A project report on-

MARKETING STRATEGIES
OF NESTLE

Submitted to Mumbai University under Partial Fulfillment ofOf the requirement of the Degree of
M.COM (BUSINESS MANAGEMENT) PART 1

Under the Guidance OfProf. S.N. CHITALE

SUBJECT
MARKETING STRATEGIES AND PLANS

VPM S
K.G Joshi College of Arts
N.G Bedekar College of Commerce
Thane (W)
Academic Year: 2014-15
Submitted By-

Miss. PAYAL AMBHORE

Roll No. 17

 DECLARATION

I, Miss. Payal Ambhore , student of V.P.MSK.G.Joshi College of Arts and

N.G.Bedekar College of Commerce, M.COM PART-I (BUSINESS
MANAGEMENT), hereby declare that I have completed this project on
MARKETING STRATEGIES OF NESTLE in the Academic Year 2014-15.

This information submitted by me is true and original to the best of my knowledge

and belief.

Student
(PAYAL KISHOR AMBHORE)
Place: Thane
Date:

 ACKNOWLEDGEMENT

To accomplish a project it involves a lot of effort and contribution from a number

of people. It is thus an opportunity for me to thank those people who have helped
me generously in the completion of this project.

I owe great many thanks to a great many people who helped and supported me
during doing this project.

I am highly indebted to our Principal Dr. Mrs. Shakuntala A. Singh Madam of,
Joshi Bedekar College, for extending her support and giving me an opportunity. I
am also thankful to our coordinator Mr. D.M. Murdeshwar Sir for their support and
encouragement.

My deepest and special thanks to Lecturer, Prof. S.N.Chitale the internal Guide of
the project for giving me guidance, full support and encouragement in completing
my project successfully.

I would also thank my Institution and my faculty members without whom this
project would have been a distant reality.

I also extend my heartfelt thanks to my family and for giving guidance and for
their patience and understanding me while I am busy with my project work. Lastly
I am thankful to God for giving me strength, spirit and also his blessings for
completing my project successfully.

 Table of contents
Sr.
No.

Particulars

Page
no.

Chapter 1
Introduction to Marketing strategy
Definition
Developing a strategy
Types of Strategies

1-7

Chapter 2
Nestle company Profile
Objectives of Nestle
Nestle India
Balanced portfolio with leading brands
Market segments
SWOT Analysis of Nestle

8-19

Chapter 3
Marketing philosophy nestle adopted
Strategies of competitive advantage
Sales strategy of Nestle
Sales promotion Strategy
Market Segmentation
Positioning strategy

20-28

Chapter 4
Marketing Environment
Branding strategies of Nestle
Labeling strategies of Nestle
Product Life Cycle
Price Fixation Strategy

29-34

 Channel of Distribution

Sr no.

Particulars

Page
no.

Chapter 5
Communication and advertising
Message to audience
Future Forecast
Nestles role in social welfare
Other strategies

35-39

Chapter 6
Conclusion
Recommendations and suggestions
Bibliography

40-43