1

BUSINESS PLAN

Submitted to

SIESCOMS

SHAADI MUBARAK

Submitted By

KEDHARNATH AIYER
MMS MARKETING
ROLL NO 62

Table of Contents
Sr.No

Particulars

Page No

Executive Summary

Company Summary

Services

Market Analysis Summary

Market Segmentation

Target Market Segment Strategy

Competitive edge

Sales strategy

10

Financial Plan

11

10

Conclusion

12

1. Executive Summary
SHAADI MUBARAK Wedding Consultants is an online full service company that provides
complete services for weddings, holy unions and anniversaries. Our consultants are experienced
and dedicated professionals with many years of event planning experience. SHAADI MUBARAK
is unique in that we give our clients our undivided attention. We listen to their needs and work
with them to create the event of their dreams. Our clients' wishes become our commands. So
whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help.
Our services include weddings, honeymoons, receptions, anniversary consultations, budget
planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists,
entertainers, musicians, etc.

1.1 Mission
SHAADI MUBARAK Wedding Consultants is a one stop wedding solution for people to Share,
Plan and Celebrate their Wedding journey. The startup connects couples with quality merchants
to plan their big day & help merchants build their business online and provide various tools for
people to share their wedding, various tips and ideas for making the wedding affair more special.

1.2 Objectives
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want
every detail of their event to be both a pleasurable and a memorable experience. Therefore we
offer a host of packages and services specifically tailored to the needs of each couple. The wedding
industry is a huge market and there is lot of gap in what kind of wedding people would like to have
against what they are having. Part of it is due to information gap. SHAADI MUBARAK
fundamentally believes that internet and technology can add a lot of value and efficiency here and
thus want to create a trusted ecosystem which benefits all the stakeholders in long-term.

1.3 Keys to Success

The keys to our success are as follows:

Service our clients' needs promptly and efficiently.

Maintain an excellent working relationships with vendors such as florists, hair salons and
bridal shops.
Maintain a professional image at all times.

2. Company Summary
SHAADI MUBARAK Wedding Consultants is a start-up company that provides wedding, holy
union, and anniversary consulting services to brides, grooms and other family members. We are a
full-service bridal consulting group and our goal is to put the "fun" back into planning a wedding,
holy union or anniversary party. Too many people become overly stressed and frustrated when
planning these wonderful events. We are experienced and professional consultants and will use
our expertise to help create memorable and stress free events for our customers. By doing this, our
clients can sit back and enjoy their event. The result? We create events suited to the couple's unique
style a true expression of their relationship and individuality as a couple.

2.1 Company Ownership

This business will start out as a simple proprietorship, owned by its founders. As the operation
grows, the owners will consider re-registering as a limited liability company or as a corporation,
whichever will better suite the future business needs.

2.2 Start-up Summary

The company founders, will handle day-to-day operations of the plan and will work collaboratively
to ensure that this business venture is a success.

We estimate that our start-up costs will be $3,000 (including legal costs, logo design, advertising,
direct mail, and related expenses). An additional $5,000 will be required in the bank account as an
operating capital for the first two months of operation. The start-up costs are to be financed in
equal portions by the owners' personal funds.

2.3 Company Locations and Facilities

Initially this will be a home-based business with online website in place for taking multiple client
calls; however, by Year 5, we intend to expand our facilities into a well-equipped and operational
office.
5

3. Services
We are a full-service wedding consultant group and provide the following services: etiquette
advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal
attendance, supervision of both ceremony and reception setup and budget planning.

4. Market Analysis Summary

Nearly $35 billion are spent every year on weddings and receptions. Therefore, professional
wedding consultants are a commodity, not a calamity. SHAADI MUBARAK Wedding
Consultants are full-service wedding consultants that offer a variety of services to our clients. We
pride ourselves on being professional and courteous at all times and we have packages to suit
everyone's needs.

As previously stated, marriage is a billion dollar industry, therefore, just about everyone we meet
is a potential client. However, we mostly advertise to brides, grooms, and family members.

