Nintendo Is Ultimately A Video Game Company Marketing Essay

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It is the intension of this company from the unset as a marketing objective to design
games with life situation and experiences using advance technology but easy to use
instructions. Simply to understand that makes it appealing and enjoyable for all
targeted personas.
Generally the target audience has been all facets and segments of customers
irrespective of age sex hobbies and experience of the game industries. But because of
competition from Microsoft, Sony etc. specifically Nintendo will target and focus on
teenagers children between the ages of five to eighteen and will specially design
games that will attract the minds of young girls, having fortunate to influence and
capture the market of the young males counterparts.
Result oriented strategies have been developed to maintain the current market share
and to attract new customers, especially adults and the old. It is within the plan of
Nintendo to launch into new locations for market expansions and to develop new
products to the requirements of our target personas. Being sensitive to our
destructive strategy.

With the current trend of advancement in technology to overcome competition

promotional mix is a strategic tool considered very vital and relevant especially so
with the new innovative strategies of rivals. In that direction Nintendo have
suggested tools which are considered to be very effective and efficient based on
market research and history.
These tools are personal selling with the use of selective house wife and school girls
and sales demonstration, TV commercials, public relations and packaging of the
product.considering a projected cost of TV commercials it is estimated to cost
between 200,000 dollars and 400,000.dollers and public relation is estimated to be
around 80,000 dollars for a period of six months .It is very very difficult to
determine the actual cost of of design and packaging but experience and history
indicate the cost is relatively small.sepecially when spread over a given financial
period.

It is convincing that when the packaging and the budgeted advertisiments are
effectively implemented Nintendo will have the ability to capture the market
especially female gamers.the young male gamers obviously will not be neglected
since they are nintenddo,s primary market.
SITUATION ANALYSIS- Disruptive strategy has brought about keen competition in
the vedio game industry. Innovation , improvement and advancement in the game
industry has course developers to think and rethink in their design to capture the
game market. reserch has shown and proven that there is positive corrrilation
between a rise in demand and the introduction of a classical vedio game.
Nintendo has been a leading giant in the video game industry for some years now
overcoming and overpowering the other two most competitive contenders in the
industry sony and Microsoft enjoying supernormal profit. This success is as a result
of selling a game that is violent free, easy to play and appealing to their target
personers.nintendo,s disruptive strategy has brought the company tis far.But they
have considered to rely too long on the old lorren and now plaaning to lunch a
spectacular product that will turn the future of the company once more to the boom
part of the business economic cycle
WII- special is a software that teaches people to dance, sing and record point music
of their choice, they will have access to list of music to select from of their favourite
artist.downloading them from the internet. Follow the lines electronically and point
will be awarded base on your accuracy.with numbers allocated to peticipants the
game will be able to allocate points and determine the winner.wii-special is a
machine that has added value to the sport menu of Nintendo waii music can now
accompany your exercise to make it more intresting and meaningful.tennis ,boxing
and football will be more attaining with music .more fun is added to this game with
music and chair, children will have to dance and run to a chair when the music
stops.the one without is out of the game until the final winner emerge.this game will
not only bring families together but also have the opportunity to strengthen ties and
have fun.scores can be settle amist this game.
This game will be spectacular , cut across all ages, sex and nations .this package have
great tendency to be appealing to children within the ages of 5-12 ,teen between the
ages of 12 to 21 and young men ,women ,parents and the old. It music content will
boost it sales among the female targeted persona specifically.with music added to
waii sport menu, parents, the depressed, the stressed,the unhealthy can now find
rest.

For children this entire package can be entertaining and build on their intellegent
quocent. it keeps them attentive .they have the opportunity not only to make point
and win but to learn how to sin music of their age the music and chair contentent in
this entire package makes it much more appealing to.as they will have the
opportunity to dance and find the missing chair. Entertaining and mind building.
Teenagers always have passion and desire for music this entire package have the the
tendency not only to increase the market share but also to influence the and increase
the participation of the female gamer. This entire packake will teache the to sing
music of their choice dance in a competition and determine how accurate they are at
the end of each session. The male counterpart can use it to exercise in group dance
and even imitate mucian like ursher, jacksons ,akon to name but a few. Records
indicates low sales for female gamers with these special feathers ,we are of the
conviction that the female contribution will increase.

The old and the working class also have need for electronic games after a day full of
stress and hard work ,a dady can use this game to exercise,sing and put down
stress,mom can use it to keep weight down by dancing and exercising , keep the kids
busy by competeing with them and have fun.the old man can pass time by having
entatainment and sport all together.music and dancing is like any other sport,with
music integtated into the other sport makes more spectacular.

