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CONNECTED CARS

How Technology Companies Are Shaping


the Future of Driving

Table of Contents
Will Your Next Mechanic
Be a Software Engineer?

Introduction

Securing the Connected


Car Ecosystem

2
Leveraging Demand for Better
Telematics and Infotainment

These Arent Your


Fathers Headlights

4
5
What Jabil
Brings

PREV

Making Safe Cool With


Augmented Reality

NEXT

1
Introduction

Vehicles have a special place in our lives. After all, the


style, color, brand and even the size of our automobiles
reflect something about us personally -- just like the
shoes we wear. More than simply getting us from
point a to point b, our cars shape our experiences,
too. Whether we prefer the throaty growl of a manual
shift sports car on a mountain road, the spacious
sport utility with room for kids and a dog or even the
ultra convenient and elegant UberBlack service, each
of us rides around in a symbol that tells the world
a little bit about who we are. Perhaps thats a major
reason for the dramatic growth around technology in
the automotive industry. We demand more from our
autos. And as millions of families head out on that
summer road trip, the car becomes a temporary living
space -- it may as well be intelligent and connected,
too.

So, as our cars become increasingly high-tech, the


companies that design and build them are having
to change, too. Because much of the technology
finding its way into our vehicles is coming from
innovative companies outside the auto industry,
partnerships between car manufacturers and
technology manufacturers that know how to build
robust communication systems is crucial. Strategic
partnerships bring communications technologies,
information systems and safety devices to new vehicles.
These partnerships promise to redefine not just how
cars are used but also the relationship between a
car and its driver. Ultimately, todays connected car
technology will pave the way for tomorrows fully
autonomous vehicles.

Large technology companies and auto companies


alike appear to agree. After all, Google has developed
a prototype of its own self-driving car last year and
even Tesla already has production vehicles with
impressive driver-assisting features. When you learn
about the exciting technology finding its way into our
vehicles, our cars start to resemble rolling smartphone
platforms on steroids.

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Will Your Next Mechanic Be a


Software Engineer?

Incredible technologies are


already culminating to create
intuitive driving experiences
that are safer, quicker and more
connected to our world in ways we
could have scarcely imagined a decade
ago. It all starts with connectivity.
Wireless connectivity in automobiles isnt
new. Many vehicles already have built-in
cellular hardware. The best example is General
Motors built-in wireless OnStar service, which,
through sensors, automatically detects things like
when your car has been in an accident. The OnStar
system then uses the wireless connection to contact the
car and check on the status of the driver.
In other words, technologies required to make our cars super
connected in interesting ways are either already in use or under
development now, promising seamless communications
between other cars and even other machines. Right now,
many newer vehicles use software-controlled Electronic
Control Units (ECUs) to power everything from dashboard
instruments to safety features to powertrain components
to in-vehicle infotainment (IVI) systems, making them more
dependent on or even controlled by software and sensors
than ever before.
As vehicles rely upon an increasing number of ECUs, software
innovations in the auto industry are becoming as critical as
hardware innovation, accelerating the pace of product and
feature changes. As a result, vehicle updates that can take
advantage of a software iteration cycle measured in months
rather than a hardware cycle measured in years offers clear
advantages to consumers.

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The Cloud and the Future of Auto Maintenance


Tesla understands the importance of software updates. In 2014, Tesla owners received enhancements via a software update sent
directly from Tesla to the car. Whats more, this wasnt the first time Tesla has used such updates to enhance the performance of
its cars. Previously, Tesla remotely shared software updates to improve suspension settings.
And Tesla is just the beginning. Egil Juliussen, director of research for automotive electronic technology for IHS Automotive,
notes that about 30,000 vehicles have been
updated over the air in 2014. In 2015, overthe-air software upgrades will expand to
Connected car technologies will build the foundation for an eventual
230,000 and reach one million in 2016.
self-driving car. It all starts with wireless communications.
By 2020, about 22 million new vehicles
globally will accept software upgrades overthe-air.
of global cars
of cars will be
smartphone-connected
Internet
connected
Nevertheless, over the air updates for our
by 2017
by 2020
vehicles tell just part of the story around how
cloud services are reshaping the automobile
industry. Already, our cars are the third
fastest growing connected devices and it is
lines of code
estimated that by 2020, 90 percent of cars
per car
will be connected to the Internet. So, our
cars (and car manufacturers) will become
fastest-growing
more like smartphones and smartphone
connected
companies.
device
billion market by 2018

