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Introduction: C2C
How it works??
Image
Information
Information
Location
User
How it works??
For example, if the customer goes to his local grocery mart and finds there is a offer such as
buy two kilos of tomatoes for the price of one. The customer can share this information
through the app across his region or locality.
He can type the message plus select/tag his region, optionally can upload the image of the
shop for better reference points.
Here the community points to the region/locality where the customer resides, like Gandhi
bazar. This could be most common use-case.
Technical Requirements
This application will require a highly user friendly User interface providing excellent user
experience. A very flat user interface with neat design.
It must rolled-out in Android, iOS, Windows and other platforms simultaneously.
Reliable Hosting services for the data storage. Note: The fundamental requirement of the
application, this will define the growth of the application.
The architecture has to be defined in such a way, regions are classified and the localities in the
region are the sub-set of regions. When the data sent by the user must exactly be sent to the
storage which is defined for a particular region and its sub-set. This can be taken care using SDS.
Strong back-end infrastructure.
High content moderation.
Application must be optimized to run on 2g networks also, for India region.
The application requires extremely broad reach and millions of consumers to be active to
make it a success.
The application initially needs to be rolled-out in two different geographies India and Canada
to be successful. It will help us to analyze the behavior of the consumers.
The application will be in pilot testing mode for period of one month. In this one month, we
market it heavily everywhere.
Once the pilot mode is successful, the application will go live in two geographies.
The aim will be initially to reach at least 10,000,000 user-base.
For pilot testing, we can target college and universities students massively and
promote. During the pilot testing, if the users are happy, they can crowd-fund the application to
scale.
Sell the application at 10/20 INR with initial targeted user base of 10,000,000 in India
Sell the application at 1$ or 0.5$ with initial targeted user base of 10,000,000 in Canada.
Charge monthly maintenance fees, if we do not have enough investment or funding.
At later stages, Charge physical retailers to partner with us. Plus charge for the analytical
reports.
Associated Risks
Intense competition : We need to analyze the app market, patent this first, if this is a really
workable idea.
App market landscape is extremely dynamic.
The application requires stringent and high content moderation. We cannot have post on abusive
content or sexual content or drug content.
The success of the application depends on How much it will be utilized by the customers.
Requires robust and reliable technology infrastructure.
At initial stages require support resources.