Executive

Summary

The majority of Nigerias smallholder farmers are often too poor to

employ modern tools, such as tractors and plows, even with
substantial government support... Consequently, very few Nigerian
farmers own, share, or rent modern agricultural machinery.
Hiro Takeshima, International Food Policy Research Institute

Hello Tractor, Inc. (Hello Tractor or
the Company) is an agricultural
technology company focused on
improving access to affordable farm
mechanization for the rural poor. Hello
Tractor has developed a low-cost
Smart Tractor embedded with GPS
and telematics - which connects the
Smart Tractor to our cloud-based
software. Our software pairs Smart
Tractor owners with farmers who can
text for tractor services, all coordinated
in the cloud (think Uber). The Smart
Tractor is versatile (with eight different
attachments), low cost, and supported
by trained technicians with spare parts
for on-site repair.

The majority of farming in Nigeria is
done by smallholder farmers who
manage just over one hectare of land.
Over 80% of these 35 million

smallholder farmers hire off-farm labor,

to assist with land preparation,
weeding, harvesting and transport of
harvest. Hired labor, when available,
costs approximately $5 per day or $200
per hectare for land prep alone. Rapid
urbanization and an aging farm
population has depleted the supply of
labor in rural Nigeria, resulting in
farmers undercultivating, planting late
and losing income.

In labor constrained farming markets
tractors are the ideal solution.
Unfortunately, in Nigeria only 4% of
tractor demand is currently being met.
The Federal Ministry of Agriculture and
Rural Development (FMARD) estimates
that Nigeria needs an additional
750,000 tractors to bring herself on
par with global standards.

Figure 1: Tractors per 100Km2 of Arable Land

300

256.8

250
200.0

200
128.0

150
81.8

100
50

6.5

8.0

Nigeria

Africa

China

India

Global Average

U.S.


Operating in a double-sided market, Hello Tractor sells its Smart Tractor to
individual and enterprise buyers while simultaneously marketing Smart Tractor
services to farmers facing labor constraints. In true shared economy fashion, Hello
Tractor pairs Smart Tractor owners with farmers texting into the cloud for tractor
services, ensuring every tractor is fully utilized. Where available, farmers can also
pre-pay for tractor services via mobile money. Hello Tractor markets Smart Tractor
services, to farmers, via its agricultural extension radio program, Farmers on Air.

The Hello Tractor innovation reduces farmers production costs by up to 60%. Smart
Tractor owners, providing fee based services, to farmers in their vacinity, earn five
times the average rural daily wage rate. For cash-constrained buyers, Hello Tractor
coordinates low-cost financing options to facilitate Smart Tractor purchases.

In January of 2015, core members of the Hello Tractor team relocated to Nigeria for
phase one of the product launch. Since this time, the Company has generated a
tremendous amount of momentum including building an enterprise sales pipeline of
more than $6.4 million in batch Smart Tractor orders. Additionally, Hello Tractor
has developed key partnerships with 13 of the top NGO, public and private sector
agriculture industry stakeholders and applied for over $2 million dollars in grants.
The Company has also formed a valued strategic partnership with Habgito Nig Ltd,
who will provide logistics, warehousing, tractor maintenance and repair support.

Additionally, Hello Tractor has won every single major competition theyve entered,
including 1st at the Points of Light Civic Accelerator Competition ($50,000), the
Skyrocket Brand Prize ($40,000), 1st at the University of Chicago Booth Social New
Venture Challenge ($30,000), CARE International ($20,000), and 1st at World Bank
Diaspora Demo Day. To continue this momentum, the Company is seeking $500,000
in convertible note financing for the following:

Figure 2: Pro Forma Sources and Uses

Amount

% of
Sources
Total
Convertible Notes $500,000
75%
Grants
120,000 18%
Founders Equity
40,000
6%
Assumed Debt*
10,000
1%



Total Sources
$670,000 100%

Amount

Uses
Staffing
$305,000
Software Costs
170,000
SG&A
140,000
Cap Ex
45,000
Assumed Debt
10,000
Total Uses
$670,000

% of
Total
45%
26%
21%
7%
1%
100%

Hello Tractors immediate concern is capital to finance the hiring of additional
technical resources along with large batch order fulfillment. This investment will
ensure that momentum generated over the last year translates into Smart Tractors
being introduced into underserved farming communities.

Please contact: Jehiel Oliver at jehiel@hellotractor.com for more information.

Enterprise Case: Notore Chemicals

Batch Orders Driving Sales

Notore has a goal of developing its village
fertilizer distributors into owners of
Smart Tractors to enhance the value they
provide customers. Each distributer is
networked to over 600 smallholder
farmers. Notore wants to procure a Smart
Tractor for 300 distributors in 2015
alone. Notore combines all of the key
aspects that we look for in a partner. Over
the past few months, we have gained
significant access to their senior
management team, which has allowed us
to quickly vet Smart Tractor owners,
survey and validate markets and prepare
for their first order. Through the large
batch order to Notores network of
distributors, we believe we can reach a
total of 20,450 smallholder farmers and
102,270 people at the household level,
creating N618.75M (USD3.09) in economic
value for rural farming communities
4
through 2016.

THANK YOU!