Submitted in partial fulfilment of the requirement of the Degree of

BACHELORS OF COMMERCE
(HONS)

MOTI LAL NEHRU COLLEGE (EVE.)

(UNIVERSITY OF DELHI)

Submitted By:
NIDHI MALHOTRA
B.COM(HONS)
ROLL NO:7513

DECLARATION
I NIDHI MALHOTRA hereby declare that the project entitled “AIRTEL” is my original
work, done by me.

Now it is an asset of MOTI LAL NEHRU COLLEGE (EVE.) University Of Delhi.

DATE: NIDHI MALHOTRA

 ACKNOWLEDGEMENT

I cannot in full measure reciprocate the kindness shown and contribution made by my lecturers in

this endeavour. I will remember all of them with gratitude.

My sincere thanks towards for giving me a chance to take this project

and for valuable guidance, which helped me on all those points, which I needed to include in, with full

intensity, for significant support extended for the successful completion of the project

I am very grateful to all faculty members for their excellent guidance in the completion of my project

work

I am always beholden to my God, for always being with me and showing me the right ways, my

family members, for always doing favours to me and my friends and colleagues consistently helped with

encouragement and criticism throughout the project work, for always lifting my sights to higher vision,

raising my personality beyond normal limitation and for realizing me my strengths and potential.

NIDHI MALHOTRA
 PREFACE

It is a thing of massive gratification for me to present this Project Report on the topic “AIRTEL”.

Mobile telephony adoption is on the rise and recent technological innovations have dramatically enhanced

the capabilities of the wireless telephone. Leveraging the power of these new capabilities, various business

sectors are working together to offer a wide array of services. Each sector is looking for the next "killer

application".

I myself have for a long time deeply interested in studying consumer trends & behaviour towards

mobile industry.

Though it is not possible to have the information of all the spheres in market, in such a very short

period, but I tried to get more and more about all functions and practices applied in practical working, I have

particularly stresses on.

This is the boom time for mobile industry. Youths are having keen flair for mobile communication.

Now the mobile communications are the fastest growing industry. We can reach to anyone,

anywhere across world through mobile connectivity. Just look in the areas they’re in; health, education,

banking, insurance, travel, couriers, manufacturing, entertainment, government, computer helpdesks- the list

goes on market is going on global, & so the need of communication is emerging day by day…

We are fast becoming a part of a new era of management. No longer does a manager sit in an ivory

tower and issue directives from a distance.

This study, complex as it is, has acquired new dimensions with the dynamic social and technological

changes of the past two decades. Changing technologies, cultural diversity, more educated work force and

awareness of rights and privileges have prompted a new look at the entire organizational structures and

systems.

Since customers are the most important asset of any organization, there is increased emphasis on the need

for understanding people in a manner to satisfy them through quality of services.

 This project is intended for a wide audience. It will be useful to not only the students of management,

marketing management and consumer behavior, but also to the people in any other field and management

practitioners who want to understand and enrich their understanding of consumer trends & effectively

manage their sales.

NIDHI MALHOTRA
 SUMMARY
Airtel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom

conglomerate, Bharti Enterprises.

Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently

introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless

phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first

company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in

15 states covering all four metros and more than 7 million satisfied customers

Bharti Tele-Ventures believes that the demand for mobile services in India will continue to grow rapidly as a

result of the following factors:

⇏ Lower tariffs and handset prices over time;

⇏ Growth in pre-paid customer category;

⇏ Greater economic growth and continued development of India's economy;

⇏ Higher quality mobile networks and services; and

⇏ Greater variety and usage of value added services

 “TABLE OF CONTENTS”

➢ COMPANY PROFILE
➢ DISTRIBUTION SYSTEM
➢ ORGANIZATIONAL STRUCTURE
➢ BUSINESS & MARKETING STRATEGIES
➢ TRENDS IN MOBILE COMMUNICATIONS
➢ CELLULAR MOBILE PRICING STRUCTURE AND TRENDS
➢ INDIVIDUAL CUSTOMIZATION

➢ COMPANY PLANS.
➢ AIRTEL OUT OF HOME CIRCLE
➢ BHARTI CELLULAR FOOTPRINT
 COMPANY PROFILE
Airtel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom

conglomerate, Bharti Enterprises.

Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently

introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless

phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first

company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in

15 states covering all four metros and more than 7 million satisfied customers.

VISION:

To make mobile communications a way of life and be the customers' first choice.

MISSION:

We will meet the mobile communication needs of our customers through:

•Error-free service delivery

•Innovative products and services

• Cost efficiency

• Unified Messaging Solutions

CORE VALUE:

We will delight our customer with our simplicity, speed & innovation.

We will honours our commitment.

We will follow the highest standard of professional integrity & behaviour.

We will respect individual, build winning teams and lead by example.

We will create a fun filled and friendly workplace.

 AIRTEL MOBILE COMMUNICATIONS LIMITED

Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in

telecommunications services. Its subsidiaries operate telecom services across India. Bharti Tele-Ventures is

India's leading private sector provider of telecommunications services based on a strong customer base

consisting of 7.42 million total customers, which constitute, 6.76 million mobile and 657,000 fixed line

customers, as of April 30, 2004.

Bharti Tele-Ventures vision for its mobile business is “To make mobile communications a way of life and

be the customers first choice”.

The mission is to meet the mobile communication needs of the customer through 1) error free service 2)

Innovative products and services and 3) cost efficiency. The Company’s strategic objective is to consolidate

its leadership position amongst the mobile service providers in India.

The Indian mobile market, according to the COAI, has increased from approximately 1.2 million subscribers

as of March 31, 1999 to approximately 29.21 million subscribers as of June 30, 2004.

Despite this rapid growth, the mobile penetration rate in India, at approximately 2.8% as of June 30, 2004, is

significantly lower than the average mobile penetration rate in other Asian and international markets.

The number of mobile subscribers in India is expected to show rapid growth over the next four years.

Bharti Tele-Ventures believes that the demand for mobile services in India will continue to grow rapidly as a

result of the following factors:

⇏ Lower tariffs and handset prices over time;

⇏ Growth in pre-paid customer category;

⇏ Greater economic growth and continued development of India's economy;

⇏ Higher quality mobile networks and services; and

⇏ Greater variety and usage of value added services.

Bharti Tele-Ventures, through its subsidiary has the licenses to provide GSM services in all the twenty-two

telecom circles in India. It proposes to consolidate all its subsidiaries providing mobile services under Bharti

Cellular Limited.

As of June 30, 2004, approximately 92% of India's total mobile subscriber market resided in the Company's

sixteen mobile circles, which collectively covered only 56% of India's land mass.

AIRTEL DISTRIBUTION SYSTEM

DISTRIBUTION SYSTEM
A proper distribution system is very important for every company because now a days the customer
wants full service without any pain. Airtel has a deep penetration in the market of prepaid cards,
coupons, easy recharge and postpaid cards. It has seen in the market the happy faces of customers
and retailers of Airtel because of the easy availability of Airtel cards and coupons.

BENEFITS OF GOOD DISTRIBUTION SYSTEM

1. Easy availability
2. Satisfied customers
3. Competitive advantage
4. Better market reputation
5. Saves time

DISTRIBUTION SYSTEM OF AIRTEL

1. Organisation (C&FA's)
2. Distributor
3. Retailer
4. Customer
 O r g a n i s a t i o n
C & F A

D i s t r i b u t o r

S e v e r a l F O

F O S F O S F O S

D i f f e r eD n i ft f e r eD n i f t f e r e n t
R e t a i l Re r e s t a i l Re re s t a i l e r s

D i s t r i b u t o r
 ORGANIZATION STRUCTURE

Organisation of AIRTEL provides services through FSO (Full Service Outlets) and DSA (Direct
Sales Agent)

“MANAGEMENT HIERARCHY AT AIRTEL”

" M A N A G E M E N T H

C H I E F S A L E S A N D

V I C E P V R I C E ES I CPD HR E IEN E S T F I D G E E N N T E
M A R K E S T A I N L EG S S P T LR A A N T NE GI N Y G

C I R C L E S A L E S & M

D I S T R I PC RT E O PP AE IRD A M H T A EI OR A NK D E H C T E I I RN

C H A N N PE RL E O PMP AE A I R R D A K M T E M I A TO A NI N R A G K M G E SA E T

THREE TYPES OF SALES:

1. Primary Sales - Organisation to Distribution of Prepaid, Postpaid Cards, Coupons, easy recharge

etc.
2. Secondary Sales - Distributor to Retailers

3. Tertiary Sales - Retailer to Customer.

PROCEDURE OF ACTIVATION OF PREPAID CONNECTION:

Dealer (Confirms on 570)

FOS (Saw that the form is completed and has Accessory papers)

Distributor (Activates the card)

PROCEDURE OF ACTIVATION OF POSTPAID CONNECTION:

Dealer (Collects of Cash and facilitates in Competition)

FOS (Collects the Form)

Distributor (Activates the card)

 MOBILE FOOTPRINT
The map below depicts the location of, and provides certain information for, Bharti Tele-Ventures' existing

mobile circles in India:

 SOURCE:

(1) Population estimates are as per National Census, 2001 and are as of March 1, 2001. The population for

Uttar Pradesh (West) circle is approximately 37% of the total population for the state of Uttar Pradesh.

(2) Mobile subscriber statistics are as of June 30, 2004 and are based on data released by COAI. Mobile

market size comprises the total number of mobile subscribers of all the service providers in a circle.

(3) Demographics of Maharashtra and Tamil Nadu do not include demographics of state capitals (metros)

Mumbai and Chennai respectively.

(4) Demographics of Haryana does not include Faridabad & Gurgaon as they are included in Delhi & NCR.

Similarly demographics of Uttar Pradesh (West) & Uttaranchal does not include Noida & Delhi as they are

included in Delhi NCR.

The significant growth in the Company's mobile business has been through a combination of organic growth

and acquisitions of additional licenses and has been summarized below. The information given below is for

the total market and is not representative of our market share or network coverage.

1) Comprises the circles of Maharashtra and Goa.

2) Comprises the circles of Delhi, Himachal Pradesh, Karnataka and Andhra Pradesh.

3) Comprises the circles of Delhi, Himachal Pradesh, Karnataka, Andhra Pradesh and Chennai.

4) Comprises the sixteen operational circles of Bharti Tele-Ventures.

5) Based on data released by the COAI on the total number of persons subscribing to mobile

services in our licensed areas.

BUSINESS & MARKETING STRATEGIES

BUSINESS & MARKETING STRATEGIES

 Some Marketing And Business Tools Adopted By AIRTEL As To

Promote Its Activities:

Seminars: seminars are conducted at different places by the expert time by time to make

people aware.

Publicity: publicity is done through various media.

Stalls at famous places: they conduct their stall after a particular period of time on the famous

and public place to attract them towards themselves.

DSA (Direct Sales Agency)

Print media

Hoarding

Banners

Advertisement

Leaflets

Follow ups

By KNOP

Mobile Strategy
Capture maximum telecommunications revenue potential with minimum geographical coverage to maximise

its revenues and margins. Build high quality mobile networks by deploying state-of-the-art technology to

offer superior services.

Use the experience it has gained from operating its existing mobile networks to develop and operate other

mobile networks in India and to share the expertise across all of its existing and new Circles.
Attract and retain high revenue generating customers by providing competitive tariffs, offering high quality

customer support, proactive retention programs and roaming packages across all of its mobile circles.

Provide affordable tariff plans to suit each segment of the market with a view to expand the reach, thereby

increasing the mobile customer base rapidly.

Key highlights of Jan-04 are as follows:

Industry additions were up from the last month's 12.71 Lacks to 13.69 Lacs this month. In percentage

terms, this translates to a increase of 8 % in net adds over last month.

The number of subscribers moved up from 21.99 Mn at the end of Dec-03 to 23.36 Mn at the end of Jan-04,

a growth of 6.22 %.

All India monthly growth in subscriber numbers was 6.13 %. The growth elsewhere was :

· Metros – 5.28 %

· A circles – 6.22 %

· B circles – 7.75 %

· C circles – 3.43 %

· All Circles Total – 6.67 %

· Airtel – 6.39 %

B Circle category has shown the highest growth in subscriber base on an individual basis this month.

