & theories

Multiple Choice
Questions
Evaluated by the
instructor in the middle
and at the end of the
semester
Evaluated by the
instructor *
Closed book written
Examination
6. Chamber Consultation Hours: Every Wednesday between 5.0 pm to 6.00 pm
circumstances. However, there has to be a Prior and proper intimation to the undersigned or the
Program Coordinator
5|Page

8. General:
a. Assignments topic will cover the given syllabus but it should be aligned with the current business
scenario
b. Quiz will be of 15 MCQs and some questions of MCQ may involve problems solving before
answering.
c. Pre mid- term Test will be of MCQs, conceptual theories and problems. Post Mid-term test shall be
of problem and conceptual theories.
Date: _ _ _11-01-2012 _ _ _ _ _ _
Form: GT/2
6|Page

Course Handout
Course Code/No.
SL/HR/502
Instructor(s)
Course title
Human Resource Management
:
:
L P U
303
Prof. Sharad Kamra

Room No. 23
Email id: sharadkamra3101@gmail.com
Mobile No. : +91 93140 24652

The course is aimed at developing an understanding of human resource function to enable them to design
and structure human resource processes and practices.
At the end of the course, the student will be able to: Discuss the scope of human resource management functions.
Develop Human Resources Plan for an organization
Evaluate the effectiveness of recruitment and selection process
Design performance and potential appraisal
Explain Employee Training and Management Development Programmes
Assess Compensation Management
Explain employee relations, collective bargaining and grievance handling
Describe the contemporary trends in human resource management
3. (a) Textbook(s):
T1

R1
R2
R3
C1 (Case)
(c) Other readings:
Magazines
1. HR Magazine
2. People Matters
3. The Human Factor
Introduction to Human Resource Management, 2nd Edition,

Feduni, 2009
Personnel/Human Resource Management, 3rd edition,

Decenzo, David A./Robbins, Stephen P. Prentice Hall of India, 2002
Personnel Management:Text & Cases, 27th edition,
Mamoria, C.B. /Gankar, S.V. Himalaya Publishing house, 2007
Human Resource Management, 10th editon
Ivancevich, John M. Tata Mcgraw-Hill 2007
Case Studies in Management, volume VII, Feduni, 2007
Journals
The International Journal of
Human Resource Management
Asia Pacific Journal of Human
Resources
Websites
http://peoplematters.in/
http://www.shrm.org/
http://www.hrmthejournal.com
COURSE HANDOUT HRM
ICFAI UNIVERSITY, JAIPUR
4. Lecture-wise plan
Lecture/
Session
Nos.
1-3
4-5
6-8
9-11
12-14
15-17
18-21
Learning
Objectives
To comprehend the role of HR ExecutivesHRM Functions Challenges of Human
Resource ManagementNew Challenges for
HR Executives. HR Management
Competencies and Careers
To classify the Line Vs Staff Authority
Structure and Organizational Chart of HR
Department. Globalization and its impact on
HR- IT Systems and HR
To be trained at the Concept of Job Analysis
and Design, Role analysis Methods of Job
analysis - Job Description - Job Specification
Modern Management Techniques: Job
rotation job enlargement Job
enrichment. Managing the dejobbed world,
Competency mapping.
To recognize the Need and Importance of
HRP- Process of HRPLevels and Types of
HRP Forecasting Demand for employeesForecasting supply for employees-Balancing
supply and demand considerations- HRP
Model, Workforce Composition, HRIS
To appreciate the concept of Recruitment Factors Affecting Recruitment Recruitment
Policy- Equal Employment, Diversity and
Discrimination Issues- Sources of
recruitment Information technology and HR
recruiting on the net (e-Recruitment) Methods and Techniques of recruitment
Selection Process- Person Job Fit - Person
Organization Fit Elements of Selection
Process - Steps in the Selection Procedure
Various types of Tests Reliability and
Validity of Selection Process
To be acquainted with the Selection
Methods and Process (including reference
check and medical examination)Placement
and induction- Competency testing systems
To appreciate the concept of performance
management and performance appraisal Objectives of Performance Appraisal - The
Appraisal Process - Traditional Methods and
Modern Methods of Appraisal, (including
MBO, 360 degree, Assessment Centre,
Introduction to HRM
Reference
(Chapter/Sec./ Page
Nos.
T1: Ch.1/Pg.3-23
Case: Starbucks HRM

Policies & the growth
challenge
HRM at Work
Case:
Genetechs work culture
& Practices
Job analysis and design
Case: HRM: Best
practices in Infosys
Technologies
R1: Ch.1/Pg. 1-21
Human Resource
Planning
T1: Ch.4/Pg. 55-66
C1: Case 1/Pg.3-14

T1: Ch.2/Pg. 24-36
C1: Case8/ Pg. 123140
T1: Ch.3/Pg. 67-90
R1: Ch.5/Pg.97-116
Ch.13/Pg.339-355
C1: Case 2/Pg. 15-40
R1: Ch.4/Pg.77-96
Recruitment & Selection

Case: Recruitment &
Selection
T1: Ch.6/Pg. 91-104

Ch.7/Pg. 105-115
R1:Ch.6/Pg.117-144
Ch.7/Pg.145-175
C1: Case 3/ Pg. 41-46
Test, Interviews,
Placement and
Induction
Performance and
Potential appraisal
T1: Ch.7/Pg. 115-124

Ch.8/Pg. 125-140
R1:Ch.8/Pg.177-209
T1: Ch.10/Pg. 162-183
R1: Ch. 14/Pg.357-393
Page 2
COURSE HANDOUT HRM
22-25
26-27
28-30
31-33
34-36
37-39
Balance Scorecard, etc) Appraisers:

Manager / supervisor, Self, Subordinate,
Peer, Team and Customer-Errors in
Performance Appraisal Potential appraisal
To be familiar with the Principles of Learning
Systems approach to Training and
Development: Need Assessment, Program
Design, Delivery and Evaluation On-the Job
and Off-the-Job Training Methods, elearning, Competency Mapping
To value the Concept Career stages -Career
Anchors Career Development Cycle
Benefits of career planning to individual as
well as organization - Internal mobility:
promotions, transfers, Separation and
Succession planning, downshifting.
To be acquainted with the Objectives Methods of Job evaluation Factors
determining compensation- Pay Structures:
pay grades, broadbanding and ranges.
Current trends in compensation-Executive
Compensation.
To identify with the Nature and Purpose
Minimum Wage, Fair Wage, Living Wage Basic Kinds of Wage Plans - Elements of a
Good Wage Plan, Rewards and Incentives Short-term and Long-term Incentive Plans
Individual, Group and Organizational (Profit
Sharing, Employee Stock Ownership Plans )
Monetary and Non-monetary components of
compensation, , Employee Benefits and
Services. Payment of Bonus Act,1965,
Payment of Gratuity Act1972, ,Minimum
Wage Act,1948,Payment of Wages Act1936
To appreciate the Concept and purpose
Industrial Relations - Collective Bargaining Types Process - Pre-requisites - Issues
Involved - Worker Participation in
Management, Trade Unions, Trade Union
Act1926, Industrial Disputes Act1947,
Factories Act 1948, Workmens
Compensation Act 1923
To be on familiar terms with the meaning of
Grievance - Causes/Sources of Grievances Grievance Redressal Machinery - Model
Grievance Procedure Legislative Aspects of
the Grievance Redressal Procedure in India
Employee Training and

Management
Development
Case: Employee training
& Development at
Motorola
Managing Careers
Case:
Disney: Succession
Problems in Magic
Kingdom
T1: Ch.11/Pg. 184-206
Compensation
Management
Case:
Employees First,
Customer Second:
Wegmans work culture
Wage and Salary
Administration
Rewards and Incentives
T1: Ch.12/Pg. 207-224
Employee relations and

collective Bargaining
T1: Ch. 16/Pg. 286-303

Ch.17/Pg. 304-328
R1: Ch.10/Pg.239-273
C1: Case4/Pg. 47-64
T1: Ch.9/Pg. 143-161
R1:Ch.11/Pg. 275-307
C1:Case6/Pg.89-108
R1: Ch.16/Pg.423-450
C1: Case7/Pg.109-122
T1: Ch.12/Pg. 219-240
R2: Ch.16/Pg.432-458
Ch.17/Pg.459-489
Ch.18/Pg.490-502
R1: Ch. 20/Pg.529-552

Ch. 21/Pg.553-575
R2: Ch. 32/Pg.840-850
Grievance Handling
T1: Ch. 14/Pg. 259-269

R2: Ch.27/Pg.741-760
Case:
Racial Discrimination at
Fedex corporation
C1: Case9 /Pg. 141160
Page 3
COURSE HANDOUT HRM

40-41
42-44
To comprehend the concepts such as The

red hot stove rule, Domestic enquiry,
Principle of Natural Justice, Dismissal and
Discharge of an employee-Trade Unions
Discipline and
Disciplinary Action
T1: Ch.15/Pg. 270-285
To be familiar with the meaning and

relevance of Quality of Work Life Concept,
Strategies for Improving QWL, Family
integration processes, Talent Management PCMM- Entrepreneurship
(Intrapreneurship), E-HRM, GHRM, QHRM,
SHRM, Cyber Offences and penalties
Emerging trends in HRM
R2: Ch.28/Pg.761-785
T1: Ch.18/Pg.329-341
Ch.19/Pg.342-350
Case:
Diversity & Talent
Management Practices
at IBM
C1: Case10/ Pg. 161174
R1:Ch.18/Pg.477-500
Total Number of Lectures
44
Component
Duration
(hr/min)
Weightage
(%)
Course coverage/
Syllabus
Job analysis & job

design
Recruitment &
Selection
Individual
Assignment
--
Case analysis
Assignment I
(group)
--
Test
30 min
Mid Term
Examination
90 min
20
HR Quiz
--
Project (Group +
individual)
--
Case analysis
Assignment-II
(Group)
--
Academic
Interaction
continuous
Regularity in class
continuous
4*
End Term
Examination
Remarks
Tuesday,
th
24 Jan 2012
3:10 PM onwards
Field/ Library/web
research followed by
Presentation &
submission
(Group Activity)
Tuesday,
th
7 Feb 2012
3:10 PM onwards
Tuesday,
st
Session 1 - 20
21 Feb 2012
3:30 4:00 PM
Thursday,
st
Session 1 - 22
1 Mar 2012
3:30 5:00 PM
Tuesday,
Open/ current
th
20 Mar 2012
trends
3:10 PM onwards
Employee Training Tuesday,
rd
and Management 3 April 2012
Development
3:10 PM onwards
Employee relations Tuesday,
th
and collective
17 April 2012
Bargaining
3:10 PM onwards
-------
40
TOTAL
Date/Time
----
------

Closed book written
Examination
A Student led activity
Outdoor Project followed
by Presentation & Report
Submission
(Group Activity)
Evaluated by the
semester
Evaluated by the
instructor *
Tuesday,
th
15 May 2012
10:00 AM to 1:00 PM
100
* These 4 marks would be proportionally distributed for attendance of the student over and
above the mandatory 75% attendance.
Page 4
COURSE HANDOUT HRM
6. Chamber Consultation Hours: Thursdays (5:00 PM to 6:00 PM)

