THE LEADERSHIP INSTITUTE

Campaign Manager School

Steven P.J. Wood Building
Arlington, VA

AGENDA____________________________________________

Day 1

8:30 to 9:00 A.M. REGISTRATION & BREAKFAST

9:00-9:15 WELCOME & OPENING REMARKS

9:15-10:30 Campaign Research:

The First Step

10:30-10:45 BREAK

10:45-12:30 P.M. Writing Your Campaign Plan

12:30-1:00 LUNCH

1:00-3:00 Developing Your Strategy:

Defining Your Message

3:00-3:15 BREAK

3:15-4:30 ABC’s of Polling

4:30-4:45 BREAK

4:45-6:00 Building Your Foundation:

Campaign Structure & Organization

6:00 P.M. ADJOURNMENT

Day 2

8:30 to 9:00 A.M. BREAKFAST

9:00-10:30 Building a Fundraising Machine:

Recruiting a Finance Committee & Asking for Cash

10:30-10:45 BREAK

10:45-12:15 P.M. Staying On Budget:

Writing a Finance Plan

12:15-12:45 LUNCH

12:45-1:45 Maximizing Fundraising Event Potential

1:45-2:00 BREAK

2:00-2:45 Easy Money: Silent Auctions

2:45-3:45 Funding Your Campaign

With Direct Mail

3:45-4:00 BREAK

4:00-4:45 Handling the Candidate

4:45-5:00 BREAK

5:00-6:00 Networking Your Way to Victory

6:00-6:30 DINNER

6:30-8:00 Not Just for Kids:

Web 2.0 & Social Networking 101

8:00 P.M. ADJOURNMENT

Day 3

8:30-9:00 A.M. BREAKFAST

9:00-10:15 Building Coalitions

10:15-10:30 BREAK

10:30-12:00 P.M. Building a Grassroots Machine:

The Key to Recruiting, Motivating
(& Keeping) Volunteers

12:00-12:30 LUNCH

12:30-2:30 Voter Registration and Absentee &

Early Voting Plans

2:30-2:45 BREAK

2:45-3:45 Reach Out & Touch Someone:

Voter Contact with Phones & Doors

3:45-4:00 BREAK

4:00-5:00 Microtargeting & Voter ID:

Developing Your GOTV Universe

5:00-5:30 DINNER

5:30-7:00 Campaign Strategy Meets Targeting:

Determining Vote Goals

7:00 P.M. ADJOURNMENT

Day 4

8:30-9:00 A.M. BREAKFAST

9:00-10:00 Tools of the Trade:

Latest Campaign Technologies

10:00-11:15 BREAK & PHOTOGRAPH

11:15-12:30 P.M. Free Lunch:

Tips & Techniques for Handling Earned Media

12:30-1:00 LUNCH

1:00-3:00 Cutting Through the Clutter:

New Rules of Paid Media

3:00-3:15 BREAK

3:15-4:30 Hiring & Firing Consultants:

Ten Worst Mistakes of Winning &
Losing Candidates

4:30-4:45 BREAK

4:45-6:00 Compelling Voter Mail

6:00 P.M. ADJOURNMENT

Day 5

8:30-9:00 A.M. BREAKFAST

9:00-10:15 GOTV: Planning Your Best Ground Game

10:15-10:30 BREAK

10:30-11:45 What You Don’t Know About Campaign Finance

& Election Law Will Hurt You

11:45-12:00 P.M. BREAK

12:00-1:15 Ballot Integrity:

Keep Your Opponent from Stealing Your Election

1:15-1:45 LUNCH

1:45-2:15 Handling Negative Information

2:15-2:30 BREAK

2:30-4:45 Handling Negative Information (Cont’d)

4:45 P.M. ADJOURNMENT

The Leadership Institute

Steven P.J. Wood Building •1101 N. Highland St.
Arlington, VA 22201 • (800) 827-5323 • Fax (703) 247-2001
The Leadership Institute is a non-profit, non-partisan 501 (c)(3) educational foundation.
The Institute does not endorse, support or oppose candidates or proposed legislation.
The Institute has an open admissions policy, all programs are open to the public.
Contributions to the Institute are tax-deductible.