At Airtel, we have always sought to enhance value for you as a customer by providing you the most relevant

and easy to use services through innovation and by harnessing the latest developments in technology. In line

with this strategy, we have constantly introduced innovative products and services to suit your unique needs

and wants.

Our services range from CLI to Music Messaging to Lost Call Alerts – all to serve you better.

Move your mouse over any service from the following menu to get a brief description on what it is all about.

SMS
ASTROLOGY

RINGTONES

VOICE-MAIL

DAIL-A-RINGTONE

LOGOS

CALLER TUNES

MUSIC MESSAGING

FLASH MESSAGES

BLINKING MESSAGES

JOKES

LOVE JOKES

YAHOO! MESSAGING

YAHOO! MAIL

NEWS UPDATES

SPORTS

CALLER IDENTIFICATION

KEY HIGHLIGHTS IN JAN-09

_ The mobile services segment was the major revenue contributor with 82%
share.

_ Of the 110 million mobile customers, pre-paid customers accounted for 95.2%
and post-paid customers accounted for the remaining 4.8%.

_ Bharti Airtel covers ~83% of the population as of September 2009.

_ Bharti Airtel has experienced such a significant fall in the Minutes of

use(MOU) for the first time. Multiple SIM, low rural usage, and the second
quarter being the weakest quarter are some of the major factors
responsible for the drop in MOU.

_ Revenue per minute declined 10.4% Year over Year(yoy) to INR0.56 in

2QFY10 vis-à-vis
INR0.63 in 2QFY09 .Consequently, the mobile segment’s revenue increased
11.2% to INR80, 994 million, as against INR72, 843 million in 2Q FY09.

_ Sequentially, mobile revenue declined 1.6%. The mobile segment’s EBIDTA

margin however improved to 31.9% in 2Q FY10 vs. 30.2% in 2Q FY09.
_
Mobile Segment – Performance INR Mn
2Q FY10 2Q FY09
Y-o-Y Chg
% FY10E# FY11E#

“TRENDS IN MOBILE COMMUNICATIONS”

The growth and penetration of sophisticated digital communication systems, infrastructures, and services,

has been increasing constantly over the last decade. Examples of these services are the Internet, electronic

mail, multimedia, pagers, PDA's, and mobile telephony. From marginal penetration 15 years ago, these

systems and services are becoming a commodity in both professional and consumer markets worldwide. The

developments in these fields are still going strong. In particular, rapid advances - both in technology and

services - can currently be observed in wireless and mobile systems that support the communication of

different media, such as data, speech, audio, video and control.

Current wireless network and mobile phone services roll-out is centered around four available technologies,

namely WAP, UMTS, Bluetooth, and mobile positioning systems. The wireless application protocol (WAP),

initially carried by second generation GSM and in the future by third generation UMTS wireless networks,

will turn the mobile phone into a networked smart-phone capable of low to medium data rate Internet

functionalities. Bluetooth will allow for short-range data communication between consumer appliances in a

domestic environment. Positioning systems will become integral part of mobile phones such that services

can be made dependent on the location of the user in the network.

When projecting the progress in mobile networks and services into the future, three developments are of

importance. In the first place, we can observe that more and more mobile phone-like devices start to include

accessories such as a small keyboard, a display, and a speech interface. Such communication and

information-oriented systems are emerging as hybrids between the mobile phone and the wireless laptop

personal computer. With higher bit rates supporting more advanced services, the integration of the personal

computer and personal communication devices will be pushed even further.

In the second place, we observe that computing resources are becoming ubiquitously - that is everywhere

and at all time - available. We will soon live in an environment that supports us by providing ubiquitous

Computing for a wide variety of tasks and services. Daily life consumables, durable products and services

already contain an ever-increasing number of sensors, actuators, processing units, and (embedded) software.

The personal computer has entered daily life as a necessary commodity, and the development of

sophisticated communication systems in today's society relies heavily on the availability of computation

resources.

Finally, we observe that communication and computing is becoming increasingly personal. The device (and

therefore the user) is always on-line, the user is identifiable, the device can be personalized, and the system

knows about the user’s position.