7. Make-up Policy:
Make up tests will be allowed to the students only in case of genuine
circumstances. However, there has to be a Prior and proper intimation to the undersigned or
the Program Coordinator
8. General:
a) Individual Assignment: A home Assignment on a particular syllabi topic is given to each
student to understand and evaluate their understanding of the topic.
b) Case Discussion & Analysis : This is a group assignment. The groups can be of 2 to 4
participants. The students will be allotted a case, which first they need to discuss amongst
the group members and then submit type written assignment.
c) Written Test: A closed book Written Test as per the coverage of syllabus
d) Quiz : An in Class room Marketing Quiz Competition, Organized and participated by students
e) HR Project: The students will be given a Team project, which will be essentially an outdoor
assignment. In this assignment, the students may be assigned the task to go and interview
people with the help of questionnaires and later compile the report on the basis of
Secondary/Primary data. This will be followed by Class room Presentations. The students
presentation will be in form of not more than 8 power point slides. The presentation will be
for 10 minutes and it will be followed by a 5 minute Q&A session.
The written Report should be between 15 20 pages (including exhibits)
Sources of information:
Secondary data: Participants are expected to gather sufficient information from newspapers,
magazines, published company and industry reports and from the internet.
Primary data: Participants may get in touch with other industry professionals, entrepreneurs
and others who can provide insights on the intended business.
An interim performance report is due by the 28th session. This interim report may include:
Initial Outline
Interview records
Current information needs

Sd/-
Date: 5th January 2012
Prof. Sharad Kamra

Form: GT/2
Page 5

Course Handout
Second Semester: 2011- 2012
Course Code/No.
Course title
INM582
LEGAL ENVIRONMENT OF BUSINESS
L P U
3 0 3
1. Instructor-in-charge :Dr. Teenna Sawhney

Room No. 55 IUJ
Email: teenna.sawhney@gmail.com
Ph: +919414045704 (Cell)
To familiarize the students with the legal environment in which the business entities operate and provide
basic appreciation of relevant legal provisions and their impact on business decisions and operations.
3. (a) Textbook(s):
T1:
Author
Legal Environment
Publication
Year
Icfai University Press
2007
Sultan Chand and Sons
2008
of Business

T 2:Elements of
Mercantile Law 13th ed
N.D.Kapoor
T 2:Intellectual Property
Law, Latest edition
P. Narayan
T 3:Law of Transfer of
Property, Latest edition
Nandi/Subbaram
ALT Publication
2010
T 4: Students guide to
Company Law 20th ed
A.K.Majumdar
Taxman Publishers
2007
T 5: Students guide to
Income Tax 37th ed
V.K.Singhania
Taxman Publishers
2007-08
T 6: Banking Law and

Practice
P.N. Vashney
Sultan Chand and Sons
(c) Other readings: Icfai Journals on Law

Latest Newspapers
Gogia
2010
2002
4.Lecture-wise plan
Lecture/Sess
ion Nos.
1-4
Learning
Objectives
To know about the
nature and types of
Law and system of
delivering justice in
Introduction
to
Legal
Environment: Philosophy of
Law Classification of Law
Torts National Law and
International Law Justice
Delivery System in India
Reference
(Chapter/Sec./Page Nos.
(of Text/Ref. Books)
TI: Chapter 1
Pgs 1-19
India.
5-7
Understand
the legal
aspects of
Contracts and
Business Contracts: Legal

Elements of Contracts
Classification
of
Contracts/AgreementsConsideration and LimitationsVoidable Contracts
T1: Chapter 2
Remedies for Breach of Contract

Contracts of Agency
Contracts of Guarantee
Contracts of Indemnity Letter
of Credit Contracts
T1: Chapter 2
Employment Contracts Special

Rights
in
Contracts
Documentation of Commercial
Contracts
T1: Chapter 2
Pgs 21-49
acceptance of
Agreements.
8-9
Learn about
different types
of Suits and
creation of
Pgs 49-70
Agency.
10-
To know more
11
about
employeremployee
relationship,
the way
commercial
contracts are
documented
and the law of
affixing
Stamps .
Pgs 70-86
12-13
Learn how
Partnerships and
Proprietorships work
and what are their
legal formalities.
14-16
To know how to
form a company and
raise capital from
public and to learn
more about dealing
in shares.
17-19
To learn how to
manage a company,
appoint Directors
Non-Corporate
Business
Entities: Sole Proprietorship
One Person Company (OPC)
Hindu Undivided Family (HUF)
Business Units Partnership
Firms The Partnership Act,
1932 Limited Liability
Partnerships
(LLP)
Cooperative Societies NonProfit Companies NonGovernmental

Organizations
(NGO) Insolvency Law and
Implications
TI: Chapter 3
Law Relating to Corporate

Business
Entities:
Salient
T1:Chapter 4
Features of a Company Corporate

Veil and Limitations Types of
Companies Incorporation of a
Company Doctrine of Ultra Vires
Doctrine of Indoor Management
Raising of Capital from Public
Share Capital Dividend Payment
Transfer and Transmission
Pgs88-105
Pgs107-128
Company Management Company

Meetings Reconstruction and
Amalgamation Changing Legal
Entity on Mergers Acquisitions
Winding up Dissolution
T1 : Chapter 4
Property Law for Business:

Classification of Property
Contract of Sale - Movable
Property Borrowing against
Property as Security Hire
Purchase of Property Lease of
Property
T1:Chapter 5
Exchange/Gift/Assignment
of
Property Intellectual Property
Rights (IPR)
T1: Chapter 5
Pgs 129-148
and conduct
meetings.
20-
To understand the
22
sale purchase lease

of movable and
immovable property
and the rights and
Pgs 150-170
obligations attached
with the same.
23-
To make distinction
24
in sale n exchange
Pgs 170-184
25-
To know
Business and Tax Laws:

Classification of Taxes Income
Tax Wealth Tax Central
Excise Sales Tax Customs
Duty Value Added Tax (VAT)
Service Tax Fringe Benefit
Tax
T1: Chapter 6
27
about various
To learn about
Financial Services Legal and
T1:Chapter7
Banking and
Regulatory Environment:
different financial
Banking Law and Regulation
Instruments.
Banking Regulation Act, 1949
taxes
implemented
by the
Pgs186-204
government
and learn
about the time
and process of
their payment.
28-30
Reserve Bank of India Act, 1934

Negotiable Instruments Act,
1881 Securitization and
Reconstruction of Financial
Assets and Enforcement of
Security Interest (SARFAESI)
Act, 2002 Insurance Law and
Regulation Essential Elements
of Insurance Contracts Legal
Principles of Insurance
Standard Clauses in Insurance
Policies Regulation of
Insurance Business Securities
Law and Regulation Market
Regulation by Companies Act,
1956Securities Control and
Regulation Act, 1956 An
Overview - Regulatory Role -
Pgs208-237
31-34
To learn all about

Insurance, its
benefits, assignment
of policies and
settlement of claims.
35-36
To gain
understanding of the
different aspects of
Cyber Law and
Business
Transactions related
Insurance Law and Regulation

Essential Elements of Insurance
Contracts Legal Principles of
Insurance Standard Clauses in
Insurance Policies Regulation
of
Insurance
Business
Securities Law and Regulation

Market Regulation by Companies
Act, 1956Securities Control
and Regulation Act, 1956 An
Overview - Regulatory Role of
SEBI Role of Stock Exchanges
- Regulation of Stock Exchanges
Trading of Securities Listing
of Securities Regulation of
Depositories
T1: Chapter 7
Pgs 241-277
Business Transactions and

Cyber law: Legal Framework
for IT related Transactions
Click-Wrap
Agreements
Authentication of Electronic
Records Attribution of
Electronic Records Legal
Status for Electronic Records
Cyber Offences and Penalties
TI: Chapter 8
Competition and Consumer

Protection:
Consumer
Protection Law in India
Competition Law in India
Restrictive and Unfair Trade
Practices Product Liability
Public Interest Litigation in
India Class Action Suits in the
US
T1:Chapter 9
Pgs 279-288
to them.
37-
To know about the
38
manner in which the

Consumer protection
Law is applicable in
India and how it
protects the rights of
the consumer.
39-
To learn the value and Environment Protection and
40
importance of
protecting the
environment and
safeguard against
pollution.
Business
Obligations:
Environmental
Pollution
Environmental Law
Pgs 290-309
T1: Chapter 10
Pgs 311-321
41-
To know how
Alternative Dispute
T1: Chapter 11
42
to impose
Regulation(ADR):
Pgs323-332
litigation and
Efficacy of ADR-
carry out
Mediation-Arbitration-
Conciliation
Litigation: A
Comparative NoteArbitration-
Conciliation-MediationNegotiation-Arbitration
and Conciliation Law in
India
Component
Duration
(hr/min)
Weightage
(%)
Test 1
50 min
Course
coverage/
Syllabus/
Lec No.
Lec 1-11
10
Date
Remarks
6th Feb.
mon
Written Test
4.10pm-
Closed book
5.00pm
Lec1-16
Quiz 1
50 min
20th Feb.
mon
4.10-5.00pm
Brief
Presentation
5 min each
90 min
Type Questions
Closed book
th
27 Feb. mon Explain a given

3.10-5.00pm Topic orally
Lec 1-24
Mid Term
Test 2
Lec 1-19
Short answer
2nd March
2012 Friday
20
3.30pm-
Written Test
Closed book
5.00pm
Seminar
7-10 min
each
Test 3
50 min
Lec 1-34
5
10
4.10-5.00pm
Lec 25-38 23rd April mon
continuous
Presentation to be
delivered on a topic
given by 4th of April
Written Test
4.10-5.00pm Closed book

Evaluated by the
----
*Academic
Interaction
9th April man
----

semester
*Regularity
in class
continuous
Lec 1-42
Comprehens
ive
Exam
----
3 hrs
40
-----9th May 2012

Friday 10.am1.00pm
Assigned by the
instructor *
Written Test
Closed book
* * These 4 marks would be proportionally distributed for attendance of the student

over and above the mandatory 75% attendance.
6. Chamber Consultation Hour:

Students can meet the undersigned in her room between 4 pm-5 pm every Friday.
7. Make-up Policy:
Make-up test will be administered to students under genuine circumstances. However, prior and
proper intimation to the undersigned is a must.
8. General:
Evaluation will be through variety of tests. Students are advised to check and study the
latest Laws, that are part of the syllabus, on relevant websites.
Date:15.12.2011
Teenna Sawhney
Name & Signature of IC
SCHEDULE OF SESSIONS
TOPIC
No. of
Sessions
Introduction to Legal Environment

4
Business Contracts
7
Non-Corporate Business Entities
2
Law relating to Corporate Business Entities
6
Property Law for Business
5
Business and Tax Laws
3
Financial Services-Legal and Regulatory Environment
7
Business Transactions and Cyber Law
2
Competition and Consumer Protection
2
Environment Protection and Business Obligations
2
Alternative Dispute Resolution Mechanism
2
Total
42

Course Handout
MBA
Course Code/No.
SL EC 502
Instructor(s)
Course title
Macroeconomics & Business Environment
:
:
L P U
3 0 3
Shradha Banga
Room No. 25
Email id: shradha.banga@gmail.com
Mobile No. : +919887059390

To understand the three vital macroeconomic goals viz Price stability, economic growth and
employment.
To learn working of the three markets viz goods, labour and money
To understand how these markets are affected by macroeconomic policies.
3. (a) Textbook(s):
T1: Macroeconomics
Icfai University Publication
2004
T1: Text book 1

