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Survey reveals that only 10% of total milk produced is marketed out of
which 80% is traded informally and 20% going through formal markets.
A recent survey on the dairy industry in Tanzania shows that tea, carbonated soft
drinks, porridge and unprocessed fresh milk are the highest consumed beverages in
the country. The survey commissioned by the EADD II project further shows that the
country has a huge potential to market milk as a healthy, good tasting refreshment
of choice, even in social circles; in the same space as carbonated soft drinks.
Total milk production in Tanzania is estimated at 2.06 billion litres of milk per year
(compared to Kenya which produces 5.2 billion litres of milk annually) with the
national average per capita milk consumption standing at 47 litres per year.
The study points out key challenges in the dairy sector among them being:
domination of the sector by informal markets, poor quality of milk due to basic
quality tests not being done at farm level, lack of expertise in determining quality of
milk, poor milk handling equipment, poor reinforcement of Dairy Industry Act 2004,
lack of demand from consumers on milk products, among others.
EADD II is working with smallholder dairy farmers in Iringa, Mbeya and Njombe
regions of Tanzania to increase milk production at farm level and increase income
through connecting them to the market through hubs where they can acquire
various services towards increasing production. The rationale of the study was
therefore to describe existing and potential markets for dairy products in the
About EADD: The East Africa Dairy Development (EADD) Project II is a five-year
project designed to help smallholder farm families in Kenya Uganda and Tanzania to
sustainably improve their livelihoods. The project hopes to double the dairy income
of 136,000 farming households smallholder farm families to achieve sustainably
improved livelihoods as well as stimulate income growth for an additional 400,000
secondary beneficiaries - in Uganda, Kenya and Tanzania by 2018. The project is
mainly funded by the Bill and Melinda Gates Foundation and implemented by five
partners: Heifer Project International (Lead partner), Technoserve (TNS,),
International Livestock Research Institute (ILRI), African Breeders Services Ltd
limited (ABS) and World Agro-forestry Research Centre (ICRAF).
About Heifer International: Heifers mission is to end hunger and poverty while
caring for the Earth. For more than 70 years, Heifer International has provided

livestock and environmentally sound agricultural training to improve the lives of

those who struggle daily for reliable sources of food and income. Heifer is currently
working in more than 30 countries, including the United States, to help families and
communities become more self-reliant. For information, visit www.heifer.org, read
our blog, follow us on Facebook, on Twitter @Heifer or call 888.5HUNGER