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Nintendo have been able to capture the mines of children. Teenagers are the most
valuable group especially the teenage girls they are the specific target.teen love for
music and musician like micheal ,urshers,akon etc will influence the market for wii
special.girls zest and passion for entertainment this game have the tendency of
disruptive implication.
The gaming industry is expanding with the disruptive strategy, especially for certain
age group of gamers, the gap is with the female gamers therefore the marketing
strategy will penetrate into the market of female gamers.it is the intention of
Nintendo to strategies and maintained the market of the male teen whiles pursueing
the heart and fabricks of the female gamers.for this purpose more will be done on
communication to create and strenghting awareness.personal sales demonstration
will be emphasise among girls ,schools and colleges will be targeted, entertainment

centre ect. The packaging will be female charaters,bright colour and simple text to
read,simple intructions to apply and simple games to enjoy.
The company will go in for the non- gamers and the less gamers who for want of easy
game and easy to start with less time have loss intrest in the video games.this games
because of their live experiences will be sure to be appealing to this targets.
Marketing mix
People may be curios to know what type of maketing mix does Nintendo adopt.the
emphasy is to drive the sales of the their products from gamers to infiltrate and
penetrate to the desires of the non gamers.the mix considers business to business ecommerce and business to constomers.this mix well blend has produce tremendious
result for the company in various field of activities
purchasing,sales,production,distribution etc decreasing cost while increasing
profit.customers base has always being in the increase with the sales promotion
strategy enjoying greater share of the market whiles exploying new once.price and
the payment system of Nintendo is always affordable and convenient when compare
to competitors.the Nintendo market has been very wide and broad and the mix has
taken care of that.
PRODUCT
DISTRUCTIVE STRATEGY is the watch word of Nintendo to keep the competitor
busy while they enjoy the market shar with super nomal profit.nintendo makes the
gameing world to be fun with easy to used console containing games with live
experience.haveing the targeted persona in mine Nintendo,s products are easy to
consume.the games have far reaching effect than just fun,transforming live from sick
to be healthty,stress to be in liberty with your mind,oppressed to have fun,weak it
makes you strong by regular exercise.
This product is appealing to many because of it superb graphics,sound and
advancement in technology,easy to download music from the internet and have
simple instruction that makes more attractive to the even non-gamers.the controller
is well designed to make it easy and natural to play the game,it has a very sensitive
motion sensor making it easier to target things on the sceeen.all these strategies is
because of the marketing objective which is geared towards attracting the new
marketing,lunching into the non gamers,people of all ages.the game has been well
design to be very attractive to families.internet facilities through channels have been
part of the packaging of the products.having access to sport and weather channels.

one unique thing about Nintendo is that they are not discreminatery.they have made
provision for use of different languages.
PRICE
With the mission in mind and the sensitivity of competition,distructive strategy,
meeting the needs of all is a concern and these have being considered in the pricing
strategy of Nintendo.the passion for gaming is what drive the company this is why
the price will be always below competitor. with the intension to improve and attract
the non gamers Nintendo has been reasonable in his price charging fifty percent less
when compare to the prices of our competitor.take for example games like xbox
360,play station 3 which does not offer real games except purchase the items in part
is priced well over 300 dollars their low models and the high system cost up to five
hundred dollars.nintendo have decided to place it complete gargets at two hundred
and fifty dollars with all the games and sport ,plus music in on3e model unlike the
competitors.even etra games are five dollars less.this pricing strategy has made
Nintendo better than their competitors in the sales and market share according to
history.

PLACE
Nintendo is not limited to japan or America but itâs a global company with
strategic base.evn in the Americas they have been able to lunch into new
market.Georgia,Atlanta,washinton among others.they have distribution centres in
different location around the world .the chain of distridution continues from the
regional firm.they have the opportunity to distribute the game of the regional
choice.nintendo has tried as far as possible to eliminate the middle men and sell
direct to the retailers.this is a profit oriented strategy .the products are place also at
shoping mall, retail stores for buyers to have easy access.
PROMOTION
Since the concern is to lunch into new market and influence the non gamers and
increase the share of those less interested because of difficult intructions to follow
and time to waist for implementation of a game,Nintendo has set it promotional
strategy to target these groups through different promotional mix that will captivate
their mind and make an attempt to start again and start at fresh whiles encouraging

new comers. On going advertisement will continue to retain market share.the

essence of this to improve on the market share with especially new gamers.
With this mix promotional strategy it is hope and convincing that the market will
expand with new gamers .which will not only improve on our profit but also affirm
our position in the race of the game industry.it is of the opponion that this expansion
will bring in good will and opportunity.
Sales will be through mass selling and sale demonstration.middlemen will be used to
get the product across to customers through different retail outlets.through effective
selection house wives and school going pupils will be used to market the product
through telling and selling.
As indcated in the instruction various promotional mix will be utilize
includingadvertising through commercials ,circulars,magazines and the internets.
The mall experience will be maintained and reviterlised to gain more momentum
.this is strategy use in the game shop preferable near you to come and give your
support to the nntendo initiative.experincing a new way to play in a shopping mall
and learn new tricks.
Where possible free sample will be distributed to add to the flavour of getting new
converts.
As part of the game compititon will be stage for the categories of the less gamers to
serve as a means of motivation and there are prices to be won.this will not noly
encourage them but send a signal that we care for them.