R1: Schaums Outlines
Macroeconomics
R1: Reference Book 1
Eugene Diulio
TMH
2006
(c) Other readings: Times of India: Business and Economy. Economic Times. Magazine: Business
India
(c) Other readings:
http://www.rbi.org.in
http://www.yojana.gov.in/
http://epw.in
http://indiabudget.nic.in/
Economic and Business daily: The Economic Times, Business Standard
Business Magazines: Business India
COURSE HANDOUT Macroeconomics

Lecture-wise plan
Reference
Lecture/Sessi
Learning
on Nos.
Objectives
(Chapter/Sec./Page
Nos.
(of Text/Ref. Books)
1-2
To understand the meaning and Overview
of T1:Chapter 1 and 2/
difference between Microeconomics Macroeconomics

and
Macroeconomics,
Goals
Pg. 2-25
of
Macroeconomic policy, Objectives

and Instruments of Macroeconomics. Article
Business
Production possibility curve
reading:
India
Issue
11/12/2011
and GD on: Should
India Export Iron Ore?
To know the concept of national Measuring

product, Variants of national product
4-6
To
understand
measuring
Methods
national
Income
National T1:Chapter 3/
Income/output
of Measuring
National T1:Chapter 3/
and Income/output
problems of measuring, Real Vs

Nominal,
Price
indices
and
Pg. 28-36
Pg. 37-44
its
applications.
7-8
To understand Meaning of Aggregate

Demand
and
Aggregate
Supply
curves
9-10
introduction
T1:Chapter 4/
Pg. 59-60
To know Components of aggregate Aggregate Demand and T1:Chapter 4/

Demand,
Consumption
function, multiplier
Marginal propensity to Consume,
2|Pg.
AD and AS curves an
Pg. 70-76

Determinants of Consumption
11-13
To
understand
Saving
function, Aggregate Demand and T1:Chapter 4/
Investment function, Determinants multiplier

of
Investment,
Government
spending, Net exports.
Pg. 77-90
Article
Business
reading:
India
Issue
27/11/2011
and GD on: Is export
story losing sheen?
15-16
To recognize Shifts in AD, Concept of Product

multiplier
simple
market
multiplier, equilibrium
T1:Chapter 5/
Pg.92-98
investment multiplier, multiplier in

the presence of taxes and balanced
budget, foreign trade multiplier
18-19
To know the Functions of money, Money
market T1:Chapter 5/
Demand for money and supply of equilibrium
Pg.99-111
money- Determination of interest

rates, Real vs. nominal interest rate,
Hicks
Hansen
Model:
IS
LM
analysis, Deriving aggregate demand

curve
17
To be familiar with AD and AS in General

short run and long run
20-22
To
understand
aggregate
using AD and AS curves
Components
supply:
equilibrium T1:Chapter 6/
of Aggregate supply
Pg. 147-187
theory
3|Pg.
To be acquainted with Features of Economic
T1: Parts of Chapter

8,9,10/
Classical,
Keynesian and Rational Expectation
23
Pg. 114-121
instability
T1:Chapter 11/

business
cycle,
Factor
affecting and
phases of business cycle.

24
Business cycles
To know the Types
of Unemployment
unemployment:
Okuns
Law,
fluctuations Pg. 189-199
and
price instability
Impact
T1:Chapter 12/
Pg.202-212
of
unemployment
Article
reading:
Types of inflation, Economic impacts Business
India
Issue
of inflation, Price in the AD-AS 11/12/2011

framework, The Phillips Curve.
and GD on: Shaking Re

and stubborn inflation.
Whats the solution?
25-27
To
understand
Theories
of Open
economic T1:Chapter 13/
International Trade, Issues related to framework

tariff, Determination of Exchange
Pg. 215-243
Rate, Floating exchange rate, Fixed

exchange rate, Balance of Payments.
28-29
To recognize Fiscal instruments, Tax Fiscal
policy
structure, Laffer curve, Types of instruments

deficits,
Fiscal
policy
and
and T1:Chapter 14/

Pg. 245-267
stabilization, Public debt, Crowding out effect.

30-32
To know Deposit creation, Balance Monetary policy and T1:Chapter 15/ Pg. 270sheet of a central bank, Measures of the
monetary and liquidity aggregates, system
Money multiplier, Instruments of
money
supply
control,
Determination of money supply

4|Pg.
role
banking 289
Current affairs. Times
Business:
TOI 16/12/11 -21/12/11

33
To be able to deal with real Case on The Indian ICMA Case

economic situation
Economy: Dealing with

Inflation
34
To be able to deal with real Case on The US-China ICMA Case

economic situation
Exchange Rate StandOff
35
To
know
Growth
phases
of Business environment T1:Chapter
institutional framework
in Indian context
12
and
current affairs/ Pg. 202213
36-37
38-40
To know Evolution of institutional Business environment T1:Chapter
and
framework - emphasis on planning, in Indian context
current affairs/ Pg. 215-
public and private sector
244
To recognize Contemporary issues in Business environment T1:
Part of
Chapter
Indian macroeconomic management: in Indian context
14,15,16 and current
Monetary, fiscal, foreign trade and
affairs/ Pg. 246-305
technology
5|Pg.
13

Component
Written Test
Duration
(hr/min)
50 mins
Weightage
(%)
10
Course
coverage/
Syllabus
Lectures 1-13
Date
Remarks
23/1/2011
Closed book written test
12am-1
Monday
pm Will include 10 Short

answers/MCQs and 2
descriptive questions.
Evaluation
20/2/2011
Assignment
10/2/2011-
and Viva
20/2/2011
Lectures 15-22
12am-1
Monday
criteria:
application
of
pm affairs and
understanding
current
conceptual
of
topics
covered in sessions
01/03/2012
Mid
term
Examination
Lectures 1-22
90 mins
Closed
Thursday
20
Book
Written
Examination
10-11.30am
Assignment
25/3/2011-
and Viva II
9/4/2011
Presentation
Evaluation
on 9/4/2011
application
Lectures 23-32
affairs
12am-1
(4+3)
Monday
and
pm understanding
criteria:
of
current
conceptual
of
topics
covered in sessions
16/4/2011
Written Test
II
50 min
10
Lectures 33-40
Will include short answers

12am-1
pm and 2 descriptive questions
Monday
Academic
Interaction
Regularity in
6|Pg.