32%

90%

10m

$98.42

3rd

83%
of cars crashes can

be avoided by using
connected vehicle tech

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70%
of U.S. cars

smartphone-connected
by 2017

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Securing the Connected Car


Ecosystem

For this reason, one of the


major
considerations
for
continued
growth
within
the connected car market lies
with securing critical automobile
communication systems.
Perhaps that is why several important
initiatives spearheaded by large technology
companies include robust standards that
promise greater security for our connected car
communications.
Recently, researchers demonstrated a real-time remote
car hacking of a Jeep SUV as it was being driven by a
Wired reporter. The researchers were able to remotely
access and control the vehicles air-conditioning, radio, and
windshield wipers and eventually the accelerator, brakes
and even the steering wheel by exploiting commands sent
through the Jeeps entertainment system.
The U.S. Congress is so concerned that it is proposing the
SPY Car Act that would instruct the National Highway
Traffic Safety Administration (NHTSA) and the Federal Trade
Commission (FTC) to establish federal standards of protection
for vehicles and drivers data.

HOW DO WE SECURE OUR CARS?


> Create safe
networks

> Design security


into hardware
& software

But in the mean time, there are initiatives underway by


major technology companies to develop standards and best
practices that could significantly improve vehicle security.

> Uniquely ID &


authenticate users

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> Build security


into ECUs
> Control access
to remote services
NEXT

Standardardized, secure communication networks just for cars? The


IEEE 802.11p is a promising solution.
In fact, the European Union is planning a smart corridor based on 802.11p with LTE integration between the
Netherlands and Austria. As an international standard vehicular communication system designed specifically
for connections between high-speed vehicles, IEEE 802.11p could outline the dedicated Wi-Fi standard
supporting all future Intelligent Transportation Systems (ITS) around the world. In fact, IEEE proposes a
family of standards for vehicular networks called WAVE (Wireless Access in the Vehicular Environment).
With robust standards in place, buses, taxis, emergency vehicles and utility fleets responding
to an emergency could talk to each other quickly and efficiently. In the event of a major
disaster, chemical sensors, cameras and 3D imaging equipment attached to these vehicles
might literally create composite images and maps of the situation in real-time, combining
image and sensor data in novel ways.
And other large initiatives could move vehicle-to-vehicle communications forward,
too.
Known as the Open Interconnect Consortium (OIC) and founded by Cisco,
Dell, Intel and other chip makers and technology device companies, the
OIC promotes interoperability between Internet of Things (IoT) devices,
including our vehicles. The consortium aims to deliver specifications for
standardized data flow between things, for any operating system,
over Wi-Fi, Bluetooth, ZigBee and NFC (near-field communication) for
any device and intelligently manages the communication between
devices, regardless of form factor or operating system.
Another large consortium, AllSeen, is also working toward
building open standards around the IoT. With companies
like Microsoft, LG, Panasonic and Qualcomm as
members, one of AllSeens focuses is smart cars. A nonprofit organization in collaboration with the Linux
Foundation, AllSeen promotes the widespread
adoption of products, systems and services that
support an open Internet of Everything.
The benefit? Car-to-car connections will
become so secure, theyll eventually rival
any secure Internet connection on the
planet. With that, cars will go beyond
connecting to each other. Theyll
connect to fueling stations to
pay your bill at the pump and
even to the cash register as
you place your order at the
drive-thru.

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Leveraging Demand for Better


Telematics and Infotainment

If the Tesla brand is any


indication, the connected car
promises to be way cooler than
a smartphone because, what
would have sounded like sci-fi a few
years ago, is in production today. The
Tesla 85D is a semi-autonomous vehicle
that uses sonar and cameras to make lane
changes, read road signs and even brake
automatically in autopilot mode. Inside the
85D, the technology is just as impressive. Teslas
infotainment system looks more like a giant media
tablet than a dashboard, offering a 17-inch touch
screen and the same computing power as the latest
smartphone.
So, as you may have guessed, the fact that this car can travel
295 miles on a single charge is likely not its biggest selling point.
And theres so much more. The Model S monitors traffic before you even start your weekday commute and alerts you with a
pop-up message on the 17-inch touchscreen when a faster route is available. A Tesla will even let you give it a nickname. Maybe
best of all, in Asia, consumers can purchase a Tesla vehicle through the social media app, WeChat.
Tesla is just one example of a growing trend. According to a PwC report, just a decade ago, the cost of electronics and software
in autos was less than 20 percent of the total cost of a vehicle. Today, it approaches 35 percent. Additionally, electronics systems
contribute more than 90 percent of innovations and new features to new vehicles. However, a Consumer Reports survey
found consumers reported infotainment systems as the most troublesome feature in 2014 vehicles. As a result, manufacturers
that partner with technology companies already innovating around connected communication systems stand to powerfully
differentiate their product and deliver superior systems.
And just as our phones are now tracking various health metrics, sensors embedded in our steering wheels, seats and foot pedals
may someday monitor things like our galvanic skin resistance, CO2 levels, electrocardiogram and skin temperature to alert us to
drowsiness, high blood pressure and stress levels that might impact our driving ability.