5. Market Segmentation
Currently, the Indian wedding industry is over 100,000 crore and is growing at 25 to 30 per cent
annually. The estimated cost of a wedding with no expenses spared could be between 5 lakh to
5 crore, in India.
The wedding market in India

No. of Indian marriages in a year: Approx 1,00,00,000

Indian wedding market worth: 100,000 to 110,000 crore
Gold and diamond jewellery market worth: 60,000 crore
Apparel market (wedding) worth: 10,000 crore
Durable goods market worth: 30,000 crore
Hotel and other wedding related market worth: 5,000 crore market
Pandal and venue decoration market: Worth 10,000 crore

Favorite honeymoon destinations: Goa, Jaipur and Udaipur

Goa wedding cost: Between 1 crore to 1.5 crore
Jaipur wedding cost: 1 to 2 crore
Wedding cost in metropolitan cities: Between 25 lakh to 70 lakh
Wedding invitation card market : Worth 10,000 crore annual
Bridal Mehendi market in India: Worth 5000 crore
Item-wise expenses on Indian weddings
Dinner cost: 700 to 1000 per person
Pandal decoration cost: 10,000
Bridal designer saree/lenhga cost: Between 10,000 to 50,000
Designer shervani cost: 15,000 to 40,000
Wedding invite cost: 500 to 1500 per card
Bridal make up cost: Between 5000 to 50,000
Bridal Mehndi cost: Between 1000 to 5000
With each passing year, Indian weddings are getting bigger and better offering lucrative business
opportunity to players involved. Giving up the basic traditional look, the Indian weddings are
donning a more corporate look, these days.
It is also expected, the per capita income will be tripled in a couple of decades and the per capita
consumption of gold during weddings or otherwise will increase. With half of Indias population
being under 29 years of age, the marriage market is set to boom like never before over the next
five to ten years.
If we take the above figures, it means the Indian marriage market is around 1 lakh crore to
300,000 crore annually, if one crore marriages are solemnized in the country annually.
Online portals like Shadi.com, Bharat matrimonial and others rack up revenues of 200-250 crore
from match-making annually, and believe the business can only get bigger. While the traditional
tentwallas still rule the roost, creative wedding planners are also making the most of it. There are
wedding planners in the country who are ready to make all arrangements required in an Indian
wedding, from beginning to end, for a whopping amount. But keeping in mind the middle class of
the country, which is the largest segment, there is a huge demand for planners who can arrange for
a budget wedding.

Fashion designers, florists, confectionery makers and event managers are cashing in on the
flourishing wedding market. Considering the Indian wedding market, Bregeut launched its
expensive watches ranging between 8-15 lakh in the Indian markets.
Replicas of temples of India, palace look-alikes or Sheesh Mahals are much in demand as decor.
The cuisine could be anything from Lebanese to Italian in case you want something different. Star
Cruises even launched a cruise to Lakshwadeep primarily targeting honeymooners.
The wedding card market in India for the 10 million marriages performed annually is worth
8000 to 10,000 crore. Delhi and Maharashtra alone have more than 500 card printers. In Delhi,
these printers are based in Chawri Bazaar, Karol Bagh, and Lajpat Nagar where one can purchase
wedding cards according to ones capacity. Over two dozen of highly specialized printers are based
in Dadaseth Agiary Lane in Central Mumbai. The elaborate wedding invite comes with the main
card and three to four add-on cards like RSVP card, the reception, engagement and the puja invite,
and also an invite to attend the sangeet, cocktail and mehndi functions.
In India, people have become very style conscious and they want to give their best on their
wedding. Things have changed in the past few years, it is more about brands and people are ready
to spend to look their best. Apparel market is booming because of this.
The annual market of wedding dhol, bands, baggies with elephants, horses and camels, lightings,
is also the important part of Indian weddings, which is estimated to be around 5000 crore annual.
With the increasing income and more disposable income in India, the wedding market of the
country is expected to double within next 15 years, the experts feel.
One cannot think about marriages without beautiful flowers. Flowers are important in order to
create a delicate atmosphere around the wedding. According to an estimate for decorating the
wedding venue, bride-groom dais, showering rose petals for welcoming the guests, requires
another 2000 to 10,000 for a middle class marriage.
The facts and figures point towards only one thing that is Indian weddings and the associated
industries are bound to prosper!
With the ongoing wedding season one cant help but notice that the Indian wedding industry is a
huge one. In an Indian wedding, everyone just spends and does not think of returns. Every
manufacturer and retailer involved with marriage related goods eagerly awaits the season to push
business. With each passing decade the Indian weddings are getting grandeur. Three decades ago
people hardly thought about the lavish wedding function that has now become a trend and may be
a compulsion. However, no ones complaining; at least not the retailers and associated players
because of the tremendous business opportunity that comes along with it. Lets penetrate deeper.

