Académique Documents
Professionnel Documents
Culture Documents
This issue:
Hotel Design
Common Mistakes in
Hotel Planning and Operation
Common Mistakes in Hotel Design
Common Mistakes in Hotel Feasibility Study
Common Mistakes in Hotel Valuation
Common Mistakes in Hotel Guest Room Design
Common Mistakes in Hotel Master Planning
Common Mistakes in Hotel Pre-Opening
Common Mistakes in Hotel Landscape Design
Common Mistakes in Hotel Operator Selection
Common Mistakes in Hotel Management Agreement Negotiation
Common Mistakes in Hotel Sale and Marketing
Common Mistakes in Hotel Digital Marketing
Common Mistakes in Hotel Guest Relations
3
Common Mistakes in
Hotel Planning and Operation
Common Mistakes in Hotel Design
Room Design
Common Mistakes in Hotel Feasibility Study
Bathroom Design
Common Mistakes in Hotel Valuation
Food and Beverage
Common Mistakes in Hotel Guest Room Design
Lobby and Public Areas
Back of the House
Common Mistakes in Hotel Master Planning
Spa, Gym & Swimming Pool
Common Mistakes in Hotel Pre-Opening
Elevators and Corridors
Common Mistakes in Hotel Landscape Design
Common Mistakes in Hotel Operator Selection
Common Mistakes in Hotel Management Agreement Negotiation
Common Mistakes in Hotel Sale and Marketing
Common Mistakes in Hotel Digital Marketing
Common Mistakes in Hotel Guest Relations
4
OMG
what did
you do
wrong?
Lobby
Back of the House
Lighting
Building Safety & Security
Electrical Outlets Design
OMG what
should you have
done?
Room Design
The karaoke machine in the VIP room works but the walls are not sound proof
You will need a well written guest complain form and a lot of copies.
The TV and cabinet is too far from the bed
Why didnt the interior designer take this into account?
The switch for the lights are in the wrong place
Clearly this was wrong planning from your designer.
The
quality of
a room is
highly
influenced
by the
quality of
the
bathroom
Bathroom
Design
12
13
14
17
18
The overall perception of guests is highly influenced by the quality of the Lobby
and Public Areas
20
21
22
Back of House
The Back of House is the heart of the hotel. Bad design will seriously affect daily
operation
Missing soiled linen room, clean linen room and uniforms rooms
The housekeeping manager have trouble to organise staff to meet operational needs.
24
25
brand standards.
The Hotel Chief Engineering should be involved in the preopening and to begin as soon as
is possible.
26
These areas especially important for guests who are looking for getaway and
leisure trips
28
The architect must work closely with the hotel consultant during the design stage in order to
avoid costly mistakes that will lead to difficulties in operation or a poor experience for the
guests.
29
The correct design and location of elevators and corridors will considerably
improve the mobility of guests and staff
Elevators
and Corridors
31
32
Thank You
Please stay tuned for the next issue
Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal,
tax and/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care
has been taken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such
information (and the same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.
About us
July 2013
A boutique real estate firm, we partner
with hotel and resort developers to
deliver alternative real estate products.
Alternaty
Alternative Real Estate
July 2013
About Alternaty
Hotel Operator
Selection
Villa
Management
Hotel
Pre-opening
Services
Hotel
Operations
Review
We are a real estate consulting firm providing specialist advice for real estate developers and investors.
Our approach is to forge partnerships with developers to provide a suite of consulting services including market
research, development advisory, feasibly study and highest and best use analysis.
We specialise in the early stages of planning and development when accurate and detailed advisory adds significant
value for the whole development and maximises the returns for developers, investors or any players involved
throughout the development process.
