Company Overview

[] For an overview of Company Overview, refer to page 5-1 in the BizPlanBuilder

Reference Guide.

Legal Business Description

Company Name

The legal name of [Company] is [list full name of company as listed on your registration
with your local government].

[] Include dba (doing business as) in the legal name of the company.

Legal Form of Business

The legal form of [Company] is [Sole Proprietorship/General or Limited

Partnership/Corporation/Subchapter S-Corporation, Limited Liability Company).

[] Explain choice of form.

Business Location

The business location of [Company] is [list primary business address as well as satellite
locations].

[] Corporate Headquarters

[] Business office

[] Other business locations

Government Regulations

Because [Company] is operating in the [x] industry we are under the regulation of the [x].

The manufacture and sale of [x] is regulated by both federal and state authorities.
[Company] has obtained all required federal and state permits, licenses, and bonds to
operate its facilities. There can be no assurance that [Company]'s operation and
profitability will not be subject to more restrictive regulation or that the [Company]'s
operations and profitability will not be subject to more restrictive regulation or increased
taxation by federal, state, or local agencies.

[] List licenses and permits required.

[] How would you describe your company's relationship with the government agency?

[] How will this agency regulate your business?

Our management team consists of [x] men and women. Their backgrounds consist of [x]
years of marketing with [x] years of corporate development with [x], [x] people with [x]
years of engineering and design with [x], a chief financial officer with [x] years of
accounting, administrative, merger and acquisition and banking experience with [x].

[] Fortune 1000 company backgrounds mentioned here add credibility to your management
team.

[] Good company backgrounds pertinent to your management team's functions are good
references. This demonstrate a solid management background and assures a probability
of future success.

[] See Stock Allocation later in this section for details.

Management Team

Officers and Key Employees Age Stock

[x], President [x] [x]

[x], Vice President of Marketing [x] [x]

[x], Vice President of Sales [x] [x]

[x], Vice President of Finance [x] [x]

[x], Vice President of R&D [x] [x]

[x], Vice President of Operations [x] [x]

[x], Controller [x] [x]

[x], Corporate Attorney [x] [x]

Of the [x] people who make up the corporate staff, there are [x] founders who hold the
following positions:

[x]

[x]

[x]
Each founder has been provided with [x]% of the original stock issue.

Stock Allocation

[x] shares of [Company] common stock has been authorized by the state of [state]. At this
time [x] shares are outstanding, and have been allocated as shown above.

Stock vests over [x] years for the date of employment. In addition, we plan to allocate [x]
shares of common stock for Employee Incentive stock options.

Responsibilities

[] List short job descriptions for the people in key positions in your company.

[] Go to the library and see the Department of Labor's Dictionary of Occupational Titles for
more descriptions and details.

[] Add or delete from the following list as applicable.

[] Incorporate specific goals from the Vision\Mission section, to promote accountability to

their goals.

[x], President/CEO

Develops and maintains the vision of the company. Oversees marketing, product
development, production and finance, customer service, etc. Approves all financial
obligations. Seeks business opportunities and strategic alliances with other companies
and organizations. Plans, develops, and establishes policies and objectives of business
organization in accordance with board directives and company charter. Directs and
coordinates financial programs to provide funding for new or continuing operations in
order to maximize return on investments, and increase productivity.

[x], Vice President of Marketing

Manages market planning, advertising, public relations, sales promotion, merchandising,

and facilitating staff services. Identifies new markets and corporate scope and market
research. Oversees market research and analysis as well as evaluation of competition.
Identifies and set strategy for reaching foreign markets.

Goals include:

Implement in-store merchandising support in [x] stores in the U.S. by [month/yr].

[x], Vice President of Sales

Directs staffing, training and performance evaluations to develop and control sales
program. Manages sales distribution by establishing sales territories, quotas, and goals
and advises dealers and distributors concerning sales and advertising techniques.
Analyzes sales statistics to formulate policy and to assist dealers in promoting sales.
Manages sales office activities including customer/product/service.

[x], Vice President of Finance

Manages working capital including receivables, inventory, cash and marketable

securities. Performs financial forecasting including capital budget, cash budget, pro
forma financial statements, external financing requirements, financial condition
requirements.

Current goal is to establish a line of credit for $[x] by [month/date/year].

[x], Vice President of R&D

Directs and coordinates activities concerned with research and development of concepts,
ideas, specifications, and applications for organization's new products or services.
Oversees product development, including quality control, physical distribution, product
and packaging design, new product development and improvements on existing products.

[x], Vice President of Operations

Directs manufacturing, raw materials procurement and management, field service, repair,
and shipping/receiving function. Oversees the company's facilities.