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STRONG GROWTH IN GLOBAL


AUTO SENSOR MARKET

$22.1
billion

by 2020

$35.2
billion

in 2015

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Night-Vision

Cameras

Sonar

LiDar

Collision avoidance

Self-Parking

Adaptive cruise
control

Lane departure
warning

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These Arent Your Fathers


Headlights

Until
fairly
recently,
there havent been many
disruptive changes in headlight
technology. But as with all of the
other advances around the Internet
of Things, headlights now feature
sophisticated camera, sensor and motor
systems that make predecessors seem
really primitive.
BMW has always had a reputation for building
fun to drive cars, embodying taglines like The
Ultimate Driving Machine. So, its not surprising that
it includes an innovative lighting technology it calls
adaptive headlights, into its vehicles.
Using sensors that measure speed, steering angle and yaw,
small electric motors turn the headlights left or right so the beam
falls on the road ahead. These headlights even adapt to speed, varying with speed, terrain and even oncoming traffic.

Smart headlights will use sophisticated technology, including MEMS and


lasers, to automatically adjust our lights to driving conditions.
SMART MEMS HEADLIGHT
AUTOMATICALLY REDIRECTS LIGHT FROM ONCOMING CARS
4,700 LUMENS

Effective up to

(much brighter than


a halogen headlight)

140 MPH

800,000 micromirrors
DIGITAL LIGHT PROCESSING
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Ford is developing a camera-based lighting system designed with an infrared camera, GPS and special traffic sign recognition
technology. It will alert drivers when someone or something enters the vehicles path, but the real disruption is that the system
can remember previously traveled roads and automatically adjust lights to optimize visibility through curves and dips.
However novel these technologies appear within the context of an automobile headlight system, all of these innovations have
been incorporated into various systems by technology manufacturing partners already serving military, healthcare, agriculture,
mining and even energy sectors. With comprehensive design and global supply chains, technology manufacturing partners
provide exactly the scale and innovation required by auto industry partners seeking differentiation in the market.

https://youtu.be/klkqOO7EaW0

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Making Safe Cool With


Augmented Reality

Augmented reality (AR) is a


technology that overlays live
data (text, images, maps, etc.)
and information directly onto a
screen a cars windshield or a
drivers glasses. Imagine that your
windshield is now your dashboard
and your route displays as a color-coded
roadway to indicate things like oncoming
traffic.
Honda scientist, Victor Ng-Thow-Hing, is
developing just such a system. Dying is a bad user
experience so you have to think carefully and not
trivially when you incorporate augmented reality in a
car.
His system overlays colored outlines along the edges of the
road to make navigating safer, especially in bad weather.
By using strategically placed cameras outside the car, MINI is developing an AR vision system that transfers video footage into
AR glasses worn by a driver to basically make the car transparent. Known as MINI Augmented Vision, which was unveiled at the
Auto Shanghai 2015 motor this past spring, MINI Augmented Vision aims to determine how augmented-reality eyewear might
make driving safer and more convenient in the future.
Understanding that cell phones are so distracting that theyve been implicated as a major reason for accidents, MercedesBenz is developing an augmented reality system that projects information that would normally reside on a smartphone onto
the windshield, keeping drivers from fumbling for their phone while driving. After all, talking on a cell phone causes nearly
25 percent of car accidents. And texting is even more distracting. For every 6 seconds of drive time, a driver sending or
receiving a text message spends 4.6 of those seconds with their eyes off the road. So, for even greater safety, most automobile
manufacturers that develop augmented reality systems also incorporate gesture and voice recognition.
And as we drive around the city or take the family on a road trip across the country, our automobiles become less about
transportation and more about information. Gathering and displaying data on weather, traffic, maps and road conditions as we
travel, our cars are at once visual data centers, smart guides, virtual assistants and cell phones.
Thoughtfully designed augmented reality graphics add context to our moving landscape, guiding us safely until our cars learn
to guide themselves.
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Human Machine Interface (HMI) tech allows us to communicate with our


cars more naturally through gestures, voice and augmented reality.
TRENDS INFLUENCING VEHICLE HMI