July 2013
Land Planning
Market research
Feasibility study
Valuation
Hotel operator
selection
Development
recommendations
Highest and best use
analysis
Due diligence
Investment
July 2013
Construction
Pre-opening
Operation
Upgrade
Reposition
Interim GM service
(pre-opening GM)
Owner representation
service
Hotel operations
review
Pre-opening budget
Periodic operational
review and critical
points analysis
Inspection and
operational analysis
Tailoring of hotel
standard operating
procedures (SOP)
Hiring and training
Pre-opening check
list review and
implementation
Training program
Sales and marketing
review
Budget control and
targets
Online reputation
control and review
Service upgrade
implementation and
training
Mystery guest service
About Alternaty
Investment
Services
Feasibility study
Cash flow modelling
Highest and best
use analysis
Development
recommendations
Valuation
Sales & Marketing
Hotel Operator
Selection
Understanding the
Clients objectives
Consideration of
management options
Preparation of
biddings documents
Collection of EOIs
Comparison matrix of
candidates
Exit strategy
execution
Shortlist of suitable
options
Alternative Real
Estate
Negotiation of
commercial terms of
MOU, TSA and HMA
July 2013
Villa
Management
Resort style
management of
second home
projects
Website bookings
and reservation
engine
Villa Brand
Standards
Standard Operating
Procedures
Butler Services
Hotel Operations
Review
Functionality &
Facilities Review
Tailored monitor of
hotel performance
Branding and
Service Concept
Inspection &
operational analysis
Hotel operation
forms & tailored
amenities list
Full operational
review of each
department
Organization chart
and staff positioning
Departmental
recommendations
Implementation of
Standard Operation
Procedures (SOP)
Tailoring of hotel
standard operating
procedures (SOP)
Monthly Supervision
CVs of Alternaty
Management Team
Education
E-Certificate in Hotel
Investment and Asset
Management, Cornell
University
Professional Experience
Mauro Gasparotti
Executive Director
gasparotti.mauro
Mauro.gasparotti
@alternaty.com
July 2013
Master of Business
Administration (MBA in
International Business
Strategy), University of
Newcastle, Australia
Master of Science
(Econometrics, Finance, Real
Estate Finance), University of
Parma, Italy
Bachelor of Economics,
University of Parma, Italy
Rudolf Hever
Executive Director
rudolf.hever
rudolf.hever
@alternaty.com
July 2013
Responsibilities
Education
Professional Experience
Credentials
Past Positions
Joan Casadevall
Head of Property
Operations
July 2013
Professional Experience
Mr. Casadevall has worked in the hospitality industry
for 20 years in Spain, France, Switzerland, England,
Andorra, Ecuador, Mexico and Dominican Republic. He
has significant international experience as a General
Manager of 4 different hotels and experience in other
specific areas of 9 different hotels.
General Manager El
Montanya Resort & Spa 4*
Seva (Barcelona) Spain
Sales Manager Costa Brava
Verd Hotels Vall-llobrega,
Spain
General Manager Hotel
Catalonia Centro 4* Madrid,
Spain
General Manager Ahotels
Piolets 4 * Ahotels Piolets
Park & Spa 4* Soldeu,
Andorra
F&B Manager Hotel Fiesta
Palace Resort 5* Playa Bavaro,
Dominican Republic
leighann.chow
leighann.chow
@alternaty.com
July 2013
Responsibilities
Education
Masters of Business
Administration (Finance &
International Business),
Fordham University, New York,
USA
Professional Experience
Ezio Rosa
Business Development
Manager
+84 907 762 621
+84 836 028 591
ezio_rosa
ezio.rosa
@alternaty.com
July 2013
Responsibilities
Education
Professional Experience
Prior to joining Alternaty, Mr Rosa was Sales Manager
(UK Area) for Mionetto Spa (2003 2006) and Sales
Director at Saeco Vietnam (2008 2009). He previously
set up and developed business for a food and wine
importer and distributor. Mr Rosa is the founder and
Director of Rosa Global Ltd a trading company
specialized in consulting and import/export activities.
University of Reading,
International Research
Exchange, Berkshire, UK.
Nhung Pham
Executive Assistant
+84 934 345 630
Responsibilities
Education
Bachelor of Business
Administration, University of
Industry, HCMC
Professional Experience
nhung.pham222
nhung.pham
@alternaty.com
July 2013
Dung Thai
ngocdung.thai
dung.thai
@alternaty.com
July 2013
Responsibilities
Education
Professional Experience
Prior to joining Alternaty, she was Senior Guest
Relation Officer at the InterContinental Asiana Saigon
Hotel, InterContinental Hanoi Westlake and Guest
Relations Officer at the Caravelle Hotel in HCMC.
Restaurant Operations
Certificate, Saigon Tourist Hotel
& Tourism College, HCMC
Annex
Annex
July 2013
Annex
Left-Right:
July 2013
Annex
LinkedIn
og
Blog
July 2013
SlideShare
YouTube
July 2013
Thank You
Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal,
tax and/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care
has been taken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such
information (and the same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.