“CELLULAR MOBILE PRICING STRUCTURE AND TRENDS”

Successful growth and diffusion of mobile communication services is focusing greater attention on how

mobile relates to fixed networks. Accordingly, it is necessary for regulatory authorities to review current

frameworks in those instances where regulation might impede the offering of certain pricing structures, such

as calling party pays. This issue is critical in putting fixed and mobile networks on an equal footing, so the

potential for competition between networks can be exploited. Testing the demand for new pricing structures

can be left to the market. Successful growth and diffusion of mobile communication services is focusing

greater attention on how mobile communication relates to the Internet and electronic commerce. This report
reviews and benchmarks the pricing of emerging services such as short message services. Information

services over mobile networks, and policy makers need to review current regulatory frameworks to enhance

pricing innovation and competition in the provision of these services.

 INDIVIDUAL CUSTOMIZATION
An important trend in our society is agility or mass individualization. Consumer behavior is

much more volatile, much less predictable and increasingly concerned with instant

gratification. The expectation is that in due course this trend towards individualization will

become a more important factor in the emerging markets too, particularly in the urban areas.

As well as setting quality standards for products, this attitude also demands delivery at the

right time and in the right place. At any moment, wherever the consumer may be, it has to be

possible to satisfy his or her requirements; it is a question of the consumer as a "moving

target" and how we can increase our chances of "scoring a hit".

In modern thinking about categories of consumers, every consumer has something of this

instant consumer in his or her make-up, alongside other possible descriptions, such as

"rational", "social" and "responsible". What's more, this can vary according to the product

category. One moment, moreover, this instant consumer will be demanding products on the

basis of flavor, convenience or cheapness, and in the next breath will be voicing concerns

about the environment, animal welfare or his or her own health. The likelihood is that in the

long term health, the environment and animal welfare will be significant factors in the

concept of quality, as safety already is.

Changes in consumption patterns are an important factor in this development. While the retail

trade is evolving from supermarket to household service provider in response to mass

individualization, consumers are increasingly also obtaining their food through other outlets:

company canteens, take-away meals, snack bars, old people's homes etc. "Young couples" in

Europe are rapidly moving towards the situation that already exists in the United States,

where 50% of the food consumed is prepared outside the home. This places different

demands on products in terms of keeping qualities (shelf life), convenience and presentation.

Consumer-driven technology development

These trends in the market and among consumers generate a demand for a more differentiated

and more rapidly changing product range and also call for a different approach to technology

development (dedicated production systems). In the future there will have to be product

development that takes the dynamic of the market and the divergent wishes of the consumers

as its starting point and uses the technologies of the future: biotechnology, separations

technology, sensor technology and modern information technology (IT). To achieve this,

product development will have to be tackled in a more structured way, and knowledge

deriving from different areas of research will have to be integrated more effectively. The

development of sensor technology in the agro sector, for instance, requires the integration of

materials technology, biotechnology and process technology. New scientific developments

also provide interfaces through which the sector may respond to wishes relating to health:

both the information about genetic aspects and the new insights into bioactive components -

substances that, in low concentrations, affect human health - offer interesting prospects of

made-to-measure food!

In the future, "made-to-measure food" will also mean "food produced in a way that the public

finds socially acceptable". Such aspects as the environment, animal welfare etc. will play a

major role. This will have to be specifically taken into account in the development of

technology.

From chains to flexible networks

As well as imposing requirements in terms of technology development, trends such as mass

individualization call for a responsive answer to a sharply fluctuating market demand. This

places considerable demands on the organization of agricultural production chains. The full

vertical integration of links in a chain can mean a loss of flexibility. It would appear to be

more efficient to opt for a continuation of the development of the chain concept; leading to

responsive networks that combine the advantage of co-ordination with the flexibility of more

loosely linked organizations. These independent organizations work closely together in the

flow of goods along the chain in order to achieve the desired "customer value" at the lowest

possible cost.

•
 ‘COMPANY’S PLANS’

PREPAID PLANS

Are you wary of committing yourself to a date for making your bill payments? Is it too

much of a bother for you to remember dates for bill payments? Do you often end up paying late

fees against your monthly utility services bills? Do you end up spending too much if you have

the option to pay the bill later?

Think over for if one of these represents you, we have a solution for you. Start thinking

prepaid is our advise!