Continuous

end of the semester
Assigned by the instructor *

class
Continuous
Comprehensi
ve
Full Syllabus
03 hrs
Examination
40
Lectures 1-40
10.05.2012,
Thursday
Closed
Book
Written
Examination
10am -1 pm
6. Chamber Consultation Hours: 12am-1 pm every Monday.
circumstances. However, there has to be a Prior and proper intimation to the undersigned .
8. General:
a. Assignment topics will cover the given syllabus but it should be aligned with the current business
scenario.
b. All internal exams will take place in common house session i.e. Monday 12am -1 pm
Date: _ _ _ _ _ _ _ _ _
Form: GT/2
7|Pg.

Course Handout
Course Code/No.
SL OP 502
Instructor(s)
Course title
Operations Management
:
:
L P U
3 0 3
Prof. Mukesh Srivastava

Room No. 28
Email id: mk_sri@yahoo.com
Mobile No. : 9352280969

The aim of this course is to develop understanding about the basic concepts of Operations Management
for Organizations in Manufacturing and Services sectors.
Learning Outcomes
On successful completion of the Course, the students will be able to do the following:
1.
2.
3.
4.
Differentiate how the different operations strategies lead to competitive advantage.

Ability to demonstrate differences between manufacturing and service processes
Discuss the process of product and service design
Ability to describe the concepts of SCM, TQM, JIT tools and techniques and its overall purpose in
the organization.
5. Demonstrate understanding of planning and control process of project management.
3. (a) Textbook(s):
T1
Operations Management 3rd Edition
FedUni Publication, 2008

R1
Operations and Supply Management
Richard B. Chase 12ed TMH
R2
Operations Management Strategy and Analysis,

7th e
Krajewski,Lee J. et al. Pearson

Education India
R3
Production And Operations Management, 8th e
Gaither, Norman / Fraizer, Greg.

Thomson Southwestern 1999
Operations Management
William J Stevenson, TMH
Case Studies in Management Vol VIII
ICFAI University Press
R4
R5
4.Lecture-wise plan
Lecture/
Session
Nos.
Learning
Objectives
(the student is expected to be able to do)
The Field of Operations Management,

Production
Systems,
OM
in
the
Organizational Chart, Operations as Service,
Historical Development of OM, Current
Issues in Operations Management
Operations Strategy, Operations Competitive
Dimensions, The Corporate Strategy Design
Process, Strategic Fit-Fitting Operational
Activities
to
Strategy,
Productivity
Measurement. Basic understanding of
learning curve
Process Analysis, Process Flowcharting,
Types of Processes, , Process AnalysisExamples, Process Throughput Time
Introduction to
Operations
Management
T1: Ch.1/Pg. 3-9
Operations Strategy
and Competitiveness
(including case
discussion)
T1: Ch.2/Pg. 10-20
Process Analysis
(including case
discussion)
R1: Ch.6/Pg. 187 221
Designing for the Customer Quality

Function Deployment, Value Analysis, value
Engineering,
Designing
Products
for
Manufacture and Assembly and logistics.
Process Selection Types of Processes,
Process Flow Structure, Product-Process
Matrix
Product Design
R1: Ch.4/Pg. 107 140
Manufacturing
Process Selection
and Design
(including case
discussion)
T1: Ch.5/Pg. 76-88
Service Process
Selection and Design
(including case
discussion)
R1:Ch.8 Pg.229-320
Facility Location
T1: Ch.6/Pg. 92-117
2-3
4-5
6-8
9-10
11-13
14-17
18-20
The Nature of Services, an Operational

Classification of Service, Designing Service
Organizations, Structuring the Service
Encounter, Service-System Design Matrix,
Service Blueprinting and Fail-Safe
Plant
location
methods-Factor
rating,
Transportation Method (only formulation),
Centroid method, Locating service facilities
Basic
Production
Layout Formats,
Process
Layout
(CRAFT)
Product
Line
Balancing),
Layout
(Assembly
Group Technology
(Cellular)
Layout,
Fixed-Position Layout, Retail Service Layout,
Office Layout
Economics of Waiting Line Problem, The
Queuing System, waiting line methods (MM1
Model in detail)
Reference
Topics to be covered (Chapter/Sec./ Page Nos.
R5: OM/Case 1/Pg 7374
R5: OM/Case 2/Pg 85-106
R4: Ch.6/Pg. 226-270
R5: OM/Case 3/Pg 107
R4: Ch.8/Pg. 360
Waiting Line
Management
T1: Ch.8/Pg. 128-134

R1: Ch.8A /Pg. 322
R4: Ch.18/Pg. 812
21-22
Capacity Management in Operations,

Capacity Planning Concepts, Capacity
Planning, Planning Service Capacity
Strategic Capacity
Management
(including case
discussion)
T1: Ch.9/Pg. 137
23-25
Overview of Sales and Operations

Planning Activities, The Aggregate
Operations Plan, Aggregate Planning
Techniques only pure strategies ( either
level or chase or overtime or subcontract
starategies )
Aggregate Sales and

Operations Planning
(including case
discussion)
T1: Ch.9/Pg. 137
Definition of Inventory, Purposes of

Inventory, Inventory Costs, Independent
versus Dependent Demand, Inventory
Systems, Fixed -Order Quantity Models,
Fixed-Time Period Models, Selective Control,
including ABC, VED Classifications, Optional
Replenishment System, 2-Bin system
Inventory Control
T1: Ch.10/Pg. 159
Where MRP
Can
Be
Used,
Master
Production Schedule,
Material
Requirements Planning System Structure,
MRP Examples and basic introduction to
MRP II.
Materials
Requirement
Planning
T1: Ch.13/Pg. 204
Supply Chain Drivers, Supply Chain Strategy,