7.1%
Autonomous Driving
Mobility
Legal Regulations
Electric Vehicles
Other

28.6%

56.1%
POPULAR HMI

Touchpads

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Voice control and


natural speech
recognition

Gesture controls

Augmented
reality

Personalization

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7
What Jabil Brings

No one can predict precisely


how
vehicle-to-vehicle
connections will change our
lives, but as we shed the last
vestiges of our paper and book
lives and even the Internet as we now
know it, well enter a new industrial era
brimming with promises of unbelievable,
secure access to new and unique data sets
from our vehicles everywhere on Earth.
To bring these technologies to the world at
this scale requires unprecedented manufacturing
partnerships that leverage massive intelligent supply
chains. Since global manufacturing partners like Jabil
already build IoT devices and infrastructure for every
imaginable industry, were already thinking ahead to what
transportation might look like in 2020 and beyond. That way,
our customers can focus on what they do bestinvent a future
that will change everything.
Flexibility and cost avoidance are keystones of Jabils Value Engineering Team. In fact, value engineering drives 40 percent of
active design. Thats how we play an integral role in intelligently designed and engineered products that improve the value,
speed and long-term success of customers across multiple industries. We help companies design, build and take their products
to market quickly, affordably and efficiently.
With deep expertise and global partner relationships, Jabil supply chain experts utilize best practices and regional know-how
to partner with some of the worlds most notable brands. One of the most comprehensive examples of how Jabil manages
complexity lies with its homegrown business intelligence tools and entrepreneurial engineers who build innovative, sophisticated,
business intelligence tools for the entire supply chain. These tools provide real-time, actionable insights to customers and
business managers throughout the entire supply chain organization who rely on our us to design their supply chains to be agile,
economical and effective even in uncertain times.

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CONNECTED CARS
How Technology Companies Are Shaping
the Future of Driving

References:
http://www.jabil.com/blog/open-standards-internet-of-things.html
http://www.realmenrealstyle.com/car-affects-image/
http://www.jabil.com/blog/10-Hot-Connected-Car-Trends-for-2015-and-Beyond.html
http://www.jabil.com/blog/Connected-Cars-Communication-is-Easy-Security-is-Not.html
http://www.jabil.com/blog/Look-no-Hands-Self-Driving-Cars-at-CES-2015.html
http://www.jabil.com/blog/until-cars-drive-themselves-augmented-reality-will-help-us-drive-safely.html
http://www.jabil.com/blog/Why-Cheap-Oil-Isnt-Hurting-Tesla-Demand.html
http://www.jabil.com/blog/the-2014-geneva-motor-show-its-all-about-connected-tech.html
http://www.jabil.com/blog/How-Vehicle-to-Vehicle-Connections-Will-Change-Everything.html
http://www.jabil.com/blog/5-human-machine-interface-hmi-technologies-that-are-changing-our-lives.html
http://www.jabil.com/blog/open-standards-internet-of-things.html
http://www.jabil.com/blog/drive-safely-with-augmented-reality.html
http://www.strategyand.pwc.com/perspectives/2015-auto-trends
http://www.wired.com/2014/02/teslas-air-fix-best-example-yet-internet-things/
http://www.bmw.com/com/en/insights/technology/technology_guide/articles/mm_adaptive_headlights.html
http://www.dezeen.com/2015/04/24/mini-augmented-reality-glasses-allow-drivers-to-see-through-the-body-of-their-car/
http://continental-head-up-display.com/
http://www.jabil.com/expertise-hub/white-papers/Key-Industries-Reshaped-by-the-Cloud.html
http://www.popsci.com/ford-develops-headlights-can-remember-roads
http://www.businessinsider.com/apple-hires-doug-betts-of-fiat-chrysler-2015-7
http://www.economist.com/news/technology-quarterly/21615060-way-cars-are-made-bought-and-driven-changing-mobile-communications
http://www.strategyand.pwc.com/global/home/who_we_are
http://www.jabil.com/blog/the-internet-is-just-getting-started.html
http://www.wired.com/2015/07/hackers-remotely-kill-jeep-highway/
http://www.businessinsider.com/two-us-senators-want-to-keep-your-car-from-being-hacked-2015-7#ixzz3gd3mlEMG
http://media.wix.com/ugd/68bebe_6b0f7f1a8e51476d835c562b16b912ff.pdf

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