[x], Controller

Directs financial affairs of an organization. Prepares financial analysis of operations for

guidance of management. Prepares reports which outline company's financial position in
areas of income, expenses, and earnings, based on past, present and future operations.
Directs preparation of budgets and financial forecasts. Arranges for audits of company's
accounts.

Outside Support

Additionally, our outside management advisors provide tremendous support for

management decisions and creativity.

[x], Accountant/CPA

[x], Corporate Attorney

[x], [Type of] Consultant

[] Resumes of additional key employees should be provided in the Supporting Documents.

[] An organizational chart describing needed business functions and relationships may also
be included in Supporting Documents.

[] Recommended Reading: The Greatest Management Principle in the World, by Michael

LeBoeuf, Ph.D.

Management Team Backgrounds

[] Include each person's actual resume in the Supporting Documents.

[] Duplicate this section for each executive officer.

[x], President

[x] Degree, University of [x]

[x]'s professional experience includes many different areas in the [x] industry.

[He/she] has been involved in [x], and [x]'s [design/management/sales/marketing]

experience covers many diverse areas.

[He/she] required [x]'s knowledge of [example: electronics and mechanical design] to

develop [x] that are used to [example: gather information from outer space]. At
[company], as a [x], [x] was involved in the development of [x].

After learning the basic techniques of [example: COBOL programming], [x] worked with
[example: automated accounting systems].

While working for [x], [x] was involved with [x]. There he/she developed [x].

[x] enjoyed considerable success as [x], however, he became interested in [x]. With ideas
in mind, [x] conducted a feasibility study to determine the viability of a product capable
of [x]. When he found that such a [x] was worthwhile and could be developed, [x] formed
[Company].

[] Provide here a brief description of each person's background. Relate it to their functions
in the new organization.

The strength of the [Company] management team stems from the combined expertise in
both management and technical areas. This has produced outstanding results over the past
[x] years.

[] Indicating a complementary cross section of areas of expertise is crucial to getting a

favorable response from your potential investors.

The leadership and alignment characteristics of [Company]'s management team have

resulted in the establishment of broad and flexible goals designed to meet the ever-
changing demands of the quickly moving marketplace requiring our products. This is
evident when the team responds to situations requiring new and innovative capabilities.

Board of Directors

An outside Board of Directors, including highly qualified business and industry

professionals/experts, will assist our management team in making appropriate decisions
and taking the most effective action; however, they will not be responsible for
management decisions.

[] Use this page to highlight the backgrounds of your Board of Directors.

[] Put each person's actual resume in the Supporting Documents.

Staffing
[] Discuss additional staffing requirements based on needed talents.

[Company] development team recognizes that additional staff is required to properly

support marketing, sales, research, and support functions.

Currently, [Company] is composed of [x] people; [x] will be required to meet the
demands of the projected market over the next five years.

[] List projected staff needed.

Management

Marketing

Sales

Engineering

Customer Relations

Administration

Manufacturing

Assembly

Skilled Labor

Repair
Field Service Technicians

Maintenance

Strategic Alliances
[] There are many ways to reach the top of an oak tree; (a) start climbing, (b) sit on an
acorn, (c) make friends with a big bird... this is a list of BIG Birds.

[Company] has formed some very important relationships with major companies in the
[x] industry. The following is a list of existing relationships:

OEM Relationships

OEMs (Original Equipment Manufacturers) [example: an automobile manufacturer

installs your tires on their cars] provide another source of income, yet with less product
recognition. The major advantage of selling through OEMs is to provide a way to rapidly
penetrate market.

These relationships also provide [Company] with worldwide coverage through

established sales forces.

We have signed OEM agreements with:

[x], our [product] is part of their [x].

[x].

[x].

An OEM agreement is being negotiated with [x] and [x].

Joint Marketing Agreements

Joint marketing with established companies will produce revenues, credibility, and
market presence.

[Company] is pursuing joint marketing agreements with other organizations to further the
name of [Company]'s products in the [x] market. Our plans include having them market
our [x] products within their product line.

We plan to offer the [other company's product] to augment our product line.

[Company] currently has a joint marketing relationship with [x], and we are in the
process of engaging in agreements with [x], [x], and [x].
Third Party Supplier Agreements

We feel we require [additional features/components] to enhance the attractiveness of

[product] to customers.

Because we do not have the resources to [develop/produce/install], we rely on [x]

manufacturers for the development of many types of [additional features/components].
[Air conditioning systems, graphic equalizers] is one such example of valuable [x].

[Company] has an established Third Party Supplier relationship with:

[x], suppliers of [x]

[x]

Additional Third Party Supplier agreements are being negotiated with [x].

Joint Development Efforts

[Company] has been involved with joint development efforts with [x] and [x]. Financial
and technical responsibilities are/were shared when doing joint development with [x].

A joint development project with [x] has been discussed, but has not yet begun. Also, this
project has been discussed and would receive technical input from [x], [x], and [x].