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This is about ethics and corporate social responsibility involved in opening a new
business enterprise for a company known as Koffu plc. Koffu plc will be importing
coffee beans from Africa, packaging them (whole and after grinding) and distributing
that to wholesaler and retailers throughout New Zealand. Waitakere city Council
promised funding to build a warehouse, factory and transport depot just outside
Henderson.
In this we are discussing what ethics and social cultural responsibility means, how it
is important for any organisation. Elaborating some issues Koffu place has to
consider for them and pointing out difficulties that can be faced in developing a
policy. Report is based on literature review.
The term Corporate Social Responsibility (CSR) refers to the responsibility that
In recent years many consumers have been upset by widely publicized examples of
fraud by executives and harmful products produced by some companies. As a result
consumers have become more conscious of whom they are doing business with and
which products they should buy. Many companies who are looking for long-term
profitability are looking for ways to become more socially responsible.
Likewise, the International Organization for Standardization (ISO) : “In the wake of
increasing globalization, we have become increasingly conscious not only of what
we buy, but also how the goods and services we buy have been produced.
Environmentally harmful production, child labour, dangerous working environments
and other inhumane conditions are examples of issues being brought into the open.
All companies and organizations aiming at long-term profitability and credibility are
starting to realize that they must act in accordance with norms of right and wrong.”
Trade, unfortunately, simply isn't fair. The coffee producing countries have some of
the lowest levels of income and some of the lowest GDPs in the world. Many coffee
growers are receiving only a fraction of the value of their coffee.
The most difficult concept for Western consumers to grasp is that growers have no
real say in the price they will be paid, nor an easy alternative to growing coffee as a
cash crop. In effect, they are paid just enough to prevent them from pulling out their
crops and growing something else, but not enough to earn a living wage.
If we will practice fair-trade producer will be happy and will get equally paid for his
hardwork.
Actions to be taken :-
• We should arrange meeting with local bodies and seek their suggestions and
ask them what kind of timings they will not like for our transportation system.
• Should tell them what will be the benefits which they can avail from us and
how we can help them for cultural functions etc
• Will also tell them the objectives of our company and benefits to society (like
benefits of fair-trade to consumers and producers)
• Should tell them about employment opportunities for suitable candidates.
• Conduct meeting with school management.
• Can sponsor their rugby team or can fund some play grounds etc.
• Can put up free coffee machine or something for staff.
• Can arrange special awareness trip for kids and community to factory and
show them whole process from importing to distribution.
Implementation -:
• Should make a body of members who can approach community members
and management of school to tell our goals and how they can benefit them.
Should conduct meetings with them. Should see areas in which may need our
area and support.
• Can give special offers to local area residents and can give special offers if
somebody want to be wholesaler or retailer of our product .
• Should keep community informed about our company goals and there
benefits to them.
• Can give them some handouts of fair-trade and tell them how that helps
consumers and producers.
• Should work out with community for heavy vehicle traffic timings to avoid
traffic conjunction.
• Should work out with school management about safety of kids during busy
hours allowed for heavy vehicles.
• Should arrange educational trips for school kids.
REFERENCES:
• Lot of material from handouts given in the class.
• www.businessknowledgesource.com
• www.business.com
• www.scu.edu