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INTRODUCTION:
Before the report began with the Thornton's the report would like to define the term
"Leadership and Management" what does it mean to organization?
Leadership: According to http://sbinfocanada.about.com, Leadership means the art
of motivating the employees of an organization to achieve their goals and help the
organization for development in today competitive time.
Management: In simple words generally use in organization to achieve their desired
goals effectively and efficiently. Management involves planning, organizing,
employees, and controlling the organization to develop business in today's
competitive time. In addition, it is the exchanging of knowledge to create, to
outsource, or to produce a new strategic or product for the development of
organization.
The report is dividing into two parts. In the first part of the report will consider the
achievements and negligence of the last chief executive Mr. Mike Davies. Moreover,
which model of leadership he has use in Thornton during his time along with the
SWOT analysis of the company will be analyze and evaluate along with the way he
has role in the company is a transactional leadership skills. In the second part of the
report the model Mc Kinsey 7 s and contingency: path goal theory on the new
leadership will be analyze and evaluate in Thornton's along with transformational
leadership skills and how it will support Thornton's to achieve their goals in the field
of retail sales of chocolate and other products along with their situational factors.
Group needs: Strengthened our retail management team new initiatives to arise sales
& strengthened the senior retail management team with innovative marketing &
promotional programmes.
Task needs: Manufacturing operations, the product range and performance of its
commercial channel and innovative new product.
Individuals needs:
Tough trading environment,
Reference: Action Centered Leadership
Adair, john.(1983) Effective Leadership. Gower.
SWOT ANALYSIS on Thornton public limited company:
Weakness: Thornton direct failed to meet the expectations of the company. Clearing
of access stock in shops and then selling them with heavy discount.
Strength: Change of liabilities into assets, increase in eps (earnings per share) by
20.4% as compared to last year, Strong Balance sheet, and innovative new Products.
THREATS: increase in cocoa prices by 25% and butter prices has increased by 66%.
Opportunities: Introducing of Haiti charity bloc, new moulding line to increase
productivity, design your own box with personal photo printed for consumers.
From the above analyzing, Mr. Mike Davies performance in Thornton's public
limited company and while looking at his past work experience in mars of 20 years
along with his own consultancy, he has performed as a transactional leadership skills
in Thornton's plc. During his period of leadership, he has reconstructed the company
and made a valid change in manufacturing operations along with innovation of
chocolate box for the exclusively customers which had grown up by 84% in the last
year and in the current year also increased by 5% in the current year. Now, Thornton
has more than 30% of inlaid chocolate box market. Moreover, he shows strong
balance sheet during the time of world economic crisis. However, he wants to reduce
the dependence of Thornton's public limited company. As the chocolate is a seasonal
product large number of staff is temporary staff on production and own stores of
Thornton that should a major problem in the management of the company.
Conclusion:
This report has analyzed and evaluated Action Centered Leadership and SWOT
analysis under the leadership of Mr. Mike Davies and he performs as a transactional
leader in Thornton. Mc Kinsey 7s and contingency: path goal theory has analyzed
and evaluated for the role of new leadership that is require by Thornton and it will
help the cover up all the situational factor of management as the employees are on
temporary basis they should be on permanent so they will be interested in their work.
Recommendations:
From the case study of Thornton's and this report, I would like to share my opinion
that Thornton's should go for vertical integration process of their daily needs product
like milk etc. As this project is a low investment project, nevertheless it will help the
organization to improve their strategic goals describe in the case study. They just
need some greenery area or farm house to where they can take care of cows, and in
return, they will get 100% fresh milk daily. That milk they could make butter,
because it prices was arose by 66% in the year 2009. Moreover, milk can be use in
the mixing of chocolate. This business is ecological and neither will it occur any
global warming. Also with the help of vertical integration, they can improve the
quality of chocolate that will stay for a longer period. Besides this, they can sell their
own milk in their own brand name as a new product; they can launch different kinds
of milk shakes in their own caf in the U.K. and Ireland. That could help them to
increase their own retail sales. It will also turn unemployment into employment that
will help the government in terms of tax increase.