6. Target Market Segment Strategy

SHAADI MUBARAK Wedding Consultants will offer its services mostly to the brides and
grooms, as well as to the family members. The company will position itself as an experienced
provider of wedding planning services. Unlike most of its competitors, SHAADI MUBARAK will
be offering a full range of services and thus provide the convenience of one-stop shopping for its
clients. This will significantly reduce the customers' time and efforts preparing for such an
important event as a wedding. Moreover, by utilizing numerous supplier contacts that the company
owners have established and economies of scale, SHAADI MUBARAK Wedding Consultants will
be able to pass on to its customers sizable cost savings.
6.1 Market Needs
The market needs for wedding planning services are strongly shaped by the customers' desire to
have a perfectly planned and executed wedding ceremony. Although both major customer
segments, brides and grooms and family members, plan and budget for the wedding ceremony as
far as a year or more in advance, they often realize that they cannot make all the necessary
preparations by themselves in a cost effective manner. Strongly affected by the established social
values, such customers seek professional advice to ensure that all the important aspects of the
wedding ceremony meet or exceed perceived expectations.

6.2 Service Business Analysis

The wedding services market is fragmented with the overwhelming majority of the incumbents
offering only a limited line of services. There are numerous florists, hair stylists, and caterers to
choose from. However, there are almost no companies that will provide the full range of services
associated with the wedding planning and execution.

6.2.1 Competition and Buying Patterns

The market research has also shown that customers anticipate the complete wedding consulting
services to be expensive and they budget accordingly. In fact, lower prices are very often
associated with poor service quality. By aggregating a complete range of wedding services under
one roof, SHAADI MUBARAK Wedding Consultants will offer its customers the ease of onestop shopping.

Strategy and Implementation Summary

Our strategy is simple: we intend to provide our customers with a wide range of services custom
tailored to their individual needs. Therefore, whether they require a complete package, or simply
consulting on a particular service, we can help.

7. Competitive Edge
By aggregating a complete range of wedding services under one roof, SHAADI MUBARAK
Wedding Consultants will offer its customers the ease of one-stop shopping. The company will
leverage its owners' expertise in planning such events to competitively position itself as a premier
provider of wedding services. Both owners have very strong communication skills that will help
develop the 'buzz' about the high quality of the services offered by SHAADI MUBARAK Wedding
Consultants.

8. Sales Strategy
The company's sales strategy will be based on the following elements:
1. Advertising in the social media.
2. Placing advertisements in the local press, including high end magazines.
3. Developing affiliate relationships with other service providers (florists, hair stylists,
caterers) that would receive a percentage of sales to the referred customers.
4. Word of mouth referrals - generating sales leads in the local community through customer
referrals.

10

9. Financial Plan
9.1 Break Even Analysis
The following table and chart summarize our break-even analysis.

11

10.

Conclusion

Indian Wedding market is majorly offline and quite un-sorted so wedding planning can be very
challenging. SHAADI MUBARAK is leveraging technology and internet to simplify the process.
Todays young generation believes in engagements and deep down the line we all connect to a
certain level SHAADI MUBARAK is not only a platform where engaged couples can find
wedding planning solutions, it is also these service providers who make lifelong relationships
and experience things they wouldnt otherwise be able to in current scenario.

12