So what exactly is this prepaid! It is simply a way of going cellular by paying for the talk

time in advance. For e.g. if you feel that you need Rs. 300 worth of talktime for a month, you can

buy a recharge coupon which gives you that much talktime on your cellphone. Once that money

gets exhausted you can buy another recharge coupon for the same or different denomination

depending on your future need.

Prepaid allows you to be in control of your cellular expenses even while you are

spending. You will be surprised that today In India, Prepaid connections account for almost 60 to

70 percent of the total new entrants into cellular telephony. That’s because almost every one of

us wants to be in control of our cellular expense.

Advantages of prepaid:
Some of the many advantages that you enjoy with Airtel Pre-Paid...
Total Cost Control
Enjoy the liberty of total cost control with your Airtel Pre-paid! Re-charge as much as

you feel the need to! Now that's what we call complete freedom!

No Rentals
Buy an Airtel prepaid card without having to pay any rentals!

No deposits
Your Airtel prepaid card comes without you having to pay heafty deposits!

STD/ISD facility till the last rupee

Now experience complete freedom like never before with Airtel! Our STD/ISD facility

allows you to make long distance calls in India and Overseas from your cellular phone!

Instant Balance Inquiry

Check your talk-time instantly by calling our toll-free number!

60 second pulse
Airtel provides you with a 60-second pulse rate! Freedom for you to experience like

never before!

Instant Recharge

Avail of instant recharge on your Airtel prepaid card with just a few simple steps!

24-hour recharge facility

With our round-the-clock recharge facility, recharge you Airtel prepaid card anytime,

anywhere!

Caller Line Identification

Call Line Identification gives you the power to know the phone number of the calling
 party even before you answer the call, thus giving you the choice to either reject or

take the call. It provides the added advantage of saving the incoming number directly

in the Handset Phone Book. So that the next time you want to call the same person,

you don't need to retype his number, simply use your phone book.

Call Divert, Call Hold and Call Wait

Avail of special services like call waiting, call hold and call divert – all with your Airtel

prepaid card!

Short Messaging Service (SMS)

With Airtel’s Short Messaging Service (SMS), send messages and jokes to your friends and

colleagues, anytime anywhere!

SMS based Information Services

With Airtel's SMS based information services; you can get up to-the-minute cricket scores,

order flowers as well as send couriers or check your daily horoscope!

Voice Mail service

Voice Mail lets you receive messages even when your handset is switched off or when you

are outside the coverage area. You can listen to your messages whenever you feel like, from

anywhere in the world. Voice Mail can store up to 75 messages, with each message of two-

minute duration.
POST-PAID PLAN

NEW AIRTEL PLAN RS150

• ONE TIME CHARGES

○
Activation Charges 500
Membership Fee NA
Security Deposit NA
• MONTHLY CHARGES (FIXED) (Rs.)
○
Bill Plan Charge 150
• CALL CHARGES
○
CLIP 50

Airtel GSM/CDMA Landline

Local Rates 1 1 1
• STD RATES
○
STD Rates 1.5 1.5 1.5
• SMS
○
Local 1
CDMA 1
National 1.5
International 5
VAS 3.00

NEW AIRTEL CELEBRATION PLAN RS 298

• ONE TIME CHARGES

○
 Activation Charges 500
Membership Fee NA
Security Deposit NA
• MONTHLY CHARGES (FIXED) (Rs.)
○
Bill Plan Charge Rs.298
• CALL CHARGES
○
CLIP 0
GSM/CDM
Airtel Landline
A
Local Rates 0.5 0.5 0.5
• STD RATES
○
STD Rates 1.5 1.5 1.5
• SMS
○
Local 1
CDMA 1
National 1.5
International 5
VAS Rs.3.00

NEW AIRTEL MAGIC PLAN

• ONE TIME CHARGES

○
Activation Charges 500
Membership Fee NA
Security Deposit NA
• MONTHLY CHARGES (FIXED) (Rs.)
○
 Bill Plan Charge NA
• CALL CHARGES
○
CLIP 0
GSM/CDM
Airtel Landline
A
Local Rates .30 .30 .50
• STD RATES
○
STD Rates 1.00 1.00 1.50
• SMS
○
Local 1
CDMA 1
National 1.50
International 5
VAS 3

Airtel welcomes you to a vibrant world of unlimited opportunities. More exciting,

innovative yet simple new ways to communicate, just when you want to, not just through words

but ideas, emotions and feelings. To give you the unlimited freedom to reach out to your special

people in your special way.