Measuring Supply Chain Performance, Push
Strategy/Pull Strategy/Push-Pull Strategy,
Bullwhip
Effect,
Outsourcing,
Global
Sourcing, Mass Customization.
Supply Chain
Strategy (including
case discussion)
T1: Ch.16/Pg. 261
Evolution of TQM: Quality Specification and

Quality Costs, Six-Sigma Quality, The Shingo
System: Fail-Safe, ISO 9000, ISO 14000
(understanding of scope of ISO ), Kaizen
and Continuous improvement concepts
Total Quality
Management
(including case
discussion)
T1: Ch.17/Pg. 278
JIT/Lean Logic, The Toyota Production

System, Elimination of waste, Value Stream
Mapping, JIT/Lean Implementation
Requirements, JIT/Lean in Services
Introduction, Structuring Projects,Work
Breakdown Structure, Network-Planning
Models, Time Cost Models,
Just-In-Time and
Lean Systems
T1: Ch.17/Pg. 278

R1: Ch.9/Pg. 355
Project Management
(including case
discussion)
T1: Ch.20/Pg. 331

R1: Ch.3/Pg. 66
26-28
29-31
32-34
35-37
38-39
40-42
Total Number of Sessions
R1: Ch.16/Pg. 606
R1: Ch.17/Pg. 639
R1: Ch.18/Pg. 687
R1: Ch.10/Pg. 417
R1: Ch.9/Pg. 355
42
Component
Duration
(hr/min)
Test I
50 Min
Weightage
(%)
8
Assignment-I
Session 1 13
-
Case Based
Presentation
Mid Term
Examination
10 Min
90 min
Test II
50 Min
Assignment-II
100 min
Regularity in
class
End Term
Examination
Remarks
24-Jan-2012
03:10 PM
3-Feb-2012
20
03:10 PM
10-Apr-2012
4
4
Closed Book
TQM & Project
Management
03:10 PM
27-Apr-2012
---Continuous
Continuous
180 Min
40
TOTAL
100
Hand Written Home

Assignment
Session 13 17 14-Feb to 17Feb, 2012

(Group Activity)
03:10 PM
Session 1 - 20
29-Feb-2012
Closed book written
10 AM to
Examination
11:30 AM
Session 21 28 20-Mar-2012 Open book written Test
Open
30 Min.
Date / Time
OM Quiz
Academic
Interaction
Course
coverage/
Syllabus
Session 1 8
Hand Written Home

Assignment
in the middle and at the end
of the semester
----
Evaluated by the instructor *

11-May-2012
10 AM 1 PM
Closed book written

Examination
* These 4 marks would be proportionally distributed for attendance of the student over
and above the mandatory 75% attendance.
6. Chamber Consultation Hours: Wednesday & Friday (4:30 PM to 6:00 PM)
circumstances. However, there has to be a Prior and proper intimation to the

undersigned or the Program Coordinator
Date: _ _ _ _ _ _ _ _ _
Name & Signature of Instructor

Faculty of SOFT SKILLS
Course Handout
Course Code/No.
SLMS 502
1.Instructor:
Email id:
Course title
L P U
Soft Skills I
Dr.Pragya Mathur Kumar.
prakhar_pragya@yahoo.co.in

This course is designed to help the student in enhancing self awareness and developing people
skills. A professional who has good technical/hard skills, must develop good interpersonal skills
to be an effective employee. This course will be an opportunity for the student to learn, develop
and demonstrate soft skills through experiential learning.
The student will describe his/her own behavior, evaluate the change and assess personality
development. The course will help to appreciate the importance of interpersonal relations,
formulate acceptable behavior towards others and also give knowledge and understanding of
how to work in teams.
OBJECTIVES:
At the end of this Module, the student will be expected, within the context of class room
situation, :
to demonstrate and evaluate the use of self assessment for the purpose of improved
behavior.
to demonstrate improved interpersonal relations by way of good communication,
assertive and influencing behavior .
to demonstrate collaborative efforts with other students. He / She will be expected to
demonstrate resolving the issues and problems while working in teams. The student will
be in a position to analyze, discuss and explain the issues during the class room
activities.
3. Recommended reading:
REFERENCE BOOK
Organizational Behavior
AUTHOR/PUBLICATION
Stephen Robbins
4.Lecture-wise plan
Lecture Nos.
1-3
Learning
Objectives
Able to demonstrate
Values:
Reference
Will be made available
accepted values in class

room
Influence of moral,
during the sessions.
ethical, social , and

relational values on
individual behavior
Able to perceive
others without
biases & do healthy
interaction with
other students.
4-6
Perception:
Influence of perception available during

on other people. How the sessions
perceptions of others
on the individual create
first impression?
7-9
How
perception
affects social
interaction?
Able to understand his/her Attitude & Personality:

attitude and demonstrate
What is your attitude?
good interaction with
How does this affect
other students.
social interaction? How
an attitude influences
the personality?
What are your

personality traits?
How do they help
in social
interactions?
10-12
Able to recognize
himself/herself through
other students.
Self Esteem
How do you see
yourself? How do you
relate to others (self
image)?
Your social status.
How others see
you?
13-15
He/she demonstrates
motivating behaviors
Will be made
Motivation:
What motivates you?
Gaining insight into
own motive patterns.
Relationship
motivation
behavior.
16
The student is able

to know his/her
creative blocks.
between
and
Creativity:
Are you creative?
What are
your blocks
of creativity?
17-21
Student is able to
demonstrate listening
skills, sensitivity to body
language of others and
maintain interpersonal
communication.
Communication:
Ability to listen and
understand another
person
Sensitivity to other than
verbal modes of
communication
Body Languagepersonal
communication style
Interpersonal
communication
22-24
Student is able to
assertive or aggressive or
submissive behavior
Assertive Skills:
Are you assertive or
aggressive or
submissive?
What is Art of saying
No?
How does
assertiveness
influence on
interpersonal
relationship?
25-27
Student is able to
Receiving & Giving
appreciate both positive & Feedback:
negative feedback
Giving negative
feedback
Giving constructive /
positive feedback
Handling negative
feedback
Receiving positive
feedback
Receiving negative
feedback
Defensive/controlli
ng behavior while
receiving negative
feedback
28-30
Student is able to express

his/her emotions and
demonstrate empathy &
social skills
Emotional Intelligence:
31-34
Student is able
identify conflicting
issues and is able to
demonstrate
effective decision
making
Conflict Management &

