..Emirtes air line SWOT analysis..

SWOT Analysis OF EMIRATES AIR LINE

1. Strong Backing of Dubai Govt

2. Advantage of Being Present in Oil Rich Emirate
3. Strong Hub in Dubai
4. Satisfied Customer and Preferred Airline of Customers
5. Has a strong workforce of over 50,000 employees
Strength

6. With a tremendous reach covering 72 countries in 6 continents

1. Relying Heavily on International Onward Moving Traffic

Weakness

2. Intense competition means limited market share growth and

high cost of maintaining bench-mark standards

1. Brand New Fleet. Leverage this and also improve the customer
confidence in the airline

Opportunity

2. More international destinations which are popular amongst

customers

1. Increasing Competition in Middle East Market

2. Increasing fuel costs
Threats

3. Changing Govt policies and regulations

Competition

Competitors

1.Etihad
2.Qatar Airways
3.Jet Airways
4.Air India Express

Strengths

As a competitive and globally recognised airline industry, Emirates Airlinehas

been able to have strategic position in the global market. In fact, when
Emirates Airlines treamlined their business, it already had the advantage of size. With
several consecutive years
of multibillion profits, the company has outshined its major rival companies to become a
modelfirm. Also, Emirates Airlines decision to focus on diversified market and
by considering andentering the cargo shipping and their customer service was a
courageous one, but it has led to itscurrent position as one of the top global
brands. The firm has likewise been characterized bymany analysts to have an
ability to adapt to changing market conditions in order to maximize profit.
Listening to and identifying with consumers has allowed Emirates Airline to construct
acorporate culture that bears little resemblance to the Emirates Airline of the past.The
ability to continuously renew and improve their service in the airline and
aviationwhile effectively managing the needs of their target audience is the key to
maintaining EmiratesAirlines leader status and the key for succeeding in having
strategic position.

Weaknesses.

Not all of diversification and approach have been successful and this can be
considered as one of the flaws or weaknesses of the company. Analysts have
accused the company of focusing too much on their high-end acquisitions and
diversification in spite of therisky effects of such decisions.

Opportunities

The basis for long-term competitiveness is the ability to develop

continuously new generations of more advanced airline and aviation services. Therefore

one of the companys opportunities is to tap into more markets as a result of

the innovations being introduced in the aviation.
Localized capabilities enabling or even enhancing such co-operation will always make a
difference when it comes to first-mover advantages. The opportunity to penetrate new
growth markets where internet adoption still has room to go, Leveraging Emirates
Airlines infrastructure business to get first choice and stronger position
against rivals is also an opportunity.
They also have the opportunity to get ahead of their rival companies, and this
should be the case since the said market is a potential sizeable s o u r c e o f
income. The trend of considering the internet market also shows
c a s e s n e w opportunities for the company.

Threats

Rival companies are major threats to the business. Emirates Airline, in contrast,started
out in other lines of business and entered and airline capabilities of the
company.
Thefirms inability to keep up with innovations, or recognize its demand, creates a threat
for them, arisk that they could be displaced by other industry leaders.
The legal and political environmentin the countries where they operate in could
potentially affect the business negatively.
Their a p p a r e n t c o m p l a c e n c e c o u l d b e u s e d b y t h e i r r i v a l c o m p a n i e s t o
t h e i r a d v a n t a g e , a n d t a k e Emirates Airline by surprise, with the latter
realizing too late that they are not the industry leader anymore.

R eferances
http://www.scribd.com/doc/86947372/Emirates-Airline-SWOT-by-Abdullah
http://www.anna.aero/wp-content/uploads/2011/11/CHT-Asia-top-14-MEB3.png
http://www.airlineleader.com/img/9/Images/Airline_of_the_month/Etihad_Airways,Qatar-Airways_and_emirates_pax_growth.jpg
http://gulfnews.com/polopoly_fs/1.806165!/image/602176996.jpg_gen/derivatives/b
ox_475/602176996.jpg
http://www.slideworld.com/notes/2766662.jpg
http://www.sturesearcher.ch/?p=787

http://www.mbaskool.com/brandguide/airlines/534-emirates.html
https://www.emiratesgroupcareers.com/english/about/companies/Default.aspx
http://www.theemiratesgroup.com/english/our-company/our-company.aspx
http://www.theemiratesgroup.com/english/our-brands/our-brands.aspx
http://www.theemiratesgroup.com/english/facts-figures/annual-report.aspx
http://centreforaviation.com/images/stories/2011/october/20/atm1.png

Evidance ,s

Ttreaths (Competitors)

Market Growth Rate

Weekness

Rival companies Threath

Workworse dieversity
Strenth

Oppertunities in Asain country sities

Course title
Fundamental of Marketing
Assignment #1
Topic
Swot Analysis
Emirates Air lines
Prepared by
Mirfaisal
Roll No

<12024220-100>
Submitted to
Sir Arsalan
MBA 2nd
(AH)
UNIVERSITY OF GUJRAT