Airtel Out of Home Circle

Airtel has established one of the most extensive roaming tie-ups - both national and

international- with the best service providers in the respective regions to ensure that their

customers get uninterrupted coverage throughout. They currently provide roaming coverage in

more than 1000 cities and major highways across India. They also provide international roaming

in 56 countries across 101 networks.

National Roaming

Airtel’s national roaming coverage currently spans across more than a 1000 cities across India.

To subscribe to National Roaming, you have to pay the following:

Security Deposit- Rs 1500

Monthly Rental- Rs 49

National Roaming Tariffs:

Distance(K
Location Charges(Rs.)
Service category m)
Outgoing
Within the roamed

Circle
M 2 M / PSTN / WLL Any 1.99

Outside the roamed

Circle (STD)
M2M 0 - 200 1.99
> 200 2.99
M 2 PSTN/WLL 0 - 200 2.99
200 - 500 3.99
> 500 4.99
ISD Gulf 15.99
Rest of the World 15.99
Incoming
Any source Any distance 1.99
SMS
Mobile Originated 3
Mobile Terminated 0
Customer Care

Do you need any clarifications on your bills? Do you have any feedback or query on our

Products & services? You can call us, send us an E-mail or meet us in person. We shall be glad

to help you out in every possible way.

Contact us by phone
If you are on Airtel, just call us on 121 your Airtel Prepaid phone.

If you are on Airtel postpaid, just call us on 121 from your Airtel Postpaid phone

These toll free numbers however, cannot be dialed when you are roaming.

Airtel launches “Music Messaging” service

Customers can dedicate songs along with their voice messages;

Airtel, one of the leading cellular operators in Maharashtra, Goa, and Daman & Due and today

announced the launch of a new innovative service called “Music Messaging”. The service will

allow music lovers to listen to the various songs and then dedicate the same to any other Airtel

mobile subscriber along with a personalized voice message.

For using the service, the customer simply needs to dial 646 from his mobile and follow

the voice prompts. This will lead him to the options Hindi and English songs. There are 10 songs

under each option and the customer can either go on to listen to the song clippings of 90 seconds

each or move on to the next or previous song. While listening to the song, the subscriber may
choose to dedicate the song to some other Airtel Subscriber after recording a 10 second long

personalized voice message. The music message will then be received by the person to whom it

has been dedicated as a Voice Message with the CLI of the sender. Once delivered, the message

begins with the sender’s voice message followed by a 30 second clip of the song that has been

dedicated. The charge for the service is just Rs 7/minute for a 60 second pulse.

Announcing the launch of the service, Mr. N.F.Aibara, COO, Airtel-Maharashtra said

“The mobile phone today is no longer just a communication device. Rather it is a driver of self-

identity and creative pursuits especially for the youth segment which constitutes about 70 % of

the new customers that we enrol every month. We have always sought to provide our customers

with new and exciting services that have been made possible through innovation and use of latest

technology. The launch of this new service is another step in the same direction as it enables

customers to add a musical edge to their messages-nothing can be more powerful than a message

in one’s own voice along with a song to suit the situation. I am sure this service will be liked by

all our customers and more specially the youth”

BHARTI CELLULAR FOOTPRINT

Bharti is to first achieve critical mass, then drill deep instead of spreading thin. Thereafter, it is

ready for controlled expansion.

In keeping with this, the company has been providing excellent service to its

subscribers in various states. It controls a portfolio of India's most attractive and contiguous

telecom geographies, including the states of Maharashtra (excluding Mumbai), Goa, Gujarat,

Andhra Pradesh, Madhya Pradesh, Chattisgarh and Delhi (inclusive of NCR). With a footprint

dominating the map of India, Airtel Cellular accesses over 45% of India's
total telephony potential. With the objective of critical mass achieved, Airtel Cellular turned to

drilling deep.