Decision Making:
How do you deal with
Conflicts?
What is conflict
resolution?
Making Decisions
- Developing
Alternatives
- Assessing alternatives
Choosing the best
alternative for decision
making
35-39
Student is able to Stress Management:

recognize stressors and
What is your source of
demonstrate coping with
stress?
stress.
Coping with stress
Do you get work
related Stress?
Managing Stress
- Relaxing Training
What are your

emotions?
Feelings: Knowing,
acknowledging,
identifying, accepting,
reflecting on,
forecasting.
Emotional literacy:
ability to express
feelings
Empathy
Social Skills
40-45
Student is able to work in

a team and demonstrate
leader qualities.
Breathing
Meditation
Bio feedback
Time Management
Team Building Skills:

How teams are
developed?
How to lead a team?
Developing an
individual potential.
Role & contribution of
a team
Team leaders
- Roles?
- Qualities?
- Leader &
subordinate
relationship?
- Delegating for
results?
Component
Continuous
evaluationRubrics method
is used to
evaluate the
students
Duration
(hr/min)
50 min
Weightage
(%)
40
Mid-Semester
Examination
90 min
Course
coverage/
Syllabus
Date
Remarks
contents
during
every
session
Evaluation
will be done
during
sessions.
During Soft Skills

overt behaviors of the
students are evaluated.
These behaviors are
demonstrated through
games/exercises/role
plays/psychological
instruments
1-20
27.02.2012
Monday
20
10.00am-11.30
Closed Book Written

Examination
am
Every session is
interactive
continuous
Every student is
evaluated during
each session.
continuous
As per the
Rubrics
method
As per the
Rubrics
method
----
During Every
Session
Evaluated by the
instructor during every
session
-- --
------
Evaluated by the
instructor
Regularity to the
classes will
automatically
carry marks.
Comprehensive
Examination
3hrs
40
1-45
16.05.2011
Wednesday
10am 1.00pm
Closed Book Written

Examination
6. Chamber Consultation Hour:

Student has the opportunity to take the feedback his/her overt behaviors during the class
room situation.
7. Make-up Policy:
Every student is evaluated during every session; he/she can be given an opportunity to get
evaluated subsequent sessions.
8. General: The experiential learning process will be explained to the students so that they
can benefit from all the activities/games/role play in the class. Self assessment will be an
important component during the sessions .
Dr.Pragya Mathur Kumar
Date: __18.01.2012 _ _ _ _ _ _
Form: GT/2

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Mba Sem II Handouts PDF

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THE ICFAI UNIVERSITY JAIPUR

Faculty of Management Studies

Prof. Sharad Kamra

Marketing Management, Feduni, 2004

(b) Reference book(s):

Marketing Management, Philip Kotler, eleventh edition, Pearson, 2004

Marketing Management, Kotler, Keller, Koshy and Jha, 13 edition,

Marketing, etzel, Michael J et al. Mc Graw-Hill, 13 edition, 2004

Marketing Management: Global Perspective - Indian Context, 4 e,

The CRM Handbook, Jill Dyche, First Edition, Pearson, 2002

Case Studies in Marketing, Volume III, Feduni, 2004

Case Studies in Management: Volume V, Feduni, 2007

Case studies in Management: Volume VII, Feduni, 2007

Case studies in Management: volume II, Feduni, 2004

Course Handout -Marketing Management II (Session 2012 2014)

1. To identify with fundamentals of

To recognize and appreciate:

Brand as a concept & its significance

Customer Databases &

Product Line & Product

T1: Ch.11/Pg. 173-190

Case: The Maggi Brand in

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

T1: Ch.13/Pg. 207-216

T1: Ch.14/Pg. 217-236

Course Handout -Marketing Management II (Session 2012 2014)

1. To comprehend the Internal and External

To gain knowledge of the methods and

T1: Ch. 15/Pg 237 -253

Case: Air Deccan: Indias

T1: Ch. 19/ Pg 313-328

T1: Ch. 20/Pg 329-342

Case: Unilevers Real

Logistics & wholesaling

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

T1: Ch.16/Pg. 254-275

T1: Ch.18/Pg. 292-309

Course Handout -Marketing Management II (Session 2012 2014)

Personal Selling & Sales

Direct and Online

1.The value of Ethics in Marketing.

T1: Ch.21/Pg. 353-374

Developing & Managing

T1: Ch.22/Pg. 375-392

Marketing Budgets & Cost

T1: Ch.4/Pg. 50-62

Case:Coca colas thirst for

C4: Case 6/Pg. 68-78

Case :Harnessing the

Responsibility and Ethics

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

T1: Ch. 23/Pg. 393 -410

Course Handout -Marketing Management II (Session 2012 2014)

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

Course Handout -Marketing Management II (Session 2012 2014)

Current information needs

Name & Signature of I/C

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

THE ICFAI UNIVERSITY JAIPUR

2. Scope & Objective of the course:

At the end of the course, the student will be able to:-

Formulate problems, design the research process, collect required information,